You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
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When, What, and How to Outsource Some of Your Podcast Production
Episode 948
Monday, September 9, 2024 • Duration 45:51
If you're thinking of outsourcing some of the tasks involved with your podcast, this episode is for you. What is involved with creating an episode? What parts should I outsource? Where do I find an editor? How much does it cost?
I love to meet people when I'm on the road. I'm going to be at
Empowered Podcasting Conference in Charlotte NC
Podcast Movement in NYC
Podindy in Indianapolis In.
For more information and links, go to schoolofpodcasting.com/where
To have me speak at your event, reach out at schoolofpodcasting.com/contacnt
Dreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence.
This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience.
Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear.
The best part? It's only $1
Classes Start June 3rd
Question of the Month: The Smallest Amount of Downloads
We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?
Does the size of your audience matter?
Go to schoolofpodcasting.com/question by August 28th (and don't forget to say a little bit about your show and your website address so I can link to it in the notes)
Understanding Platform Fees: Best Options for Podcast Donations and Premium Content
Episode 947
Monday, September 2, 2024 • Duration 47:19
Value for Value or (podcasting 2.0) is NOT just about streaming Satoshi's (a very small amount of bitcoin). Today, we will discuss asking for support and what tools fit best for your situation.
I may earn a small commission for some of these as I participate in their affiliate program. This costs you nothing and supports the show.
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.
Maximize Listener Engagement with Effective Podcast Interview Strategies
Episode 938
Monday, July 1, 2024 • Duration 56:18
How to Ensure Your Podcast Guests Shine:
Understanding your audience is non-negotiable when crafting an exceptional podcast. All good podcasters start by clearly identifying their audience. Are you catering to 24-year-old women or 59-year-old women? Knowing your audience is essential to producing content that resonates. This involves diligent research to understand your listeners' preferences and needs.
Today, we're talking about how to do ENGAGING interviews as well as how to GET MORE INTERVIEWS.
Thinking of Starting a Podcast?
Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.
With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer.
Podcast Creativity: 9 People Who Are Ignoring Podcasting Best Practices
Episode 851
Monday, October 31, 2022 • Duration 50:11
Is podcast production getting stale? It seems you either do a solo show, or an interview show. The big networks do narrative style, and next week your Granma is launching a true crime show...
Patrick Keller from the Big Seance show wanted to know if anyone was ignoring those "Podcasting Best Practices" and if so, why? (Please note podcasting best practices are subject to a wide view of opinions).
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener
You Can Podcast: Lessons From the Erma Bombeck Writer's Workshop
Episode 851
Monday, October 24, 2022 • Duration 51:09
We all know that person who is always embarking on new adventures and taking risks. It seems like they were born with an innate sense of courage - but the truth is, everyone has the potential for courage. Doubt is part of the podcasting process. Today I'm back from the Erma Bombeck Writers Workshop with some insights to help you get started and keep going.
I also made some mistakes that I will share and some insights on some tools and strategies.
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener
QUESTION OF THE MONTH
This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know:
What standard or tradition in podcasting do you tend to ignore and why do you do it differently?
Don't forget to say the name of your show and website, and a little bit about your show.
Three Tools To Help You Identify What Your Audience Wants
Episode 849
Monday, October 17, 2022 • Duration 31:58
Audience analysis is a critical part of any effective communication. Without understanding what your audience wants, needs, and values, it is impossible to create a message that will resonate. Fortunately, there are a few key methods for understanding your audience so that you can better serve them. Today I share three tools you can use to better understand your audience.
Ready To Start Your Podcast
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener
Learn the secret to reading your audience's mind
Today I show you three strategies:
Amazon Strategy
1. Look at 4 and 2-star reviews in Amazon. They typically are more constructive and specific than 1 and 5-star reviews.
Search YouTube
2. Search for your topic and YouTube and find a channel about your topic. Then go to the video and sort by popularity. Then click on the most popular video and sort the comments for the best comments.
Search Facebook
3. In Facebook when you see a topic you want to follow click the three dots ( ... an ellipsis) and choose "turn on notifications for this post." Also, there is a search box in Facebook groups that can help you find the answer quicker (often questions have been asked before). Lastly, read the rules of the group and follow them.
Search Twitter
5. Search Hashtags on Twitter and start conversations as well as read what people are talking about. So many people only use social media to push notifications about THEM instead of going to listen and research. I found about getting more subscribers from Shawn Dill.
20 Resources To Help You Find Podcast Guests
Episode 848
Monday, October 10, 2022 • Duration 44:07
People talk about how hard it is to find guests for their show. I think a more accurate statement is "it's hard to find a good guest for your show." Today I have directories where you can list your show (and yourself) to help you connect with the podcasting space.
Dave's Fun Text Tool
I'm testing TextMagic (aff) because there is no monthly fee. There is a $4/month fee for the phone line, and they charge you 4 cents per text I send. I'm not using this for marketing, I am using it to auto-respond when people text the words (with follow or new to 833204405) you will get a text from me. I'm using Text Magic (aff link).
Previous Episode on All thing Interviews
Previously I did an episode 678 about interviews from both sides of the microphone.
Keeping Track of Who and When You Contact Potential Podcast Guests
The tool is used for this is Less Annoying CRM which isn't so much about building sales funnels as it is a way to keep track of your contact with people. There is a free CRM from Hub Spot but there is a bit of a learning curve.
Here is a List of Places Where You Can Find Guests For Your Podcast
For Podcasters: Invite relevant experts and other podcasters to be guests on your podcast. For Experts: Get booked on great podcasts to expand your reach and audience. I have received more quality interviews from this resource than any other guest booking service.
Guest Booking Agencies Ready To Start Your Podcast
Is It Time To Sell Your Podcast?
Episode 847
Monday, October 3, 2022 • Duration 39:32
Today I share how I saw the power one person's influence can have as I went to a documentary about Kenny Lambert, and they filled a historic theater in downtown Akron. Why not you? Kenny was a homeless drug addict, and now his influence has helped a ton of people.
Heather Osgood is the founder of True Native Media, a podcast representation agency specializing in podcast advertising. She is also the founder of The Podcast Broker, a marketplace for buying and selling podcasts. With an extensive background in radio advertising and a love for podcasting, Heather was in a unique position to start an agency that could help both advertisers get better results and assist podcasters in finding sponsors.
She is the host of The Podcast Advertising Playbook, a show dedicated to educating anyone interested in podcast advertising. When Heather is not playing matchmaker to brands and podcasts, you will find her hiking and spending time with her family at the beach.
I Saw What One Person Can Do
I interview Kenny Lambert from Just a Dad From Akron, on my Akron Podcast show. Kenny explains how he was homeless and suffering from drug addiction, and now he is sober and lives to give back. His life has been turned into a documentary that filled a historic theater in downtown Akron. It was amazing to see all the people one person can touch and to see his influence all in one place. It was amazing.
The Podcast Broker was created to simplify the process of buying or selling an established podcast. Utilizing years of experience, we provide a roadmap to execute a well-crafted hand-off from host to host to ensure a seamless experience for both parties.
Ready To Start Your Podcast
Do Podcast Trailers Work in Growing Your Podcast?
Episode 846
Monday, September 26, 2022 • Duration 41:49
So people are paying to have a promo/trailer of their show played in another podcast. Does this work? Today I ask, "Have you taken action on a show after hearing their trailer on a podcast?"
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener
Joe can be a bit of a lightning rod. You either love him or hate him
Joe had impostor syndrome.
Joe only has guests he wants to talk to
Joe creates an environment where people don't have to worry about triggering others. They talk freely.
Joe actually mocks/jokes with his guests. Who do you do this with? Your closest friends.
Joe is authentic and it resonates.
He spent years learning how to entertain audiences and eventually moved to where he could get more work.
While he is a celebrity, that may work to get you to press play ONCE, but you need to deliver value to get them to click AGAIN.
Joe states the top skills for an interviewer are listening and thinking
My Opinion
I listen to Joe's show when I see a guest I know and want to no more.
I believe Joe could use some editing. Not to make it 20 minutes, but there are times when I am asking, "How did this make it past the edit?"
THE BOTTOM LINE
You need to be comfortable being yourself. When you try to be someone else, it's hard and doesn't work. That added weight of being someone else leads to burnout.
Play to your strengths. Let your humor shine if you have it. If you're more serious, then build a show around it.
Everyone's biggest fear is to create a show while being themselves will result in a show that's not popular. There are SO MANY reasons why a show can fail, but I can help you avoid the most common mistakes.
Ready To Start Your Podcast
All of these platforms have their own strengths. If I just wanted to accept money, I'd use Buy Me a Coffee. If I wanted to sell premium content, I would use Supercast (although Captivate and Buzzsprout are very attractive if you are using them for hosting). Supercast has a super easy onboarding for new listeners with a two-click install, and their percentage is in alignment with others (if not less).
Keep In Mind:
A show with WOW content will likely get around 3% of its audience to engage.
New podcasters should focus on building great content and their audience instead of monetizing, which can lead to disappointment.
There are MANY other ways to make money with your podcast besides advertising and asking for support. See my book Profit From Your Podcast.
Jen Bryney of Congressional Dish got to cover both the Republican and Democratic party events via her connections with C-Span. Jenn your video from outside the DNC was touching. Keep up the great work.
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
I love to meet people when I'm on the road. I'm going to be at
Empowered Podcasting Conference in Charlotte NC
Podcast Movement in NYC
Podindy in Indianapolis In.
For more information and links, go to schoolofpodcasting.com/where
To have me speak at your event, reach out at schoolofpodcasting.com/contacnt
Dreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence.
This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience.
Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear.
The best part? It's only $1
Classes Start June 3rd
Check Out Dave's Newsletter With Behind the Scenes Content
In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community
Question of the Month: The Smallest Amount of Downloads
We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?
Does the size of your audience matter?
Go to schoolofpodcasting.com/question by August 28th (and don't forget to say a little bit about your show and your website address so I can link to it in the notes)
This show uses chapters making it easy for you to jump from subject to subject. If your app doesn't support chapters, try it. Apple Podcasts, Overcast, or Podcast Guru
Mentioned in this episode:
Question of the Month: The Smallest Amount of Downloads
We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?
Does the size of your audience matter?
Go to schoolofpodcasting.com/question by August 28th (and don't forget to say a little bit about your show and your website address so I can link to it in the notes)
I love to meet people when I'm on the road. I'm going to be at
Empowered Podcasting Conference in Charlotte NC
Podcast Movement in NYC
Podindy in Indianapolis In.
For more information and links, go to schoolofpodcasting.com/where
To have me speak at your event, reach out at schoolofpodcasting.com/contacnt
Ready to start your podcast? Podcasting in Six Weeks gives aspiring podcasters a proven, step-by-step system to launch with confidence. Stop overthinking and start publishing. Enroll today and your podcast could be live in just six weeks. Classes start August 19th
00-00:55 Opening 56:00 Introduction 01:43:00 Because of My Podcast 03:50 Age is a Number 11:13 Join the School of Podcasting 12:36 Follow the Show 12:55 I'll start podcasting as soon as .... 16:18 Not Everyone Will "Get you" 18:00 Creepy Dudes ENOUGH! 19:42 Book Titles 20:15 Make the Podcast You Want to Hear 20:55 Someday is Today Snippet 24:45 Creators Create 25:54 Start where you are... 26:40 What is the worst thing that could happen? 27:06 What is Stopping You? 28:38 Getting Unstuck with Katrina Kittle 35:50 Notes on My Presentation 39:48 Tools and Strategies from The Event 46:13 Question of the Month 47:42 Where will I be? 48:25 Three Magic Words 50:12 Join the School of Podcasting 51:08 Bloopers
This podcast is value-for-value enabled which means you can send boosts and boostagrams using a new modern app. You can also Buy Me a Coffee (or 5...). This podcast took 9 hours to research, record, edit, document, and publish.
Often people in the same genre as you will have an open community, if you join this community, don't self-promote. You are a guest in this person's house and it is very tacky to try and score clients. I am in a few groups of people who do the same thing I do. I answer questions and insights, but mostly I'm there to LISTEN.
QUESTION OF THE MONTH
This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know:
What standard or tradition in podcasting do you tend to ignore and why do you do it differently?
Don't forget to say the name of your show and website, and a little bit about your show.
Guest.io is the world's only marketplace to find professional guests and platforms. Got some publicity as this incorporates the ability to charge to be on a show, or charge a fee to appear on a show.
You can use Padverb to discover new, exciting interview guests. Our site lists more than 10,000 influencers organized by professional category, such as authors economists, journalists, etc. You can also search profiles by name and browse interviews by keyword.
Imagine Your Favorite Online Dating App, But Instead Of Using It For Finding Dates, You're Booking Podcast Interviews. We Use The Same(ish) Technology For Automated Matching!
Create your profile as a podcaster, guest speaker, or both!
Getting booked as a podcast guest has never been this simple. Podcast hosts can easily browse our network of speakers and make direct contact with them for bookings
Whether you’re a seasoned podcaster or just starting out, collaboration is the key to reaching your goals. That’s why at Audry, we bring hosts together to help them grow their audiences and find new ways to communicate.
We help radio talk show, podcast, online radio show, satellite radio, and TV program hosts, bookers, and producers to find new talk show guests, authors, and experts to interview "on the air" – easily and for free!
Podcast producers, podcast hosts, & schedulers get free access to top-notch industry experts, authors, thought leaders, executives, & entrepreneurs to be guests on YOUR show
WE HELP REAL ESTATE INVESTORS & AGENTS Raise Capital, Generate More Exposure, and Increase Their Networking Opportunities By Appearing On Top-Rated Podcast
Podcast Guesting Pro is a dedicated Podcast Booking Agency that works with B2B thought leaders. We help you reach new audiences and build your authority. We operate as your own dedicated PR Team. Based on your profile, we find and then book you on high-quality podcasts aligned to your key topics. We manage all the Podcast Pitches, follow-ups, and onboarding.
I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener
I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters.
While trailers do work in some cases, but the thing that seems to really work is when the host (who the audience trusts) recommends a show.
Heather Osgood will be on the show in the future, and she mentioned that feed drops are very effective at growing your show.
The Podcast Network Alliance
I talk with Sunny Gault who is one of the people who help run the Podcast Network Alliance where podcasters who are running a podcast network get together and share strategies.
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listen
QUESTION OF THE MONTH
I need your answer by the end of 9/23/22
Podcasters are starting to buy ads on other podcasts as a way to grow their audience. Have you ever taken action toward a podcast after hearing a promo for their show on another podcast? When you answer be sure to tell us a little about your show, and your website.
Discover shows related to School of Podcasting: Expert Tips for Launching and Growing Your Podcast, based on actual content similarities. Explore podcasts with similar topics, themes, and formats, backed by real data.
