Better Product – Détails, épisodes et analyse

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Better Product

Better Product Network

Business & Entrepreneuriat

Arts

Fréquence : 1 épisode/6j. Total Éps: 100

Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision. Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Meghan explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the digital products that have launched businesses and changed the world. Listen weekly to understand how digital products are created, how design influences adoption and ultimately, why product means everything.

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🇫🇷 France - marketing
09/12/2025
#84
🇫🇷 France - marketing
08/12/2025
#52
🇫🇷 France - marketing
07/12/2025
#40
🇩🇪 Allemagne - marketing
15/10/2024
#59
🇬🇧 Grande Bretagne - marketing
09/09/2024
#90

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https://innovatemap.com/
30 partages
https://www.around.co/
4 partages

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How Product Marketers Lead As Company Quarterbacks with Kimberly Biddings, BIO-key International

mardi 28 juin 2022 • Durée 42:36

Product marketing is at the intersection of many teams in a product company. The work of a product marketer supports the wider product team, sales, marketing, executive stakeholders, and most of all, buyers. It’s for this reason product marketers tend to play a quarterback role, says Kimberly Biddings, VP of Product at BIO-key International. As Kim knows from experience, they’re responsible for not just knowing a product in and out—they have to translate its selling points for others to use. Join Kim and Tina to hear more about the opportunities product marketers can bring to your growing organization.

Follow us on LinkedIn and Twitter to see the latest in Better Product, a show part of the Better Product Community powered by Innovatemap. The community is the connection point for product leaders & practitioners to learn and share what it takes to design, build, market, and sell better products. Learn more at betterproduct.community.

Takeaways:

Product marketing starts from the second there’s a business idea.
Growing a business without product marketing is like driving a car without direction: aimless and unpredictable.
There’s more than one way to be a product marketer.

Things To Listen For:

[0:30] Icebreaker: Who is on your dream interview list (aside from the amazing guests we talked to for Unlock Product Marketing)?
[2:00] Why did we create this series?
[4:00] Introducing today's guest, Kimberly Biddings of BIO-key International

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