In episode fifty-six of Podcasts Suck, Sebastian Rusk explores the art of turning podcast guests into clients without the need for pushy sales tactics as he shares a proven strategy developed over a decade of experience, highlighting the importance of having genuine conversations with guests. Sebastian discusses the framework required to implement this approach effectively, emphasizing the necessity of taking action on the insights gained.
Join him for practical advice on leveraging your podcast to build meaningful connections that can lead to new business opportunities!
TIMESTAMPS
[00:01:58] Interviewing amazing people.
[00:06:13] Building trust through podcasting.
[00:09:12] Cash flowing machine with integrity.
QUOTES
“Ask questions that are going to later become ammo for you to be able to tee up a sales opportunity. Identify the problems that they're having and talk about those problems. Be present, ask about their business challenges and goals, and use your ears to be a magnet for opportunity.”
“Be present. Actually care. I believe that it's called intuitively listening, listening because you actually care, because you should.”
In episode fifty-five of Podcasts Suck, Sebastian Rusk discusses how a podcast fosters a direct and personal connection with listeners, building familiarity and trust that traditional advertising struggles to achieve.
Tune in to discover how you can leverage this "free real estate" in your audience's psyche to enhance your brand and become an integral part of their daily routines.
TIMESTAMPS
[00:04:20] Creating a monopoly in minds.
[00:06:11] Podcasting over traditional advertising.
[00:10:36] Podcast as brand equity.
QUOTES
"Once they hear your voice weekly, you're not just a brand. They start seeing you as the guy or gal for that thing."
"You're not just recording a podcast. You're creating a monopoly in the listener's mind."
A podcast isn't just content, it's leverage, it's brand equity, it's free real estate in your buyer's brain."
In episode forty-six of Podcasts Suck, Sebastian Rusk discusses the importance of focusing on your specific audience rather than getting lost in the noise of millions of podcasts.
Tune in for inspiration and practical tips to kickstart your podcasting journey!
TIMESTAMPS
[00:01:11] Are there too many podcasts?
[00:07:20] Growing your podcast for business.
[00:08:44] Opportunity through commitment.
[00:12:06] Starting a podcast changes lives.
[00:16:25] Waking up to your expertise.
QUOTES
"Podcasts are designed to help you become a better communicator, and grow your business because you're able to build new relationships through the people that you're interviewing on your podcast."
"All roads lead to you growing into a completely different version of yourself. All roads lead to you becoming more consistent in an area that you are not consistent in right now."
"I'm telling you right now, I'm living proof that when you show up and you get wildly uncomfortable and you lean in, you tell the world I'm ready."
In episode forty-five of Podcasts Suck, Sebastian Rusk dives into the world of podcast guesting and shares valuable insights on how to get booked on other podcasts.
Tune in for valuable insights and practical advice on how to navigate the podcast guest landscape effectively!
“The return on investment of guesting on other podcasts is, well, somebody else is talking about you, content is being created on your behalf because you're on the show."
"There is a tremendous amount of power when we shift ourselves into massive action and force ourselves to do something that we know we should be doing when we don't feel like it."
“Start thinking differently about where you may be right now. We're never stuck. Stuck is a mindset. Stuck is a choice. We're never stuck. We always have a choice to not be stuck.”
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What Alex Hormozi Has To Say About The Top One Percent Of Podcasters
In episode forty-four of Podcasts Suck, Sebastian Rusk explores the realities of podcasting and the challenges faced by new podcasters. He discusses a recent post by Alex Hormozi that highlights how only 10% of people who start a podcast make it past their first episode, and only 1% reach 21 or more episodes.
Tune in for some valuable advice and a deeper understanding of what it takes to succeed in the podcasting arena!
TIMESTAMPS
[00:01:54] Podcast persistence and statistics.
[00:06:05] Becoming a top 1% podcaster.
[00:09:27] Podcast delegation for success.
[00:13:56] Starting a podcast journey.
[00:16:49] Podcasts and sharing advice.
QUOTES
"The world belongs to those who can keep doing without seeing the immediate result."
"You can make excuses or you can make a way, but you can't do both."
"The more impatient we are with life, the more life provides us with opportunities to be patient."
In episode forty-three of Podcasts Suck, Sebastian Rusk discusses the extreme importance of not editing your own podcast episodes. He dives into the benefits of delegating editing work to professionals, emphasizing the value of time and quality in podcast production.
Tune in to learn why it's crucial to focus on what you do best and leave the editing to the experts.
[00:08:25] Outsourcing podcast editing for efficiency.
QUOTES
“So you're able to achieve a couple of objectives by getting the work off of your plate. I promise you, it's a great feeling. Think about it. I'm having a podcast where I don't have to actually edit it.”
