The AI Marketing Companion – Détails, épisodes et analyse

Détails du podcast

Informations techniques et générales issues du flux RSS du podcast.

The AI Marketing Companion

Sandy Carter

Business & Entrepreneuriat

Fréquence : 1 épisode/13j. Total Éps: 364

The AI Marketing Companion, hosted by Sandy Carter, is the world's most entertaining marketing podcast. Sandy is a bestselling author of "AI First, Human Always," a Forbes Top 150 contributor, and a keynote speaker at Davos, CES, SXSW, and the United Nations. She took the mic in January 2026 from founding host Mark Schaefer, carrying forward 13 years of laugh-out-loud conversation, surprise guests, and sharp insight. New episodes dig into AI, agentic commerce, and the future of digital business, always fun, always interesting, always ready to turn your marketing intellect up to 11

Lire plusRéduire

Site

RSS

Apple

Données mises à jour le 21/09/2026

Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://businessesgrow.com/uprising/
104 partages
https://businessesgrow.com/
102 partages
http://www.scottmonty.com/
52 partages

https://www.linkedin.com/in/keithjennings/
7 partages
https://www.linkedin.com/in/sandyacarter/
5 partages
https://www.linkedin.com/in/
5 partages

Qualité et score du flux RSS

Évaluation technique de la qualité et de la structure du flux RSS.

Qualité du flux RSS

À améliorer

Score global : 52%

Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

Year

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

New Research! What's WRONG with Content Marketing Today

Saison 13 · Épisode 350

mardi 15 septembre 2026 • Durée 28:21

Andy Crestodina has asked more than a thousand content marketers the same questions every year since 2014, which makes him the only person holding a twelve-year record of whether content marketing works. This year's answers are the worst he has ever published. Only 13.9% of marketers report strong results from their blog, down from a range of 20% to 30% that held for nine straight years. Another 18.9% say they no longer know whether their blog works at all. What makes it stranger is everything that happened alongside it. Posts got 115 words shorter. Time spent per post fell by 50 minutes. And 92.4% of marketers adopted AI, which his data shows correlates with no improvement whatsoever. Andy joins Sandy Carter to explain what is actually driving the decline, which tactics still outperform, and why marketers are abandoning those exact tactics. Influencer collaboration runs at 2.6 times the benchmark and adoption dropped 22%. Guest blogging fell 29% in the same year AI systems started deciding which sources to cite. The episode closes with a round called Dead or Alive, where Sandy names a content tactic and Andy has to rule on it using his own numbers. Andy Crestodina is co-founder and Chief Marketing Officer of Orbit Media Studios and the author of Content Chemistry, now in its seventh edition. Read the full 2026 report: https://www.orbitmedia.com/blog/blogging-statistics/ Connect with Andy: https://www.linkedin.com/in/andycrestodina/ YouTube Title: How to Lose Readers and Influence Nobody | Andy Crestodina on the Worst Year in Blogging Data Description: 92.4% of marketers now use AI for content. Results just hit a twelve-year low. Those two facts are related, though not in the way you would expect. Andy Crestodina has surveyed over a thousand content marketers every year since 2014. His 2026 report shows strong results falling to 13.9%, the lowest number he has ever recorded, in the same year effort dropped across the board and AI adoption hit an all-time high. In this episode he tells Sandy Carter what is behind the decline, which tactics still outperform the benchmark, and why marketers are walking away from exactly those tactics. We also get into what belongs on a content dashboard instead of traffic volume, and why blocking AI crawlers hurts the brand doing the blocking. Chapters (producer: adjust to the final cut) 0:00 Trees, scuba, and why he started counting in 2014 4:00 The worst year in twelve years of data 11:30 The least popular tactics work best 18:30 You are counting the wrong thing 25:00 Dead or Alive: eight tactics, eight rulings The numbers from the report • 13.9% report strong results, an all-time low • 18.9% do not know whether their blog works • 92.4% use AI, with no correlation to better results • Average post: 1,312 words, down from 1,427 in 2023 • Influencer collaboration: 2.6x the benchmark, adoption down 22% • Guest blogging adoption: down 29% • AI citations convert at 4.55%, Google search at 0.71% Links Full 2026 report: https://www.orbitmedia.com/blog/blogging-statistics/ Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/ Orbit Media Studios: https://www.orbitmedia.com/ Subscribe for new episodes of The AI Marketing Companion with Sandy Carter. #ContentMarketing #AIMarketing #SEO #MarketingStrategy #AISearch

Lire plusRéduire

40% of Marketing Budgets Are Moving to Creators. Here's Why

Saison 13 · Épisode 349

lundi 31 août 2026 • Durée 32:01

Creators are dead. Long live creators. The experimental era of creator marketing is over, and 40% of marketing budgets now flow to creators. The brands still treating that spend like a test are already behind.

