Introducing a new podcast: Sharetribe Founder Stories - Marcel Fairbairn of GearSource
mercredi 14 mai 2025 • Durée 44:06
**This is a one-off cross-promotional episode of our new podcast: Sharetribe Founder Stories.** This new podcast features interviews with founders building successful online marketplaces with Sharetribe. Discover how founders identified opportunities, overcame challenges, and scaled their platforms—from their first transaction to millions in GMV. Each episode dives into both the strategies that worked and the mistakes that taught valuable lessons.
In this first episode, you can hear the story of Marcel Fairbairn and Gearsource.
GearSource is a marketplace that helps rental companies sell professional audio and event production equipment they no longer need. Marcel Fairbairn built the company in 2002, which makes GearSource one of the oldest online marketplaces still in operation, alongside giants like eBay and Amazon.
What you'll learn:
How a self-funded founder built one of the oldest surviving marketplaces on the internet
How Marcel identified an “invisible inventory problem” that became an idea for a marketplace business
The critical "aha moment" when Marcel realized his 16-year-old business was actually a marketplace, and how that changed everything in Marcel's approach
Why lowering commission rates accelerated growth and scalability
The painful lessons from three platform migrations before finding stability with Sharetribe
How to transition from a high-touch service model to an automated marketplace
Marcel's unconventional strategy: "Be aggressive on growing revenue, conservative on growing expenses
Bonus: Introducing the new Sharetribe
Épisode 32
mardi 30 janvier 2024 • Durée 09:15
Learn how Sharetribe has been helping marketplace founders succeed for a decade. This bonus episode walks you through key moments in Sharetribe's history, from launching the world's first no-code marketplace builder, Sharetribe Go, to creating the developer platform Sharetribe Flex.
On January 30th, we launched our best product yet: the new Sharetribe, a no-code marketplace builder you can extend infinitely with code. And scale to any size. We were featured as #2 Product of the day with over 900 votes. Thank you so much for your support!
Backlinks are votes of confidence from other websites to your marketplace. This final article of our marketplace SEO series discusses how you can build quality backlinks for your marketplace.
Chima Mmeje is a founder at Zenithcopy, a Senior Content Marketing Manager at Moz and works as a content marketer for SaaS companies.
Ross Simmonds is an entrepreneur and marketing strategist who helps B2B and SaaS brands use content marketing, SEO, content distribution, and technology to grow.
S03E03: Technical SEO for marketplaces
Épisode 28
mercredi 29 novembre 2023 • Durée 35:37
This episode introduces the basics of technical SEO and suggests ways to tackle common technical marketplace SEO issues.
This series gives you a comprehensive introduction to SEO, tailored specifically to online marketplaces. The first episode looks at what investing in marketplace SEO entails, how to estimate the potential returns, and when is the right time to take the plunge.
Bonus: Having clear user journeys helps your marketplace SEO with Gregory Edwards (BlueArray)
Épisode 25
lundi 6 février 2023 • Durée 33:18
For our final SEO expert interview, Sharetribe’s Head of Content Mira spoke with Gregory Edwards, Senior SEO Manager at BlueArray, a UK-based SEO agency and consultancy. They discuss what Gregory has learned running SEO for some of the biggest marketplaces in the UK.
Gregory shares fantastic advice and tips on tackling the technical challenges of marketplace SEO and how to nail your content marketing efforts in a way that’s pleasing for both your audience and search engines.
Bonus: Weave SEO into your marketplace right from the start with Michael Caldwell (Petworks)
Épisode 24
mardi 17 janvier 2023 • Durée 42:24
Sharetribe’s Head of Content Mira and marketplace founder Michael Caldwell discuss what sets marketplaces apart from other websites in terms of SEO. In the late 1990s, Michael founded GigMasters (now The Bash), a platform for musicians to find paying gigs, and is currently the founder and CEO at Petworks, a marketplace for pet-related services.
Michael shares what he has learned from his decades-long experience with both marketplaces and optimizing them for search engines and why it’s important to bake SEO into your marketplace from the start.
Areej Abuali is the founder of the Women in Tech SEO community who writes about technical SEO and inclusivity in the SEO field.
Kristina Azarenko tweets especially about technical SEO and has a great educational approach in her content.
Gregory Edwards works as SEO Manager at BlueArray and runs SEO training at BrightonSEO, the UK's largest SEO conference.
Carie Fisher tweets about a broad range of website accessibility topics and best practices.
Rand Fishkin is a marketing thought leader who also discusses the challenges and shortcomings of SEO.
Mike van der Heijden, CEO of the marketplace SEO agency Portal Ventures, frequently posts on LinkedIn about marketplaces and SEO.
Kameron Jenkins’ tweets about SEO and content marketing leverage her extensive experience at Moz and Shopify.
Amanda Jordan writes and gives talks about SEO from the perspective of a broader digital strategy.
Himani Kankaria runs an SEO content marketing agency and is a sought-after speaker in SEO events.
Chima Mmeje tweets about SEO content strategy and starting her own content consultancy company.
Amanda Natividad writes insightfully about content marketing and audience research.
Ross Simmonds’ threads about content marketing and growth inspire you to think about content as an asset you can keep leveraging.
Aleyda Solis has worked with marketplaces like Eventbrite and Zillow. Her weekly #SEOFOMO newsletter shares the latest in the world of SEO and highlights SEO experts you should follow.
The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.
Aleyda Solis has worked with marketplaces like Eventbrite and Zillow. Her weekly #SEOFOMO newsletter shares the latest in the world of SEO and highlights SEO experts you should follow.
Kristina Azarenko tweets especially about technical SEO and has a great educational approach in her content.
Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!
Podcasts Similaires Basées sur le Contenu
Découvrez des podcasts liées à Marketplace Academy. Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !
