This is a different episode to the usual one—because it's my last episode for a while! That's right, I'm packing my life into storage, getting behind the wheel of a van and I'm taking a mini-sabbatical. So in today's episode, I'm sharing *why* I'm taking some time off and how I'm reshaping my business as I move forward.

- Why taking some time away is the best thing for me right now—even though I buried my head in the sand for months.
- How making some really big decisions about my life has meant some really big changes are on the horizon.
- The reasons behind pausing this podcast (and it is just a pause, not an ending!).
- The one way that you can continue to work with me while I'm on my mini-sabbatical.

SHOW LINKS:
- DM me “EMM” on Instagram (@stephtaylor.co) for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

If you're not launching, then you still need to be selling. Live launching is a way to get things done in a relatively short time frame so that you can have some time and space instead of the constant sell. In today's episode, I'm sharing how live launching has created so much more freedom and ease in my business compared to when I was doing 1:1 client work.

- What live launching really means for you, your business, your sales and your audience.
- How live launching can help you to create more freedom in your business structure.
- The consequences of NOT live launching your offer/s.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

I see so many online business owners trying to build a business without taking the time to intentionally design their business model. This not only leads to burnout and overwhelm, but also creates a business that doesn't align with your goals, or your lifestyle. In today's episode, I'm sharing 4 essential components of a business model that balances sustainability, profit *and* lifestyle.

- The importance of intentionally designing a business model that aligns with your goals and vision.
- Why visioning is crucial for business model design and decision making.
- The 4 different types of online digital product offers and how these can be combined.
- Using your vision *and* your offers to create an offer suite that serves your ideal clients at different stages of their journey.
- Why pricing your offers correctly is so important, not just for profit, but also for avoiding burnout.
- 3 common pricing mistakes and how you can avoid them in your business.


SHOW LINKS:
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

I've had it all during my business journey—the wins, the failures, the ups and the downs. And had I known what I do now, my journey would have been much quicker and smoother! So, in today's episode, I'm sharing the best business advice I can give you to build a business that's sustainable in the long term.

- Why your foundations need to come first to minimise stress and overwhelm *before* you scale and grow.
- How approaching problems by doing the easy/exciting parts first *doesn't* work and the imperfect action you can take instead.
- The benefits of the first steps (you're *never* too advanced for step 1!) and how this helps to focus on your ideal client.
- Why building a profitable, sustainable, long-term business requires you to prioritise (now) the things that will deliver these long-term results.



SHOW LINKS:
- Join my free masterclass - Foundations for Six Figures and Freedom. How to grow your business without burning out. DM me “Masterclass” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/freedom-masterclass to save your seat.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Phil Agnew is the host of the UK's largest marketing podcast called "Nudge". He specialises in consumer behaviour and how to apply scientific principles at each stage of the marketing funnel. In today's episode, we talk about the science of marketing psychology and behaviour and how to use it in your business.

- How identifying behavioural and marketing psychological principles will help you to understand the science behind decision making for buyers.
- The 4-step marketing funnel and the scientific principles you can use at each stage to maximise your marketing and your message.
- The influence of illusions, social norms and other biases on the decision making process.
- Why being distinct within your niche/industry is more important than being different.

You can connect with Phil at https://www.nudgepodcast.com/ or search for Nudge wherever you get your podcasts.

SHOW LINKS:
- Join my free masterclass: Foundations for Six Figures and Freedom - How to grow your business without burning out. DM me “Masterclass” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/freedom-masterclass to save your seat.

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Are you on my daily biz boosters list? Every day, I send out a free bite-sized tip to boost your business from the ground up. They're all the little things I've learned over the years, as well as some great tips from my favourite mentors. In today's episode, I'm sharing my favourite daily biz boosters from 2023 and how they've helped me.

- Why being confident is *not* about getting rid of fear.
- The importance of being the kind of client you wish to attract.
- How you may be inadvertently *training* your audience to interact with you.
- Why running your own business isn't always fun, even if you're doing what you love.
- The 4 stages of creating freedom in your business.
...and so many more!


SHOW LINKS:
- DM “DBB” on Instagram (@stephtaylor.co) to receive my daily biz boosters to your inbox or visit https://stephtaylor.co/DBBhttps://stephtaylor.co/ to sign up.
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

This is our last "best of 2023" episode! When starting your online digital business, it can be difficult to know where to start. There are so many new and shiny options like websites and logos and software platforms—but they all cost money. So, what's actually worth investing in from the get-go? In today's episode, I am sharing how to prioritise your money in those early few months, so that you can get the most bang for your limited buck.

- Why DIY visual branding can be a great way to keep things really simple.
- How hiring a professional can help you to get really clear on your messaging, right from the start.
- What software platforms are worth investing in and why.
- The benefits of having support from the beginning.

Show Links:
- Episode #515: If I were starting over with no audience, no products and no biz... This is what I would do. DM me “515” on Instagram (@stephtaylor.co) for a direct link.
- Episode #650: Copycats 101: How to protect yourself and what to do if someone copies you online with Riz Amin. DM me "650" on Instagram (@stephtaylor.co) for a direct link.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

This was the *most downloaded* episode of 2023! Liz Wilcox is an email strategist who shows small businesses how to build online relationships and make real money with emails. Her incredible $9 membership has yielded multiple six figures all whilst maintaining her "simple is my superpower" ethos. In today's episode, we dive into the world of low-ticket items and understand how getting clear on your direction (and staying the course) can really set you up for low-stress success.

- How a low ticket membership can scale to six figures.
- How growing a membership starts with believing in your offer, creating your own hype and hitting your personal targets.
- When launching begins and ends with an email list, literally!
- How to create a sustainable, low-ticket membership that works for you AND your audience.
- How to avoid unnecessary fear and overwhelm by not overthinking your course content creation.
- Liz's simple tips for membership onboarding, retention and engagement.

You can find Liz at lizwilcox.com and download her free email samples or connect with her on Instagram at https://www.instagram.com/thelizwilcox/

Show Links:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

This another of the most popular episodes of 2023! One of the biggest myths in the online business world today is that if you want to increase your revenue then you need to grow your audience. Yes, it's one option, but there are other ways you can increase your sales, even if your audience stays the same size. Today I share two simple and straightforward ways to do this, and it all comes down to basic maths (and a little strategy).

In today's episode, we chat about:
- The two, easier ways to grow your income without growing your audience.
- How creating the right offers, with the right messaging, for the right people will help your conversions.
- Why building hype around your offers does not work—and what you can do instead.
- How solving different problems with different offers can help to increase the lifetime value of your clients.
- How to use your "non-buyer surveys" to understand your audience better.

SHOW LINKS:
- Episode #637: How she turned a $9 membership into a six-figure business with Liz Wilcox. DM me “637” on Instagram (@stephtaylor.co) for a direct link.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Here's another favourite episode! The content you share both during cart open AND in the 60-90 days leading up to it has the power to make or break your launch. This is what I call the Magician's Gap: The gap between where someone is today and where they need to be to buy your offer. In today's episode, I suggest 3 different types of content for you to use (and those to avoid) to make more sales in your next launch.

- Why building hype and excitement around your launch will NOT sell your offer (nobody will ever be as excited as you are!).
- How educating your audience on what they need to know about their problem (or the solution your offer delivers) is actually preparing them to buy from you.
- The types of content that WON'T help you sell more (hint: this includes talking non-stop about your offer and counting down the days).
- The benefits of creating a strategically-aligned lead magnet to attract the RIGHT people to your offer.
- Why addressing common questions or hesitations in your content will help your audience move closer to buying your offer.

SHOW LINKS:
- DM me "magic" on Instagram stephtaylor.co to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist
- DM me "tweaks" on Instagram stephtaylor.co for my FREE 5-part email series—5 simple tweaks to accelerate your launch profits or visit https://stephtaylor.co/tweaks
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Here's another of your favourite 2023 episodes! When it comes to creating and selling your online course, deciding what tech to use can hurt your brain! There's so many different platforms and processes to choose from that it can quickly get in the way and stop you in your tracks. So, in today's episode, I'm sharing the go-to tech tools that I use in my business, so that you can crack on with getting your online course out into the world, instead of spending weeks trying to figure it out for yourself.

- How to avoid getting overwhelmed by all of the tech tools available and instead focus on what's really important.
- The one platform I've chosen to run my entire business from.
- How designing webinar slides and workbooks can be simple (and something you can easily delegate to your VA).
- The video recording and editing tool that can save you thousands in professional filming costs.
- Why choosing a webinar hosting platform that's user-friendly for you AND your audience is so important.
- The program that makes live coaching and Q&A calls a breeze.

SHOW LINKS:
- Get my Cheat Sheet - The complete list of tools for creating and selling digital products (including a link to some great Canva templates to purchase): DM me TOOLS on Instagram stephtaylor.co
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

I'm not surprised that this episode was one of the most downloaded of 2023—because this is a question that many online business owners ask. In this episode, I am coaching Maddi Parsons, an accredited practicing dietician specialising in disordered eating and eating disorders. In the lead-up to the launch of her course, Maddi is struggling with creating the messaging that best communicates the value in her offers. Tune in as we chat about some strategies to help her audience prioritise investing in her offers.

- The importance of a nurturing process and how to make every piece of content move the person a step closer to conversion.
- Nailing your CTA's (calls to action) for maximum uptake.
- Why showing value in your offers through empathy and solution-based communication can be so powerful.
- How to structure your sales page to connect the dots and demonstrate why your audience should prioritise this now.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

This episode was one of the top 5 for 2023! Being busy and productive are not the same thing, and they don't always translate into growth. In today's episode, we explore 8 things that you might be busily doing in your business that don't actually move the needle or make you more productive.

- The curse of perfectionism and how it's holding you back.
- When over planning feels safe and comfortable, but not necessarily productive.
- Why taking action steps leads to clarity and confidence (not the other way around).
- How over complicating tasks can cause overwhelm and stagnation.
- The art of saying "no!" and asking yourself: "Would I say yes to this if it were tomorrow?"
- How failing to identify your focus point leads to "shiny object syndrome".
- Why distracting yourself by over-consuming content (and doing too much research!) is one of the biggest time and energy wasters.


SHOW LINKS:
- DM me “EMM” on Instagram (@stephtaylor.co) for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

AI can be a great tool to use in any business—but, it's there to *enhance,* not replace, human creativity and expertise. This is the theme in today's episode, where I'm sharing 5 practical, actionable ways to use AI in your business.

- Why using AI to personalise your sales email templates can save you tonnes of time *and* improve consistency.
- How refining your messaging and copy becomes much easier when using AI as a starting point.
- The benefits of using AI to adapt email templates for your brand's tone of voice.
- Using AI to brainstorm and outline content topics that bridge the gap for your audience, while overcoming content creator's block.

SHOW LINKS:
- DM me “CC” on Instagram (@stephtaylor.co) to find out more about the Conversion Campaigns membership or visit https://stephtaylor.co/conversion-campaigns

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Here's another one of your favourite episodes from 2023! The key to pricing your offer is NOT about how much content you provide, or what other people are charging or what you THINK people will pay. Instead, you need to be super clear on what outcome you're delivering in each offer. In today's episode, I am sharing 5 questions to ask yourself when you're pricing your online course, 1:1 coaching, programs or memberships.

- Why clarifying the outcome will dictate the value (and therefore the pricing).
- Understanding the difficulty of achieving the outcome and how long it will take them to get there.
- The link between the outcome, how much support your clients need from you and the value this provides.
- How educating your audience can help them to re-evaluate what outcomes they are prioritising.
- How the value of your offer impacts your audience's bigger life picture.


Show Links:
- Episode #644: Ask Steph: Do you have to have live calls in your online course? Nope! DM me “644” on Instagram (@stephtaylor.co) for a direct link.
- Episode #561: What to do when people constantly tell you "I can't afford it" - without lowering your price. DM me "561" on Instagram (@stephtaylor.co) for a direct link.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

This was one of your favourite episodes of 2023! We all have these beliefs and ideas that we've picked up over the years and taken them on as "truths" without ever really questioning where they came from or whether they still serve us and our business. In today's episode, I'm sharing my own beliefs that I needed to change to grow my business to where it's at now.

- Why trading time for money means that you're working harder NOT smarter.
- How trying to control the outcome can zap your creativity (and your energy).
- Why avoiding failure by over-planning and overthinking can actually slow down your success.
- Why learning to become more comfortable with uncertainty creates space for ideas and creativity.
- How to avoid getting stuck with finding the "right vision" and instead focus on what you want and how you want to show up in your business.


Show Links:
- DM me “EMM” on Instagram (@stephtaylor.co) for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Today I'm answering a question from a listener to wants to know how to troubleshoot the unsubscribers from his email list. While there will always be people who unsubscribe from you, in this episode I share the common reasons why they do and how you can mitigate these.

- The importance of looking at the number of unsubscribers within the context of your email list size.
- How understanding *why* people are unsubscribing can you clues about their expectations.
- Why matching their expectations for your emails is important.
- Why meeting your unsubscribers where they're at now is what creates valuable email content.
- How changing your perspectives about unsubscribers will help you to see what they really mean for your business.

SHOW LINKS:
- DM me “ASK” on Instagram (@stephtaylor.co) to ask me a question or visit stephtaylor.co/asksteph

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

One thing that has *really* helped me in my business this year is reminding myself that I *cannot* control everything. I can only focus on what's within my control—everything else is wasted energy. In today's episode, I'm sharing the main lessons that I've had to learn the hard way this year, in the hope that you don't have to learn them as harshly!

- How realising that you can only do so much in your business will help you to focus on what you *can* do, instead of what you can't.
- Why learning to see life (and business!) as an adventure will help to ease the load and the pressure.
- Why trying to solve a problem without all the facts will just lead to overwhelm and overthinking.
- The solution to help you avoid burning out.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

When starting a podcast, it's super important to be clear on your topic and your audience, rather than trying to emulate what other podcasters are doing. In today's episode, I'm sharing 7 common mistakes that are easy to make and what you can do to avoid them.

- Why looking for the latest trends means you're missing the mark with your podcasting vision.
- How understanding your "why" (and your audience's why) will help you stand out from the podcasting crowd.
- The importance of niching in podcasting.
- How using your podcast as a growth tool can boost your business—if you have a strategy.
- Why worrying about your mic (and other tech) is such a teeny piece of the bigger podcasting puzzle.


SHOW LINKS:
- DM me “PODCASTING” on Instagram (@stephtaylor.co) for my free podcasting masterclass: Your first 1,000 listeners: How to launch your podcast without overwhelm (even if your audience is non-existent, you have nightmares about anything remotely “techy” and you’re terrified nobody will listen) or visit https://stephtaylor.co/free-podcasting-masterclass
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Podcasting can be an incredibly powerful tool for business growth, but it does require strategy and intention. In today's episode, I'm sharing 10 ways that you can use a podcast to grow your business in 2024.

- Why understanding podcasting as an audience growth tool is essential.
- How considering your podcast as a new revenue stream can help you explore diverse and creative income possibilities and networking opportunities.
- The benefits of having your own podcast to build credibility and "know, like, trust" with your audience.
- How podcasting can improve your speaking and presentation skills.


SHOW LINKS:
- DM me “PODCASTING” on Instagram (@stephtaylor.co) for my free podcasting masterclass: Your first 1,000 listeners: How to launch your podcast without overwhelm (even if your audience is non-existent, you have nightmares about anything remotely “techy” and you’re terrified nobody will listen) or visit https://stephtaylor.co/free-podcasting-masterclass
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

With millions of podcasts out there in the world, the idea of starting your own can be confusing and overwhelming. In today's episode, I'm sharing how I launched this podcast on my own and the 5 things I really wish I'd known before I'd started.

- Where my podcasting journey began and how I got to where I am today.
- The truth about "um's" and "ah's" and the editing process.
- Why understanding that your podcast *will* evolve will minimise the need to "get it right" before you start.
- The importance of growing your listenership intentionally.
- Why getting crystal clear on your ideal listener will make it so much easier to come up with episode content.


SHOW LINKS:
- DM me “PODCASTING” on Instagram (@stephtaylor.co) for my free podcasting masterclass: Your first 1,000 listeners: How to launch your podcast without overwhelm (even if your audience is non-existent, you have nightmares about anything remotely "techy" and you're terrified nobody will listen) or visit https://stephtaylor.co/free-podcasting-masterclass

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Over the years, I've learned what's helpful for my business and what's not. I now know that overthinking and over planning will not create a better offer and that some decisions are much more (or less) important than others. In today's episode, I'm sharing 5 of the things that I no longer do in my business as an online business strategist.

- Why waiting until your idea is "perfect" before putting it out into the world doesn't mean it's perfect for your audience.
- How understanding the difference between high-value and low-value decisions will help you to make better use of your time.
- Why realising that it's normal for your business income to ebb and flow and how you can be proactive during the quieter times.
- The importance of increasing your prices to be in line with the value you offer.
- Why taking imperfect action can help you to avoid overwhelm.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

There's so much confusion around these three concepts: target audience, ideal client and niche. Sometimes, these are even used interchangeably—but they're really soooo different! In today's episode, I'm sharing some really clear definitions about each of these three terms and how you can better identify these in your business.

- Why niching is not so much about *who* you work with but the solution you offer for the problem someone has.
- Why your target audience is so much more than just the demographics of the people you work with.
- How defining your ideal client avatar can help you to focus your content, messaging and your offers.
- The benefits of niching to give your business more credibility and visibility.



SHOW LINKS:
- DM me “masterclass” on Instagram (@stephtaylor.co) to access my free masterclass: 7 Secrets to Consistent Sales or visit https://stephtaylor.co/consistent-sales-masterclass
- Episode #642: Choosing the right niche for your online business (+ 5 signs you might be in the wrong one). DM me “642” on Instagram (@stephtaylor.co) for a direct link.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

When you buy a course that you never finish (or even start) it could be because the course itself isn't really designed for action or perhaps there's something going on within you that's stopping you from completing it. In today's episode, I'm sharing some insights into why we keep collecting online courses that we don't use and what to do instead.

- The reasons why you're buying online courses that you never get around to completing.
- How exploring these reasons can help you to understand if it's a course problem or something within you.
- Why buying and collecting courses is easier than *actually* taking action.
- How looking for an external "magic pill" to save you (or your business) will stop you from taking responsibility.
- The 3 action steps you can take today to help you prioritise the modules or courses that will lead to imperfect action.


SHOW LINKS:
- Want to know more about my 4-week online strategy intensive? DM me "INTENSIVE" on Instagram (@stephtaylor.co) or visit https://learn.stephtaylor.co/group-2024-intensive for details.
- Join the Launch Magic waitlist - DM me “MAGIC” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/magic to register.
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip

Let's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Carolyn, a naturopath and yoga teacher who sees clients 1:1 and virtually. The challenge that Carolyn faces today is how to create more programs without jeopardising her main offer. In this episode, we workshop different ideas to create a group version of her 1:1 program that doesn't sacrifice client results—or value.

