Podcast Growth Tools is a stategy-first, empowering podcast for established female podcasters who are ready to grow their audience and turn listeners into leads with proven strategies. Hosted by Kylee Chandler, a podcast growth strategist who has helped shows like Amy Porterfield's Online Marketing Made Easy grow to over 1 million downloads per month, this show delivers proven strategies, marketing tools, and real-world examples so you can finally connect your podcast to true business growth. She's also supported clients like Cathy Heller, and countless others.
If you’re feeling like your podcast is siloed in your business, struggling to convert listeners into email subscribers, or wondering why downloads aren’t translating into revenue, this podcast meets you where you are—with actionable growth strategies, industry insights, and expert interviews. Whether you’re navigating content planning, lead generation, or monetization, each episode is designed to help you take intentional steps that grow both your show and your bottom line.
With nearly a decade of experience in the podcasting industry, Kylee pulls back the curtain on what really works—sharing the exact strategies she’s used to help top entrepreneurs generate 20k+ leads, grow podcast audiences by 200%+, and build funnels that actually convert.
What you’ll hear:
- Step-by-step marketing strategies to grow podcast downloads and your email list
- Proven podcast-centric funnel tactics that turn listeners into paying customers
- Expert interviews with industry leaders sharing their playbooks for podcast success
If you’re asking the following questions, you’re in the right place:
- How do I grow my podcast audience without burning out?
- How do I turn listeners into email subscribers and paying clients?
- What podcast metrics actually matter for growth?
- How do I finally connect my podcast to real revenue?
This is the podcast for you when you’re ready to stop chasing vanity metrics and start building a podcast that fuels your business. Tune in to Podcast Growth Tools and take the next step toward turning your show into your #1 growth engine.
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Episode 71: Why Going Viral Is Overrated (& What Actually Grows Your Business on Social Media + Beyond) with Kristina Bartold
Épisode 71
mardi 12 mai 2026 • Durée 40:48
What if going viral would actually hurt your business more than help it?
My guest Kristina Bartold has worked with over 250 businesses through her social media agency, The Social Snippet. She has seen people with 75,000 followers who cannot sell a $15 product. She has also seen entrepreneurs with small, engaged communities sell out events with a single email. The difference is not audience size. It is community.
In this episode of Podcast Growth Tools, we dive into why chasing virality is a trap for most entrepreneurs, what actually drives revenue on social media, how she built a seven-figure agency in three years through relationships instead of followers, and the exact strategies that are working right now for promoting your podcast on Instagram, Threads, LinkedIn, and beyond.
We also get into one of the most honest membership pivot stories I have heard. She had a $37 membership with 35 members that would not grow no matter what she tried. She was ready to shut it down. Instead, she pivoted the entire concept, relaunched at double the price, and now has over 100 members and growing. Her lesson: you cannot outwork a bad offer.
If you have ever caught yourself wishing for a viral moment to change your business, this conversation is going to shift your perspective entirely.
🔑Here's a glance to the episode:
Why Kristina refers clients elsewhere when they come to her wanting virality
The story of multiple clients with 75K+ followers who could not sell a $15 product
How she built a seven-figure agency through relationships and 100+ free Instagram audits
The one time she went viral and why she never wants to do it again
How she sent one email and sold out her next event
What actually works for promoting your podcast on social media right now
Banger reels, carousels, ManyChat, Instagram Stories, and trend-based content
Why Threads has been surprisingly effective for podcast promotion
How pairing speaking events with podcast episodes drives immediate downloads
The honest story of pivoting a $37 membership into a 100+ member community at double the price
Why you cannot outwork a bad offer and how to know when it is time to pivot
Her advice on hiring early and outsourcing before you feel financially ready
Why podcasting is the ultimate networking and authority building tool
How her podcast downloads doubled after getting intentional with episode titles
Timestamps:
04:02: How Kristina balances a seven-figure agency, a community, a podcast, and motherhood
05:05: Her first hire and why she outsourced before she was financially ready
07:00: The truth about going viral: why Kristina refers virality-seekers elsewhere
08:30: 75K followers and cannot sell a $15 product: audience vs. community
09:50: How she sent one email and sold out her event
10:30: The time she went viral and why she walked away from it
11:10: How to build a community that buys everything you sell
13:05: Why she did 100+ free Instagram audits and how it became her growth engine
14:50: The power of conversations and market research
16:20: Why getting in front of other audiences is the fastest path to growth
17:07: How she built High Vibe Women from casual dinners to 200+ person events
19:20: How long she has been podcasting and why she almost gave up
20:20: How her podcast downloads doubled after fixing her episode titles
21:45: What actually works for promoting your podcast on social media
24:40: LinkedIn, Facebook, Threads: which platforms are worth your time
27:00: How she uses speaking events and podcast episodes together for maximum impact
28:58: The story behind High Vibe Women and what makes it different
32:00: How she pivoted from a $37 membership to a community with 100+ members at double the price
34:00: Why you cannot outwork a bad offer
35:00: Closing thoughts on relationships, community, and showing up
💬 Loved this episode? Leave a review on Apple Podcasts. It helps more podcasters find these strategies and means the world to me.
Episode 70: Your Podcast Content Ecosystem: 15 Ways to Get More Listeners Without Recording More Episodes
Épisode 70
mardi 5 mai 2026 • Durée 38:26
What if the episode you recorded this week could be doing 15 different jobs for your business right now? Because it can. And most podcasters are only letting it do one.
In this episode of Podcast Growth Tools, we dive into all the ways you can transform a single podcast episode into a full content ecosystem. Not just "repurpose it into social posts." I am talking about 15+ strategic ways to stretch your content across your entire business so it attracts new listeners, grows your email list, nurtures your existing audience, and generates real leads and revenue.
But here is what I need you to hear before we dive in: this is a menu, not a to-do list. I am not telling you to do all 15 of these things. Pick what makes sense for where you are right now, get really good at it, and build from there.
Here's a glance to the episode:
Reaching New People
How SEO-rich blog-style show notes get your website indexed and your podcast found
Why Pinterest is the most underrated platform for podcasters with evergreen content
How to use YouTube as a search engine for your podcast episodes
How to repitch your best episode topics to get booked on other podcasts
Growing Your Email List
How to create lead magnets that go beyond the episode and feel like a gift, not a pitch
How quiz result playlists turn new subscribers into binge listeners
How to build Spotify playlists that keep people in your world and attract new listeners
How to use your newsletter as a bonus layer on top of the episode, not just a notification
Serving Your Existing Audience
How to drop episodes into your course portal or membership as supplemental content
How to use your podcast as a coaching tool during live calls
How to send episodes to leads and inquiries to warm them up before they buy
Episode 69: Pinterest for Podcasters: How to Grow Your Podcast Without Posting 15x a Day with Andi Smiley
Épisode 69
mardi 28 avril 2026 • Durée 46:11
What if you could grow your podcast without showing up on Instagram every single day?
My guest Andi Smiley did exactly that, using Pinterest as her primary marketing channel, posting just one pin a day, and growing her podcast by 74% in one year while adding over 200 email subscribers.
In this episode of Podcast Growth Tools, we dive into everything podcasters need to know about Pinterest, from how long it actually takes to see results, to where your pins should link, to how Pinterest SEO differs from Google SEO, to whether video pins or static pins perform better for podcast content.
I've been experimenting with Pinterest myself and had a million questions. This conversation answered all of them, and I think it'll answer yours too. Whether you're Pinterest-curious or you've been dabbling and want to see better results, this episode gives you a clear, actionable strategy you can start this week.
🔑Here's a glance to the episode:
Why Pinterest rewards podcasters more than almost any other social platform
The realistic timeline for results: what to expect at 1 month, 3 months, 6 months, and 1 year
How Andi grew her podcast 74% with just one pin per day (not the 15/day most experts recommend)
How long it actually takes to batch a full week of pins
Where your pins should link for maximum reach (and why your website is the gold standard)
Static pins vs. video pins vs. carousel pins: what is actually working right now
How Pinterest SEO differs from Google SEO and why your keywords need to be different
How to use Pinterest Trends and the search bar to find what your audience is actually searching for
Which types of podcasts are the best fit for Pinterest (and which ones should skip it)
Why 70% of Pinterest users in the U.S. are women and what that means for female podcasters
The one Pinterest metric that actually matters (hint: it is not impressions)
Tailwind vs. native Pinterest scheduling: which one Andi recommends and why
How to use AI to generate Pinterest keyword ideas and then validate them on the platform
Episode 68: How to Use AI as Your Podcast Marketing Assistant (Without Losing Your Voice)
Épisode 68
mardi 21 avril 2026 • Durée 30:44
What if AI could actually sound like you and save you hours every single week?
In this episode of Podcast Growth Tools, I'm walking you through the 5 podcast marketing tasks I've completely handed off to AI, and exactly how I've set it up so the output sounds like me, not a robot. I'm also sharing why I recently switched from ChatGPT to Claude, how I trained it on my brand in 30 minutes, and why it's been a total game-changer for my content-heavy business.
If you've been using AI but the output feels generic, or you've been hesitant to go all in because you don't want to lose your voice — this episode is for you. I'm breaking down my exact workflow so you can take it and make it your own this week.
Here's a glance to the episode:
Why I switched from ChatGPT to Claude and how it learned my voice faster
How to train AI on your brand, templates, and audience in one sitting
Task 1: Writing SEO-friendly blog-style show notes that get your website indexed
Task 2: Using AI to analyze your podcast data and give you personalized growth strategies
Task 3: My exact process for writing lifestyle newsletters with AI (with 45-65% open rates)
Task 4: How Claude's Cowork feature can automatically pull your podcast metrics weekly
Task 5: Mining your transcript library for content ideas, social posts, and new episode topics
How to find the balance between AI efficiency and your authentic voice
Timestamps:
01:16: Why I switched from ChatGPT to Claude (and what happened)
03:30: How I trained Claude on my brand in 30 minutes
05:00: The mindset shift: AI as your marketing assistant, not just a tool
07:00: The balance between AI efficiency and keeping your authentic voice
08:06: Task 1: Writing SEO-friendly blog-style show notes
14:07: Task 2: Using AI to analyze your podcast and personalize your growth strategy
16:19: Task 3: Writing your weekly lifestyle newsletter with AI
21:30: Task 4: Tracking and analyzing your podcast metrics with AI
Episode 67: How to Repurpose Instagram Lives Into a Podcast (Apple + Spotify) with Gilly Garrett
Épisode 67
mardi 14 avril 2026 • Durée 32:17
Can Instagram Lives actually become podcast episodes? My guest Gilly did exactly that — and it changed everything for her business.
In this episode of Podcast Growth Tools, I'm sitting down with Gilly, founder of Gilly's Organics and host of Everyday Rockstars, to talk about how she went from recording short 14-minute Instagram Live interviews for a local New Jersey magazine to launching a full podcast on Apple Podcasts and Spotify — and how that shift opened doors for her skincare business, her speaking career, and a brand new coaching community.
This is one of the most creative podcast origin stories I've come across, and if you're a business owner who's been creating content on social media and wondering whether podcasting is worth it, this conversation will give you the push (and the practical strategy) you need.
We also go deep on how to get better at podcast interviews, why you don't need massive download numbers to see real ROI, and how podcasting can fuel offers you haven't even launched yet.
