How to Win podcast with Peep Laja – Détails, épisodes et analyse

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How to Win podcast with Peep Laja

Peep Laja

Business & Entrepreneuriat

Fréquence : 1 épisode/12j. Total Éps: 89

Hear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. New guests every week. Hosted by Peep Laja, founder at Wynter, Speero, CXL.

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🇨🇦 Canada - marketing
20/08/2026
#100
🇨🇦 Canada - marketing
19/08/2026
#57
🇫🇷 France - marketing
05/02/2026
#81
🇫🇷 France - marketing
04/02/2026
#44

Liens partagés entre épisodes et podcasts

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https://www.linkedin.com/in/peeplaja/
92 partages
https://www.linkedin.com/in/davegerhardt/
2 partages
https://www.linkedin.com/in/patrickccampbell/
2 partages

https://twitter.com/peeplaja
92 partages
https://twitter.com/paulg
1 partage
https://twitter.com/jthandy
1 partage

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Correct

Score global : 72%

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Speed's Advantage

Saison 2 · Épisode 6

lundi 17 juin 2024 • Durée 22:37

Peep Laja dives into why speed is a critical and often underrated competitive advantage in today's fast-paced business world. Learn how to make swift decisions, conduct rapid experiments, ship products and campaigns quickly, and gather market feedback efficiently. Drawing from historical military strategies and modern business practices, Peep explains how speed can help you stay ahead of the competition. Tune in to discover actionable insights on fostering a culture of speed within your organization, optimizing decision-making processes, and enhancing market agility.

Chapters

[00:00:00] Intro and Importance of Speed
[00:01:15] Competitive Noise and Clones
[00:02:15] Aggressiveness and Fast Action
[00:03:15] Blitzkrieg in Business
[00:04:45] Faster Decision Making
[00:06:00] Chinese Car Manufacturers
[00:07:00] OODA Loops
[00:08:00] Innovate Faster
[00:09:15] Reducing Waiting Time
[00:10:00] Bezos Decision Speed Matrix
[00:12:30] Democratizing Decision Making
[00:14:30] Meeting Reduction
[00:16:45] Copycats and Innovation
[00:18:45] Personal Experimentation Failures
[00:21:45] Final Thoughts

My links:

X: https://twitter.com/peeplaja

LinkedIn: https://www.linkedin.com/in/peeplaja/

Personal site: https://peeplaja.com/

Wynter: https://wynter.com/

Speero: https://speero.com/

CXL: https://cxl.com/

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Nail and Scale

Saison 2 · Épisode 5

lundi 27 mai 2024 • Durée 18:52

In this episode, Peep Laja emphasizes the importance of deeply understanding your target market and ideal customer profile (ICP) to drive growth in B2B SaaS. He advocates for ongoing research to inform effective messaging, breaks down the key components of high-converting copy, and shares how tools like Wynter enable teams to get fast feedback and align around the ICP. By implementing these strategies, companies can speed up feedback loops and gain a competitive edge.

[00:00:00] Intro: Winning through market understanding
[00:01:22] Importance of regular market research
[00:02:30] From annual to ongoing micro-testing
[00:04:00] Optimizing for speed to insights
[00:05:30] Getting budget for market research
[00:06:30] Building mental availability
[00:08:00] Balancing short and long-term efforts
[00:09:00] Positioning vs. messaging
[00:10:28] Four layers of effective messaging
[00:12:30] Addressing buyer uncertainty
[00:14:00] Communicating customer value
[00:15:00] Importance of strong copywriting
[00:16:30] Characteristics of good copy
[00:17:00] Achieving team alignment
[00:18:00] Speeding up feedback loops

My links:

X: https://twitter.com/peeplaja

LinkedIn: https://www.linkedin.com/in/peeplaja/

Personal site: https://peeplaja.com/

Wynter: https://wynter.com/

Speero: https://speero.com/

CXL: https://cxl.com/

Disrupting the B2B Marketplace -- with TrustRadius's Vinay Bhagat

Saison 1 · Épisode 76

lundi 29 janvier 2024 • Durée 25:45

This week on How To Win: Vinay Bhagat of TrustRadius, revolutionizing B2B software buying with in-depth user reviews. You’ll hear how TrustRadius overcame the challenge of creating a trusted review platform in a saturated market, the strategic decisions that led to successful monetization, and the importance of focusing on quality over quantity to cater to both software vendors and buyers.

Key Points:

[00:02:30] - Inspiration behind your business model?
[00:03:15] - Tackling initial cold start problem?
[00:04:00] - Scaling outreach effectively?
[00:05:15] - Competitive landscape at inception?
[00:08:45] - Monetization through content syndication?

[00:10:00] - No initial go-to-market strategy?
[00:13:30] - Differentiation strategy in sales?
[00:14:15] - Building a differentiated audience?

[00:15:00] - Creating a buyer-centric platform?

[00:18:00] - Strategy for targeting large tech companies?

[00:18:45] - Focus on thought leadership and content?

[00:19:45] - Advice for B2B founders?
[00:20:15] - Balancing bootstrap with funding?

[00:24:30] - TrustRadius's keys to winning?

Mentioned:

Vinay Bhagat

The Differentiation Advantage - with Retention.com's Adam Robinson

Saison 1 · Épisode 75

lundi 22 janvier 2024 • Durée 19:40

This week on How To Win: Adam Robinson of Retention.com, an innovative leader in the email marketing space. You’ll hear about the journey of identifying a market gap and creating a differentiated product in a competitive environment, the importance of strategic focus on a specific target market, particularly in e-commerce, and the implementation of focused go-to-market strategies for sustained growth and market penetration.