- How transitioning from 1:1 to group programs can be challenging, while also offering opportunities for balancing personal interaction and creating community.
- How creating shorter programs that complement a longer program can make results more accessible, without compromising the personalised approach that clients value.
- Why building your program as you go means you can co-create it with your clients based on their needs and their feedback.
- The importance of exploring alternative options to provide 1:1 client access, like messaging apps and office hours.



SHOW LINKS:
- Connect with Carolyn at carolynallenhealth.com or on Instagram at The Balanced Naturopath
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Having a business that gives you freedom means different things to different people—so what does it mean to you? In today's episode, I'm sharing part 2 of how you can create more freedom in your biz with a helpful list of "do's" and "don'ts".

- The importance of asking yourself where you're not taking action when you need to be.
- Why regularly re-thinking your pricing is important as you learn and grow.
- How showing up for your own learning and growth will attract clients who are committed to doing the same.
- Why making time for the boring things (including building out your sales processes!) is just as important as making time for the fun things.



SHOW LINKS:
- Looking for Part 1? DM me "727" on Instagram (@stephtaylor.co) for a direct link.
- Want to know more about my 4-week online strategy intensive? DM me "INTENSIVE" on Instagram (@stephtaylor.co) for details.
- Join the Launch Magic waitlist - DM me “MAGIC” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/magic to register.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip

Let's be Instagram friends: https://instagram.com/stephtay...

As we approach the end of another year, it's super important to spend some time reflecting on the year that was and start planning for the year ahead. In today's episode, I'm sharing 6 questions to ask yourself as you reflect on 2023 and look ahead to grow your business in 2024.

- Why identifying any blocks in your business or things you need to change will pave the way for the next level of your business.
- How reflecting on what this next level of your business requires you to be will help you to step up both personally and professionally.
- How supporting your business with other income and realising where you're leaving money on the table can help you to make better decisions.


SHOW LINKS:
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

A few years back, I found myself in that spot that I know many of you are in right now. You're busy, you have clients, but there's no freedom and you're not making the income you want to yet. In today's episode, I'm sharing why finding freedom in your business can be so challenging and what you can do to change this.

- When finding more clients means more money (but less freedom) and how you can scale in different ways.
- Why focusing on service-based work takes up so much of your time and what you can do instead.
- Why building a library of courses and memberships isn't always the answer to a scalable business that gives you freedom.
- Why having sales processes in place is so important and what happens when you don't.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Feel like you're doing all the things but your monthly income just isn't increasing? This is totally normal and growing a business can take a while. In today's episode, I'm sharing 5 things that you can do *now* to help build your income.

- Why understanding the income equation will help you to identify the cause/s of your slow income growth.
- How being clear on the strategy behind how you sell will help you to navigate ways to grow your income.
- The importance of using your free content to attract the right people into your audience.
- Using other ways to create a quick cash injection into your business.



SHOW LINKS:
- DM me “masterclass” on Instagram (@stephtaylor.co) to access my free masterclass: 7 Secrets to Consistent Sales or visit https://stephtaylor.co/consistent-sales-masterclass
- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about “Boost Your Brand’s Superfans” or visit https://stephtaylor.co/boost-your-brands-superfans
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip


Let's be Instagram friends: https://instagram.com/stephtay...

I get asked this question a lot from those in my audience who are not sure if they're ready to create an online course yet. They often think they don't know *enough* and are filled with fear and doubt. In today's episode, I'm sharing 6 signs that you're ready to add an online course to your offer suite.

- Why being clear about what you *do* know will help you to create an offer that solves a problem or achieves a transformation.
- What you can do if you don't want to take on anymore 1:1 clients or have reached your ceiling.
- The importance of listening to what your audience are asking you for.
- How working with clients in different ways can help support those who may not be able to afford your main offer and/or those who have already worked with you previously.

Links:
- DM me “KIT” on Instagram (@stephtaylor.co) to grab my free ebook, The Digital Product Kickstart Kit—3 simple steps to start creating an online course, membership, or other digital product or visit https://stephtaylor.co/digital-product-kickstart-kit
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more


SHOW LINKS:
- DM me “KIT” on Instagram (@stephtaylor.co) to grab my free ebook, The Digital Product Kickstart Kit—3 simple steps to start creating an online course, membership, or other digital product or visit https://stephtaylor.co/digital-product-kickstart-kit
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig

Let's be Instagram friends: https://instagram.com/stephtay...

It's easy to think that having consistent income in your business means you need to have some form of recurring income—but this isn't the only way. In today's episode, I'm sharing how you can create income consistency *without* launching a membership.

- Three ways to make more sales in your business that you can start doing right away.
- Why building your email list is so important for both nurturing and selling.
- The importance of conversion rates and what you can do to improve them.
- Why creating consistent income isn't just about finding new people, it's about how to better support your existing customers too.



SHOW LINKS:
- DM me “masterclass” to access my free masterclass: 7 Secrets to Consistent Sales or visit https://stephtaylor.co/consistent-sales-masterclass
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

I just finished launching my 4-week crash course called "Boost Your Brand's Superfans". And just like every launch, I do a review afterwards. In today's episode, I'm sharing what worked, what didn't and my key takeaways for next time.

- The numbers I look at when reviewing my own launches to really hone in on where and what I can improve (including a non-buyer survey).
- Why reviewing what *didn't* work is just as important as what *did* work.
- The importance of being really clear about what you learned so that you can take everything on board for next time.



SHOW LINKS:
- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about “Boost Your Brand’s Superfans” or visit https://stephtaylor.co/boost-your-brands-superfans
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Having a business that gives you freedom means different things to different people—so what does it mean to you? In today's episode, I'm sharing how you can create more freedom in your biz with a helpful list of "do's" and "don'ts".

- Why getting clear on what freedom means to you will help you to vision the business you want to create.
- The importance of being intentional with your business model and being willing to change it if necessary.
- What investing in your business really looks like and how you can make the most of the time you *do* have.
- Why becoming comfortable with discomfort is a necessary part of growth.



SHOW LINKS:
- DM me “EMM” for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

All of those thoughts you're having about whether you can do something new or different are totally normal—even expected—because you're stepping out of your safe, comfort zone. However, they don't need to be in the driver's seat. In today's episode, I'm sharing 5 questions you can ask yourself whenever self-doubt creeps in.

- How being honest about what's *really* scaring you will help you to see that doing anything outside of your comfort zone is going to bring up fear.
- Why shifting your focus to "who will miss out if I *don't* do this?" will shift your perspective about what you're doing.
- Why accepting that you'll never know everything about your niche provides opportunities for you to grow and learn in the future.
- The importance of a positive mindset when dealing with self-doubt and how you can change your internal self-talk.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

One of the challenges in business is understanding what to focus on and what not to. In today's episode, I'm sharing the common time-wasters that may be slowing you and your business down and what you can do instead.

- How getting caught up in the little things won't make or break your success—like software, email platforms and podcast hosts.
- Why sitting and waiting for inspiration to strike is not going to get you where you want to go.
- Why most busy tasks that feel productive are not a great use of your time *and* they don't actually grow your business.
- The hidden hazards of procrastination, perfectionism and making tasks unnecessarily overcomplicated.


SHOW LINKS:
- Episode 715: Stuck and overthinking? Here's how to start taking Imperfect Action in your business. DM me “715” on Instagram (@stephtaylor.co) for a direct link.
- DM me “EMM” for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

I see so many business owners spending weeks and months (or longer!) building out their online course, group program or membership—and then wonder why it doesn't sell. In today's episode, I'm sharing 3 reasons why *now* is a good time to launch your offer, wherever you're at.

- The 2 common mistakes to avoid when building your online digital product.
- How launching your offer *before* you've even created it can save you so much time and energy.
- Why building your course, program or membership is easier when you're getting *paid* to build it for your students.
- How giving your students what they actually need, rather than trying to guess what they need, will make your offer so much more effective and efficient.
- The benefits of generating consistent income by creating an offer suite that sets you up for success.



SHOW LINKS:
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

The reality is that business is not always fun and shiny. Sometimes it's boring and unsexy, but building a strong foundation is so important for your long-term vision. In today's episode, I'm sharing 6 tips that I wish someone had told me back in my first year of business.

- Why being discerning with your "yes" and with your "no" will help you to make the best decisions for your business while also learning what you don't want.
- Why spending your time creating Canva images etc won't grow your business (and how doing what *will* may seem unsexy and boring!).
- How scaling your business starts with an intentional offer suite with your long-term business vision in mind.
- The importance of looking after *you*—your most important resource—above everything else
- Why imperfect action is the only way to overcome the fears and the doubts.
- How selling the transformation is key—and why it's so important to articulate your offer in this way.



SHOW LINKS:
- DM me “masterclass” to access my free masterclass: 7 Secrets to Consistent Sales or visit https://stephtaylor.co/consistent-sales-masterclass.
- Episode 715: Stuck and overthinking? Here's how to start taking Imperfect Action in your business. DM me “715” on Instagram (@stephtaylor.co) for a direct link.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Masha Kay is a nervous system and breathwork coach who specialises in identifying ways to regulate your nervous system to help overcome procrastination and overwork in your business. In today's episode, Masha and I deep dive into the very real 'fight or flight' that can come from a dysregulated nervous system.

- Understanding the 3 states of your nervous system and the triggers to be aware of that can cause it to mobilise and immobilise
- How our 'personality traits' are often borne from a place of self-preservation, driven by our nervous system
- Why preparing for dysregulation in your business is so important and the benefit of creating your own 'toolkit' to counteract it
- Understanding the energy behind self-sabotage and the 'do-more' state of mind and strategies to reset

You can connect with Masha on Instagram @mashakay or check out her website Mashakay.com


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

When it comes to launching, there's always room for improvement—well beyond just how much money you make. This is why a post-launch review is super important, so that you can learn what worked and what didn't. In today's episode, I'm sharing the art of the post-launch review and 5 questions you can answer to make your next launch even more successful.

- Why reviewing your launch numbers objectively, within the context of *your* business, is so valuable.
- The questions to ask yourself straight after your launch while it's all still fresh in your mind.
- How using your answers to these questions to tweak your next launch can set you up for even bigger success.


SHOW LINKS:
- To join the Launch Magic Waitlist DM me "magic" on Instagram @stephtaylor.co or visit Stephtaylor.co/magic
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

It can be tough to show up and own your expertise when you're surrounded by other experts in your industry. But, there will *always* be someone who knows more than you—and if you wait until you know "enough", then you'll be waiting a really long time! In today's episode, I'm sharing 5 quick tips you can use to build your confidence and expertise.

- Why taking imperfect action before you feel *ready* will help you to learn and quickly course-correct as needed.
- How investing in your learning and growth can boost your confidence and your expertise.
- The benefits of reading books—and not just business books.
- Why *not* sharing your expertise is doing others a disservice—after all, you have the solution to someone else's problem!
- How sharing your experiences is more important than what others *may* say or think about you.


SHOW LINKS:
- Episode #715: Stuck and overthinking? Here's how to start taking Imperfect Action in your business. DM me “715” on Instagram (@stephtaylor.co) for a direct link.
- Episode #698: Reading list: 5 books I've read and loved this year (and what's next on my reading list). DM me “698” on Instagram (@stephtaylor.co) for a direct link.
- Episode #689: Self-doubt getting in the way? Here are 5 tools to help you overcome it. DM me "689" on Instagram (@stephtaylor.co) for a direct link.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip


Let's be Instagram friends: https://instagram.com/stephtay...

When I first started this podcast, I had no idea what I'd be talking about 100 episodes later—let alone 720 episodes in! It can be tricky to keep the content fresh and sometimes I do run out of ideas. In today's episode, I'm sharing the methods I use to keep coming up with fresh content to share with my audience.

- How brainstorming content ideas with your team can help you to reveal what you may not know, or what you may be missing.
- The benefits of using your audience's feedback to create content that is relevant for them—and the questions you can ask them to find out what that is.
- How inviting your audience to write in with a problem or a question can provide great content for you to answer for your audience.
- How using AI tools like Chat-GPT can help you to generate content ideas—and how to avoid generic, broad results.
- Why reflecting on popular past content can give you new ideas for a different story or different perspective on content you have already used.


SHOW LINKS:
- Episode #651: If I had $5000 to start my business, this is where I would spend it for maximum results. DM me “651” on Instagram (@stephtaylor.co) for a direct link.
- To submit an Ask Steph question, visit stephtaylor.co/asksteph
- Episode #710: What you really need to know about AI and how to use it to save time in your business (with Ronsley Vaz). DM me “710” on Instagram (@stephtaylor.co) for a direct link.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip


Let's be Instagram friends: https://instagram.com/stephtay...

Just because you have an audience of followers and subscribers, doesn't necessarily mean that they're the *right* people for your business. In today's episode, I'm sharing the signs to look out for that suggest your current audience are not your ideal clients and how you can change that.

- The likely reasons behind low social engagement and/or low email open rates.
- Why nobody is buying your offer and what you can do to find out the reasons why.
- How understanding what causes you to grow the wrong audience for your business can help you to shift to finding the *right* people instead.
- The importance of messaging, strategy and visibility when it comes to building your audience.

SHOW LINKS:
- DM me “BYBS” on Instagram (@stephtaylor.co) or find out more about Boost Your Brand's Superfans here: https://stephtaylor.co/boost-your-brands-superfans

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Growing your audience can feel like you're pushing an elephant up a hill—if you're approaching it in a way that makes it harder than it needs to be. In today's episode, I'm sharing some small shifts that you can make to make it easier—because it doesn't have to be hard.

- Why being seen online can be so hard and the key to standing out with your content instead.
- Why building a visibility plan to attract the right people into your audience is so important to avoid being at the mercy of the trends and algorithms.
- How reaching the right people doesn't mean they're going to buy from you right away—it's how you support them once they've found you that's important.
- Why using social media is no longer an effective tool for audience growth and how you can use it to nurture them instead.
- Why showing up online is *not* about how often, it's about using the time you do have to focus on what works.



SHOW LINKS:
- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about Boost Your Brand's Superfans.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

As most business owners are experiencing, times are changing when it comes to growing your audience. It's no longer just about building your numbers, it's about attracting the right people for the business you want to build. In today's episode, I'm sharing the 4-part formula for audience growth that won't cost you a cent.

- Why focusing on building more followers and subscribers won't necessarily translate to increased revenue.
- The common mistakes when it comes to growing your audience.
- The questions you need to ask yourself to meet the *right* people where they're at.
- How using this 4-part formula can help you to share remarkable content with the right people at the right time.


SHOW LINKS:
- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about Boost Your Brand's Superfans.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

When I first started sticking my head out of the sand and building my personal brand, I worried non-stop about what people would think. These days I generally don't care too much about what people say about me on the internet—but I've learned how to deal with this along the way. In today's episode, I'm sharing the top tips that helped me to overcome the fear of judgement.

- How understanding the connection between what people say about you and what they think of themselves can help you to see any judgement for what it really is.
- The importance of doing what feels right for you.
- Why focusing on the people you're here to help is much more important than what others are saying about you.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

If you've been listening to me for a while, you'll know that I *always* talk about taking imperfect action (it is the name of this podcast after all!). But what does that even mean—like really...on the day-to-day? In today's episode, I'm sharing how to *actually* take that imperfect action along with a framework you can use to do so.

- The obstacles that pop up whenever you decide to do something you haven't done before, and how to move forward instead.
- How being ready and confident comes only through doing—not by planning or waiting.
- The four-step "how to take imperfect action" process you can use to get you closer to where you want to be.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

I've spoken about niching a lot on this podcast—but here's the thing: Niching down is one of the simplest ways to shift who your business attracts. So if you're struggling to stand out and find that you're getting people shopping around for the cheapest option, rather than seeing the value in what you sell, it could be that you need to switch up what you offer. In today's episode, I'm sharing some new ways to think about niching.

- The common link between the niche you serve and your offers.
- The answers to the most frequently asked niching questions, such as "how niche is too niche?" and "won't niching limit my business?"
- How thinking about your business differently will help you to clarify your own niche.
- The 3 different ways to niche your business and the people this will attract.
- How your niche can help you stand out in an otherwise crowded, oversaturated market.


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

These mistakes are a deeper dive into the content marketing-specific mistakes that are limiting your reach, making it harder to grow your audience, and making it harder to convert them. In today's episode, I'm sharing 6 of these mistakes that are hurting your sales and your reach.

- Why sharing standard "how-to" content is no longer the default and why this doesn't work for your audience.
- Why using expert language will miss the mark with your audience.
- Why looking at what your competitors are posting and using this as inspiration is a sure fire way to blend in with the masses.
- How mapping out your visibility plan is what's going to get you (and your content) in front of the right people at the right time.
- How sharing your unique take on something will set you apart from others in your industry.



SHOW LINKS:
- Episode #705: 6 mistakes that slow down your audience growth (and how to avoid them). DM me “705” on Instagram (@stephtaylor.co) for a direct link.
- Episode #690: Is your audience looking but not buying? Here are 5 mistakes that you might be making. DM me "690" on Instagram (@stephtaylor.co) for a direct link.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Nicki Sciberras is an SEO and meta ads strategist, coach and former Launch Magic student who helps online businesses grow and scale their brands. Today Nicki is joining me to deep dive into the SEO world and the value it can provide to your business.

- Understanding SEO and the power of an effective traffic strategy (and tips to create one)
- Why SEO should be a priority in your business and the 3 key elements for beginners
- Handy hacks to increase your domain authority and the importance of driving backlinks
- Debunking common misconceptions of SEO and the pros and cons of DIY vs hiring an agency
- The simple steps you can take now to optimise your reach
- How to use Chat-GPT and AI tools in your SEO process to save time

You can connect with Nicki at https://www.thedigitalexchange.co/ and download her free traffic and sales calculator at https://www.thedigitalexchange.co/traffic or check out her SEO course at https://www.thedigitalexchange.co/smewaitlist


SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

Feeling overwhelmed by all of the things that *need* to be done is one of the biggest challenges that I know many business owners struggle with—regardless of where they are in the business. In today's episode, I'm sharing 6 practical things that I do to avoid that feeling of overwhelm.

- The simplest way to wade through all of those "to-do thoughts" that are floating around your head.
- Why trying to figure out all of the steps before you start a project will only leave your head spinning (and the framework you can use instead).
- How using calendar blocking as a way to be realistic about your productivity will help you stay on track and actually get done what needs to be done.
- Why some things on your to-do list *never* get done and what you can do with them instead.
- The importance of planning your goals and direction and then prioritising what actually matters.



SHOW LINKS:
- Want to learn more about Sunsama? Use this link for a free 30 day trial: http://stephtaylor.co/sunsama
- DM me “EMM” on Instagram (@stephtaylor.co) for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...