Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth – Détails, épisodes et analyse

Think you need a massive number of downloads to rank your podcast? Think again. In this episode, fellow podcaster Zach Kristensen reveals how he relaunched his podcast and landed on the Apple Podcast charts with fewer downloads than you'd expect.

We’re unpacking the challenges that led him to rethink his show, the unexpected lessons he learned about crafting the right message, and the specific changes he made that helped him connect with the right listeners, convert them into leads, and redefine his show's success. So if you’re ready for your podcast to drive real business growth (without spending another minute obsessing over download numbers), hit play and let’s make your business bingeworthy.

0:46 - How to Grow a Top Podcast Without a Big Audience
2:32 - How to Leverage Your Existing Episodes for Faster Growth
6:37 - The Surprising Launch Results That Prove Download Numbers Are Deceiving
9:14 - Why Rebranding Could Be Your Podcast's Game Changer
13:11 - Strategic Shifts That Keep Your Listeners Hooked (and Coming Back)

Episode Links:

• Check out Zach’s podcast: Your Path to Publish
• Connect with Zach

→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

If you want your podcast discovered by new listeners, you need three key things to stand out in today’s increasingly crowded space. In this episode, we’re unpacking what it really takes to attract new listeners daily  — and revealing the one growth metric most podcasters aren’t tracking (but should be).

Ready to learn how to get listeners choosing your show over the competition and go from unheard expert to binge-worthy thought leader in your niche? Hit play and let’s make your business bingeworthy.

0:02 - Three Must-Haves for Getting Your Podcast Discovered

1:37 - The Real Reason Most Hosts Never Hit the Top Charts

4:20 - How to Attract Listeners Actively Searching for Shows Like Yours

14:29 - The One Differentiator You Need to Stand Out in a Crowded Podcast Category

20:00 - The Podcast Growth Metric You’re Probably Not Tracking (But Should Be)

 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Should you run paid podcast ads to grow your show? In this episode, we break down the ins and outs of podcast ads to help you decide if they're worth the investment. 

We'll cover the best types of podcast ads, the ones to avoid, and whether paid ads are right for you. Get the inside scoop on the most effective ad types, pros and cons of organic vs. paid growth strategies, and how to gauge the accuracy of targeting algorithms so you can track your ad performance. 

If you're considering paid podcast ads, this episode is chock-full of the clarity and practical advice you need. Oh, and your wallet will thank you. Hit play and let's make your business bingeworthy.

0:12 - Should You Run Podcast Ads?

3:22 - Organic vs. Paid Strategies: What's Better for Podcast Growth?

6:48 - The Best Time to Start Running Podcast Ads

10:40 - Types of Podcast Ads and Their Pros and Cons

17:02 - Do This BEFORE Running Podcast Ads

20:10 - Why Bigger Download Numbers Aren't Always Better

Special thanks to Laura, host of Grandparents Raising Grandchildren, for submitting today's question!


→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

What problems are you currently experiencing in your online business?

You may not believe it, but these problems could be THE key to unlock your potential.

This week, I walk you through a simple exercise to help you explore what keeps you stuck as you try to grow a business AND how to move past it!

Inside this episode, you’re going to learn:

• The surprising question my therapist asked me and the way it can help you unlock your potential
• An easy exercise to uncover what is holding you back in your online business 
• The way to embrace your problems and grow a business because of them — not despite them

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Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

What was the last unexpected thing that got in the way of running and growing your business?

Whether it was the internet going down or sickness running through your household (again), the fact is there will always be unexpected challenges as a digital business owner.

And while you can’t stop the unexpected from happening, you can find new ways to navigate it that will make all of the difference for your business — AND for your mental health.

Inside this episode, you’re going to learn:

• The details of my recent trip to the ER with my son and other unexpected events that have affected my life as a mom and a digital business owner
• The tips that will allow you to keep growing your business when life gets challenging
• Why looking for the good is necessary — especially for your own mental health

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Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

How would you define insecure attachment?

Even if you know what insecure attachment is, you’ve likely never thought about how it relates to your ability to run and grow a business successfully.

In this episode, Tracy Crossley walks you through the insecure attachment styles that keep you from getting what you want in your online business and your life — plus, she’s revealing how to overcome them!

Inside this episode, you’re going to learn:

• What insecure attachment styles are and examples of how they show up in your work
• Why insecure attachment prevents you from moving through adversity and makes you fragile — both in your personal life and your online business
• How to understand your unique patterns and triggers, so you can overcome insecure attachment and become unstoppable as you grow your business

Episode Links:

• Check out Tracy's podcast: Freedom from Attachment
• Connect with Tracy

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Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

As an online business owner, which of these pillars are you currently excelling at: marketing, selling, or fulfillment (aka onboarding new people into your offers and programs)?

If you’re like most digital entrepreneurs, you’re good at one or two of these crucial components of success, but you’ve yet to master all three.

Well, today’s guest, Michael Marical, reveals how having your very own TEDx talk can help you with all three in one fell swoop!

Inside this episode, you’re going to learn:

• How Michael went from living in his car to bringing in tens of millions of dollars in new offline and online business
• Why having one 15-minute TEDx Talk can do more for your marketing and lead generation than thousands of hours on Instagram or TikTok
• How you can begin to hone your big idea, clarify your message, and share that message with the world

 Episode Links:

• thought-leader.com
• thought-leader.com/TEDxmasterclass

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Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

What monthly income do you wish you made in your online business?

No matter your goal, something is limiting you from getting there.

In this episode, we will explore the surprising truths that are getting in your way as you try to grow a business.

Inside this episode, you’re going to learn:

• Why you are not the one limiting your growth — despite what you’ve been told
• The simple 5-step process to uncover what’s actually holding you back
• How to use this process to grow a business to 5-figure (and even 6-figure) months 

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Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

When was the last time you experienced a major breakthrough as an online business owner?

For me, the biggest breakthroughs always follow breakdowns in my life.

The truth is there’s so easy-button way out of challenges, but in today’s podcast, I’m sharing what happens when you persist through them and develop antifragility as a result!

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: 

• The recent breakdown I experienced and what it has meant for me as an online business owner
• How to increase your capability to grow a business and thrive as a result of stressors, chaos, and mistakes — not in spite of them
• What antifragility is and how it will change your life and business

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Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

How many hours of productivity has your inbox cost you?

For most digital business owners, it’s too many to count!

But that stops here... If you’re ready to reign in your email and get back TONS of time as an online entrepreneur, this episode is for you.

BY THE TIME YOU FINISH LISTENING, YOU’LL WALK AWAY WITH: 

• Practical inbox strategies for reclaiming your time and increasing your productivity 
• A simple system to streamline your email workflow as an online entrepreneur 
• The automated email that changed everything in our digital business 

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Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.