Do This, NOT That: Marketing Tips with Jay Schwedelson – Détails, épisodes et analyse

In this episode of the Do This, Not That podcast, host Jay Schwedelson explores specific marketing tactics that are particularly effective in the current climate of economic uncertainty. He discusses shifts in consumer behavior, emphasizing the importance of adapting marketing strategies to meet evolving expectations. Jay shares compelling statistics and actionable insights to help marketers engage effectively with their audiences through pricing, communication methods, and understanding consumer psychology.

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Best Moments

00:31 - Current Consumer Sentiment: Overview of consumer awareness and concerns.

02:58 - Effective Marketing Tactics: Insights on utilizing popups and pricing strategies.

05:25 - Email Marketing Strategies: Discussing effective subject lines and CTAs.

06:59 - Engaging with Social Media: Importance of polls and engaging content.

08:10 - Brand Campaign Examples: Highlighting successful tactics from major brands.

09:30 - Fun Segment: Rapid-fire dating advice round-up from listener questions.

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WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

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In this episode of Do This, Not That, host Jay Schwedelson interviews Robby Keller, the marketing lead at Dixxon Flannel Company. They discuss marketing strategies, split testing, and cutting acquisition costs, while also delving into Robby's background in skateboarding and fashion.

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Best Moments:

(00:40) Introduction of guest Robby Keller and Dixxon Flannel Company

(01:55) Robby's background and journey into marketing

(03:35) Discussion on brand coolness and company culture

(05:44) Split testing and its importance in marketing

(09:39) "F, Marry, Kill" game with email, search, and social marketing

(11:16) The power of search marketing

(13:00) Email marketing strategies and subject line tactics

(16:04) Robby's skateboarding background and transition to other sports

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Guest Bio:

Robby Keller is the marketing lead at Dixxon Flannel Company, a limited edition flannel brand. With a background in fashion and skateboarding, Robby transitioned into marketing after attending fashion school. He spent 8 years in the agency world, working with various clients, including Fortune 500 companies and small businesses. Robby brings his creative experience and marketing expertise to Dixxon Flannel, where he focuses on direct-to-consumer marketing strategies.

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Check out our 100%  FREE + VIRTUAL EVENTS! -> 

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! 

Register here: www.GuruConference.com

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma.

In this episode of Bathroom Break, hosts Daniel Murray (The Marketing Millennials) and Jay Schwedelson (Do This, Not That) talk through why every marketer should run a quick‑but‑thorough audit when the economy gets wobbly. Along the way they riff on White Lotus, Mission Impossible, and where Tom Cruise fits into your KPI dashboard.

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Best Moments:

(00:56) Topic announcement: marketing audits in uncertain times

(01:58) White Lotus cameo—brand marketing inside the show

(03:00) Why audits matter when the economy tightens

(03:41) Recentering on revenue & setting realistic KPIs

(04:32) Auditing paid media and remarketing for efficiency

(06:07) How downturns can actually sharpen marketing tactics

(07:34) Putting extra love on existing customers

(08:26) Trimming your tech stack to save cash

(09:35) Mission Impossible shout‑out and Tom Cruise marketing wisdom

=================================================================

Check out our 100%  FREE + VIRTUAL EVENTS! -> 

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! 

Register here: www.GuruConference.com

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

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In this episode of Do This, Not That, host Jay Schwedelson shares negative feedback received about the podcast and discusses the importance of not letting criticism affect one's work. He also answers a series of random and “this or that” questions submitted by listeners.

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Best Moments:

(01:24) Discussing the impact of negative feedback

(02:28) Sharing negative comments received about the podcast

(05:11) Sponsor message for Marigold, an email sending platform

(06:06) Answering random questions from listeners

(07:26) Tackling "this or that" questions

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MASSIVE thank you to our Sponsor, Marigold!!

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This week's "What's Up" episode from the "Do This, Not That" podcast covers a variety of marketing, business, and pop culture topics. Host Jay Schwedelson shares stats on how often to post on LinkedIn to get more profile views, which social platforms teens are using daily, where Sesame Street may end up after Warner Brothers Discovery said new episodes don't fit their current strategy, a tactic for writing attention-grabbing email subject lines, PetSmart's new streaming content for pets, and Jay's thoughts on some shows he's watching like the Netflix movie "Carry On."

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Best Moments:

• LinkedIn data shows members who post 2 times per week get 5x more profile views. With low content sharing rates on sites like LinkedIn (5%), TikTok (4%), and YouTube (7%), posting frequently can help you stand out.
• 73% of teens visit YouTube daily, 57% visit TikTok daily, 50% visit Instagram daily (Pew Research data)
• Warner Brothers Discovery says new Sesame Street episodes don't fit their current strategy focused on adult and family content. The show may find a new home with streamers like Netflix, Apple TV+, or Amazon Prime Video.
• For email subject lines, mid-subject line capitalization (capitalizing every letter in a single non-first word) is a tactic growing fastest right now. It can increase open rates by 16-21%.
• PetSmart debuted streaming content for pets called "Home for the Pawlidays" with footage pets enjoy like chasing toys and unwrapping gifts.
• Jay gives his thoughts on the Netflix movie "Carry On" with Taron Egerton + Jason Bateman, says it's bad so far but he'll keep watching. He's excited for Squid Game season 2 debuting in December and Severance season 2 coming to Apple TV+ in January.

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing predictions for 2025 and share personal New Year's resolutions. They cover topics ranging from content trends to industry shifts, offering insights into the future of marketing.

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Best Moments:

(00:07) Introduction to the new special series The Bathroom Break

(01:03) Hosts share their New Year's resolutions

(01:57) Marketing predictions for 2025 begin

(02:06) Edutainment content predicted to replace white papers and guides

(02:46) Surge in niche media, especially podcasting

(03:39) Trend towards intimate short events, both virtual and in-person

(04:32) Prediction of crowdsourced content becoming popular

(05:19) Importance of creativity in marketing to increase

(06:23) Discussion on Pinterest's prediction of pickles becoming a major trend

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson shares valuable public speaking tips for various settings, from large audiences to small group meetings. He emphasizes the importance of engaging delivery, audience interaction, and avoiding common pitfalls in public speaking.

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Best Moments:

(00:59) Definition of public speaking in various contexts

(01:58) The importance of not memorizing speeches

(02:51) How to effectively practice for public speaking

(03:33) The rule of not referencing information older than a year

(04:36) Handling Q&A sessions and validating audience questions

(05:27) The importance of "filling the space" when speaking

(06:06) Avoiding making the audience feel uncomfortable or stupid

(07:00) Introduction of the podcast sponsor, Marigold

(07:57) "Since You Didn't Ask" segment: Party fail stories

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson interviews Zachary Galia, the Director of Social Media Content Strategy for the Pittsburgh Pirates. They discuss Zachary's career journey in social media, tips for breaking into the industry, and insights on managing social media for major sports teams.

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Best Moments:

(00:40) Introduction to the "My Path" series focusing on career journeys

(02:04) Zachary's path to his current role in social media

(09:01) What to look for when hiring for social media positions

(12:20) The importance of passion for the subject matter in social media roles

(15:17) The relationship between marketing and PR in social media

(17:23) Balancing personal life and professional expectations in sports

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Guest Bio:

Zachary Galia is the Director of Social Media Content Strategy for the Pittsburgh Pirates. With over a decade of experience in social media for major sports organizations, Zachary has worked with the Michigan International Speedway, Pittsburgh Steelers, and Arizona Cardinals before joining the Pirates. His expertise spans across various aspects of social media management, content creation, and digital strategy in the sports industry.

Zach's LinkedIn: https://www.linkedin.com/in/zacharygalia/

Pittsburg Pirates: https://www.instagram.com/pittsburghpirates/?hl=en

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in the "Ask Us Anything" segment. He addresses both work-related and ridiculous questions, providing insights on marketing tactics and sharing personal anecdotes.

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Best Moments:

(01:34) Marketing tactics that no longer perform well

(02:24) First name personalization in email subject lines becoming ineffective

(03:19) The negative impact of stock photos on engagement

(04:45) The downsides of buying cold email lists

(06:10) Introduction of Marigold, the podcast sponsor

(07:04) Jay's personal experience with holiday cards

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of the latest developments in business, marketing, and pop culture. He covers a range of topics, from new AI features on social media platforms to email marketing trends and entertainment news.

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Best Moments:

(01:02) X (formerly Twitter) releases Grok AI chatbot to all users

(02:08) LinkedIn updates video metrics visibility on mobile app

(03:53) Pinterest releases "Pinterest Predicts 2024" trend forecast

(05:44) New email subject line trends for B2B and consumer marketing

(06:32) Netflix show recommendation: Is It Cake? Holiday Edition

(07:38) Announcement of Paris and Nicole: The Encore on Peacock

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.