Podcast Network Insights explores the evolving world of podcast networks, however they define themselves today. Through candid conversations with founders, operators, and creators, we uncover how podcast networks make money, how they grow shows, and how podcasters can decide whether to join, leave, or even start a podcast network of their own.
For podcasters, it’s a resource for understanding what to look for when joining a network and how to find a podcast network that aligns with your goals.
For networks and media companies, it’s a space to reflect on how they differentiate, evolve, and deliver value.
For the industry as a whole, it’s a front-row seat to the transformation of what “network” and even “podcast” mean in today’s audio landscape.
Hosted by Greg Wasserman, a relationship-driven podcast professional who’s worked across media sales, podcast platforms, and creator tools, and now serving as Head of Relationships at RSS.com, the show brings curiosity and connection to the people shaping how creators collaborate and thrive.
Available everywhere you listen to podcasts, Podcast Network Insights embraces the openness and accessibility of RSS, because conversations about the podcast industry should live where podcasts themselves do, through open RSS feeds.
Whether you’re a network owner, a creator considering joining a network, a production agency thinking about starting a network or partnering with one, control marketing dollars and interested in podcasting, or simply curious about how the industry is evolving, this show is your go-to resource for the business, relationships, and strategies that power podcast networks.
As someone who believes Life is about Time & Relationships, you never know where one conversation may lead, reach out and connect with Greg to open a conversation: https://www.linkedin.com/in/gregwasserman or reach out at greg.wasserman@rss.com.
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Why Curation by Editorial Standards Wins | Healthpodcast.org
Saison 1 · Épisode 3
jeudi 26 mars 2026 • Durée 53:17
What would change if every podcast network made its integrity pledge public, and actually used it to decide who gets through the door? Building a network around editorial standards (instead of just downloads or scale) isn't the standard playbook, but that's where Dan Kendall's approach stands out.
Dan Kendall brings decades of experience in health innovation and hands-on experience supporting podcasters. After starting in health tech, he became a full-time podcaster, then launched and expanded a health-focused podcast network, Health Podcast Library, developing rigorous selection criteria and testing multiple monetization models along the way. He'll unpack the pressures and choices behind curating science-based health shows with clarity and transparency.
From Social Media Agency to Podcast Network | Podcast Nation
Saison 1 · Épisode 2
jeudi 26 mars 2026 • Durée 57:22
Can a million Instagram followers actually fill a podcast feed? How do you turn influencers into Podcasters?
Podcast Nation co-founders Nadine Robinson & Clio De La Llave challenge familiar expectations about what a podcast network delivers, sharing lessons from their years helping creators, especially millennial and Gen Z women, build loyal audiences and sustainable businesses. Their on-the-ground experience shows just how much depends on the right fit, real partnership, and the daily grind.
Nadine and Clio have worked together for 18 years, building businesses together, evolving from a digital agency, Booje Media, focused on social and influencer campaigns, to creating Podcast Nation. Their operational experience spans helping podcasters launch successfully, managing network relationships, and navigating the fast-changing demands of content formats. They've seen every side of how creators cross from social to audio and what real support looks like. Their approach is marked by a hands-on, customized model designed for long-term results.
Listen for:
00:00 Podcast Networks and Influencers
10:01 Podcasting Requires Unique Skills
11:02 Success: Niche is Key
19:53 Show Development and Launch Strategy
22:02 Tips for Podcaster Agreements
27:36 Choosing Between Boutique and Large Networks
Curating Discovery Through Sampler Feeds | Pantheon Media
Saison 1 · Épisode 1
jeudi 26 mars 2026 • Durée 01:00:08
What happens when a podcast network starts by experimenting with a “sampler feed," packing dozens of niche music shows into one place? This approach shaped how one podcast network helped new podcasts find listeners and revealed what truly matters for building a network that endures shifts in technology and creator needs.
Peter Ferioli has been at the helm of Pantheon Podcast Network for nearly a decade, growing it from a passion project launched with a friend and co-founder, Christian Swain, into a home for more than 100 music-focused shows. In this conversation, he pulls back the curtain on how Pantheon was born out of a scripted rock history show that launched to crickets, why they walked away from ad money early on, and the counterintuitive moves that built one of the most respected independent networks in podcasting today.
Greg and Peter go deep on the "magazine feed" strategy Pantheon pioneered before anyone else was talking about it, why Slack is the most valuable thing they've ever built (more than any tool or tech), what "liquid content" means for the future of audio, and the red flags every podcaster should watch for before signing with any network.
Introducing Podcast Network Insights - The Trailer
mercredi 11 mars 2026 • Durée 01:18
What exactly is a podcast network?
Is it a group of shows under one banner?
A talent manager?
A distribution engine?
A collective?
Or something entirely different?
Podcast networks are among the most talked about yet least understood parts of the podcast industry.
Welcome to Podcast Network Insights, a show exploring how podcast networks actually operate.
Hosted by Greg Wasserman, a relationship-driven podcast professional who has worked across podcast platforms, creator tools, and media partnerships, the show brings together conversations with the founders and operators behind today’s podcast networks.
Because if you talk to podcasters, you’ll hear one set of stories about networks.
And if you talk to the networks themselves, you’ll hear another.
This podcast brings those perspectives together.
In this show, you can expect:
Candid conversations with podcast network founders and operators
Insights into how networks grow shows and support creators
Honest discussions about monetization, strategy, and industry change
Real examples of how different networks structure and run their businesses
Whether you're a podcaster considering joining a network, a production company thinking about starting one, an advertiser looking for your next set of shows to buy, or someone curious about how the podcast industry works behind the scenes, this show is designed to help you understand the evolving role of podcast networks.
Episodes are released on Thursdays. Subscribe now and listen to the trailer to learn what to expect from the conversations ahead.
Localizing Podcast Monetization Across LATAM | Genuína Media
Épisode 9
jeudi 7 mai 2026 • Durée 52:09
What happens when the definition of “podcast network” changes depending on geography, and the rules of the game are nothing like what you expect from US podcasting? That’s the world David Roemer operates in, where running a podcast network in Latin America means being both an aggregator and an ad agency, adapting to a landscape with fewer advertisers, distinct cultural expectations, and major platform differences. This episode examines what it really takes to build, sustain, and grow a podcast network in an emerging market where ad dollars remain scarce, and creators still face an uphill path to monetization.
As co-founder of Genuína Media, David Roemer has been at the forefront of Latin America’s podcast network scene for over five years. His background as a corporate lawyer fueled the pivot into podcasting, first with a homegrown show that broke through in Mexico, then evolving into managing a network of over 230 podcasts stretching from Mexico to Brazil and Spain. With deep ties to creators, platforms, and advertisers, David brings a clear-eyed, hands-on perspective to building a podcast network with limited resources and plenty of unknowns.
Listen For:
02:47 What "podcast network" means in Latin America
04:25 From lawyer to podcaster to network founder
17:47 The honest case for joining or not joining
23:17 Why brands are the client, not podcasters
32:57 Why video is now non-negotiable
35:21 Spotify premium and the baked-in ad shift
42:39 How attribution and conversion actually work in LATAM
CONNECT WITH GUEST: DAVID ROEMER GONZALEZ, CO-FOUNDER AND CEO OF GENUINA MEDIA
When Matchmaking Fuels a Podcast Network’s Growth | Hospitality.FM/ Skift
Épisode 8
jeudi 30 avril 2026 • Durée 01:06:57
What happens when your definition of “podcast network” evolves from a simple matchmaking idea to an intricate ecosystem connecting dozens of creators and advertisers? This episode explores how the real work of building a network often differs from the original vision, especially when operational complexity and changing industry conditions reshape your approach. Hospitality media entrepreneur Wil Slickers reflects candidly on the lessons, pivots, and persistent challenges behind growing and ultimately selling a podcast network.
Wil Slickers brings a unique perspective from moving through hotel management into hospitality podcasting, eventually building and selling Hospitality.fm, a podcast network that scaled to nearly 50 shows across hotels, food, beverages, and travel. Today, he leads network operations for Skift, where he applies hands-on experience in niche content strategy, monetization, and long-term growth in the B2B audio space. His hands-on perspective covers everything from bootstrapped beginnings and production challenges to acquisitions and strategy within a larger media company.
Listen For:
03:58 From hotel manager to podcast host
09:40 The matchmaking idea takes shape
11:30 Cross-collaboration as the early network seed
15:12 Audience fit before everything else
18:37 On charging $200+ effective CPMs
23:02 Starting over: niche, quality, one lane
32:30 The missed opportunity in subscription revenue
36:07 What changed after the Skift acquisition
43:07 Who acquires a niche network — and why
46:48 The three-sided negotiation no one talks about
52:45 Where things are heading: Substack and long-form
01:00:51 The case for just running a good business
Building a Network by Removing the Roadblocks | RAGE Works Podcast Network
Épisode 7
jeudi 23 avril 2026 • Durée 51:19
What does it look like to build a network around removing every obstacle that kills podcasts before they ever find an audience?
Rich Butler started RAGE Works Podcast Network in 2014 after his own long-running podcast wound down and the people around him caught the bug. Rather than pointing them elsewhere, he handed them a blueprint and stayed in the room. What followed wasn't a revenue-first strategy. It was a production-and-distribution model built around making it easier for motivated people to create. His reasoning is simple and consistent: content is what grows a network, and the best way to get more content is to get out of the way.
What makes Rich's approach distinct is what he refuses to optimize for. He won't take a cut of ad deals he didn't facilitate. He won't chase podcasters for their episodes. He won't guarantee listeners or money in the first conversation. The network exists to water plants and watch the garden grow…and he'll tell you that's exactly why it works.
Listen For:
03:08 Network as a Discovery Platform
04:37 How My Take Radio Became a Network
07:41 Why the Dual-Feed Model Still Works
10:01 Revenue Without the Revenue-First Model
13:04 On Downloads, Die-Hards, and Real Numbers
16:25 What to Ask Before You Join a Network
18:47 Removing the Roadblocks That Kill Podcasts
23:53 Audio First, Video Second
27:48 What the Onboarding Process Actually Looks Like
31:04 The Jockey Runs the Horse
36:54 Gary Vee Called His Bluff
39:51 The Case for 10 Downloads
44:02 Be of Service, Not a Gatekeeper
Success Through Prioritizing Purpose Before Monetization | Heroes Media Group
Épisode 6
jeudi 16 avril 2026 • Durée 45:59
What does it look like to build a network around a purpose rather than a revenue model?
Adam Bird started Heroes Media Group in 2012 as a place for veterans and military voices, and has spent the decade since expanding that mission to cover all community heroes: law enforcement, firefighters, first responders, and other "community heroes," anyone who aligns with the cause. The network grew not from a monetization plan, but from a commitment to positive, purpose-driven content at a time when most media was heading in the opposite direction.
What makes Adam's approach distinct is what he actively refuses to optimize for. He's turned down six-figure investment offers and won't touch content that conflicts with the network's values, no matter the dollar amount attached. The business case comes second, and he'll tell you that's exactly why it works.
Adam started in terrestrial radio around 2011 and transitioned into podcasting when he realized he wanted to tell stories without editorial constraints. Over the last decade, he has personally worked on more than 28,000 podcast episodes, built a full production and agency arm at HMG, and grown the network to over 50 active shows.
Listen For:
00:00 Finding Purpose Through Podcasting
06:51 Helping Others, Finding Purpose
11:22 Building Connections Through Collaboration
15:58 Business Model Perspectives
19:07 The Power of Networking
19:58 Maintaining Network Support Over Time
23:03 Unpopular Opinions in Business Trends
28:41 Balancing Podcast Goals and Strategy
32:01 Podcasting's Future: Big Buyouts
35:11 Podcasting: Harder Than It Seems
36:31 Lessons on Starting Small
Stop Making Shows. Build Ecosystems. | Stoked Bros Podcast Network
Épisode 5
jeudi 9 avril 2026 • Durée 01:22:27
What does it actually look like when someone from Hollywood runs a podcast network?
For Aisha Corpas Wynn, an Emmy-nominated producer whose career spans scripted TV, unscripted reality, film, and the NFL Podcast Network, the answer is a masterclass in reverse engineering. She doesn't start with a mic and a guest list. She starts with the market, the mission, and the person, and works backward from there.
Aisha breaks down how she thinks about building podcast networks from the ground up, what most podcast creators get completely wrong about joining one, and why her entertainment background gives her a fundamentally different lens than most people working in the space today.
Greg and Aisha go deep on how Stoked Bros. Media is being built, athlete by athlete, show by show, with the same framework she'd apply to developing a TV series. They get into what it really takes to bring celebrity talent into podcasting (spoiler: fame is not a guarantee), how to think about rev share splits and network deals, and why the "hip hop model" of building an ecosystem is more relevant to podcasting than most people realize.
Listen For:
2:23 What "Podcast Network" Means: Cross Promotion First
2:58 How Podcasting Became Its Own Sub-Economy
11:06 Individual Brand vs. Network Ecosystem
13:28 The Hip-Hop Label Model Applied to Podcasting
16:07 Why Celebrity Doesn't Guarantee an Audience
22:14 Building Stoke Bros: Differentiating Within a Sports Network
34:41 The Economics: Funding vs. Rev Share
45:15 Questions to Ask Before Joining a Network
52:57 Why Your Wins May Not Be One for One
CONNECT WITH GUEST: AISHA CORPAS WYNN, STOKED BROS PODCAST NETWORK
The Straight-Split Ad Model | Marketing Podcast Network
Épisode 4
jeudi 2 avril 2026 • Durée 48:52
What does it look like to build a podcast network with no interest in making it big…and have that actually work?
Jason Falls started the Marketing Podcast Network five years ago after being burned by a network that didn’t deliver on its promises. What he built in response is deliberately small, community-first, and structured around a revenue model most operators wouldn’t choose. The result is a network of nearly 90 shows that has grown steadily without a sales team, a growth strategy, or a capitalist bone behind it.
Jason is the founder of the Marketing Podcast Network (MPN), a niche network built exclusively for marketing and advertising podcasters. He comes from a broadcast and radio background and now spends the majority of his time producing podcasts for clients, with MPN running alongside as a community he helped build and still stewards.
Greg and Jason dig into how MPN’s equal revenue share works… and what it asks of larger shows. They get into the two promises a previous network made that they never kept, how MPN sells advertising without a dedicated sales function, and why Jason would start a video-first network if he were doing it over.
If you’re a podcaster wondering whether a community-first network might be a better fit than a revenue-first one, this conversation is worth your time.
Listen For:
04:19 Evolving in Podcasting Challenges
06:45 Collaborative Marketing Podcast Network
10:10 Podcasting Profit Challenges Explained
15:51 Embracing Podcasts Through Technology
19:37 Efficient Network Advertising Solution
24:54 Building Collaboration for Podcast Growth
32:36 Podcast Analytics: Challenges and Limitations
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