Whale Informed by Triple Whale – Details, episodes & analysis

Triple Whale presents Whale Informed. This week, John and Ethan discuss:

📺 Mr. Beast’s Amazon Prime Show

🌮 Open AI & Taco Bell

🏪 Macy’s Running UGC Style Ads

+ more.

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00:00 Intro

00:52 Mr. Beast’s Amazon Prime Show

07:01 Unilever Spinning Off Ben & Jerry’s

10:20 Nvidia

12:28 Novo Nordisk

13:46 SpaceX & The Sphere

15:32 Open AI & Taco Bell

18:07 Death of Linear TV Ads

22:29 Remi’s Bold “Us vs. Them” Ad

24:53 Ad Length = Age Trick

26:32 Macy’s Running UGC Style Ads

***

The Whalies 🐳

Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201

***

Book a demo: https://www.triplewhale.com/bookdemo

Triple Whale presents Whale Informed. This week, John and Ethan discuss:

🧟 Liquid Death Raises Money

📊 Ecommerce Advertising Trends

🏴‍☠️ Temu Treasures

+ more.

***

The Whalies

Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201

***

Chapters

00:00 Intro

00:59 Liquid Death Raises Money

06:04 DUDE Wipes’ Scoop

09:11 “Trends” by Triple Whale

12:46 Is TikTok Facing a Ban in the U.S.?

18:14 Bonobos Does a Golf No-No

22:05 Temu Treasures: Intro

23:03 Temu Treasures: Ethan’s Pick

25:28 Temu Treasures: John’s Pick

***

Book a demo: https://www.triplewhale.com/bookdemo

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

We explore Dave's unique ability to simplify complex systems and his journey from his early days to becoming a stalwart in the e-commerce world. 🌐

Dave, also known as Mr. Margins, shares his humorous yet insightful story of his early entrepreneurial venture selling cheap prom dresses online. Learn about the challenges he faced, the lessons he learned, and how he navigated the e-commerce landscape. 🛍️

Don't forget to subscribe for more episodes!

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

Welcome to another episode of 'You're not your ROAS' with Jimmy Kim.

Today, we're diving deep into the world of Return On Ad Spend (ROAS) and why it's more than just a metric.

Jimmy brings a wealth of knowledge and insights to the table.

Data-driven decisions are crucial in today's fast-paced digital world. But are we looking at the right data? We will explore the intricacies of ROAS, shedding light on overlooked metrics and strategies that can propel your brand to new heights.

But it's not all about numbers. It's about understanding the narrative behind those numbers and crafting a strategy that aligns with your brand's core values and vision.

Don't miss out on this enlightening conversation.

Don’t forget to subscribe and share to spread the knowledge!

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

Welcome to 'You're not your ROAS'! In this episode, we're joined by the brilliant Nick Harris. 🎙️

Nick Harris isn't just another marketer. With over a decade of experience, he's been at the forefront of some of the most groundbreaking campaigns in the industry. His accolades include transforming startups into market leaders and his unique approach to blending data with storytelling has set him apart. Nick's journey from a rookie marketer to a revered expert is nothing short of inspiring, and today, he's here to share his wisdom with us. 🌟

So, why should you tune in? This episode isn't just about numbers or metrics. It's about understanding the soul of marketing. Nick delves deep into why ROAS (Return On Ad Spend) shouldn't be the sole determinant of your marketing success. He emphasizes the importance of seeing beyond the numbers, of understanding the stories and emotions behind every campaign.

This episode is a treasure trove of insights, as Nick delves into why ROAS (Return On Ad Spend) shouldn't define your marketing success.

If you're looking for a fresh perspective on marketing metrics and the importance of storytelling, this is the episode for you.

Don't forget to subscribe for more data-heavy content! 📊📈

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

Welcome to another episode of 'You're not your ROAS'🎧, the podcast that challenges conventional marketing wisdom and uncovers the hidden truths of the digital marketing world.

In this episode we're joined by Aaron Paul, a drummer, a marketer, and now a DTC maven. We dive deep into Aaron's incredible journey from Bahrain to Toronto, exploring the intricacies of affiliate marketing and the direct-to-consumer world. With over $200 million in affiliate revenue and partnerships with brands like Goli Nutrition and Chefs Plate, Aaron's insights are a goldmine for anyone looking to understand the DTC landscape.

Don't miss out on his unique perspective on scaling businesses, understanding consumer behavior, and the power of hard work.

Make sure to subscribe for more insights from industry leaders! 🔥🎙️

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

Welcome to another episode of 'You're not your ROAS'🎧, the podcast that challenges conventional marketing wisdom and uncovers the hidden truths of the digital marketing world.

In this episode, we're thrilled to have Lewis Fausett, a renowned marketing strategist known for his successful 7-figure campaigns 📈. Lewis is not just a marketing expert, but a visionary who has revolutionized the way businesses perceive success. With a decade of experience in the industry, he has worked with numerous businesses, helping them to optimize their marketing strategies and achieve unprecedented growth.

This episode is packed with data-driven insights and actionable strategies that will help you view your marketing efforts from a fresh perspective. We delve deep into the world of digital marketing metrics, uncovering the pitfalls of relying solely on ROAS and exploring more holistic measures of success.

If you're a marketer, business owner, or simply someone interested in the intricacies of digital marketing, this episode is a must-watch. 💡

Tune in to 'You're not your ROAS' and join us as we redefine success in digital marketing with Lewis Fausett.

Don't forget to subscribe for more insights from industry leaders.

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

On this episode of You're Not Your Roas, we are joined by Patrick Frank as he shares his mistakes in starting a brand on Amazon without understanding the patenting process and emphasizes the importance of evoking emotions and camaraderie among consumers.

He also discusses different product categories and the value of having both CAC and LTV products, his journey from being fired from every corporate job to starting his own health tech company and challenges in retail and wholesale economics and the vulnerabilities of wholesale.

Connect with Patrick: https://www.linkedin.com/in/patrickwfrank/

Check out PatientPartner: https://www.patientpartner.com/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this episode of "You're not your ROAS", we have Michael Schewmake, Founder at Atlas Coffee Club. We dive into the significance of e-commerce numbers, the importance of testing, and data-driven approaches, the power of coffee subscriptions in storytelling and boosting retention, and the entrepreneurial journey from New York to LA.

Join us for an insightful conversation with Michael Schewmake as we explore the fascinating world of coffee and entrepreneurship!

Connect with Michael: https://www.linkedin.com/in/michaelshewmake/

Check out Atlas Coffee Club: https://atlascoffeeclub.com/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this episode of "You're not your ROAS", we are joined by Rachel Ten Brink, CEO & General Partner at Red Bike Capital, who shares her insights and experiences from billion-dollar brands to early-stage funding. We delve into the challenges of scaling startups, the balance between generalists and specialists, the importance of purpose and market understanding for founders, and the cost of missing out on growth. Join us as we navigate the world of venture investing and gain valuable insights into building successful businesses. Don't miss this engaging conversation with Rachel Ten Brink, a true industry expert!

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com