Imperfect Action – Détails, épisodes et analyse

This is a different episode to the usual one—because it's my last episode for a while! That's right, I'm packing my life into storage, getting behind the wheel of a van and I'm taking a mini-sabbatical. So in today's episode, I'm sharing *why* I'm taking some time off and how I'm reshaping my business as I move forward.

- Why taking some time away is the best thing for me right now—even though I buried my head in the sand for months.
- How making some really big decisions about my life has meant some really big changes are on the horizon.
- The reasons behind pausing this podcast (and it is just a pause, not an ending!).
- The one way that you can continue to work with me while I'm on my mini-sabbatical.

SHOW LINKS:
- DM me “EMM” on Instagram (@stephtaylor.co) for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

If you're not launching, then you still need to be selling. Live launching is a way to get things done in a relatively short time frame so that you can have some time and space instead of the constant sell. In today's episode, I'm sharing how live launching has created so much more freedom and ease in my business compared to when I was doing 1:1 client work.

- What live launching really means for you, your business, your sales and your audience.
- How live launching can help you to create more freedom in your business structure.
- The consequences of NOT live launching your offer/s.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

I see so many online business owners trying to build a business without taking the time to intentionally design their business model. This not only leads to burnout and overwhelm, but also creates a business that doesn't align with your goals, or your lifestyle. In today's episode, I'm sharing 4 essential components of a business model that balances sustainability, profit *and* lifestyle.

- The importance of intentionally designing a business model that aligns with your goals and vision.
- Why visioning is crucial for business model design and decision making.
- The 4 different types of online digital product offers and how these can be combined.
- Using your vision *and* your offers to create an offer suite that serves your ideal clients at different stages of their journey.
- Why pricing your offers correctly is so important, not just for profit, but also for avoiding burnout.
- 3 common pricing mistakes and how you can avoid them in your business.


SHOW LINKS:
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

I've had it all during my business journey—the wins, the failures, the ups and the downs. And had I known what I do now, my journey would have been much quicker and smoother! So, in today's episode, I'm sharing the best business advice I can give you to build a business that's sustainable in the long term.

- Why your foundations need to come first to minimise stress and overwhelm *before* you scale and grow.
- How approaching problems by doing the easy/exciting parts first *doesn't* work and the imperfect action you can take instead.
- The benefits of the first steps (you're *never* too advanced for step 1!) and how this helps to focus on your ideal client.
- Why building a profitable, sustainable, long-term business requires you to prioritise (now) the things that will deliver these long-term results.



SHOW LINKS:
- Join my free masterclass - Foundations for Six Figures and Freedom. How to grow your business without burning out. DM me “Masterclass” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/freedom-masterclass to save your seat.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Phil Agnew is the host of the UK's largest marketing podcast called "Nudge". He specialises in consumer behaviour and how to apply scientific principles at each stage of the marketing funnel. In today's episode, we talk about the science of marketing psychology and behaviour and how to use it in your business.

- How identifying behavioural and marketing psychological principles will help you to understand the science behind decision making for buyers.
- The 4-step marketing funnel and the scientific principles you can use at each stage to maximise your marketing and your message.
- The influence of illusions, social norms and other biases on the decision making process.
- Why being distinct within your niche/industry is more important than being different.

You can connect with Phil at https://www.nudgepodcast.com/ or search for Nudge wherever you get your podcasts.

SHOW LINKS:
- Join my free masterclass: Foundations for Six Figures and Freedom - How to grow your business without burning out. DM me “Masterclass” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/freedom-masterclass to save your seat.

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Are you on my daily biz boosters list? Every day, I send out a free bite-sized tip to boost your business from the ground up. They're all the little things I've learned over the years, as well as some great tips from my favourite mentors. In today's episode, I'm sharing my favourite daily biz boosters from 2023 and how they've helped me.

- Why being confident is *not* about getting rid of fear.
- The importance of being the kind of client you wish to attract.
- How you may be inadvertently *training* your audience to interact with you.
- Why running your own business isn't always fun, even if you're doing what you love.
- The 4 stages of creating freedom in your business.
...and so many more!


