How I Do Content – Détails, épisodes et analyse

There are only a few weeks left where you have the undivided attention of your audience.

Mark your calendar because as soon as it hits around about the 12th of December, everyone starts winding down and clocking off.

So if you want consistent cash + clients to continue to flow into your business in 2026, you need to make sure you’re filling your sales pipeline with dream, fully-aligned clients now. 

After over 6 years in business I see this scenario play out every single year. And every single year, everyone starts to freak out when they get to the middle of January and realise their sales pipeline is dry and they have no idea where their next client is going to come from.

So in today’s episode of the How I Do Content Podcast, I’m going to share how you can set yourself up now with a sales pipeline filled with hot AF leads who are READY to buy. Minus the mid-January freak out or having to work through the holidays.

SIGN UP FOR THE MESSAGING FOR LEADS MINI-MIND

It’s my new 2-week mini-mind designed to help you fix the one thing standing between you and consistent sales → your messaging.

We’ll create the kind of top-of-funnel strategy that keeps your sales pipeline full of hot-AF, ready-to-buy leads – the ones who already get your magic and are just waiting for the right invite.

It starts Monday 17th November and it’s only $47. 

Let’s get your sales pipeline sorted so you too can switch off from the 12th of December knowing your marketing is still working – and your dream clients are already lining up for the new year.

Sign up at https://thesocialbolt.com.au/mini-mind/ 

WANT MORE?

• Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

2026 marketing plan, end of year marketing strategy, holiday marketing tips, sales pipeline strategy, how to fill your sales pipeline, attract dream clients, consistent clients in 2026, marketing for service providers, small business marketing plan, visibility strategy, content that converts, marketing during holidays, nurture your audience, sustainable marketing, visibility connection conversion framework, content strategy for coaches, top of funnel marketing, messaging that sells, lead generation for online business, audience engagement, sales funnel tips, building business momentum, content that attracts clients, how to keep leads warm, messaging for leads, business planning 2026, client attraction strategy, how to get sales while offline, why waiting until January doesn’t work, CEO marketing mindset, intentional marketing strategy

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Business is a numbers game but sometimes people over-obsess with the numbers.

They think more followers, more email subscribers, more leads = more sales. 

But that’s not always the case.

Because you can have 1,000 new followers, 100 people join your freebie, or 50 leads in your DMs…

But if they’re not ready to buy, it doesn’t matter.

You’ll still find yourself chasing conversations that go nowhere, spending more time convincing than converting and wondering what you’re missing.

When really it’s not always about how many people are in the room – it’s about who’s in the room.

And that’s something I’ve been reminded of lately.

A new group has just joined Micro Messaging, and when I think about this group of brilliant, bright wizards – I see the power of messaging in action.

Because messaging is what helps me attract the right people – the ones who light me up, who get results, who bring the best energy into my offers.

So in today’s episode of the How I Do Content Podcast I’m sharing how I continuously fill my sales pipeline with high-intent, ready to buy dream clients.

Because it doesn’t happen by accident – it happens by design. 

SIGN UP FOR THE MESSAGING FOR LEADS MINI-MIND

It’s a short, fun, and practical container to help you fine-tune your messaging so it consistently attracts the right people into your world.

In our 2 weeks together, you’ll learn how to craft content that builds desire, creates demand, and differentiates you from everyone else – so filling your pipeline with dream clients feels easy and intentional.

This is your opportunity to work together to build the leads system that brings dream clients into your world on repeat – this mini-mind is something I’ve never done before.

Oh and it’s only $47!

So if you’re done chasing cold leads and you’re ready to attract clients who are hot AF and ready to buy – sign up at https://thesocialbolt.com.au/mini-mind/ 

WANT MORE?

• Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

lead generation strategy, qualified leads vs quantity, high-intent leads, how to attract ready-to-buy clients, sales pipeline optimization, how to get better leads, messaging strategy for service-based business, marketing messaging examples, ideal client clarity, audience targeting for coaches, content that converts, how to build demand with messaging, brand differentiation, business growth through messaging, filtering leads with content, creating alignment in offers, improving lead quality, attracting dream clients online, sales funnel messaging tips, how to write magnetic content, micro messaging framework, high-intent marketing, demand creation strategy, values-based marketing, client attraction system, how to stop chasing leads, sales psychology for service providers, small business lead generation, messaging mini-mind, messaging for leads training, magnetic marketing language

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Business growth is the ultimate goal for so many business owners. 

I mean you started your business for the amazing opportunities that are available to you right?

But when you’re ready to step into that next level of business, so many people make the mistake of chasing the shiny external stuff – the viral post, the quick hack, the latest marketing trend that promises instant results.

And while those things might feel exciting in the moment, they’re the wrong levers to focus on if you actually want sustainable, long-term growth.

Because true growth doesn’t just come from what people see on the outside – your marketing, your content, your client roster. It also comes from what’s happening on the inside – your offers, your systems, your client experience, your team.

And today’s guest on the How I Do Content Podcast knows how to bridge that gap better than anyone.

Jessie King is the “second brain” behind some of Australia’s most in-demand brands, blending consumer psychology with brand, operations, and client experience to create growth that feels as good on the inside as it looks on the outside.

In today’s episode, Jessie’s sharing the real secrets to sustainable business growth – from messaging to community to AI. 

So if business growth is your #1 goal right now – this episode is for you.

CONNECT WITH JESSIE KING:

• Follow Jessie on Instagram @operationaledge
• Book your free Growth Strategy Session at https://www.operationaledge.com.au/growth-strategy-session 
• Find out more at https://www.operationaledge.com.au/ 

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE:

Sustainable business growth, internal and external alignment, community growth strategies, messaging and positioning, brand differentiation, client experience, offer optimisation, delivery and systems, friction points in growth, simplification and focus, micro-moves and micro-moments, AI as a strategic partner, consumer behavior insights, market research and sticky language, audience alignment, building loyalty and retention, scaling sustainably, quick wins vs big picture, category of one positioning, long-term growth strategy.

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

If you’re a long-time listener of the How I Do Content Podcast, you KNOW I love a plan!

In fact, if you’ve listened to any of the episodes that have the words “3 things”, or “3 tips”, or “3 strategies” in the title – it’s a safe bet that one of those things involves a plan or a strategy.

But all jokes aside – the reason I’ve been able to build a 6-figure business, make sales from every offer I’ve launched, attract Beyoncé-level clients on repeat, and maintain this high level of consistency…

...is because I ALWAYS have a plan.

• A long-term plan
• A short-term plan
• A launch plan 
• A marketing plan 
• A Black Friday plan

Me + Planning is kinda like Me + Ned – a package deal and better together.

Last week I shared how I’m planning my Black Friday launch this year, and, on today’s episode of the How I Do Content Podcast, I’m sharing how I’m planning my Q4.

Now, you might be thinking – “Tahryn, it’s well into October and Q4; aren’t you a bit late to the party?”

Hell no! It’s never too late to do a bit of planning, and the process I’m about to share with you is the exact planning process I go through every quarter – it keeps me on track and clear on what I need to focus on in my business to hit my goals.

You know I also love a good repeatable process – so today’s episode will support you both now and in the future!

Join The Money-Making Marketing Kickstarter Waitlist
If you missed out on the current round and want to start 2024 with a spark of marketing magic – sign up for the waitlist for first access and exclusive waitlist-only bonuses!

https://thesocialbolt.com.au/waitlist-kickstarter/

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/ 
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Black Friday & Cyber Monday are fast approaching…

It’s the time of the year when your inbox and social media feed are inundated with big sales and special offers.

And even though Black Friday isn’t until the 24th of November (with Cyber Monday following a few days later), you’ll probably notice things go up a notch or a 100 in the first couple of weeks of November.

Black Friday started in the United States to mark the start of the Christmas shopping season – but it’s become a global sales period where many brands and businesses run highly promoted sales at discounted prices.

This is my third year doing a Black Friday launch and each year it seems like more and more businesses have Black Friday sales or offers.

So in today’s episode of the How I Do Content Podcast, I’m sharing how I plan my Black Friday launch this year.

The first year I ever ran a Black Friday offer it was definitely a last-minute decision, but now it’s something I plan for knowing that it’s a great time to sell your offers.

This episode will give you an insight into the strategy behind my upcoming launch and I’ll also share some tips on how you can prepare for your own Black Friday launch.

Let’s begin.

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/ 
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Which comes first: your life or your business?

A big reason so many people start a business is because they want a freedom-based lifestyle. The freedom to do what YOU want to do, get paid what YOU want to get paid, AND do it when and where YOU want to do it.

But what often ends up happening is you start putting your business before your life and that freedom-based lifestyle starts to feel impossible.

So is it actually possible to build a successful business AND maintain a freedom-based lifestyle?

Today’s guest on the How I Do Content Podcast proves it is possible – I’m talking to Tori Kopke.

Tori is The Rural and Regional Business Coach. She works with women across Australia to create, launch, sell and scale their signature offers.

She does it all from her family farm in the Wheatbelt of WA where she wears many hats: wife, Mum of two little boys, header driver, COO, and more. She’s managed to build a multi-six-figure business in the middle of nowhere during nap times!

Her philosophy is about having a life-first business, and she supports her clients to build businesses where their life comes first too.

So if you’ve been feeling that your business is starting to take over your life a little more than you’d like – this is a must-listen episode.

Let’s begin!

Things You’ll Learn in this Episode of How I Do Content

• Tori shares how she’s built a multi-6-figure, life-first business 
• How Tori maintains work-life balance while juggling mum, farm and biz life
• Tori’s advice for how to prepare for a busy season in life and business 

Connect with Tori Kopke

• Follow Tori on Instagram at @tori.kopke
• Listen to the Big Ideas Rural Podcast at https://podcasts.apple.com/au/podcast/big-ideas-rural/id1502971752 
• Join the Catalyst Club at https://www.thepowerproject.com.au/TheCatalystClub 
• Find out more at https://www.thepowerproject.com.au/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Marketing is ESSENTIAL if you want to build your business to 6-figures and beyond. 

It’s ALSO something that can take up a whole lot of your precious time IF you don’t know where to focus your attention to maximise your efforts.

My community tells me (on repeat) that one of their biggest marketing challenges is finding the time to strategically plan, create and execute their marketing consistently. 

And I get it!

You didn’t start your business to become a full-time content creator…

And even if you did, you don’t want to spend all your time on marketing when you have clients to serve and a life to live right?! 

So on today’s episode of the How I Do Content Podcast I want to share 5 time-saving marketing hacks to make your marketing and your life so much easier!

And because I know time AND money are key factors in your decision-making process as you build, grow and scale your business – I also share some different options depending on the stage of business you’re at AND whether you have more time or money on your side!

So let’s begin!

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Running a business can be stressful.

You’re the chief decision maker, juggling different roles in your business – not to mention the pressure to consistently make sales.

And when you add chronic illness, mental health condition or disability into the mix – you’re navigating a whole lot of things.

This is why listening to your body and embracing all parts of you and designing a business that allows you to thrive is so important.

Today’s guest on the How I Do Content Podcast is here to share her journey with you – I’m so happy to introduce you to my friend and former client Danielle McTaggart.

Danielle is an Intuitive heart lead guide, Energy waver activator, and Calm Nurturing Healer.

Her mission is to empower YOU to embrace all parts of you and thrive! To feel deeply connected to yourself, understand your self-care needs and firm boundaries. And feel fully seen, deeply heard and supported while enjoying your life’s beautiful journey!

On today’s episode, Danielle shares her experience from bed-ridden to business owner and how her health struggles led her to close her Wedding Events business and begin her journey into health, wellness and spirituality.

Today’s conversation highlights the importance of listening to your body as a business owner and the impact of your health on running a business.

It’s a must listen – so let’s begin.

Things You’ll Learn in this Episode of How I Do Content

• Danielle shares her experience from bed-ridden to business owner
• How Danielle’s health struggles led her to close her Wedding Events business and begin her journey into health, wellness and spirituality.
• The importance of listening to your body NOW as a business owner 

Connect with Danielle McTaggart

• Follow Danielle on Instagram at @daniellemctaggart_
• Buy your ticket to Kundalini Yoga Expansion at https://events.humanitix.com/kundalini-yoga-expansion 
• Find out more at https://linktr.ee/connection_community 

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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

There are a lot of burnt-out business owners in the online space.

I believe this is the case for a number of reasons:

• During the pandemic online business owners worked a whole lot more than you usually would because what else was there to do?
• Then coming out the other side, trying to keep up with that level of output while juggling all the things that resumed as normal
• Not to mention the online business space has grown a lot in the last 3 years and this has meant there’s increasing competition so you have to make sure you’re on top of marketing and sales more than ever before
• With this growth in the online space has also seen the rise of the guru who spruiks the “best way” to build a successful business is their preferred method of course. And even though it doesn’t align with your values and desires – you do it anyway because you don’t want to be left behind. 

I mean – fuck it’s not surprising you’re feeling burnt out and not loving business life. 

So what can you do about it? 

Well, today’s guest on the How I Do Content Podcast is here to help!

Meet Amanda Louisa, the powerhouse nervous system regulation coach for ambitious women ready to soar in life and business. 

Formerly a recovering perfectionist and people-pleaser, she now empowers high-performing femmes to shatter their Good Girl conditioning, rediscover their soul-self, and rewire their nervous system to create soul-led lives. 

She’s a passionate advocate for decolonising the wellness space and leading other rebellious women to revolutionise the way we co-exist on this planet. Amanda brings a unique blend of science and magic into her work.

On today’s episode we dive into the rise of the burnt-out business owner – so let’s begin.

Things You’ll Learn in this Episode of How I Do Content

• Amanda shares her experience with burning out TWICE
• The contributing factors to why we currently have so many burnt-out business owners
• What you can do if you feel like you’re headed towards burnout

Connect with Amanda Louisa 

• Follow Amanda on Instagram at @theamandalouisa
• Download Amanda’s FREE Guide: “3 Ways to Overcome Procrastination” at https://www.amandalouisa.com.au/overcome-procrastination  
• Find out more at https://www.amandalouisa.com.au/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

When I studied marketing at uni they didn’t teach me how to use social media.

In fact, the time devoted to learning about social media was the equivalent of a couple of slides in ONE lecture over my 2-year degree. It was hardly mentioned! 

At the time I was annoyed because my goal was to work in a social media role after uni – so of course I wanted to learn more.

But 4 years into business I can hand on my Ned-loving heart say I’m actually glad they didn’t because instead, I learnt the important marketing foundations and strategies that work time and time again regardless of the specific channel used.

This has served me so well in business because I know how to show up consistently and attract, engage and connect with dream clients across multiple marketing channels without spending more time creating content or worrying about why Instagram hates me this week.

It’s made growing and nurturing a community and making Sirius money SO MUCH EASIER. 

And I share this with you because it’s easy to get caught up thinking social media = marketing.

Which it doesn’t! 

An over-reliance on social media doesn’t serve you. Because what happens is you get so focused on why your follower count isn’t growing or your story views are down or learning about the latest update – you lose sight of the zillions of other ways to market your offers.

Marketing strategies that don’t feel like a soul-sucking dementor.

Social media is only ONE part of your marketing strategy and as I always say – if it’s your entire marketing strategy – you gotta change that.

So on today’s episode of the How I Do Content Podcast, I’m sharing ways to maximise your marketing efforts that never go out of style.

And how do I know? 

They’re the same spells I learnt in my Masters of Marketing Degree AND I’ve leveraged them in my business to make multi 6-figures over the last 4 years.

They’re strategies you’ll always need – so let’s get into it.

Join The Money-Making Marketing Kickstarter

Instead of being at the mercy of Zuckerberg’s algorithm, I’ll teach you how to maximise your marketing efforts with high-return marketing strategies.

You should know that what I teach contains zero fluff and I’m ALL about simplifying things, which is why I’ve created this potent and powerful 6-week container for you to plug in, get what you need and get on with building your magical business and making money! 

I’m on a mission to make marketing magic again so I’d love to have you with me – find out more at www.thesocialbolt.com.au/kickstarter 

Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE