The B2B Playbook – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

The B2B Playbook

Kevin Chen & George Coudounaris

Business

Education

Frequency: 1 episode/7d. Total Eps: 257

Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help! We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to. We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry. If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you! Subscribe to get the latest from the B2B Playbook first. Join our CLUB of B2B owners and marketers on LinkedIn sharing their experiences https://www.linkedin.com/groups/13980317/ Want more? Check out our weekly articles on https://theb2bplaybook.com/ Remember, with the right plan, anyone can grow their business online!

Read moreCollapse

Site

RSS

Apple

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇬🇧 Great Britain - marketing
20/08/2026
#50
🇬🇧 Great Britain - marketing
19/08/2026
#30
🇬🇧 Great Britain - marketing
18/08/2026
#14
🇬🇧 Great Britain - marketing
17/08/2026
#17
🇬🇧 Great Britain - marketing
10/08/2026
#51
🇩🇪 Germany - marketing
06/08/2026
#98
🇩🇪 Germany - marketing
05/08/2026
#52
🇬🇧 Great Britain - marketing
04/08/2026
#39
🇬🇧 Great Britain - marketing
03/08/2026
#91
🇨🇦 Canada - marketing
02/08/2026
#88

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

See all

https://theb2bplaybook.com/
160 shares
https://theb2bplaybook.com/newsletter/
133 shares
https://theb2bplaybook.com/demand-generation-course
127 shares

https://www.youtube.com/@theb2bplaybook
138 shares
https://www.youtube.com/watch?v=pOaSIzz7mZQ&amp
18 shares
https://www.youtube.com/watch?v=jlGbxh7tACE&amp
10 shares

https://www.linkedin.com/groups/13980317/
3 shares
https://www.linkedin.com/in/masoncosby/
2 shares
https://www.linkedin.com/in/meryoliarias/
2 shares

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

See all

RSS feed quality

Good

Score global : 89%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

Recent episodes with titles, durations, and descriptions.

See all

#152: Dreamdata's CMO reveals their Demand Generation Strategy and Growth Secrets - Steffen Hedebrandt

Season 6 · Episode 24

Sunday, September 1, 2024 • Duration 42:29

How can B2B marketers navigate and measure your impact on long, complex B2B buying cycles? This week we sat down with Dreamdata We sat down with Steffen Hedebrandt, Co-founder and CMO of DreamData. We explore the complexities of long B2B buying cycles, innovative strategies for demand generation, and how to measure marketing impact across the entire funnel.

Steffen shares invaluable insights from Dreamdata's own growth journey, discussing everything from early-stage marketing tactics on a budget to leveraging content collaboration and the rise of B2B influencers. We also delve into Dreamdata's unique approach to weekly live events and how they've become a cornerstone of their content strategy.

Tune in and learn:

+ How to navigate and measure success in long B2B buying cycles

+ Strategies for moving from bottom-funnel to full-funnel marketing

+ The power of content collaboration and B2B influencer marketing

This episode is a must-watch for any B2B marketer looking to drive sustainable growth and prove their impact on revenue. Steffen's practical advice and real-world examples make this a goldmine of actionable insights for marketing teams of all sizes.

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00 The Key to Sustainable B2B Growth

03:09 Unveiling DreamData: B2B Customer Data Platform

06:12 Navigating Long B2B Buying Cycles

09:30 Building Trust with Future Buyers: DreamData's Strategy

13:40 From Bottom of Funnel to Full-Funnel Marketing

17:28 Early Stage Marketing Tactics on a Budget

21:15 The Dual Approach: Exploit and Experiment

24:50 DreamData's Weekly Live Events Strategy

28:00 The Power of Content Collaboration

29:40 The Rise of B2B Influencers and Creators

32:30 Measuring Mid and Upper Funnel Activities

34:40 Qualitative Proof: Capturing Customer Feedback

36:00 Closing Thoughts and LinkedIn Connection

-----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S06 E152 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing #attribution #b2battribution

Read moreCollapse

#151: Webinar Guru Shows Us How To Drive More Sales Opportunities - Justin Zimmerman

Season 6 · Episode 23

Sunday, August 25, 2024 • Duration 51:15

How do you go from 70 to 1000+ registrants for your webinar? How do you convert this to revenue? In this game-changing episode of The B2B Playbook, we dive deep into the world of webinar marketing with expert Justin Zimmerman. Justin reveals his innovative approach to webinars that's driving unprecedented results for B2B companies.

We explore a complete paradigm shift in webinar strategy, moving away from the traditional focus on attendance and content creation to a data-driven, partner-centric approach. Justin shares his secrets for consistently achieving 1000+ registrants, turning webinars into powerful lead generation and sales conversion tools.

Tune in and learn:

+ How to leverage partners and influencers to exponentially grow your webinar audience

+ The 6-step registration process that captures crucial lead data and drives conversions

+ Post-webinar strategies that turn no-shows into demo bookings and sales opportunities

This episode is a must-watch for any B2B marketer looking to revolutionize their webinar strategy, drive more leads, and achieve better ROI from their marketing efforts. Justin's insights will change the way you think about webinars forever!

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00 The Game-Changing Webinar Strategy You've Been Missing

#142: Get a Competitive Edge with Voice of the Customer Research (VOC) - Alan Hale

Season 6 · Episode 14

Sunday, June 23, 2024 • Duration 01:08:47

We sat down with Alan Hale, president of Consight Marketing Group, to discuss the importance of voice of the customer (VOC) research for B2B companies. Alan is a true expert in the field, and he shared his insights on why customer obsession should be the North star for any business.

According to Bain & Company, only 21% of B2B companies identify and act on customer insights. That's a shockingly low number, and it's one of the main reasons why so many businesses fail to succeed in the marketplace. VOC research allows you to make better business decisions, minimize the risk of failure, and differentiate yourself from the competition.

Alan breaks down the right way to conduct VOC research, emphasizing the importance of taking an outside-in approach and truly understanding your customers' needs, pain points, and expectations. He also highlights the limitations of relying solely on surveys and why qualitative research is crucial for gaining deeper insights.

Tune in and learn:

+ The 80/20 rule: Why you should focus on your best customers

+The 10-30-90 rule: Continuous customer touchpoints for success

+ Practical examples of how VOC research has helped businesses thrive

Whether you're a marketer, business owner, or anyone interested in understanding your customers better, this episode is a must-watch. Alan's wealth of knowledge and real-world examples will open your eyes to the power of customer obsession and the potential pitfalls of marketing malpractice.

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

#57: Be Seen Analysis - How Monday.com Are Using LinkedIn To Educate

Season 3 · Episode 20

Sunday, October 9, 2022 • Duration 42:17

Analysis Episodes!

Back by popular demand, this time we’re looking at what good Be Seen ads look like and how they stack up against those we’ve analysed previously!

This week we’re looking Monday.com’s LinkedIn ads and how well they’re built on a solid Be Ready and Be Helpful foundation, as well as addressing the 5 stages of awareness.

We hope that this series will continue to give practical and helpful guidance on how to apply our framework to level up your B2B marketing!

Tune into this week’s episode for more!

Links:

Link Ad Screenshots

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Read moreCollapse

#56: Myles Madden - Transitioning From Lead Gen To Demand Gen

Season 3 · Episode 19

Sunday, October 2, 2022 • Duration 54:21

Theory doesn’t beat practical experience.

But better than either is both!

This week, we’re lucky enough to have Myles Madden on the show. He’s someone who’s been at the forefront of both. Learning from the best who led the demand generation movement in the states during his time at Refine Labs, and now executing inhouse what he’s learnt on the agency side.

We’ve learnt a lot from chatting with him and we certainly hope our listeners will gain a lot from hearing first hand what it’s like to implement the things we talk about every week on the podcast and with our 5 Be’s framework.

Some key highlights:

Creating demand is creating desire, not some tactical changes.
Have a story to help get buy in from the rest of the business.
There’s a role for good agencies, not just in execution.
Demand creation is not easy, but it’s what you have to do for long term success.
Don’t be afraid to bring in creatives and give them the reins when they have the insights you have.
Educate yourself outside of marketing. It will only make your marketing better!

Tune into this week’s episode for more!

Links To Mentioned Resources:

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

#55: Rand Fishkin - Why Marketers Need To Play The Long Game And Be Helpful, The Limitation of Personas, How To Start Creating Demand

Season 3 · Episode 18

Sunday, September 25, 2022 • Duration 01:02:49

Our guest this week almost needs no introduction!

Setting aside the fanboying from us, our guest share some real marketing wisdom that we’re sure everyone can benefit from!

Rand Fishkin, probably well known to most of our listeners, is the founder of SparkToro - an audience research tool that we’ll get into more in the episode. He’s also the Cofounder of Moz, one of the world’s largest SEO companies.

He and the team at SparkToro are doing amazing things to help the little guys when it comes to audience research and doing the type of marketing that just doesn’t work for the big boys in town. And that’s a good thing!

He generously share some of his view points, which we couldn’t agree more with here at The B2B Playbook.

Some key highlights:

Paid channels’ incentive right now is attribution, not conversion!
Demand generation is infuriatingly hard, if not impossible to measure. So that’s why most marketers don’t do it, and as a result it’s a huge opportunity because costs are low and inventory is high.
Personas can be limiting, as they often don’t reflect the breadth of people within a collective group. They should be broad and diverse, but they’ll still allow you to understand where they get their information from and how the groups are made up. That type of personas are truly useful.
When you change the fundamental question at the core of your marketing strategy, you open up the possibility for a more effective, long term and valuable relationship. When that transactional nature fades into the background and a value giving relationship is had, lots of things improve. Think of a tinder relationship vs meeting someone through friends.
A ton to learn from classic marketing thinking, but the world is nuanced and requires a tailored approach.
Value building events offline, particularly small ones, are immensely satisfying and rewarding.

Tune into this week’s episode for more!

#54: Be Seen - Should You Hide Your Content Behind An Email Gate?

Season 3 · Episode 17

Sunday, September 18, 2022 • Duration 40:48

Sometimes, it’s important to get back to your roots.

That’s certainly a little journey we travelled on this episode on a personal level.

But also what we aim to do in these recent episodes where we talk about some topical discussions that have been coming up in the B2B space, particularly on LinkedIn recently.

We use first principles from our 5 Be’s framework to look at one such topic this week:

Should You Hide Your Content Behind An Email Gate?

You’ll get our take and why. And more importantly the ability for you to figure this out for yourself and how to approach it without burning the house down!

Tune into this week’s episode for more!

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

Read moreCollapse

#53: Be Seen - How Small, Time-poor Teams Can Get Started With Demand Creation

Season 3 · Episode 16

Sunday, September 11, 2022 • Duration 31:53

You could say we hustle pretty hard.

But George is hustling so hard he’s got a job moonlighting as a chimney sweeper!

Not really, but for a lot of our listeners they are so poor it certainly feels that way!

If that applies to you, this episode will hopefully help you get on top of things a bit more! We’re talking about how a small team who’s time strapped can get started with demand generation this week.

We give you some practical tips on how to go about getting started without working 24/7, but also so you know you’re on the right track to actually generating demand, instead of just capturing it and waiting for the inevitable day when that demand runs out!

Tune into this week’s episode for more!

Links To Mentioned Resources:

The B2B Incubator

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

Read moreCollapse

#52: Be Seen - Why You Should NOT Be Driving People To Your Landing Page

Season 3 · Episode 15

Sunday, September 4, 2022 • Duration 33:04

Kev’s got some spare time and is careful not to spend it doom scrolling on social media!

Although not sure if his choice of activities to fill his time is much better!

While it’s good to get off social media for your mental health, you can help improve that feed for those that do go on it!

This week we’re talking about how you can use paid ads to be helpful and approach it very differently to demand capture.

By bringing your helpful content to the feed, instead of asking people to leave the feed, amazing things can start to happen.

Tune into this week’s episode for more!

Links To Mentioned Resources:

5 Stages of Awareness Episode (Ep 28)

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

Read moreCollapse

#51: Be Seen - The Best Way To Create Your Product Ads and STILL Be Helpful

Season 3 · Episode 14

Sunday, August 28, 2022 • Duration 32:11

Being Helpful…

Sometimes it’s easier said than done!

But despite the occasional $400 bill, we still stick to going long on being kind!

This week, we take that same approach to product ads.

Although we give them a hard time, there’s still an important role for product ads to play. Just at the right time and place, and with the right approach.

And that’s what we’re talking about this week. We walk through what information you need and how to set up product ads to find the right spot to make their mark.

Tune into this week’s episode for more!

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

Read moreCollapse

The B2B Playbook – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The B2B Playbook – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

Youtube19

LinkedIn18

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

Youtube19

LinkedIn18