Legal Mastermind Podcast - Presented By…

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EP 285 - David Klein - From Cable to Connected: Advertising in the Streaming TV Era

Épisode 285

vendredi 11 octobre 2024 • Durée 39:46

David Klein is the Director of Business Development for ConsulTV.

David began his advertising journey running his own business doing print advertising and Google Adwords. Comparatively, the shift to programmatic advertising will be to traditional media as pay per click advertising was to the Yellow Pages. He is glad to be in a position to partner with agencies and help them maximize this enormous opportunity.

ConsulTV's platform serves paid media advertising with a focus on streaming TV ads and OTT. Because of buying volume and 100's of private placement deals, we reduce our clients' CPMs and provide more robust targeting and reporting.

Connect with David on LinkedIn: https://www.linkedin.com/in/davidkleinsalesleader

Visit ConsulTV: https://www.consult.tv/

On This Episode, We Discuss…

The Seismic Shift from Traditional TV Ads to Streaming Platforms
How Brands Can Adapt to the New Age of Digital Marketing
Targeted Advertising in Streaming TV
Optimizing Campaigns with Web Lift Pixels

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EP 284 - Alay Yajnik - Building Your Perfect Practice: Law Firm Growth Without the Burnout

Épisode 284

lundi 7 octobre 2024 • Durée 30:13

Alay Yajnik is the Founding Partner of Law Firm Success Group, Host of the , and author of Staffing Up: The Attorney's Guide to Hiring Top Talent.

Alay’s firm enables law firms and attorneys to grow their income, take more time off, and reduce their stress. They equip their clients with the clarity, capabilities, and confidence to build their Perfect Practice: the income they want, the time off that they need, while dramatically reducing the stress that is wrecking their quality of life.

Law Firm Success Group applies proven business growth principles in the areas of Business Development, Hiring and Managing Teams, Marketing, Strategy, and Time Management to solo and small law firms.

Connect with Alay on LinkedIn: https://www.linkedin.com/in/alayyajnik/

Visit Law Firm Success Group: https://www.lawfirmsuccessgroup.com/

Alay’s Book: Staffing Up: The Attorney's Guide to Hiring Top Talent

On This Episode, We Discuss…

How to Master Time Management for Better Work-life Balance
Overcoming the Billable-hour Mindset
Secrets to Hiring Top Talent
His book Staffing Up: The Attorney's Guide to Hiring Top Talent

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EP 275 - Melanie Herschorn - How Publishing a Book Can Transform Your Legal Career

Épisode 275

lundi 5 août 2024 • Durée 25:06

Melanie Herschorn is the Founder of VIP Book Marketing & Publishing.

Melanie wants to help you step into your spotlight as an authority. As a publisher and book marketing strategist for attorneys of boutique law firms, she’s on a mission to support and empower them to share their message with those who need to hear it most.

Her experience as a celebrity publicist, award-winning journalist, and long-time entrepreneur gives Melanie a unique 360-degree view to guide her clients to create brand awareness, sell books, bolster client acquisition, and position themselves as subject matter experts.

Connect with Melanie on LinkedIn: https://www.linkedin.com/in/melanie-herschorn/

Visit Big Impact Books: https://yourbigimpactbook.com/

Melanie’s Book: Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success

On This Episode, We Discuss…

Tips for Writing, Publishing, and Promoting a Book
Overcoming Common Obstacles in the Publishing Process
How to Use Your Book to Create New Revenue Streams and Attract High-quality Clients
Steps to Leverage Your Book for Marketing Opportunities

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EP 186 - Chase Williams & Ryan Klein - How Law Firm Will Win in 2023 Part II

Épisode 186

lundi 14 novembre 2022 • Durée 16:48

In Part 2 of How Law Firms Will Win in 2023, Legal Mastermind Podcast hosts Chase Williams and Ryan Klein discuss the viewpoints and goals that your law firm needs to be considering when preparing for 2023 and beyond.

Visit MarketMyMarket’s Website: https://www.marketmymarket.com/

On This Episode, We Discuss…
- Using Story-branding to Help Convey the Purpose of Your Content
- It's Not Too Late to Start a Podcast
- How to Maximize the Potential of Google My Business Locations
- Switching Your Business Hours to 24-Hours on Your Firm's Google Business Profile
- Reducing Your Firm's Use of Duplicate Imagery

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EP 185 - Live from MTMP Fall 2022 - Part 3

Épisode 185

vendredi 11 novembre 2022 • Durée 22:48

Recorded at Mass Torts Made Perfect (MTMP) in Las Vegas, NV. October 2022.

Featured Guests:

3:26 - Keith Newstrom, Wingman Marketing, https://mywingmananytime.com/

5:18 - Sarah Stuhldreher, QTAT BPO Solutions Inc, https://www.qtatinc.com/

15:00 - Joe Ruotolo, Intaker, https://www.intaker.com/

17:37 - Jazmin Respicio, DigitalPay, https://digitalpay.us/

20:40 - Hugo Gomez, Abogados NOW, https://www.abogadosnow.com/

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EP 184 - Dr. Sherry Walling - A Guide to Planning a Successful Company Retreat

Épisode 184

lundi 7 novembre 2022 • Durée 26:06

Dr. Sherry Walling is a clinical psychologist, speaker, podcaster, author, and mental health advocate. Her company, ZenFounder, helps entrepreneurs and leaders navigate transition, rapid growth, loss, and any manner of complex human experience.

She hosts the ZenFounder podcast, which has been called a “must listen” by both Forbes and Entrepreneur Magazine and has been downloaded more than 1,000,000 times. She was also the host of Mind Curious, a podcast series exploring innovations in mental health care via psychedelics.

Her new book, Touching Two Worlds, is a poetic, incisive exploration of grief and joy in the aftermath of loss. Her best-selling book, The Entrepreneur’s Guide to Keeping Your Shit Together, combines the insight and warmth of a therapist with the truth-telling mirth of someone who has been there.

Connect with Dr. Walling on LinkedIn: https://www.linkedin.com/in/sherry-walling-phd/

Visit Dr. Walling's Website: https://www.sherrywalling.com/

Purchase The ZenFounder Guide to Founder Retreats: https://app.gumroad.com/l/retreats

On This Episode, We Discuss...
- The ZenFounder Guide to Founder's Retreats
- Learning How to Come Out of Your Shell
- The Benefits of Utilizing a Facilitator During a Company Retreat
- Measuring the Turnover of Your Business

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EP 183 - Live from MTMP Fall 2022 - Part 2

Épisode 183

vendredi 4 novembre 2022 • Durée 14:47

Recorded at Mass Torts Made Perfect (MTMP) in Las Vegas, NV. October 2022.

Featured Guests:

5:35 - Gregg Goldfarb, Gregg M. Goldfarb LLP, https://gregggoldfarb.com/

7:46 - Johnny Adams, Johnny Adams Law Firm, https://www.johnnyadamslaw.com/

9:53 - Justin Lovely, The Lovely Law Firm, https://www.justiceislovely.com/

11:49 - Michelle Waddoups, George T. Waddoups & Associates, https://www.waddoupslaw.com/

12:43 - Warren Collins, Penningtons Manches Cooper LLP, https://www.penningtonslaw.com/

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EP 182 - Laura Terrell - A Guide to Reaching Your Firm's Highest Potential

Épisode 182

lundi 31 octobre 2022 • Durée 29:36

Laura Terrell is an executive coach with over twenty-five years of experience as a legal and business leader.

She offers an insider’s perspective for business, legal and corporate professionals, working to help her clients to improve and achieve success in their work lives.

Prior to coaching, she was a Special Assistant to the President at the White House, a senior-level appointee at the U.S. Department of Justice, an equity partner in two large, global law firms, and in-house counsel at a publicly traded company.

Laura has also led and managed teams of people across multiple countries, serving as a top advisor to many Fortune 500 and FTSE 100 companies.

Partnering with her clients, she enjoys helping them reach their goals and build confidence in their careers.

Connect with Laura on LinkedIn: https://www.linkedin.com/in/lauralterrell/

Visit Laura's Website: www.lauraterrell.com

On This Episode, We Discuss...
- How to Approach a Shift in Your Career
- Common Questions When Coaching Clients
- Trends of Non-Legal Professionals Entering the Legal Industry
- Nine Questions that Lead to Breakthroughs for Lawyers

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EP 181 - Live from MTMP Fall 2022 - Part 1

Épisode 180

vendredi 28 octobre 2022 • Durée 13:38

Recorded at Mass Torts Made Perfect (MTMP) in Las Vegas, NV. October 2022.

Featured Guests:

4:43 - Cary Simowitz, Schlichter Bogard & Denton, https://uselaws.com/

7:01 - Darren Findling, The Probate Pro, https://theprobatepro.com/

8:55 - Elizabeth Yang, Yang Law Offices, https://yanglawoffices.com/

10:50 - Evan Stein, Berry Law Firm, https://jsberrylaw.com/

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EP 180 - Chase Williams & Ryan Klein - How Law Firms Will Win in 2023 Part I

Épisode 180

lundi 24 octobre 2022 • Durée 21:29

In Part 1 of How Law Firms Will Win in 2023, Legal Mastermind Podcast hosts Chase Williams and Ryan Klein discuss the viewpoints and goals that your law firm needs to be considering when preparing for 2023 and beyond.

Visit Market My Market’s Website: https://www.marketmymarket.com/

On This Episode, We Discuss...
- Demanding Consultant Marketing from Your Marketing Partners
- It's Important to Learn What's Next
- Developing Young Talent to Secure Your Firm's Future
- Prioritizing Structure with Standard Operating Procedures (SOPs)
- Planning Long-Term Goals for Your Firm

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