Détails sur Book More Photography Clients Podcast | Photography Business, Photography Leads, Marketing, podcast de Brooke Jefferson - Oklahoma Family Photographer, Photography Business Coach

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How to Prepare for Slow Season Without Panicking About Your Bookings

Épisode 429

jeudi 5 novembre 2026 • Durée 14:41

If you're wrapping up a busy Fall photography season and already panicking about how empty your January and February calendars look, this episode is for you. Slow season doesn't automatically mean your photography business is struggling, and the answer isn't always to lower your prices, run another mini session, or start posting every single day.

In this episode, we're talking about how to prepare your photography business for slow season, use your booking data to plan your marketing, and keep attracting photography clients even when you're not shooting new sessions. I'll also share what you SHOULD be working on during slower months so you can head into 2027 with a plan instead of panicking about your bookings.

Mentioned in this episode: Save the date for my FREE live workshop, The Fully Booked Photographer Framework, happening December 11th at 11 AM CST! Registration details are coming soon.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

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The Black Friday Marketing Plan for Photographers: What I'd Actually Do

Épisode 428

jeudi 29 octobre 2026 • Durée 24:45

If your entire Black Friday marketing strategy is to throw together a last-minute discount, post it on Instagram, and hope someone books a photography session, we need to talk. Because Black Friday can be a HUGE opportunity for your photography business, but only if you're approaching it with an actual plan.

In this episode, I'm walking you through how I would plan a Black Friday campaign for my photography business from start to finish. We're talking about creating photography Black Friday offers that don't require slashing your session prices, using bonuses and bundles to increase the value of your offers, building anticipation with a waitlist, and creating real urgency without sounding pushy or salesy.

I'll also share why your Black Friday photography promotion shouldn't rely entirely on social media, how to use email marketing to turn interested followers into paying clients, and why calculating your actual profit BEFORE launching a sale is one of the most important steps photographers tend to skip.

Whether you're a family photographer looking to pre-book next year's sessions, a senior photographer planning a special offer, or a wedding photographer wanting to increase bookings during the holiday season, this episode will help you create a Black Friday photography marketing strategy that actually makes sense for your business.

Because the goal isn't to book more photography sessions by charging less. It's to create an offer your ideal clients are excited to purchase while protecting your profit margins.

Link Mentioned:

Explore the Fully Booked Method — Create a strategic photography marketing plan that helps you book clients consistently throughout the entire year, not just during Black Friday.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

Email Marketing in 2026: What's New + What Photographers Actually Need to Know

Épisode 427

jeudi 22 octobre 2026 • Durée 26:13

If you've been wondering whether email marketing is still worth your time as a photographer in 2026, the answer is YES. But some of the email marketing advice you've been following for years might actually be working against you.

In this episode, I'm breaking down five surprising email marketing findings from a recent Flodesk workshop and what they mean for your photography business. We're talking about email subject lines that could be hurting your open rates, whether emojis actually help, the best days to send marketing emails, and why having a smaller, engaged email list might be more valuable than thousands of subscribers who never open your emails.

I'll also share why email marketing for photographers is about so much more than announcing mini sessions or sending booking reminders. When you have the right email marketing strategy in place, you can stay connected with past clients, nurture potential photography clients, and create more consistent bookings without relying entirely on Instagram or Facebook.

If you're trying to figure out how to build an email list for your photography business, improve your email open rates, or turn email subscribers into paying photography clients, this episode will help you stop guessing and start paying attention to what actually works for YOUR audience.

Links Mentioned:

Try Flodesk and get 20% off your first year — Sign up through my link to receive an exclusive bonus resource "Fall Booking Email Playbook".
Explore the Fully Booked Method — Learn how to turn your email marketing into part of a complete strategy for booking more photography clients.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉

5 Marketing Moves to Make When You Have ZERO Sessions on Your Calendar

Épisode 426

jeudi 15 octobre 2026 • Durée 18:14

If you opened your calendar and realized you have ZERO photography sessions booked, your first instinct might be to panic, lower your prices, run a sale, or completely rethink your marketing strategy.

But an empty calendar doesn't automatically mean your photography business is failing and you probably don't need to blow everything up to start getting bookings again. In this episode, I'm walking you through five photography marketing moves you can make right now when bookings are slow.

Because sometimes the answer to how to get more photography clients isn't MORE marketing. If people are already finding your business and inquiring but aren't actually booking, the problem could be somewhere inside your booking funnel and sending even more people into a broken process isn't going to fix it.

So before you slash your photography prices, throw together a last-minute mini session, or spend six hours redesigning your website, start here. These five photography marketing ideas will help you figure out what actually needs your attention and give you practical steps you can take this week to start creating momentum and booking more photography sessions.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

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Steal My Local Collaboration Ideas For Your Business This Holiday Season

Épisode 425

jeudi 8 octobre 2026 • Durée 16:20

If your photography marketing strategy has mostly consisted of posting on Instagram, sharing in Facebook groups, and hoping the right people see it, it might be time to look a little closer to home.

In this episode, I'm sharing three local collaboration ideas for photographers that I've actually used in my own business to get in front of new people, build relationships with other business owners, and create more opportunities for referrals. And the best part? You don't need a huge audience, a complicated marketing funnel, or a massive advertising budget to make them work.

If you're looking for ways to get more photography clients, increase your local visibility, build a photography referral network, or simply become the photographer people in your community actually know and recommend, this episode will give you practical photography marketing ideas you can start using right now.

Because sometimes the best way to grow your photography business isn't another Reel, trend, or social media strategy. It's becoming known by more of the right people in your own community.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

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You Are Not Behind: Comparison Is Lying to You

Épisode 424

jeudi 1 octobre 2026 • Durée 13:54

If scrolling social media leaves you with that little drop in your stomach, like everyone else is somehow further along than you, I made this episode for you. Not because you're actually behind. Because comparison has been telling you a story about your business that simply is not true.

Today I'm walking you through exactly how comparison works against you, why someone else's win is never proof that there's less room for you, and the one shift that has made the biggest difference in my own business this year. If you're ready to stop measuring your journey against everyone else's highlight reel and start trusting your own timeline again, this episode is for you.

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Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

Lire plusRéduire

How to Upsell Prints & Products (Without Running IPS)

Épisode 423

jeudi 24 septembre 2026 • Durée 14:49

If the word "upsell" makes you feel a little salesy just reading it, I made this episode for you. Not because you need to become an IPS photographer or start running sales appointments. Because there's a whole hybrid way to bring in more revenue from the sessions you've already booked, and most photographers are missing it without even realizing it.

Today I'm walking you through how to sell more prints and products after gallery delivery, even if in-person sales have never been your thing and never will be. I'll show you the two things missing in most photographers' businesses that keep this revenue from ever landing, urgency and an actual follow-up workflow, so you can start turning galleries you already delivered into extra income without adding a single new lead to your plate.

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Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

Lire plusRéduire

How to Build Photography Packages Clients Actually Want to Book

Épisode 422

jeudi 17 septembre 2026 • Durée 14:21

If you've ever sent a lead your pricing and then watched the conversation just go quiet, I made this episode for you. Not because you did anything wrong. Because nobody ever taught you that a price list and a sales tool are not the same thing.

Today I'm walking you through the exact mistake I see over and over again when I look at photographers' packages, the one that quietly kills bookings without anyone realizing it's happening. I'll give you three specific things to check in your own pricing this week, no matter what kind of photography you do, so your leads actually understand what they're investing in and feel ready to say yes instead of going quiet on you.

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Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

Lire plusRéduire

Can Your Photography Business Handle Being Fully Booked?

Épisode 421

jeudi 10 septembre 2026 • Durée 15:28

We're closing out the Fully Booked Bootcamp series with the piece that ties everything together. I'm taking you back to 2014 and the very unglamorous way I used to run my business, and sharing exactly what changed once I started building real systems instead of doing everything by hand.

Plus, I've got a little something extra for anyone who's made it through the whole series with me.

If this series has been speaking to you, I'd love to have you inside the Fully Booked Method, my eight week program that takes everything we covered these past four episodes and turns it into a real, repeatable system for your business.

Join by September 30th and you'll get a free 1:1 coaching call with me (a $350 value), which you can book and use anytime through December 31, 2026, plus $50 off the program itself, just for listening all the way through this series. Use code BOOKED50 at checkout!

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

Lire plusRéduire

How to Convert Leads into Photography Clients

Épisode 420

jeudi 3 septembre 2026 • Durée 11:47

Getting inquiries is one thing. Turning them into paying clients is a whole different skill. In this episode I'm walking through the real reasons leads go cold, including a pricing mistake most photographers don't even realize they're making, and the simple shifts that turn a quiet inquiry into an actual yes. Part three of the Fully Booked Bootcamp series.

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw

Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership

Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

Lire plusRéduire

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