SHOW LINKS:
- DM “DBB” on Instagram (@stephtaylor.co) to receive my daily biz boosters to your inbox or visit https://stephtaylor.co/DBBhttps://stephtaylor.co/ to sign up.
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

This is our last "best of 2023" episode! When starting your online digital business, it can be difficult to know where to start. There are so many new and shiny options like websites and logos and software platforms—but they all cost money. So, what's actually worth investing in from the get-go? In today's episode, I am sharing how to prioritise your money in those early few months, so that you can get the most bang for your limited buck.

- Why DIY visual branding can be a great way to keep things really simple.
- How hiring a professional can help you to get really clear on your messaging, right from the start.
- What software platforms are worth investing in and why.
- The benefits of having support from the beginning.

Show Links:
- Episode #515: If I were starting over with no audience, no products and no biz... This is what I would do. DM me “515” on Instagram (@stephtaylor.co) for a direct link.
- Episode #650: Copycats 101: How to protect yourself and what to do if someone copies you online with Riz Amin. DM me "650" on Instagram (@stephtaylor.co) for a direct link.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

This was the *most downloaded* episode of 2023! Liz Wilcox is an email strategist who shows small businesses how to build online relationships and make real money with emails. Her incredible $9 membership has yielded multiple six figures all whilst maintaining her "simple is my superpower" ethos. In today's episode, we dive into the world of low-ticket items and understand how getting clear on your direction (and staying the course) can really set you up for low-stress success.

- How a low ticket membership can scale to six figures.
- How growing a membership starts with believing in your offer, creating your own hype and hitting your personal targets.
- When launching begins and ends with an email list, literally!
- How to create a sustainable, low-ticket membership that works for you AND your audience.
- How to avoid unnecessary fear and overwhelm by not overthinking your course content creation.
- Liz's simple tips for membership onboarding, retention and engagement.

You can find Liz at lizwilcox.com and download her free email samples or connect with her on Instagram at https://www.instagram.com/thelizwilcox/

Show Links:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

This another of the most popular episodes of 2023! One of the biggest myths in the online business world today is that if you want to increase your revenue then you need to grow your audience. Yes, it's one option, but there are other ways you can increase your sales, even if your audience stays the same size. Today I share two simple and straightforward ways to do this, and it all comes down to basic maths (and a little strategy).

In today's episode, we chat about:
- The two, easier ways to grow your income without growing your audience.
- How creating the right offers, with the right messaging, for the right people will help your conversions.
- Why building hype around your offers does not work—and what you can do instead.
- How solving different problems with different offers can help to increase the lifetime value of your clients.
- How to use your "non-buyer surveys" to understand your audience better.

SHOW LINKS:
- Episode #637: How she turned a $9 membership into a six-figure business with Liz Wilcox. DM me “637” on Instagram (@stephtaylor.co) for a direct link.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Here's another favourite episode! The content you share both during cart open AND in the 60-90 days leading up to it has the power to make or break your launch. This is what I call the Magician's Gap: The gap between where someone is today and where they need to be to buy your offer. In today's episode, I suggest 3 different types of content for you to use (and those to avoid) to make more sales in your next launch.

- Why building hype and excitement around your launch will NOT sell your offer (nobody will ever be as excited as you are!).
- How educating your audience on what they need to know about their problem (or the solution your offer delivers) is actually preparing them to buy from you.
- The types of content that WON'T help you sell more (hint: this includes talking non-stop about your offer and counting down the days).
- The benefits of creating a strategically-aligned lead magnet to attract the RIGHT people to your offer.
- Why addressing common questions or hesitations in your content will help your audience move closer to buying your offer.

SHOW LINKS:
- DM me "magic" on Instagram stephtaylor.co to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist
- DM me "tweaks" on Instagram stephtaylor.co for my FREE 5-part email series—5 simple tweaks to accelerate your launch profits or visit https://stephtaylor.co/tweaks
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...