Jeff Barrett has lived every side of the creator economy: Shorty Award winning creator, creator partnerships lead for Fortune 500 brands like Adobe and Oracle, It's No Fluke columnist on Yahoo Creators, and board chair of the Creator Guild of America.

In this episode of The AI Marketing Companion, Jeff and Sandy Carter get into why trust is pulling budgets toward creators, how creators became the new creative department, and the mistake brands make when they pay for authenticity and then script it away.

WHAT WE COVER:
▶ The lesson Jeff learned wearing all three hats: creator, agent, and brand buyer
▶ Why 40% of marketing budgets now flow to creators
▶ Trust and the parasocial relationships brands can't manufacture
▶ Creators as the new creative department, involved from ideation
▶ The "ick": what happens when brands over-script creator content
▶ Why Jenny Hoyos is the blueprint for the next generation of creators
▶ How to select the right creator: motivation and niche fit over raw metrics

CONNECT WITH SANDY CARTER:
LinkedIn: https://www.linkedin.com/in/sandyacarter/

The AI Marketing Companion is a top 1% podcast globally and a 5-time podcast award winner.

#CreatorEconomy #InfluencerMarketing #AIMarketing #MarketingStrategy #JeffBarrett

Lire plusRéduire

The real AI Status Symbol

Saison 13

jeudi 27 août 2026 • Durée 02:01

What is the real AI status symbol in 2026? It may not be what you think.

Artificial intelligence is changing how we work, create, communicate and compete. But beyond simply using AI tools, there is a bigger shift happening in how people and businesses think about AI, productivity and the future.

In this video, we explore the real AI status symbol and what it reveals about the changing relationship between people, technology and artificial intelligence.

You'll discover why AI adoption is becoming more than just a technology trend, what separates people who use AI from those who truly understand how to leverage it, and why AI skills could become increasingly valuable in the future.

Whether you're a business owner, creator, professional, entrepreneur or simply interested in the future of technology, this conversation will give you a different perspective on what AI really means in today's world.

#AI #ArtificialIntelligence #AITools

Lire plusRéduire

Shira Lazar: 5 Creator Lessons for Marketers

Saison 13 · Épisode 348

mardi 18 août 2026 • Durée 30:44

TIME Top 100 creator Shira Lazar shares her creator playbook.

Before "creator" became a career path, Shira Lazar was already building one. In this episode of The AI Marketing Companion, Shira shares the lessons she's learned from more than 15 years of building media brands, identifying trends, and helping creators navigate a rapidly changing digital landscape.

Timestamps

00:00 Introduction and Shira's journey from early digital media to the creator economy

04:25 How to recognize a real trend before it reaches peak popularity

10:18 Why follower counts don't tell the whole story when selecting creator partners

16:42 How to use AI to enhance your work without losing your authentic voice

22:10 Authenticity in an era of AI-generated content and invisible watermarking

27:35 The Creator Bill of Rights and building healthier creator partnerships

31:12 Shira's homework assignment for every marketer

What signals are you missing? Which creator partnerships are worth pursuing? And how can AI amplify your work without replacing what makes it uniquely yours?

Listen in for a practical playbook from one of the world's most influential creators.

Connect with Sandy

LinkedIn: https://www.linkedin.com/in/sandyacarter/

Forbes: https://www.forbes.com/sites/sandycarter/

Sandy Carter: https://sandycarter.net/

Youtube: https://youtube.com/@aifirstmarketing?si=Qkyd3smETP8HQ7SM

Lire plusRéduire

The Devil Wears Prompts | Cathy Hackl on the Brand You No Longer Control

Saison 13 · Épisode 347

mardi 4 août 2026 • Durée 34:36

Cathy Hackl on what AI is doing to brands. Fewer than 10% of the sources AI assistants cite rank in Google's top 10 for the same question. Your brand equity moved and nobody sent a memo.

Cathy Hackl has spent a decade being early. She was calling the metaverse before most boardrooms could spell it. USA Today named her one of the best predictors of tech behavior in the world, Newsweek named her a top AI visionary, and she is the number one voice on LinkedIn for spatial AI. As CEO of Future Dynamics, co-founder of Journey, and Futurist in Residence at Nokia, she has guided Nike, Walmart, Louis Vuitton, and Estee Lauder through what comes next.

But she did not just predict the technology. She built one of the most recognizable personal brands in tech while doing it. So this conversation is about both kinds of brand, the company one and the personal one, now that AI sits between you and everyone you are trying to reach.

We get into what a slop moment really costs, and whether one machine-sounding post means you lose the benefit of the doubt on everything you have ever written. Why executives believe young audiences are fine with AI content far more than those audiences say they are. What happens to persuasion when agentic shopping goes from 19% to 46% of consumers and the buyer is software that does not care whether your brand is loved. And what proof of human survives when a convincing version of any of us can appear anywhere, voice clone included.

CONNECT WITH CATHY HACKL
LinkedIn: https://www.linkedin.com/in/cathyhackl/

THE AI MARKETING COMPANION
New episodes twice a month with Sandy Carter.
Subscribe: https://youtube.com/@aifirstmarketing?si=sy4P6ERqEzeQtFqK
Sandy on LinkedIn: https://www.linkedin.com/in/sandyacarter/

#AIMarketing #PersonalBranding #SpatialAI

We're All in the Diaper Business (And Mark Schaefer Explains Why)

Saison 13 · Épisode 346

mardi 21 juillet 2026 • Durée 33:16

The biggest disruption in marketing history isn't coming for your job. It's coming for your customer.

In this episode of The AI Marketing Companion, Sandy Carter sits down with bestselling author, keynote speaker, and marketing thought leader Mark Schaefer to explore one of the biggest shifts happening in business today: AI isn't just changing marketing—it is fundamentally changing the people we market to.

Mark explains why we're "all in the diaper business," shares the surprising Betty Crocker lesson that every brand needs to understand, and explores how AI companions, cognitive offloading, and machine-driven recommendations are reshaping customer behavior.

In this episode you'll discover:

Why the real disruption is happening to customers, not marketers
The "Diaper Business" story everyone is talking about
The Betty Crocker lesson that predicts the future of customer experience
What AI companions mean for brands and authentic human connection
Why algorithms increasingly make decisions before people do
How AI search and AI referrals are changing influence and discovery
How marketers can remain indispensable in an AI-first world

Whether you're a CMO, founder, marketer, or business leader, this conversation will challenge how you think about customers, trust, and the future of marketing.

Lire plusRéduire

How a 24-Year Army Veteran Built 360K LinkedIn Followers by Telling Stories

Saison 13 · Épisode 345

mardi 7 juillet 2026 • Durée 32:54

America turns 250 this year. Every brand on the planet is reaching for the moment. And most of them are about to miss it completely.

Michael Quinn has spent years studying why, and what to do instead. He is a 3x LinkedIn Top Voice with a following above 360,000, a Forbes Coaches Council member, and the founder of Tenova LLC, with a monthly social reach that exceeds two million people. He knows what makes content land, what makes brands earn trust, and what the difference looks like between honoring a moment and just borrowing it.

In this conversation we get into three ideas that every marketer needs right now. Story is the only strategy that lasts. Authenticity is a decision, not a vibe. And the opportunity sitting inside America's AI disruption is bigger than most brands realize.

Michael also designs an AI-powered campaign to honor the 250th live, and closes with what he wants every marketer to do the moment this episode ends.

If you want to get this moment right, this one's for you.

SPOTIFY SHOW NOTES

America is turning 250. And the biggest marketing opportunity of the decade is sitting right in front of every brand on the planet. Most of them are going to waste it.

In this episode of The AI Marketing Companion, Sandy Carter sits down with Michael Quinn, 3x LinkedIn Top Voice, Forbes Coaches Council member, and founder of Tenova LLC, to talk about what it actually takes to own a cultural moment like America's 250th. He shared 3 ideas that are simple but not easy!

1. Story Is the Only Strategy That Works

Brands are flooding the zone with America 250 content right now. Flags. Fireworks. Slogans. Almost none of it will be remembered by August. Michael has built a following above 360,000 on LinkedIn and a monthly reach beyond two million people by doing one thing differently: starting with a real story, not a campaign brief. The brands that will own this moment are the ones that find a human being at the center of the celebration and let that person speak. Not a tagline. A story with stakes, with heart, with something true at the center of it.

Your Brand's Soul Isn't Dead, It Just Needs AI Done Right | Tatyana Kanzaveli

Saison 13 · Épisode 344

mardi 23 juin 2026 • Durée 31:42

A few weeks ago, I was talking with a marketing leader who summed up the challenge facing most teams in a single sentence:

"We need to create three times more content with the same number of people."

I suspect that sounds familiar.

Every platform wants more. LinkedIn wants consistency. Short-form video is consuming marketing calendars. Leadership wants greater visibility. Customers expect faster responses. Somehow, all of that has landed on teams that aren't dramatically larger than they were a year ago.

So marketers do what marketers always do. They look for leverage.

Right now, that leverage is AI.

The problem is that many teams discover the downside almost immediately. The content gets produced faster, but it starts sounding generic. The personality fades. The perspective that made people pay attention in the first place gets lost somewhere between prompt number three and post number thirty.

That's why I enjoyed my conversation this week with Tatyana Kanzaveli, founder of SocialBrilliance.ai.

What interested me wasn't another promise to generate more content. We've all seen enough of those.

What interested me was her focus on preserving voice.

Because I don't think marketers have a content volume problem anymore. We have a differentiation problem.

The internet is filling up with competent content. What remains scarce is content that sounds like it came from a real person, a real company, or a real point of view.

Tatyana and I spent a lot of time discussing how smaller marketing teams can use AI without giving up the very thing that makes their brand recognizable. We talked about brand voice, publishing velocity, authenticity, and the guardrails that matter when AI becomes part of your content process.

One idea from our conversation stuck with me.

The AI Shift Marketers Must Know: Claude Just Overtook ChatGPT

Saison 13 · Épisode 343

jeudi 18 juin 2026 • Durée 33:36

Anthropic's Claude has officially surpassed ChatGPT in enterprise adoption—but that's not the biggest story.

The real shift is happening beneath the surface.

In this episode of AI Marketing Companion, Sandy Carter sits down with Shawn Reddy of Team Nebula to explore why businesses are moving beyond prompts and chatbots toward dynamic AI workflows that can execute real work.

From content creation and campaign execution to brand consistency and productivity, this conversation breaks down what marketers need to know about the next phase of AI.

In this episode:

00:00 Introduction
02:10 Anthropic surpasses OpenAI in enterprise adoption
05:25 Why marketers should care about the shift
08:40 The most important Claude Opus 4.8 feature most people are missing
12:15 What dynamic workflows actually are
16:40 Dynamic workflows vs prompt engineering
21:05 Turning a webinar or podcast into a complete content engine
27:20 Can AI workflows reduce AI-generated "slop"?
32:10 The marketing skills becoming more valuable in the AI era
37:05 One workflow every CMO should implement in the next 90 days
41:55 What marketers are still underestimating about AI
45:30 Lightning Round
49:15 Final takeaways

Key Takeaways

• AI is shifting from answering questions to executing workflows.
• Dynamic workflows may become more important than prompt engineering.
• Marketers can automate entire content distribution pipelines while maintaining brand consistency.
• The future competitive advantage won't be access to AI—it will be workflow design.
• Human judgment, creativity, and strategic thinking become more valuable as execution becomes automated.

Guest

Shawn Reddy
Founder, Team Nebula

AI Slop Or Original Thinking?

Saison 13 · Épisode 342

mardi 9 juin 2026 • Durée 32:54

AI has solved one of marketing's oldest problems: creating content at scale.

Now it may be creating a new one.

In this episode of The AI Marketing Companion, Sandy Carter welcomes Simon Davis, Co-Founder and CEO of wearemighty, to discuss the growing challenge of maintaining originality in an era of unlimited AI-generated content.

Simon shares how a request for 25 million branded assets led his team to discover a critical flaw in many AI workflows: content scales faster than brand consistency. That insight ultimately led to the creation of SecretSauce, a platform designed to help organizations preserve their identity across millions of assets.

Together, Sandy and Simon explore the rise of AI slop, the hidden costs of brand drift, the future of agent-driven marketing, and why the most successful brands of the next decade may be those that remain unmistakably human.

Whether you're leading a marketing team, building a brand, or experimenting with AI, this episode offers practical insights into the future of creativity, differentiation, and trust.

Key Topics:

AI slop versus original thinking
The hidden costs of unlimited content
Brand drift and consistency at scale
Marketing agents and autonomous publishing
Teaching AI to understand a brand
Why originality matters more than ever

Subscribe to The AI Marketing Companion for conversations at the intersection of marketing, technology, and the future of business.

Lire plusRéduire

Podcasts Similaires Basées sur le Contenu

Découvrez des podcasts liées à The AI Marketing Companion. Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !