No Hacks: Web Strategy for the AI Age – Détails, épisodes et analyse

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, we explore the empowered teams model in experimentation with Lukas Vermeer, Director of Experimentation at Vista, advisor at AB Smartly, and an "occasional public speaker". Lukas is an experienced experimentation practitioner specializing in designing and building the infrastructure and processes required to start and scale A/B testing to drive business growth. With a rich background in online experimentation and data science, Lukas spent eight years at Booking.com, where he grew the in-house experimentation team from four to thirty people and became the first Director of Experimentation at the company.

Join us as Lukas shares his insights on why the experimentation culture is so strong in the Netherlands, the challenges and benefits of the empowered teams model, and his journey from Booking.com to Vista. He also discusses his advocacy for making A/B testing accessible to people from various backgrounds. Expect to learn about building effective teams, fostering a culture of experimentation, and why sometimes, the best approach is to think outside the box. 

Links:

• Lukas on LinkedIn
• Lukas Vermeer
• Democratizing online controlled experiments at Booking.com paper

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! 

Today, I'm excited to welcome back Juliana Jackson, Associate Director of Data and Digital Experience, EMEA at MediaMonks and co-host of the amazing and wildly popular Standard Deviation podcast.

In this not-so-structured episode, we delve into AI customer voice analysis, exploring how sentiment and semantic analysis can transform understanding customer feedback. 

Juliana also shares her personal journey, from selling internet over the phone in Romania to becoming a digital experience expert. We then discuss the importance of segmentation, the differences between Android and iOS users, and how curiosity and continuous learning drive career growth.

Juliana's insights and inspirational stories offer valuable lessons for anyone looking to  stay relevant in the digital world. Don’t miss her advice on embracing failure, pushing boundaries, and following your passions.

Links:

• Juliana's LinkedIn
• Juliana's blog
• Media.Monks

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I'm excited to welcome Eden Bidani, a conversion copywriter and messaging strategist at CAPE.agency, and one of the speakers at the upcoming Women in Experimentation Summit on June 6th. Eden shares her insights on the role of copy in conversions, the challenges faced by women in a traditionally male-dominated industry, and the significance of the Women in Experimentation Summit.

We discuss why copy isn't always the root cause of conversion issues and explore the broader factors that impact performance, such as UX problems and targeting the wrong audience. Eden emphasizes the importance of starting with copy when designing landing pages to ensure a seamless integration with the overall design and user experience. She also provides practical advice on how to effectively use tools like ChatGPT while maintaining a human touch in copywriting.

Links:

• Eden's LinkedIn
• Women in Experimentation Summit

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Jeremy Epperson is the Chief Growth Officer of Conversion Advocates. He has helped deliver Conversion Rate Optimization & Experimentation programs for some of Silicon Valley's most renowned startups and brands like Disney, Square, Twilio, SurveyMonkey and more. In this episode, we talked about optimizing the touchpoints in your customer journey. Jeremy shares his four-phase customer journey model and ways to understand your customer sentiment.

He also answered questions from the community:

• Sina Fak: What role does Customer, Business, and Market Intelligence play in optimizing the customer buying journey? 
• Rishi Rawat: What’s one thing you’ve reversed your thinking on?
• LeAnn Reyes: What is the biggest fail you’ve ever experienced, and how did you overcome it?
• Luka Nikolic: You mainly work with startups and fast moving organizations, but do you have any advice for CROs working in large, established organizations? How can they demonstrate the value of journey mapping and get executive buy-in and funding for doing more customer research if the brand they work for is already a market leader?

Links in the episode:

• https://www.linkedin.com/in/jeremyepperson/
• https://conversionadvocates.com/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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We made it to our 50th episode! In this special episode, we talked about superpowers and what we will change online if we have them. Hint, we discussed websites, e-commerce and privacy. Also, a tv series you shouldn’t miss! If you have been listening to us, thank you and we appreciate your support!

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Shiva Manjunath, a Senior Experimentation Strategist at Speero and a ‘test to learn’ optimizer. He’s worked on teams spanning from B2B (Gartner) to B2C (Norweigan Cruise Line, Edible Arrangements) and focuses experiments on driving high business value and impact. If you want to learn about the right ways to run an experimentation program, this episode is for you. Shiva shares the purpose of a mature experimentation program, why test to learn is the better approach and how to avoid being subjective when running experiments.

Shiva also answered questions from some of our listeners/network:

• Amrdeep Athwal: When do you think an organization is mature enough to require or need to start investing in building their own tools e.g. Their own analytics, testing or insight tools?
• Daniela Marquez: If not CRO, what field would Shiva spend his time in and why?
• Ben Labay: Do you enjoy running programs (metrics = test velocity and results) more vs actively shaping the program itself (metrics = program efficiency)?

Links in this episode:

• https://www.linkedin.com/in/shiva-manjunath/
• https://speero.com/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Jon Ivanco is a Customer Experience Consultant and Co-founder of Formtoro, a company focused on unlocking up to 38x more data on your users. If you want to learn what zero-party data is and why you should care about it this is the episode for you. Jon shared his insights on personalizing your customer journey and emphasized how data collection should be the first step to help influence your strategy.

Jon also answered questions from some of our listeners/network:

• Juliana Jackson: What do you think about companies that swear by CLV as the main growth lever for e-commerce brands and completely ignoring each brand's business model?
• Jeremy Epperson: Why do you think there are only really 2 measurable points of intent in a customer journey?
• Lukas Petrauskas:  What are the lowest and highest-hanging fruits regarding zero party data utilization for $1MM+ e-com companies?
  
  

Links in this episode:

• http://linkedin.com/in/jivanco
• https://twitter.com/jonivanco
• https://formtoro.com/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Eden Bidani is a conversion copywriter and acquisition strategist with over a decade of experience helping SaaS, tech and e-commerce businesses drive crazy-growth. In this episode, we talked about what makes a thumb-stopping headline and why the goal of your ad is not to sell. Eden shares her proven 12-step framework for converting cold traffic into customers and also answers some copywriting questions from the community.

Links in this episode:

• https://www.linkedin.com/in/edenbidani/
• https://greenlightcopy.com/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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In this episode, we went in a different direction and talked about some of the failures we had at work. As you know, not everything goes well even if we planned for the best. Sometimes, things blow up and it’s all about how you respond to it and the lessons we learned in the process.

Links in this episode:

• https://www.nohacksmarketing.com/podcast/e-a-t-content-strategy/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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In our finale episode for 2021, we asked 5 experts about the biggest things that happened in their field this year. They also shared their predictions on what marketers should focus on in 2022.

• Brent Csutoras, Digital Marketing Strategist, talked about Online Marketing
• Kelsey Jones, SEO Content Leader, shared her thoughts about Content Marketing
• Jason Barnard, The Brand SERP Guy, discussed SEO Strategy
• Tomek Rudzki, Head of R&D at Onely, talked about Tech SEO
• Jon MacDonald, Founder of The Good, shared his insights about E-commerce and CRO

Links in this episode:

• https://www.linkedin.com/in/brentcsutoras/
• https://www.linkedin.com/in/kelseychildress/
• https://www.linkedin.com/in/jasonmbarnard/
• https://www.linkedin.com/in/tomekrudzki/
• https://www.linkedin.com/in/jonnymac/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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