Experts On The Wire (An SEO Podcast!) – Détails, épisodes et analyse

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Experts On The Wire (An SEO Podcast!)

Dan Shure (SEO)

Business & Entrepreneuriat

Fréquence : 1 épisode/27j. Total Éps: 140

Downloaded over 750,000 times! Experts On The Wire is an SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I’m an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.

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Liens partagés entre épisodes et podcasts

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https://www.evolvingseo.com
132 partages
http://buzzsumo.com/
53 partages
https://ahrefs.com/
12 partages

https://twitter.com/randfish
16 partages
https://twitter.com/garyvee
13 partages
https://twitter.com/JohnMu
8 partages

https://www.linkedin.com/in/michaelkingphilly
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https://www.linkedin.com/in/aramintarobertson/
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https://www.linkedin.com/in/jessbpeck/
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131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Pokorná

Saison 1

jeudi 11 juillet 2024 • Durée 01:08:18

Sarah Pokorná, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years.

As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough time trying to actually understand and empathize with searchers – the people we are supposedly making content for and trying to win over in the SERPs.

In this conversation, Sarah brings her unique perspective drawing from her background in psychology to help unpack some of the psychological perspectives searchers have – particularly cognitive biases.

If you want to gain a deeper understanding and get into the minds of the people who search Google – the same people who traffic websites and ultimately drive revenue and business goals for sites and businesses – this episode is definitely worth a listen!

Topics In This Episode:

Cognitive Biases in Search
Why were AI Overviews such a miss for Google?
The importance of fact-checking for SEO content
Search and Social Impacts on the Nervous System
How did biases impact how the SEO world reacted to Google’s API Leaks?
Biases like Confirmation Bias in SEO Case Studies
Why do overconfident people actually believe they are good at SEO?
Should Google play a role in preventing misinformation?
What else can we as SEOs do to understand searchers better?

And much more – listen now!

Related Episodes You Might Like

Articles, Resources, and Links

https://www.dragonmetrics.com/confirmation-bias/
https://www.sarahpresch.com/post/cognitive-biases-in-seo
Neurodivergents in SEO
Google API Leak: Sparktoro’s initial post about it
The Cyber Effect (book about misinformation online)
GBH’s Video mentioned re: the Title Update and example of Framing
Giulia Panozzo
Myriam Jessier
Petra Kis-Herczegh

Find Sarah Online

The post 131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Pokorná appeared first on Evolving SEO.

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130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow

Saison 1

mercredi 13 mars 2024 • Durée 01:15:35

Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid.

I’ve always known Will for having a great perspective on the future of our industry so I wanted to get his take on what the future of SEO holds. Is THIS finally the inflection moment where ‘SEO is dead’? How does he see the next 5-10 years playing out? If it’s not dying, how will it look different? What should SEOs and businesses be doing to future-proof their marketing? How do we all navigate these big changes?

Topics In This Episode Include:

How is AI affecting informational queries?
What the ancient steel and iron industry has to do with content
Is it worth still investing in content marketing?
How is the eCommerce SEO space changing? Is eCommerce and spending online down or is it growing?
Challenges for new people entering the SEO space
And lots more…

Listen Now!

Related Episodes You Might Like

Tools Mentioned

122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford

Saison 1

lundi 12 avril 2021 • Durée 01:07:46

Tech SEO fans and anyone passionate about the SEO industry, this episode is for you!

My guest for this episode is Jori Ford!

Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine.

Prior to that, she was Sr. Director of SEO and Content at G2 among many other roles.

In addition to her vast SEO, Content, and Marketing experience spanning over 15 years – Jori also has a very extensive Engineering Background as well and is experienced in how search engine algorithms are actually created.

She has been a Speaker for Search Summit, Tech SEO Boost, and SES – and a columnist for Search Engine Watch.

In this episode:

Demystifying the “Magic” of Google
Different algos for different industries
Historical Content Records in Google
How Brand Search Volume may impact Rankings
Advanced Crawl Budget and Optimization
Crawl budget vs Crawl demand
Conserve vs optimize vs expand crawling
Why it’s possible for SEOs to be both technical and creative
Ways to learn SEO
Problems with SEO income studies
And lots more!

Listen Now!

Related Episodes You Might Like

Optimizing Crawl Budget To Improve SEO w/Vanessa Fox
Rendering, Crawling and Indexing w/Martin Splitt of Google

Show Agenda and Timestamps

Coming soon!

Tools Mentioned

033: John Mueller On AMP Pages, Crawl Budget, Podcasting SEO

Saison 1

jeudi 11 août 2016 • Durée 52:54

This week’s episode features John Mueller, one of only five Webmaster Trends Analysts at Google. Warning though: this episode also gets a little technical and nerdy.

But I wanted to create an episode for you all about AMP (Accelerated Mobile Pages). This was a really hot topic in the last week, with Google announcing future integration of AMP pages right in normal search results. So I figured, who better to talk to than … someone right from Google!

This episode can serve as an “everything you need to know” about AMP as a good jumping point. So when your boss, client, business partner etc say “hey, I heard about this AMP thing, what is it and should we do it?” you’ll be informed.

John and I also get into some peculiar issues around crawling and “crawl budget”, Podcasting SEO, dates in content and more! So for those of you that might already be up to date on AMP, you can skip ahead about 15 minutes to get to the “fun” stuff

Enjoy!

Don’t forget to subscribe on iTunes.

Links

032: The Candid Story Of My Journey From Poor Musician To Evolving SEO

Saison 1

mercredi 3 août 2016 • Durée 01:12:26

Today’s episode features a reverse interview – with me! I sat down with Tom Critchlow at the Marriot in Times Square, while I was there for Affiliate Summit as a speaker.

I reveal a LOT to Tom in the interview – including where “Evolving SEO” got it’s name, challenges we face now, how I approach speaking, the growth of this podcast, what it’s like working with my wife Sarah, unexpected outcomes of podcasting – and a better term I’ve been using secretively (in my head) to describe “S.E.O”.

Enjoy!

Don’t forget to subscribe on iTunes!

Links

Tom Critchlow on Episode 20 of Experts
University of New Hampshire
The 7 Habits of Highly Effective People
Moz
SEO Book
Experts on the Wire
Podcast Movement
37 Signals
Wistia
Smart Passive Income
Dr Sanjiv Chopra on Vitamin D
Dan’s AMA in Inbound (links to my reply to Ed about health)

031: Mastering The Power Of LinkedIn w/Viveka von Rosen

Saison 1

mercredi 27 juillet 2016 • Durée 58:37

I feel like today’s show is going to give the listeners of ‘Experts’ a special edge over everyone else on LinkedIn. That’s because my guest today, Viveka von Rosen focuses 100% of her time and energy only on LinkedIn. She even ranks #1 in Google for “LinkedIn Expert” (try it!).

Today, Viveka will teach us why it’s important to be on LinkedIn (and how a poor profile can actually harm you or your business). She gives a full, spontaneous critique of my profile (with actionable takeaways for everyone). And I have not edited it yet so you can see exactly what she is critiquing (but check soon! I will get to updating it!)

She teaches us some secrets to getting the very coveted testimonials – and tons more!

NEW: you can now ask me a question by leaving me a voice message here – and I will answer on an upcoming show!

Listen to this week’s episode now:

Don’t forget to subscribe on iTunes

Links

I’m On Linked In – Now What
Dan on LinkedIn
Viveka’s LinkedIn Account
Viveka on Twitter
LinkedIn Header Template (please email me – dan@evolvingseo.com – normally a paid tool, Viveka offered this for free to Experts listeners!)
Linked Into Business
LinkedIn Sharing Bookmarklet

030: Chatting About Twitter Chats w/Arielle Tannenbaum of #BufferChat

Saison 1

jeudi 21 juillet 2016 • Durée 52:58

This episode is for anyone that wants to be a better participant in Twitter chats, wants to run their own Twitter chat – or if you simply just love Buffer and want a behind the scenes look at how they run #BufferChat.

My guest, Arielle Tannenbaum has been running #BufferChat for over nine months. With over 300 regular participants, she really knows her stuff and tells us all about the tools, processes and people Buffer uses to keep their Twitter chat running!

Enjoy!

Don’t forget to subscribe on iTunes!

Links

029: Facebook Live, Periscope & The Power Of Live Streaming Video w/Alessandra Colaci

Saison 1

mercredi 13 juillet 2016 • Durée 53:43

There’s probably a lot of us out there that keeps hearing about live streaming video, but we’re not sure how to get started or what to do with it. If you’re one of these people (like I am), now is definitely the time to get involved. Periscope reported to have 10 million users by August of 2015 and that number is surely to have grown. By March of 2016 Periscope had over 200 million broadcasts. It’s really one of the next big waves in social media, that’s just starting to explode.

Personally, I’ve experimented a little with Periscope – so that’s why when the opportunity arose to interview this week’s guest, I was very excited to do so. Alessandra Colaci is the founder of Influence Buzz, a speaker, business and startup consultant and podcaster herself – and has worked with clients like Coke, TJ Maxx and Warner Brothers.

She’s been into live streaming video since the very beginning. In this interview we chat about:

The differences between Periscope, Facebook Live and Blab.
How to convince your CEO or boss to get on live video.
What to do and what content to share.
How to get people to watch your live streaming content.
What someone like Rand Fishkin should do with Periscope
And … I make a confession….

Enjoy!

Don’t forget to subscribe on iTunes!

Links

028: Drift’s 138X Blog Traffic Growth, Ditching Gated Content w/Dave Gerhardt

Saison 1

mercredi 6 juillet 2016 • Durée 55:36

Dave recently led a 138X growth in blog traffic for Drift. In today’s episode he’ll tell us how they achieved this growth – and to put that tangibly – it was 198 visits a month in October, and last month they received 27,369 visits to the blog. He’ll tell us why he ignores analytics, how he leveraged cold email outreach … and actually didn’t even have a plan, yet still achieved this growth.

We also chat about how to leverage community sites like Inbound.org and Growth Hackers by self submitting without seeming self-promotional, why most startups suck at PR, why Drift ditched all gated content, and how their Podcast gets over 10,000 downloads a month.

Also discussed in this action packed interview – side-projects, books, bad podcast hosts and “sneezers”.

Dave Gerhardt has worked with companies like Constant Contact, Hubspot and now runs marketing for Drift (a company founded by David Cancel and Elias Torres, former Hubspot execs).

Enjoy!

And please subscribe on iTunes!

Links

027: Growth Marketing Lessons From Inbound.org’s 5x User Growth w/Sam Mallikarjunan

Saison 1

mercredi 29 juin 2016 • Durée 56:36

When I read Sam’s post “The Hard Choices Behind How Inbound.org Grew 5x” (they now have over 160,000 members) I knew I needed to get Sam on Experts On The Wire.

We dissect many of the elements of their growth, including – why you need to ignore your earliest adopters, keeping a team focused on one thing (only the things you can grow with statistical significance!), how they leveraged SEO, their homepage algorithm – and the secrets behind the “persona” and micro-copy on Inbound (hint: it’s modeled after a real person!)

Enjoy!

And don’t forget to subscribe on iTunes!

Links

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