Key Points:

[01:48] - What was your first market product?
[02:51] - How did it become a standalone product?
[04:12] - Who's the primary buyer for this?
[07:30] - Post-revenue, how did strategy evolve?
[15:00] - How did you achieve business differentiation?
[16:48] - Top three advice for B2B founders?
[18:45] - What's behind Retention.com's winning strategy?

Mentioned:

Adam Robinson

Retention.com
Adam Robinson's X

My Links:

Finding Your Focus - with Blackthorn's Chris Federspiel

Saison 1 · Épisode 74

lundi 8 janvier 2024 • Durée 26:53

This week on How To Win: Chris Federspiel of Blackthorn.io, a company specializing in Salesforce integration and application development. You’ll hear about Blackthorn's strategic approach to the Salesforce ecosystem, the critical role of customer feedback in shaping their product development, and the journey of focusing their offerings to achieve significant growth in the competitive SaaS market.

Key Points:

00:00:16 How did Blackthorn achieve its growth?
00:01:30 How long to build first product?
00:03:36 Time to hit 1 million ARR?
00:04:21 Target customers for your products?
00:06:09 Explain go-to-market strategy?
00:08:18 Go-to-market for growth acceleration?
00:09:54 Current product lineup?
00:14:10 Target customer segment evolution?
00:16:09 Effective customer acquisition channels?
00:17:42 Monitoring competition?
00:19:12 Unsuccessful strategic bets?
00:21:45 Importance of company focus?
00:22:12 What set Blackthorn apart from others?
00:24:00 Top advice for B2B founders?
00:25:57 How did Blackthorn win?

Mentioned:

Chris Federspiel

Blackthorn.io
Chris Federspiel's X

My Links:

Twitter / X

Finding Your Ideal Customer Profile - with Keap's Clate Mask

Saison 1 · Épisode 73

lundi 18 décembre 2023 • Durée 23:12

This week on How To Win: Clate Mask of Keap, marketing automation and CRM platform for small businesses. You'll hear how Keap found the right customers, why they combined software with services, and how Keap evolved its marketing over time.

Key Points:

01:15 Building the initial product based on own business needs
03:00 Pivoting to serve small businesses dealing with chaos
04:30 Evolving from just marketing automation to full business automation
07:15 Renaming the company to reflect simplicity and ease of use
09:45 Sticking to core small business customers amid pressure
13:00 Combining software, services, and strategy for customer success
22:30 Embracing partners and gradual upmarket moves for growth

Mentioned:

Clate Mask's Linkedin
Clate Mask's X
Keap

My Links:

Moving Upmarket for Growth - with Process Street's Vinay Patankar

Saison 1 · Épisode 72

lundi 11 décembre 2023 • Durée 24:20

This week on How To Win: Vinay Patankar of Process Street, a workflow management software company. You'll hear why they didn't monetize for the first 2 years, how going upmarket increased retention and revenue, and why they focused the product on specific use cases.

Key Points:
01:15 Identifying market need from personal frustration
03:00 Deciding not to monetize for 2 years to optimize fundraising
06:15 Recognizing larger customers have higher retention and expansion
07:00 Transitioning from SMB to mid-market and enterprise
14:30 Having over 50% of revenue from inbound channels
15:00 Needing specialized use cases to differentiate amid competition
19:00 Advising founders to get very clear on product and go-to-market strategy

Mentioned:

Process Street
https://www.process.st/

Vinay Patankar's Linkedin
https://www.linkedin.com/in/vinaypatankar

Vinay Patankar on X
https://twitter.com/vinayp10?lang=en

My Links:

Building a $15M+ Community - with Pavilion's Sam Jacobs

Saison 1 · Épisode 71

lundi 4 décembre 2023 • Durée 25:03

This week on How To Win: Sam Jacobs of Pavilion, who built a $15 million community learning business from scratch. You’ll hear how he leveraged LinkedIn for organic growth, the importance of creating sub-communities, and key mistakes he made after raising VC money that took the focus away from his core customers.

Key moments:

00:50 - Describing what the company does
06:20 - Describing the issues with e-learning
11:30 - Issues with raising money
14:20 - Cutting back
17:40 - Explaining how to grow communities
22:30 - Advice for founders
24:30 - Lessons learned

Mentioned:
Pavilion

Sam Jacobs's LinkedIn
Sam Jacobs's X

My Links:

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Bootstrapped to IPO - with Backblaze's Gleb Budman

Saison 1 · Épisode 70

lundi 27 novembre 2023 • Durée 18:27

This week on How To Win: Gleb Budman of Backblaze, which offers affordable, easy cloud storage. You’ll hear how bootstrapping forced them to make efficient decisions, how focusing on underserved mid-market customers helped them compete with Amazon, and how building their own platform gave them a structural advantage.

Timestamps:
01:45 Focusing on underserved mid-market
02:15 Low pricing from efficient infrastructure
07:45 Content and community marketing
11:30 Bootstrapping forced efficiency
13:20 Building own platform from bootstrapping
16:15 Staying power and not getting ahead

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Raising Prices 50X - with indinero's Jess Mah

Saison 1 · Épisode 69

lundi 20 novembre 2023 • Durée 22:30

This week on How To Win: Jess Mah of indinero, a fintech company providing automated bookkeeping and accounting services. You'll hear how she focused on high-paying niche verticals, pivoted to find product-market fit, and how she brought in an experienced CEO.

Key Points:

01:45 Pivoting to a new customer segment willing to pay more
03:00 Combining QuickBooks, Mint.com and luxury concierge service
04:15 Seeing product issues by observing customers use it
08:00 Focusing on customer health and early churn indicators
10:30 Customizing marketing and sales for each vertical
16:15 Replacing yourself earlier as CEO with a more experienced leader

Mentioned:

My Links:

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