🔑 What you'll learn in this episode:
How Gilly turned Instagram Lives and Zoom interviews into a full podcast
The one conversation that convinced her to make the leap to Apple and Spotify
How a single podcast appearance led to a customer who's subscribed monthly for 5 years
Why small podcast audiences can drive bigger business results than you think
Tips for conducting deeper, more natural interviews as a podcast host
How to stop overthinking your episodes after you hit publish
How Gilly's podcast directly led to the launch of her Rockstar Collective coaching community
Why hiring help and trusting your team is essential for multi-passionate entrepreneurs
⏱️ Timestamps:
00:00 – Meet Gilly: From Instagram Lives to a full podcast
03:12 – How a local magazine gig became Everyday Rockstars
Episode 66: How to Get Your Podcast Recommended by AI (ChatGPT, Claude, Perplexity, & Google)
Épisode 66
mardi 7 avril 2026 • Durée 28:15
What if your podcast wasn’t just being discovered on Apple and Spotify…
but recommended by AI tools like ChatGPT, Perplexity, and voice search?
Because that’s exactly what’s happening right now.
In this episode of Podcast Growth Tools, I’m breaking down one of the biggest shifts in podcast discovery — and one most podcasters aren’t talking about yet:
AI is becoming a major search engine for podcasts.
People are no longer just browsing charts.
They’re asking questions like:
“What are the best podcasts for female entrepreneurs?”
“What podcast should I listen to to grow my business?”
And AI is giving them answers.
Which means your podcast now has the opportunity to be discovered far beyond podcast apps — if your content is clear, searchable, and easy for AI to understand.
In this episode, I walk you through 10 practical strategies to help your podcast get indexed, categorized, and recommended by AI tools — without overcomplicating your workflow.
Because the goal isn’t to do more.
It’s to be more intentional with what you’re already creating.
In This Episode, You’ll Learn:
How AI is changing podcast discoverability and search behavior
Why clear, keyword-rich episode titles matter more than ever
How SEO show notes and blog-style content boost visibility
Where transcripts fit into your podcast SEO strategy
Why your podcast description is a critical ranking signal
How to use audience language to match real search queries
Why external mentions and collaborations increase authority
Episode 65: Grow Your Podcast & Email List Without Being Tied To Social Media with Tracy Beavers
Épisode 65
mardi 31 mars 2026 • Durée 45:03
What if you didn’t have to rely on social media to grow your podcast, your email list, or your business?
Because I know how many of you feel this right now…
You’re showing up on Instagram.
You’re trying to keep up with the algorithm.
You’re posting consistently.
And it still feels like a lot of effort for very little return.
In this episode of Podcast Growth Tools, I’m sitting down with Tracy Beavers to talk about a different way to grow — one that feels more sustainable, more aligned, and honestly… a lot more doable.
We’re breaking down how podcasting and email marketing work together to create real momentum in your business — without needing to constantly show up on social media or chase visibility.
Because here’s the truth:
Your email list is one of the most valuable assets in your business.
And your podcast is one of the best ways to grow it.
If you’ve been feeling overwhelmed by marketing, unsure where to focus your energy, or like your efforts aren’t translating into real growth… this conversation will help you simplify everything.
In This Episode, You’ll Learn:
How to grow your podcast and email list without relying on social media
Why email marketing is still one of the most powerful tools for business growth
How podcast listeners can become email subscribers and paying clients
The connection between podcasting, trust, and long-term audience growth
Simple, sustainable marketing strategies that actually convert
Why consistency matters more than chasing trends or algorithms
How to build a marketing rhythm that supports your life and business
Episode 64: Podcast to Email List: Why Listeners Aren’t Converting into Subscribers (And the Exact Shifts That Work)
Épisode 64
mardi 24 mars 2026 • Durée 20:19
Your podcast listeners love you.
They DM you about episodes.
They reference things you said months ago.
They binge your show and tell you how helpful it is.
But your email list feels completely dead.
Sound familiar?
In this episode of Podcast Growth Tools, I’m breaking down a pattern I’m seeing with so many podcasters right now: loyal listeners… but quiet email lists.
And the truth is — your podcast probably isn’t the problem.
Podcasting builds passive trust. People listen while driving, walking, cooking, or folding laundry. They feel connected to you and your voice.
But email requires a different kind of commitment.
Someone has to stop what they’re doing, click a link, enter their email, confirm it, and then continue opening your messages. That shift from listener → subscriber is bigger than most podcasters realize.
The good news? Once you understand what’s actually happening, it’s very fixable.
In this episode, I’m sharing the exact shifts that help turn podcast listeners into engaged email subscribers and buyers — without needing a massive audience.
Because your podcast and your email list shouldn’t be separate ecosystems.
The real difference between podcast relationships and email systems
The biggest mistake podcasters make with generic freebies
Episode 63: Why Most Marketing Isn’t Working Anymore (and What to Focus on Instead) with Alice Zarka
Épisode 63
mardi 17 mars 2026 • Durée 39:15
If your launches aren’t converting the way you hoped, the issue might not be your strategy.
It might be your transformation messaging.
In this episode of Podcast Growth Tools, I’m joined by marketing strategist Alice Zarka to talk about what’s really happening in the online marketing industry right now and why so many launches, digital courses, and coaching offers struggle to stand out in a crowded market.
Alice has worked behind the scenes with some of the biggest creators in the online education space, helping scale digital courses, masterminds, and coaching programs to seven figures and beyond. In this conversation, she shares what she’s seeing across the industry right now including shifts in launch strategy, changes in lead generation, and the biggest messaging mistakes entrepreneurs and course creators are making when selling their offers.
One of the most powerful insights from this conversation is simple but often overlooked.
Most entrepreneurs are selling features, bonuses, and deliverables. But what actually converts is the transformation.
We talk about why differentiation matters more than ever in today’s digital marketing landscape, how to create stronger product-market fit before scaling, and why many online launches underperform even when the strategy seems solid on paper.
We also dive into how podcasts can support launch strategy and audience growth. From building trust with listeners to generating qualified leads and expanding your reach through collaborations, podcasting can play a powerful role in a modern marketing ecosystem.
If you’re a podcaster, coach, course creator, or online entrepreneur trying to grow your audience, improve your launch strategy, and create offers that actually convert, this episode will help you rethink how you approach marketing.
In This Episode:
Why lack of differentiation is hurting many online marketing strategies
The real reason some launches stall or fail to convert
Episode 62: Organic Discoverability As A Podcaster + Sustainable Production: Sneak Peek from the Podcast Glow Up Party
Épisode 62
mardi 10 mars 2026 • Durée 44:56
Your podcast shouldn’t feel like a weekly scramble.
But for many podcasters, it does.
If you’ve ever recorded an episode the same day it was supposed to go live, struggled to stay consistent with your show, or felt like your podcast is always sitting on the back burner — you’re not alone.
In this episode of Podcast Growth Tools, I’m sharing a replay from Day 2 of the Podcast Glow-Up Party, where we talked about something that quietly causes more podcasters to quit than almost anything else: a chaotic production workflow.
Because podcast growth isn’t just about marketing, SEO, or finding the right topics.
It’s also about building a production flow that supports your life and your business instead of creating stress and burnout.
When podcast production becomes reactive and last-minute, the pressure builds quickly. What starts as a creative project can start to feel like another obligation on your to-do list.
This episode is about changing that.
Inside this replay, I walk through how to simplify your podcast planning, organize your episode pipeline, and create a system that keeps your show running smoothly — even when life gets busy.
Because the truth is: when you treat your podcast like a product, everything changes.
You move from scrambling to publish episodes… to running a repeatable system that supports long-term growth.
In this episode, you’ll learn:
Why recording podcast episodes last minute often leads to burnout
How to build a simple monthly podcast planning system
The easiest way to stay 2–4 weeks ahead on your show
How to create a bank of podcast episode ideas so you never run out of topics
Why keyword research and audience conversations generate endless content ideas
Training Your AI
Why every transcript you upload is training data for your personal marketing assistant
Social Media and Promotion
How to create scroll-stopping social content from one episode (carousels, reels, quote graphics, polls)
How dynamic content insertion and ad swaps put your content in front of new audiences for free
How to choose the right strategies based on the season you are in right now
Timestamps:
01:15: Why this is a menu, not a to-do list
03:30: Why repurposing is smart, not lazy
05:34: Your audience is not all in one place
05:58: Strategy 1: SEO-rich blog-style show notes
07:33: Strategy 2: Pinterest pins
09:37: Strategy 3: YouTube
11:24: Strategy 4: Repitch the topic as a guest on other podcasts
13:13: Strategy 5: Create a lead magnet that goes beyond the episode
15:04: Strategy 6: Add it to a quiz result playlist
17:38: Strategy 7: Add it to a Spotify playlist
18:24: Strategy 8: Use it in your email newsletter (beyond "new episode alert")
19:37: Strategy 9: Drop it into your course portal or membership
21:21: Strategy 10: Use it as a resource during coaching calls
22:32: Strategy 11: Send it to leads and inquiries
23:35: Strategy 12: Train your AI with the transcript
25:28: Strategy 13: Social media content (carousels, reels, threads, and more)
29:00: Strategy 14: Dynamic content insertion and ad swaps
31:00: Strategy 15: How to choose what to focus on based on your season
32:17: The permission slip: done is better than perfect
33:03: Final thoughts and the content ecosystem mindset shift
When you use both intentionally, that’s where real growth happens.
Why “Join my newsletter” is usually not enough
How misaligned opt-ins break the listener journey
Why moving from podcast to email is a bigger leap than you think
How to create intentional entry points from your episodes
Using episode-specific resources to grow your email list
Why your newsletter should feel like the next episode
The metrics podcasters should track instead of list size
Timestamps:
3:19 — Contrasting podcast trust with email list commitment and engagement
6:13 — Audience disengagement and the inevitability of quiet exit
9:25 — Episode-specific opt-ins and bundles boost conversion
12:11 — Promoting your newsletter as hub for free resources and guidance
14:54 — Measuring the right metrics beyond list size
16:31 — Adding value to newsletter CTAs to attract signups
17:57 — Post-signup touchpoints to maintain engagement
18:56 — Launching your podcast first, then grow email list
If your podcast audience is loyal but your email list feels quiet, you don’t need to start over.
You simply need better bridges between your podcast and your email list.
When your email list becomes the natural next step after an episode, engagement starts to feel effortless — and your podcast becomes a true growth engine for your business.
Treat your podcast like a product — and let it become one of the most powerful marketing assets in your business.
The importance of treating your podcast like a real business asset
How to align podcast episodes with launches, offers, and lead magnets
Simple tools you can use to manage your podcast workflow (Google Sheets, Asana, Notion, Trello, and more)
Why podcasting is still one of the most powerful organic growth platforms available
Timestamps:
4:18 - Importance of production flow and non-negotiables
5:45 - Discussion on podcast industry growth and competition
10:16 - Treating podcasts like products for better growth
14:02 - Planning content ahead to avoid burnout
19:21 - Scheduling recording days like important appointments
29:08 - Using planning tools like Google Sheets and Asana
37:07 - Statistics on blogs, YouTube, and podcast updates
37:58 - Explanation of podcast categories and competition
44:29 - Integrating podcasts into business strategies
46:21 - Discussion on the importance of podcast reviews
51:50 - Strategies for impactful episode titles and client testimonials
We also talk about the current state of the podcast industry — including why podcasting continues to grow rapidly even as more creators experiment with video platforms.
Here’s a statistic that surprises a lot of people:
Even though millions of blogs and YouTube channels are updated every month, only about 400,000 podcasts have released an episode in the last 90 days.
That means podcasting is still one of the least saturated long-form content platforms available for entrepreneurs and creators.
If you’ve been wondering whether podcasting is still worth it in 2026, this episode will give you a very clear answer.
This episode is for:
Podcasters who feel like they’re always behind on episodes
Entrepreneurs who want their podcast to support their business strategy
Creators who want a more sustainable podcast workflow
Anyone who wants their show to grow without burning out
Your podcast shouldn’t feel like something you’re chasing every week.
With the right systems and a simple planning flow, it can become one of the most powerful marketing assets in your business.
Treat your podcast like a product — and let it support the rest of your business.
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