“Start today, record those podcast episodes, get them over to an editor, move on with your day, rinse and repeat that process.”
In episode forty-two of Podcasts Suck, Sebastian Rusk shares valuable insights on how bulk recording can help you stay ahead in your podcasting game, streamline your production process, and create more opportunities for your show.
Tune in to learn how bulk recording can make your podcasting journey smoother and more efficient!
TIMESTAMPS
[00:00:39] Bulk recording for podcast success.
[00:06:12] Streamlining podcast production with bulk recording.
[00:08:10] Bulk recording your podcast.
QUOTES
“You really need to think about what this is going to do for your schedule and what this does for your podcast because of the fact that it's one less thing that you have to worry about. You need to work smart, not hard when it comes to recording your podcast episodes.”
“The mission of this show is to help you better understand what you don't know that you don't know about podcasting. And guess what? If I don't put a new episode out, you're not learning something new about the world of podcasting. You're not putting another tool in your toolbox to refine the entire podcast process on your end.”
“Bulk recording your podcast is going to make your life easier. Bulk recording your podcast is going to allow you to put more episodes out on a monthly basis. Bulk recording your podcast is going to create more opportunities for you.”
In episode forty-one of Podcasts Suck, Sebastian Rusk dives deep into the transformative power of starting a podcast. He shares personal stories and insights and challenges listeners to step out of their comfort zones and into a new version of themselves.
Tune in to the importance of taking action, getting uncomfortable, and showing up for yourself.
TIMESTAMPS
[00:03:00] Who's missing out?
[00:06:55] Reality show dating experience.
[00:08:26] Personal development and resistance.
[00:12:53] The power of podcasting.
[00:22:02] Making money through podcasting.
[00:25:45] Brave has been the word.
[00:28:35] The concept of bravery.
[00:33:24] Stepping into a new version.
[00:36:18] Overcoming challenges in podcasting.
[00:39:20] Investing in mastermind groups.
[00:43:38] The power of podcasting.
[00:46:37] Choosing to step into discomfort.
QUOTES
“Nothing is outside the realm of possibility. The only thing that keeps us, holds us back is what's between our two ears. Those limiting beliefs of I can't do it, I'm going to look stupid, sound stupid. Who cares? Do you know that people don't care? They don't.”
“People are missing out because we are not in the game. All we've got to do is make a conscious decision and a declaration to ourselves because you owe you to be able to get into the game and watch people radically change their lives because you made a decision to step into a completely different version of yourself and change your life. It's all possible.”
In episode forty of Podcasts Suck, Sebastian Rusk discusses the importance of taking action even when you don't feel like it, and how prioritizing mental health can impact your podcasting journey.
Tune in as we explore the intersection of mental health and podcasting, and learn valuable tips to support your well-being on this podcasting journey.
ONLINE COUNSELING
BetterHelp: https://www.betterhelp.com/
TIMESTAMPS
[00:02:35] Finding motivation for workouts.
[00:06:49] Mental health epidemic.
[00:11:48] Prioritizing Imperfect Action.
[00:12:21] Mental health and podcasting passion.
QUOTES
“There's a variety of different things that could affect our mental health. But I also believe that a lack of action fuels bad mental health, feeling down, being harsh on ourselves, critical. I think that the lack of inaction contributes to a lot of that.”
“It's very important and not a lot of us take action on it, but have the opportunity to, and that's to seek professional help. Find a counselor or therapist to sit down and talk about your ****. That's what they're there for.”
“Remember that nothing is ever going to be perfect and that if you embrace imperfect action more times than not, it really pays off. Why? Because nothing's ever going to be perfect.”
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The Podcast Launch Checklist That Every Beginner Needs
In episode thirty-nine of Podcasts Suck, Sebastian Rusk breaks down the ultimate podcast launch checklist to help you navigate the process smoothly from defining your podcast goals to planning out your content.
Tune in as we share tips, advice, and what not to do when starting your podcast.
“I'm here as living proof that if you make this decision to choose you to step into the game, your life will be radically changed. And so will those that are in your life and will continue to enter your life.”
“You absolutely have to know where you're going and how you're getting there. What's the purpose of the podcast you need to determine and get clear with yourself first, because if you're not clear about something, what's your audience going to think? What's your community going to think? They're probably going to be confused.”
"Create that guest list, identify potential guests who can bring value and are within your target audience or can complement bringing value to your target audience."
“So get feedback regularly from people that tell you the uncomfortable truth. That's where the true growth actually happens. Don't be afraid to refine your content either. Continuously refining your content.”
Découvrez des podcasts liées à Podcasts SUCK! (a podcast about how to start a podcast). Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !
