Thinking of selling your agency? Your clients could have more influence on its value than you realise.
Remeny Armitage and I. talk about the hidden risks and opportunities sitting within agency-client relationships.
We explore what buyers can't learn from the accounts, how client loyalty and founder dependency affect agency valuations, and why losing clients after a sale could cost you dearly through earn-out payments.
Plus, real examples of how listening to clients has uncovered new revenue, protected relationships and even influenced whether an acquisition went ahead.
LEARN MORE....
Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett
Website: www.marketingmomentumforagencies.com
Book a call: calendly.com/tracey-burnett/triage
Email: tracey@leadstosuccessglobal.com
Phone: +44 7877 042 804 Remeny Armitage - www.brilliantandhuman.com https://www.linkedin.com/in/remeny/
To book a free 30-minute "how sticky are your clients?" conversation with Remeny, or claim a copy of The Agency-Client Benchmark Report, email remeny@brilliantandhuman.com
ABOUT THE GUEST
Remeny Armitage is the founder of Brilliant and Human, and has spent 25 years working with UK agencies. She runs independent conversations with agencies' clients to find out what they really think, and turns that into evidence founders can act on. She's the author of
The Agency-Client Benchmark Report, and now helps agency owners strengthen the value of their business before a sale, and helps buyers find out what they're really buying before they sign.
About The Host
Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.