For podcasters ready to take their show to the next level, Podcast Growth Tools delivers proven strategies and actionable guidance to grow your email list and podcast downloads intentionally. Designed for established podcasters, we dive deep into step-by-step tactics, marketing initiatives, and podcast growth tips that drive real results. Plus, hear from industry-leading experts behind some of the world’s most successful podcasts as they share their stories, lessons, and secrets to success. Whether you're looking to boost downloads, grow your email list, monetize your content, increase engagement, or refine your marketing, this podcast is your go-to resource for growth.
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Episode 82: 10 Strategies to Turn Podcast Listeners Into Email Subscribers (That Actually Work) REPLAY
Épisode 82
mardi 8 septembre 2026 • Durée 31:03
This is the last replay episode in this series, and I saved one of my most popular ones for the finale. Starting next episode, I am kicking off a brand new 4-part series walking you through exactly how to set up Claude to support your podcast marketing efforts, quick shortcuts, tips, and how you can use it throughout your entire business. That starts with episode 83.
But today, let's talk about growing your podcast and your email list at the same time. Podcast downloads alone are outdated as a primary metric of success. You do not own those listeners, but you do own your email list. Your email list is a direct line to your audience where you can build trust, provide value, and turn loyal listeners into paying super fans.
In this episode, I am sharing 10 proven strategies to build your podcast audience and your email list simultaneously. This is tactical and step by step. Whether you are just starting out or already getting thousands of downloads per episode, these strategies work at every stage. I have worked with big name podcasters who have massive audiences and are not paying attention to their email list at all. Do not wait until you are at a million downloads to realize you have no one to talk to on the other side. Start connecting these two channels now.
Here's a glance to the episode:
Strategy 1: How to run dynamic or baked in ads for your lead magnets the right way
Strategy 2: How to create lead magnet bundles from your best-performing episodes
Strategy 3: How to start a LinkedIn newsletter to drive podcast downloads and email signups
Strategy 4: How to tap into other podcast audiences by offering a lead magnet as a guest
Strategy 5: How to do a newsletter swap with a creator in your niche
Strategy 6: How to create a podcast centric quiz that matches listeners to the right episodes
Strategy 7: How to leverage your existing social audience to grow both channels
Strategy 8: How to direct message new followers to start real engagement
Strategy 9: How to build your podcast into your email welcome sequence
Strategy 10: How to run a giveaway with another podcaster to tap into new engaged listeners
Why tracking and organizing every lead magnet and ad is the key to knowing what is working
Why your podcast should be a direct link to your email list and vice versa
Timestamps:
2:12: Resources available: coaching, mastermind, and the toolkit
2:52: The 6-Week Podcast Centric Quiz Blitz waitlist
4:15: Original episode begins
5:44: Why podcast downloads alone are outdated as a success metric
7:20: Grab the free Podcast and Email List Growth Playbook
8:07: Reframing how you think about podcast growth
9:00: Why this works at every download level, big or small
10:06: Strategy 1: Dynamic and baked in ads for your lead magnets
11:24: Creating a lead magnet ad planner to stay organized
13:37: Tracking conversions with unique URLs and landing pages
14:36: Pausing lead magnet ads during launches
15:06: Strategy 2: Lead magnet bundles from your best episodes
15:47: Using your top visited web pages (even unexpected ones)
16:49: Promoting bundles with a ManyChat funnel on Instagram
17:56: Strategy 3: Start a LinkedIn newsletter
20:26: Strategy 4: Tap into other podcast audiences as a guest
21:17: Strategy 5: Newsletter swaps with creators in your niche
22:41: Strategy 6: Create a podcast centric quiz
23:35: Running paid ads to your quiz
23:54: Strategy 7: Leverage your existing social audience
24:12: Teaching your audience how to follow you on Apple, Spotify, and YouTube
25:01: Reviving or closing a stagnant Facebook group
26:00: Strategy 8: Direct message new followers
26:56: Strategy 9: Build your podcast into your email welcome sequence
28:07: Strategy 10: Run a giveaway with another podcast
Share your favorite takeaway from this episode or tell me your hot take on virality. DM me on Instagram at@thepodcastmarketinghub.
Subscribe and Review
If you loved this episode, hit subscribe and leave a review. Reviews help more podcasters like you discover this show.
Episode 81: REPLAY: A Step-by-Step Guide for Writing SEO-Rich Podcast Show Notes That Actually Rank
Épisode 81
mardi 1 septembre 2026 • Durée 27:23
I am still on maternity leave, soaking up snuggles with my baby boy, so I am continuing to bring back a few of my favorite episodes, the ones my audience loved most and got the most value from.
Today's topic is something I get asked about more than almost anything else: how to write show notes that actually rank on Google and AI search tools and drive traffic back to your podcast, your website, and your email list.
This episode walks you through the entire process step by step. It originally released back in February 2025 as episode 4. Since I recorded this, I have fully switched over to Claude for this exact task, and I cannot recommend it enough. I have trained my Claude to sound like me, and it remembers my templates and my voice far better than what I was using before. If you are deciding which AI tool to use for your podcast marketing, that is my strong recommendation.
In this episode, I walk you through exactly how to use AI to draft SEO-rich, blog-style show notes that go far beyond a simple summary. This is a real resource hub for your episode, something structured specifically to attract search engine traffic, convert casual readers into loyal listeners, and turn your show notes into a true traffic-driving, list-building asset for your business.
Here's a glance to the episode:
What SEO-rich blog-style show notes actually are and how they differ from your podcast platform description
The exact AI prompt to turn your transcript into a full blog-style show notes draft
Why training your AI to sound like you is the single biggest factor in getting usable output quickly
How to write keyword-optimized titles that people are actually searching for
The full show notes layout: engaging introduction, embedded podcast player, key takeaways, timestamps, and platform badges
Why timestamps and bulleted takeaways help both readers and search engines
How to use images, alt text, and media to boost SEO and drive clicks
How to close with a strong CTA using a lead magnet, playlist bundle, or embedded opt-in form
How to link resources and affiliate links mentioned in your episode
Episode 80: The Metrics Top Female Podcasters Are Actually Tracking (Hint: It's Not Downloads) REPLAY
Épisode 80
mardi 25 août 2026 • Durée 30:08
I am still on maternity leave, so today I am bringing back one of my most popular episodes, and for good reason. I originally dropped this in early 2025 and it sparked more DMs, replies, and "oh my gosh, I needed to hear this" messages than almost any other episode I have released.
Even if you heard it the first time around, this one is worth a second listen.
In this episode, I am breaking down the metrics that actually matter beyond downloads. We are talking about followers, super fan conversions, community, and how to stop treating your podcast like it is siloed from the rest of your business. If you have been refreshing your download numbers and wondering whether any of this is even working, this episode is going to be a reset for you.
Downloads are a vanity metric. They give you some insight, but they do not tell you if people are actually coming back, if they are following your show, if they are joining your email list, or if they are buying your offers. In this episode, I walk through exactly what to track instead and how to turn your podcast into a true growth engine for your business, not just a content channel that lives on its own.
Here's a glance to the episode:
Why Followers Matter More Than You Think
Why a follow or subscribe is the closest thing podcasting has to true retention
How to track followers on Apple Podcasts Connect and Spotify for Creators
Where to place your follow call to action for the best results (hint: not just at the end)
How to Create Super Fans
What separates a casual listener from a true super fan
Why consistency, real value, and making listeners feel seen is the entire strategy
How intentional keywords in your titles and descriptions help the right people find you
Why planning your content ahead of time changes everything
How to Turn Passive Listeners Into Active Subscribers
Episode 79: How to Use Meta Ads to Grow Your Podcast in 2026 with Brooklyn Grotte
Épisode 79
mardi 11 août 2026 • Durée 01:06:14
If you have ever wondered whether paid ads could actually help you grow your podcast, or if Meta Ads Manager makes your eyes glaze over, this episode is for you.
My guest is Meta ad strategist and agency owner Brooklyn Grotte. She manages millions of dollars in ad spend every month for her clients, and she makes advertising feel accessible, practical, and human. This conversation is a recording from a live training Brooklyn gave inside one of my masterminds, where she broke down exactly what is working for Meta ads right now, why so many podcasters are wasting money on the wrong types of campaigns, and how even a small budget can help you grow your audience, build your email list, and attract the right listeners.
In this episode, Brooklyn shares the ad strategies she is seeing succeed in real time, the difference between awareness, engagement, and lead generation campaigns, and why founder-led content is outperforming AI-generated ads right now. Whether you are completely new to paid ads or you have been experimenting without much luck, you will walk away with a clear understanding of how to use ads strategically to grow your podcast and your business.
Here's a glance to the episode:
Why lead generation ads outperform awareness ads for podcast growth
How Meta's Advantage Plus targeting works and why manual interest stacking is dead
Why founder-led video is outperforming AI avatars and AI-generated content right now
The four ad plays for podcasters: subscribe, episode, lead magnet, and private podcast
Why a curated podcast playlist makes one of the most effective lead magnets
The real numbers behind Meta's learning phase and how many conversions you need before scaling
Budget guidance for lead gen ads, engagement ads, and low-ticket offers
Why boosting Instagram posts rarely works (and the one case where it does)
The five stages of buyer awareness and how to create ads for each stage
How to use AI tools like Claude to research competitor ads and generate hook variations
Why your offer, not your ad creative, is usually the real bottleneck
The rule of thumb for scaling ad budget without breaking your results
Episode 78: REPLAY: The Easy Podcast Lead Magnet Strategy That's Converted at 95%
Épisode 78
mardi 28 juillet 2026 • Durée 29:22
This is one of my most downloaded episodes ever, and the strategy I teach in it is just as relevant today as when I first recorded it in March 2025. Honestly, maybe even more so. I have seen it work time and time again.
In this episode of Podcast Growth Tools, I walk you through a framework for turning your existing podcast episodes into lead magnets that grow your email list. The concept is simple: bundle your best episodes by topic, put them behind an opt-in, get them in front of the right people, and use them to convert listeners into email subscribers and subscribers into buyers.
When I originally recorded this, I was calling it the Magnet Magic Framework. I do not call it that anymore. What I teach now is the Podcast First Funnel, and it has evolved into a more refined version of everything you are about to hear. But the core strategy is the same. I have just gotten a lot sharper about how I teach it and the systems around it.
Here is the thing I get asked all the time: what are the best lead magnets for getting people from my podcast to my email list? PDFs and checklists generally do not work as well as they used to. There is a very specific way to make those convert, and most podcasters are not doing it right. But this podcast first funnel strategy works like a charm, and you can use it everywhere, not just your podcast.
Here's a glance to the episode:
Why downloads alone do not build a business and what does
The 5-phase framework for turning your podcast into a lead generation machine
Phase 1: How to brainstorm and identify the right bundle topics based on your audience and your data
Phase 2: How to create your lead magnets (from simple email delivery to full landing pages)
Phase 3: How to automate and deliver the bundles seamlessly
Phase 4: How to promote your bundles using dynamic ads, ManyChat, website pop-ups, and more
Phase 5: How to test, optimize, and track what is working
Why episode bundles outperform traditional PDF lead magnets
How I used this strategy with Amy Porterfield and saw a 95% opt-in rate on one bundle
How to align your bundles with your paid offers so you grow your list with the right people
Episode 77: How She Grew Her Podcast Downloads 43% in 3 Months with Simple Strategies with Kellie Lupsha
Épisode 77
mardi 14 juillet 2026 • Durée 40:11
What if a few micro tweaks could grow your podcast by 43% in three months without a heavy lift? That is exactly what happened for my guest Kellie Lupsha, and in this episode she is sharing everything she did.
Kellie is the host of Thriving in Midlife, a former physical therapist turned entrepreneur who helps women navigate their 40s, 50s, and beyond through health optimization and wellness. She publishes two episodes a week, runs a women's membership and an intensive 12-week program, and recently built two quiz funnels that completely changed what she knows about her audience.
Kellie was one of my students in my beta mastermind, and she is one of the best implementers I have ever worked with. After making small, strategic changes to her podcast titles, descriptions, and show notes, she saw 43% growth in downloads in just three months. Then she switched to Captivate, applied everything she had learned about SEO, and matched four years of total downloads in just four months.
In this episode of Podcast Growth Tools, Kellie shares the exact changes she made, what surprised her most about her quiz data, how she manages two episodes per week without burning out, why her first membership failed and how it led her to build a better podcast, and her honest advice for anyone wondering whether podcasting is worth the long game commitment.
Here's a glance to the episode:
How Kellie grew her podcast downloads by 43% in three months through micro tweaks
How she matched four years of total downloads in just four months after switching platforms and optimizing for SEO
The two biggest needle movers: SEO-optimized titles and quiz funnels
Why her quiz data surprised her and told her exactly who to create content for
How she built two new quizzes after learning the process (one product-based, one for audience segmentation)
Why quizzes outperform traditional PDF lead magnets for driving email opt-ins
How she publishes two podcast episodes per week with minimal editing and a VA
Why her first $19 membership failed and what it taught her about what her audience actually wanted
Why raw, unpolished podcast content is connecting with female audiences more than ever
Episode 76: 11 Ways to Turn Old Podcast Episodes Into New Growth: Part 2
Épisode 76
mardi 30 juin 2026 • Durée 20:27
You have already audited and optimized your back catalog. Now it is time to turn all of that content into things that actually grow your email list, generate leads, and bring in revenue without recording a single new episode.
In Part 1 of this series, we covered auditing your catalog, optimizing underperformers, updating show notes, strategic re-airs, and creating curated listening paths. Today in Part 2, I am walking you through five creative strategies that take the content you have already created and turn it into a system that works for your business on repeat.
Most of these strategies can be set up in an afternoon or a weekend. They are not complicated. And they will continue to work for you for months. This is what it looks like when your podcast becomes the cornerstone of your marketing.
Here's a glance to the episode:
Strategy 1: Episode Bundles
How to bundle your best episodes by topic and gate them behind an email opt-in
Why the curation is the value even when the episodes are already free
How to align your bundles with your paid offers so you grow your list with the right people
Adding a PDF guide or checklist to make the bundle feel more substantial
Strategy 2: Podcast-Centric Quiz Funnels
How a quiz segments your audience and points them to personalized episode bundles
Real results: 15,000 leads with Amy Porterfield, 2,000+ with Cathy Heller, 10,000+ for Savannah in less than a year
How quiz data tells you what episodes to create, what offers to build, and where the gaps are
The 6-Week Quiz Creation Blitz waitlist (coming late fall/early winter)
Strategy 3: Best-Of Compilations and Start-Here Playlists
How to clip together your top moments into a best-of episode
Turning clips into short-form social content
Creating a start-here playlist that gives new listeners a clear entry point
Resources and Links
Episode 75: 11 Ways to Turn Old Podcast Episodes Into New Growth: Part 1
Épisode 75
mardi 16 juin 2026 • Durée 23:17
When was the last time you actually did anything with your old podcast episodes after they went live? If the answer is never, you are sitting on a goldmine and you do not even know it.
In this episode of Podcast Growth Tools, I am walking you through five strategies to audit, optimize, and reactivate your podcast back catalog so it starts working for your business again. Every episode you have ever published has the potential to grow your email list, bring in new listeners, and drive people to your offers. But most podcasters publish an episode, promote it once, and never touch it again.
This is Part 1 of a two-part series. Today is the strategic foundation: auditing your data, optimizing what is underperforming, and setting everything up. In Part 2, we are turning your back catalog into podcast bundles, quizzes, private podcast experiences, freebies, and more.
Even if you only have 15 or 20 episodes, listen in. You are at an advantage because you can start thinking ahead about how every episode you create today will work for you months and years from now.
🔑Here's a glance to the episode:
Step 1: Audit Your Back Catalog
How to identify your top 10 evergreen winners and your bottom 10 underperformers
How to find patterns in your data (solo vs. interviews, topics, episode length)
Which platforms to pull your analytics from for the most complete picture
How to use Google Analytics to see which episodes are driving action on your website
Step 2: Optimize Your Underperforming Episodes
Why great content with bad packaging gets ignored
Before and after example: "My thoughts on making money" vs. a keyword-rich title
How to rework descriptions for SEO discoverability on Apple Podcasts and Spotify
Real results: episodes going from 30 downloads to 150-200 just from a title and description change
Step 3: Update Your Blog-Style Show Notes
Episode 74: 26 Million Downloads Later: The Podcast Growth Strategy That Actually Works with Kelly Smith of Mindful in Minutes
Épisode 74
mardi 2 juin 2026 • Durée 49:21
What if the 50, 100, or 650 episodes sitting in your back catalog could be working for you right now, bringing in new listeners, growing your email list, and generating revenue without you creating a single new piece of content?
That is exactly what my guest Kelly Smith has built. Kelly is the host of Mindful In Minutes (26 million downloads across nearly nine years) and Meditation Mama. She runs two podcasts, raises two kids, and works roughly 40 hours per month. And her back catalog is one of the most strategic assets in her entire business.
In this episode of Podcast Growth Tools, Kelly and I go deep on how she uses a quiz funnel to turn 650+ episodes into personalized playlists for every listener, how she plans her entire podcast calendar six to nine months in advance using a color-coded spreadsheet and real performance data, and the honest numbers behind podcast advertising and monetization.
This is one of the nerdiest and most transparent conversations I have had on this show. Kelly gives it to you straight, and if you have been sitting on a back catalog wondering what to do with it, this episode is your answer.
🔑Here's a glance to the episode:
How Kelly grew Mindful In Minutes to 26 million downloads over nine years
Why your back catalog is your most valuable asset and how to activate it
How a quiz funnel turned 650+ episodes into personalized playlists (1,200+ quiz takers from organic traffic alone)
The eight meditation archetypes and what the quiz data revealed about her audience
Why cross-referencing quiz data with episode performance data changed her entire content strategy
How she plans her podcast calendar six to nine months ahead using a color-coded spreadsheet
Why she tracks her stats every single week and lets the data speak instead of her ego
The real numbers behind podcast advertising: CPM rates between $12 and $20, agency minimums of 10,000 downloads per episode, and the math that shows why ads alone are not the answer
Why selling a $44 mini course can make more money than running ads on a 10,000 download episode
Episode 73: 3 Marketing Mistakes Killing Your Podcast & Business Growth (+ What to Do Instead) with Megan Yelaney
Épisode 73
mardi 26 mai 2026 • Durée 43:21
Would you publicly share your revenue goal and let people watch you chase it? My guest Megan Yelaney did exactly that, and in this episode we are breaking down everything behind it.
Megan is a business coach, messaging strategist, and the host of the Business Not As Usual podcast. She has built a million-dollar brand helping coaches become the one person their clients cannot stop thinking about. She is a former musical theater actress turned entrepreneur, a twin mom, and she is currently on a public mission to hit $200K in 90 days while working under 30 hours a week with two toddlers at home.
In this episode of Podcast Growth Tools, Megan shares what she calls the "authority stamp" (or 10K one-liner), how to build thought leadership content that positions you as an expert, three marketing strategies that no longer work and what to do instead, how she uses private podcasts as a launch tool, and what it actually feels like to set a public revenue goal and let people watch the messy middle unfold.
This was one of the most tactical interviews I have ever done. By the end of this episode you will have things you can implement today.
🔑Here's a glance to the episode:
What the authority stamp (10K one-liner) is and how to create yours
Why authority comes from lived experience just as much as credentials
An exercise you can do right now to find your authority stamp
The two types of content that build authority faster than anything else
How private podcasts work as a lead magnet and launch tool
Why almost everyone who bought Megan's program had listened to her private podcast first
Three marketing strategies that no longer work in 2026
Why "people do not care how you get them there" is now completely false
How to name your framework and create tangible tools that make people say "I need that"
Why the post with the most saves of the year barely sold anything
The difference between content that gets saves and content that gets sales
Why sharing the messy middle converts better than polished expert content
Apple Podcasts
Spotify
Aucun classement récent disponible
How to take your show notes further with SEO-focused AI prompts for keywords, headings, and meta descriptions
Why creating a repeatable show notes template or SOP makes this entire process faster for you or your team
Share your favorite takeaway from this episode or tell me your hot take on virality. DM me on Instagram at@thepodcastmarketinghub.
Her strategy for finding and vetting guests through relationships instead of cold pitches
Why building an email list from day one is the number one thing she wishes she had done sooner
Her advice for anyone thinking about starting a podcast: the 10-episode test
"It is never crowded because nobody is in your space"
Timestamps:
4:00: How she started podcasting during COVID and let the show evolve
6:35: Why her first $19 membership failed and what it taught her
7:30: How she realized her audience wanted conversations, not courses
8:45: Letting your podcast name and format change without fear
9:15: How she publishes two episodes per week
10:05: Batching content, minimal editing, and hiring a VA
12:05: Why raw and real content is winning with female audiences
16:05: How her podcast feeds into her business
16:30: Why she never looked at her analytics before the mastermind
17:15: Her goal to guest on more podcasts in 2026
18:05: Finding and vetting guests through relationships
21:30: Creating content from program questions and real life experiences
25:00: Why two or three conversations give you your best episode topics
27:05: The two biggest aha moments from the mastermind
27:25: SEO in podcast titles and show notes
28:05: Why quizzes outperform traditional lead magnets
28:30: How her first quiz drove leads and what she learned
29:00: Building two new quizzes
30:05: The quiz data surprise: what she expected vs. what happened
31:05: How the quiz told her exactly who to create content for
32:55: Why the curated quiz experience creates raving fans
34:25: The growth results: 43% in three months, four years of downloads in four months
36:05: Why monthly analytics tracking is now part of her workflow
36:25: Advice for anyone thinking about starting a podcast
37:00: The 10-episode test
38:25: It is never crowded because nobody is in your space
Your Next Steps
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