You can post regularly on social media and still leave prospective clients wondering whether your agency is the right fit. If your plan starts with what can we publish this week? instead of who you want to reach and what they need to understand, it can become a hamster wheel of posts without a clear purpose.
Katy Howell, Partner at Rethink Social, joins me to discuss audience, relevance and measuring commercial progress. She also shares five questions to help you assess your agency’s last ten posts and spot what may be missing.
Learn More...
Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett
Website: www.marketingmomentumforagencies.com
Book a call: calendly.com/tracey-burnett/triage
Email: tracey@leadstosuccessglobal.com
DemandBird gives agencies a simpler, more affordable way to create, repurpose, approve, publish and measure content for multiple clients across multiple platforms, all in one place.
Click this link Demandbird.com/momentum for all the details, click 'sign up for trial,’ and use the code ‘MOMENTUM26’ to receive the first week for free PLUS up to $149 off your first invoice.
Katy Howell: https://rethinksocial.co.uk, Is Social Pulling Its Weight?' Free diagnostic tool - https://scorecard.rethinksocial.co.uk/social-pulling-its-weight
ABOUT THE GUEST
Katy Howell is a Partner at Rethink Social, bringing her experience directly to senior marketers who want sharper social strategy and a clearer connection between social activity and business results.
She founded Immediate Future in 2004 and spent 22 years building and running the specialist social media agency, working with major B2B and consumer brands including Sony and Fujitsu.
She's a regular industry commentator, speaker and author, known for her straight-talking approach to marketing and her determination to make social earn its keep.
About The Host
Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice.