Hello DTC – Détails, épisodes et analyse

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Hello DTC

Beaconstac

Business & Entrepreneuriat

Fréquence : 1 épisode/10j. Total Éps: 10

Introducing the Hello DTC podcast presented by Beaconstac! Where global experts discuss - launching DTC initiatives 🚀 scaling with them 📈 feasible DTC strategies for CPG brands 🎗️ Champions from consumer brands reveal their secret sauce for growth 🤫 and YOU become a smarter marketer! So if you are at similar DTC crossroads, listen up because these experts have got the answers! Get DTC advice from real champions in your inbox once a week- https://www.beaconstac.com/podcast

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https://www.beaconstac.com/podcast
10 partages
https://www.beaconstac.com/podcast?utm_source=anchor&amp
9 partages
https://www.beaconstac.com/qr-code-generator?utm_source=anchor&amp
9 partages

https://www.linkedin.com/showcase/hello-dtc
18 partages
https://www.linkedin.com/in/cjmeade/
2 partages

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Mastering Mini Billboard OOH Campaigns with Terri

Saison 1 · Épisode 9

jeudi 2 septembre 2021 • Durée 32:27

You’ve heard about Direct-to-consumer businesses.

Now, say hello to the Direct-to-dog brand. Jinx is a canine nutrition brand that made headlines with its unique billboards aimed at dogs. With D2C brands around the world experimenting with Out-Of-Home advertising, Jinx’s billboards offer a fresh perspective on what can be achieved with OOH advertising.

On Episode 9 of Hello DTC presented by Beaconstac, we chat with Terri Rockovich, Co-Founder and CEO of Jinx, as she tells us just how they came up with their unique OOH advertisements for our canine friends.

In this episode, we discuss:

Jinx’s unique OOH advertising campaign
The state of OOH advertising in 2021
Measuring success in OOH advertising
How to create the perfect billboard
OOH advertising inspirations

Connect with Terri on LinkedIn.

Subscribe to our mailing list and get insights delivered, directly to your inbox at https://www.beaconstac.com/podcast

_____

Twitter: https://twitter.com/hello_dtc

LinkedIn: https://www.linkedin.com/showcase/hello-dtc

Did you know you can connect with consumers through your packaging?

Try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.

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Building a plant-based DTC brand from the ground up with Luis Mejia

Saison 1 · Épisode 8

mercredi 11 août 2021 • Durée 48:20

With flexitarians and vegans scooping up a bigger chunk of the food industry by the day, CPG brands across the world are competing for a spot in the plant-based segment.

In such a competitive industry, how can a D2C business carve a niche for itself and build a growing customer base?

On Episode 8 of Hello DTC presented by Beaconstac, we speak to Luis Mejia, Head of Strategy & Growth Operations at Heartbest Foods about his experiences growing a DTC brand in the plant-based food category.

In this episode, we discuss:

The growth of the plant-based foods category
How to build a unique DTC brand in the plant-based market
Brand collaborations and measuring market success
Building a visual brand identity for plant-based DTC brands

Connect with Luis on LinkedIn - https://www.linkedin.com/in/luis-mejia-59b87926/

Subscribe to our mailing list and get insights delivered, directly to your inbox at https://www.beaconstac.com/podcast

_____

Twitter: https://twitter.com/hello_dtc

LinkedIn: https://www.linkedin.com/showcase/hello-dtc

Did you know you can connect with consumers through your packaging?

Try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.

Building a relatable brand narrative with Matt

Saison 1 · Épisode 7

mercredi 4 août 2021 • Durée 32:18

Creating a sense of relatability among consumers is crucial if you are to thrive as a D2C brand.

Building a brand narrative that consumers can identify with is the first step to becoming a household DTC brand.

But just how do you craft a brand narrative that pulls in more loyal customers?

How can a direct-to-consumer business create a narrative that builds a community?

In this episode of Hello DTC presented by Beaconstac, we chat with Matt Mullenax, Co-founder, and CEO at Huron grooming products, as he tells us his secrets about building a DTC brand that customers can relate to.

We delve deeper into:

How do you market a product that your users aren’t actively looking for?
How do you measure the impact of brand awareness campaigns?
How do you find a USP that customers can relate to?
What do brand colors have to do with a relatable narrative?
How do you keep your community engaged?

Connect with Matt on LinkedIn - https://www.linkedin.com/in/matt-mullenax-4b4b086/

Subscribe to our mailing list and get insights delivered, directly to your inbox at https://www.beaconstac.com/podcast

_____

Follow us to keep up with #D2C trends, tips, and more:

Twitter: https://twitter.com/hello_dtc

LinkedIn: https://www.linkedin.com/showcase/hello-dtc

Building an atypical broad but high intent SEO model for DTC brands with Marquis

Saison 1 · Épisode 6

vendredi 23 juillet 2021 • Durée 25:14

Is investing in SEO more important than investing in setting up physical stores?

Data definitely suggests so!

A recent study by Search Engine Journal showed that while Google was the second acquisition channel for DTC brands, physical stores were far away at the 5th position.

Marquis Matson, VP Growth and Community of Sozy, has elevated the comfortable clothing brand by DOUBLING their website traffic in just six months

On this episode of Hello DTC presented by Beaconstac, Marquis, and Monika discuss:

- The purpose of having a blog for DTC brands

- Right time to invest in SEO

- SEO framework for the first 3 months

- Long-tail keyword strategy

- Proven SEO hacks

Connect with Marquis on LinkedIn for everything SEO- https://www.linkedin.com/in/marquis-matson/

Get insights delivered in your inbox - Sign up at https://www.beaconstac.com/podcast

_____

Follow us to keep up with #D2C trends, tips, and more:

Twitter: https://twitter.com/hello_dtc

LinkedIn: https://www.linkedin.com/showcase/hello-dtc

If you are looking for ways to connect directly with consumers from your packaging or physical spaces, try a modern QR Code solution -

Creating memorable moments for the customers with Eli Weiss

Saison 1 · Épisode 5

mercredi 14 juillet 2021 • Durée 42:49

Empathy and compassion towards customers and their needs help build a community of loyal customers.

This, in the right essence, is what building a customer-centric brand means. CX alone could become a channel that drives 1200% growth.

Eli Weiss, Director of CX and retention at Olipop talks about a CX-first mindset and what humanizing customer experience actually means.

On this episode of Hello DTC presented by Beaconstac, Eli, and Monika discuss:

SMS as a channel to build a community
Customer experience touchpoints, starting from point-of-discovery to website and packaging
Subscription model for DTC brands
Measuring CX

Eli regularly shares DTC benchmarks, tactics, and experiences on his social media handles. Follow him at -

Linkedin - https://www.linkedin.com/in/eliweisss/

Twitter - https://twitter.com/eliweisss

Get insights delivered in your inbox - Sign up at https://www.beaconstac.com/podcast

_____

Follow us to keep up with #D2C trends, tips, and more:

Twitter: https://twitter.com/hello_dtc

LinkedIn: https://www.linkedin.com/showcase/hello-dtc

If you are looking for ways to connect directly with consumers from your packaging or physical spaces, try a modern QR Code solution - .

Using customer feedback to build a better DTC solution with Samriddh Dasgupta

Saison 1 · Épisode 4

mercredi 30 juin 2021 • Durée 46:38

New-age DTC brands have changed the way products are built - They build solutions, not products.

They are building solutions to customer problems and not just launching new products with brighter packaging.

Samriddh Dasgupta, VP marketing at Bombay Shaving Company dissects the process of building a product with customer feedback.

On this episode of Hello DTC presented by Beaconstac, Samriddh, and Monika discuss:

Limitations of customer feedback from social media
Dependable sources of customer feedback
Deriving objective insights from subjective feedback
The 7P model at Bombay Shaving Company

Samriddh has great insights to share about marketing and building products on his social channels. Follow him at -

Linkedin - https://www.linkedin.com/in/samriddh/

Get insights delivered in your inbox - Sign up at https://www.beaconstac.com/podcast

_____

Follow us to keep up with #D2C trends, tips, and more:

Twitter: https://twitter.com/hello_dtc

LinkedIn: https://www.linkedin.com/showcase/hello-dtc

If you are looking for ways to connect directly with consumers from your packaging or physical spaces, try a modern QR Code solution - .

Building a 100,000 customer base in a brand-new category with Chris Meade

Saison 1

mercredi 23 juin 2021 • Durée 30:10

Building a brand is challenging. But, building a brand in a category that doesn’t exist is a NIGHTMARE.

But that’s the fun part of the entrepreneurial journey!

Chris Meade, co-founder, and CMO of CROSSNET, came up with the simplest yet smartest way of getting the initial customers.

He went on to build the fastest-growing sporting goods company on the planet.

The company sold over 100,000 (and counting) 4-way volleyball net across the world and is available in all big-box retailers in the United States.

On this episode of Hello DTC presented by Beaconstac, Chris, and Monika discuss:

Ways of getting the first 100 customers and building a loyal customer base
Using video marketing to reach more people
Singular way of staying ahead of the competition
How Amazon fits into the DTC strategy

Chris posts regularly on Linkedin, and I find it very useful and fun. Follow him on

Linkedin - https://www.linkedin.com/in/cjmeade/

Get insights delivered in your inbox - Sign up at https://www.beaconstac.com/podcast

_____

Follow us to keep up with #D2C trends, tips, and more:

Twitter: https://twitter.com/hello_dtc

LinkedIn: https://www.linkedin.com/showcase/hello-dtc

A Playbook For Becoming A Cult-Favorite DTC Fashion Brand

Saison 1 · Épisode 2

jeudi 17 juin 2021 • Durée 35:39

Is this an era of celebrity-backed CPG brands?

For sure.

Informed by years of building their personal brands and inclination towards an idea, celebrities are taking a seat in board room tables.

However, is that sufficient to become a cult-favorite brand?

Not at all.

Amuthan Rajendran, the growth leader at Wrogn, discusses what it takes to build and scale a fashion DTC brand.

Wrogn is an early adopter of DTC & online commerce in India. Wrogn soon became a cult-favorite fashion and apparel brand in India.

On this episode of Hello DTC, Amuthan and Monika:

Make a case for leaning into the plug-and-play DTC model
Uncover the singular way of becoming a category leader - even with fast-growing competition
Map the role of an influencer to the marketing-sales funnel
Break down what a good return user strategy looks like

Get insights in your inbox - Sign up at https://www.beaconstac.com/podcast

_____

Follow us to keep up with #D2C trends, tips, and more:

Twitter: https://twitter.com/hello_dtc

LinkedIn: https://www.linkedin.com/showcase/hello-dtc

Try QR Codes as a consumer engagement platform for your brand -

Building A Sustainable DTC Model For Retail-First CPG Brands

Saison 1 · Épisode 1

mercredi 9 juin 2021 • Durée 19:26

Big CPG brands like Unilever & Heinz have been making incremental investments in building DTC models for years.

But with the current crisis, what was on the back burner is now brought to a boil.

And it is certainly not easy.

Traditionally, the bigger the brand, the higher the number of shelves it holds in supermarkets.

Our guest speaker, Amy Zhao has worked with two such brands - The Kraft Heinz Company and Newell Brands

She tells us all about building a sustainable DTC model for retail-first CPG brands in conversation with our host, Monika Adarsh.

Get insights in your inbox - Sign up at https://www.beaconstac.com/podcast

_____

Twitter: https://twitter.com/hello_dtc

LinkedIn: https://www.linkedin.com/showcase/hello-dtc

Try QR Codes as a consumer engagement platform for your brand - https://www.beaconstac.com/qr-code-generator

Teaser

Saison 1

jeudi 3 juin 2021 • Durée 00:20

Introducing the Hello DTC podcast presented by Beaconstac!

Where global experts discuss -

launching DTC initiatives 🚀

scaling with them 📈

feasible DTC strategies for CPG brands 🎗️

Champions from consumer brands reveal their secret sauce for growth 🤫

and YOU become a smarter marketer!

Lire plusRéduire

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