In this episode of the Do This, Not That podcast, host Jay Schwedelson explores specific marketing tactics that are particularly effective in the current climate of economic uncertainty. He discusses shifts in consumer behavior, emphasizing the importance of adapting marketing strategies to meet evolving expectations. Jay shares compelling statistics and actionable insights to help marketers engage effectively with their audiences through pricing, communication methods, and understanding consumer psychology.

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Best Moments

00:31 - Current Consumer Sentiment: Overview of consumer awareness and concerns.

02:58 - Effective Marketing Tactics: Insights on utilizing popups and pricing strategies.

05:25 - Email Marketing Strategies: Discussing effective subject lines and CTAs.

06:59 - Engaging with Social Media: Importance of polls and engaging content.

08:10 - Brand Campaign Examples: Highlighting successful tactics from major brands.

09:30 - Fun Segment: Rapid-fire dating advice round-up from listener questions.

=================================================================

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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! 

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WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

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In this episode of Do This, Not That, host Jay Schwedelson interviews Robby Keller, the marketing lead at Dixxon Flannel Company. They discuss marketing strategies, split testing, and cutting acquisition costs, while also delving into Robby's background in skateboarding and fashion.

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Best Moments:

(00:40) Introduction of guest Robby Keller and Dixxon Flannel Company

(01:55) Robby's background and journey into marketing

(03:35) Discussion on brand coolness and company culture

(05:44) Split testing and its importance in marketing

(09:39) "F, Marry, Kill" game with email, search, and social marketing

(11:16) The power of search marketing

(13:00) Email marketing strategies and subject line tactics

(16:04) Robby's skateboarding background and transition to other sports

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Guest Bio:

Robby Keller is the marketing lead at Dixxon Flannel Company, a limited edition flannel brand. With a background in fashion and skateboarding, Robby transitioned into marketing after attending fashion school. He spent 8 years in the agency world, working with various clients, including Fortune 500 companies and small businesses. Robby brings his creative experience and marketing expertise to Dixxon Flannel, where he focuses on direct-to-consumer marketing strategies.

=================================================================

Check out our 100%  FREE + VIRTUAL EVENTS! -> 

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! 

Register here: www.GuruConference.com

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma.

In this episode of Bathroom Break, hosts Daniel Murray (The Marketing Millennials) and Jay Schwedelson (Do This, Not That) talk through why every marketer should run a quick‑but‑thorough audit when the economy gets wobbly. Along the way they riff on White Lotus, Mission Impossible, and where Tom Cruise fits into your KPI dashboard.

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Best Moments:

(00:56) Topic announcement: marketing audits in uncertain times

(01:58) White Lotus cameo—brand marketing inside the show

(03:00) Why audits matter when the economy tightens

(03:41) Recentering on revenue & setting realistic KPIs

(04:32) Auditing paid media and remarketing for efficiency

(06:07) How downturns can actually sharpen marketing tactics

(07:34) Putting extra love on existing customers

(08:26) Trimming your tech stack to save cash

(09:35) Mission Impossible shout‑out and Tom Cruise marketing wisdom

=================================================================

Check out our 100%  FREE + VIRTUAL EVENTS! -> 

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! 

Register here: www.GuruConference.com

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson shares negative feedback received about the podcast and discusses the importance of not letting criticism affect one's work. He also answers a series of random and “this or that” questions submitted by listeners.

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Best Moments:

(01:24) Discussing the impact of negative feedback

(02:28) Sharing negative comments received about the podcast

(05:11) Sponsor message for Marigold, an email sending platform

(06:06) Answering random questions from listeners

(07:26) Tackling "this or that" questions

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

This week's "What's Up" episode from the "Do This, Not That" podcast covers a variety of marketing, business, and pop culture topics. Host Jay Schwedelson shares stats on how often to post on LinkedIn to get more profile views, which social platforms teens are using daily, where Sesame Street may end up after Warner Brothers Discovery said new episodes don't fit their current strategy, a tactic for writing attention-grabbing email subject lines, PetSmart's new streaming content for pets, and Jay's thoughts on some shows he's watching like the Netflix movie "Carry On."

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Best Moments:

• LinkedIn data shows members who post 2 times per week get 5x more profile views. With low content sharing rates on sites like LinkedIn (5%), TikTok (4%), and YouTube (7%), posting frequently can help you stand out.
• 73% of teens visit YouTube daily, 57% visit TikTok daily, 50% visit Instagram daily (Pew Research data)
• Warner Brothers Discovery says new Sesame Street episodes don't fit their current strategy focused on adult and family content. The show may find a new home with streamers like Netflix, Apple TV+, or Amazon Prime Video.
• For email subject lines, mid-subject line capitalization (capitalizing every letter in a single non-first word) is a tactic growing fastest right now. It can increase open rates by 16-21%.
• PetSmart debuted streaming content for pets called "Home for the Pawlidays" with footage pets enjoy like chasing toys and unwrapping gifts.
• Jay gives his thoughts on the Netflix movie "Carry On" with Taron Egerton + Jason Bateman, says it's bad so far but he'll keep watching. He's excited for Squid Game season 2 debuting in December and Severance season 2 coming to Apple TV+ in January.

LAST CALL! There are only a few more weeks to sign up for FREE to be a Certified GURU Email Specialist. Click here to sign up!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing predictions for 2025 and share personal New Year's resolutions. They cover topics ranging from content trends to industry shifts, offering insights into the future of marketing.

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Best Moments:

(00:07) Introduction to the new special series The Bathroom Break

(01:03) Hosts share their New Year's resolutions

(01:57) Marketing predictions for 2025 begin

(02:06) Edutainment content predicted to replace white papers and guides

(02:46) Surge in niche media, especially podcasting

(03:39) Trend towards intimate short events, both virtual and in-person

(04:32) Prediction of crowdsourced content becoming popular

(05:19) Importance of creativity in marketing to increase

(06:23) Discussion on Pinterest's prediction of pickles becoming a major trend

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson shares valuable public speaking tips for various settings, from large audiences to small group meetings. He emphasizes the importance of engaging delivery, audience interaction, and avoiding common pitfalls in public speaking.

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Best Moments:

(00:59) Definition of public speaking in various contexts

(01:58) The importance of not memorizing speeches

(02:51) How to effectively practice for public speaking

(03:33) The rule of not referencing information older than a year

(04:36) Handling Q&A sessions and validating audience questions

(05:27) The importance of "filling the space" when speaking

(06:06) Avoiding making the audience feel uncomfortable or stupid

(07:00) Introduction of the podcast sponsor, Marigold

(07:57) "Since You Didn't Ask" segment: Party fail stories

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson interviews Zachary Galia, the Director of Social Media Content Strategy for the Pittsburgh Pirates. They discuss Zachary's career journey in social media, tips for breaking into the industry, and insights on managing social media for major sports teams.

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Best Moments:

(00:40) Introduction to the "My Path" series focusing on career journeys

(02:04) Zachary's path to his current role in social media

(09:01) What to look for when hiring for social media positions

(12:20) The importance of passion for the subject matter in social media roles

(15:17) The relationship between marketing and PR in social media

(17:23) Balancing personal life and professional expectations in sports

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Guest Bio:

Zachary Galia is the Director of Social Media Content Strategy for the Pittsburgh Pirates. With over a decade of experience in social media for major sports organizations, Zachary has worked with the Michigan International Speedway, Pittsburgh Steelers, and Arizona Cardinals before joining the Pirates. His expertise spans across various aspects of social media management, content creation, and digital strategy in the sports industry.

Zach's LinkedIn: https://www.linkedin.com/in/zacharygalia/

Pittsburg Pirates: https://www.instagram.com/pittsburghpirates/?hl=en

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in the "Ask Us Anything" segment. He addresses both work-related and ridiculous questions, providing insights on marketing tactics and sharing personal anecdotes.

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Best Moments:

(01:34) Marketing tactics that no longer perform well

(02:24) First name personalization in email subject lines becoming ineffective

(03:19) The negative impact of stock photos on engagement

(04:45) The downsides of buying cold email lists

(06:10) Introduction of Marigold, the podcast sponsor

(07:04) Jay's personal experience with holiday cards

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of the latest developments in business, marketing, and pop culture. He covers a range of topics, from new AI features on social media platforms to email marketing trends and entertainment news.

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Best Moments:

(01:02) X (formerly Twitter) releases Grok AI chatbot to all users

(02:08) LinkedIn updates video metrics visibility on mobile app

(03:53) Pinterest releases "Pinterest Predicts 2024" trend forecast

(05:44) New email subject line trends for B2B and consumer marketing

(06:32) Netflix show recommendation: Is It Cake? Holiday Edition

(07:38) Announcement of Paris and Nicole: The Encore on Peacock

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss often overlooked marketing real estate and share actionable tips to maximize these spaces for better engagement and results.

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Best Moments:

(00:48) Brief discussion on Spotify Wrapped results

(01:51) Introduction to the main topic: valuable marketing real estate

(02:07) Email signatures: An underutilized marketing space

(03:04) PS sections in emails: Boosting click-through rates

(03:31) Thank you pages: Turning them into opportunities for additional offers

(04:28) Welcome emails: Setting the tone with a strong first impression

(04:52) Instagram highlights and pinned posts: Creative ways to showcase key content

(05:45) Voicemail creativity: Adding value to missed calls

(06:37) LinkedIn features: Making the most of away messages and featured links

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson explores the unique marketing opportunities during the holiday season, emphasizing the power of recap-style content inspired by Spotify Wrapped. He shares actionable tips on leveraging personalized recaps to engage audiences and highlights examples for both B2B and consumer marketing. Jay also adds a touch of humor with a lighthearted segment on family gatherings and Spotify Wrapped anticipation.

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Best Moments:

(00:40) The holiday season as a marketing gift

(01:54) Introduction to the Spotify Wrapped concept

(02:59) Statistics on recap-style content effectiveness

(03:17) Examples of recap-style content for marketing campaigns

(05:08) Using recap content for social media engagement

(06:28) Introduction to Marigold's loyalty program optimization guide

(07:22) "Since You Didn't Ask" segment on family gatherings and awkward conversations

(08:49) Discussion on whether to tell someone about food in their teeth

(09:55) Jay's anticipation of his own Spotify Wrapped

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson welcomes Morgan J Ingram, founder and CEO of AMP Creative. They discuss the power of leveraging internal influencers and transforming company teams into dynamic content engines. Morgan shares his journey into content creation, strategies for engaging employees as brand advocates, and the significance of personality-led marketing in today's AI-driven landscape. The conversation also touches on overcoming common challenges in content creation and effective public speaking tips for marketers.

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Best Moments:

(01:40) Morgan's journey into content creation

(03:51) Concept of turning employees into company influencers

(05:32) Addressing concerns about employees becoming "stars"

(08:53) Strategies for content creation across different channels

(10:49) Common pitfalls in content creation and engagement

(13:30) The importance of personality-led marketing in the age of AI

(15:05) Morgan's tips for effective public speaking

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Guest Bio:

Morgan J Ingram is the founder and CEO of AMP Creative, a company that helps executives and founders create credible content that converts. With over 167,000 followers on LinkedIn, Morgan is a well-known figure in the B2B marketing universe. He started his content creation journey in 2016 and has since become an expert in leveraging internal influencers for business growth. Morgan is passionate about helping businesses harness the power of their teams to drive authentic and impactful marketing strategies.

Morgan's LinkedIn: https://www.linkedin.com/in/morganjingramamp/

Morgan's Instagram: https://www.instagram.com/morganjingram/

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson tackles the concerning norm where only 10% of landing page visitors convert—offering simple, actionable tips to move that needle. Dubbed “10 percenter” tactics, these small changes can each improve conversion rates by around 10%. From form layout and button copy to trust badges and consistent imagery, Jay walks through the tweaks marketers can make to help visitors say “yes” more often.

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Best Moments

(01:00) The problem: Only 10% of landing page visitors convert

(02:35) Introducing “10 percenter” tips for ~10% improvements

(03:22) Form field optimization—every extra required field loses 8% of conversions

(03:54) Why vertical forms outperform zigzag layouts

(04:14) Multi-step forms for collecting more than 6 fields

(04:39) Replace “submit” with first-person action phrases on buttons

(05:45) Removing unnecessary links (navigation, social) from landing pages

(06:22) Quantifiable testimonials above the call-to-action

(07:09) Matching promotional imagery to landing page visuals

(08:16) Using awards, client logos, and trust badges for credibility

(09:09) Personal anecdote: Jay’s closet decluttering experience

=================================================================

Check out our 100%  FREE + VIRTUAL EVENTS! -> 

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! 

Register here: www.GuruConference.com

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this engaging episode of Do This, Not That, Jay Schwedelson tackles a wide array of questions in the "Ask Us Anything" segment, blending marketing insights with practical advice on topics ranging from budget optimization to personal queries like dating advice.

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Key Discussion Points:

(01:12) Strategies for trimming marketing budgets effectively while still targeting the right buyers

(01:37) Tips on targeting businesses based on employee size for better campaign efficiency

(02:50) Importance of cleaning email databases by removing "never opened" segments to improve deliverability and engagement

(03:41) The value of profiling the top 20% of your database to identify and target ideal customers

(04:11) Insights on how different types of email addresses can be indicative of consumer credit scores and targeting

(04:42) Promotion of Marigold’s loyalty program optimization guide, enhancing customer retention strategies

(05:49) A light-hearted turn into dating advice, demonstrating the broad range of listener questions Jay addresses

(06:35) Jay’s personal and humorous take on a dating advice question from a listener

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses recent Black Friday trends, email marketing tactics, and shares entertainment recommendations. He analyzes sales data, the impact of AI on conversion rates, and surprising findings from email subject line performance. Jay also provides TV and movie suggestions and announces the upcoming Certified Guru email certification program.

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Best Moments:

(00:56) Black Friday sales data and AI impact on conversion rates

(02:28) Email marketing trends for Black Friday 2023 vs. 2022

(04:54) The surprising effectiveness of the word "wicked" in email subject lines

(06:17) TV and movie recommendations

(07:38) Announcement about the upcoming Certified Guru email certification program

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the behind-the-scenes aspects of micro-influencer deals and share their personal experiences with such arrangements. They provide insights into different types of influencer deals, pricing structures, and best practices for both companies and influencers.

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Best Moments:

(01:07) Jay's recent colonoscopy experience

(02:17) Overview of micro-influencer deals

(03:24) Typical structure of influencer deals

(04:21) Different types of influencer deals (affiliate, one-off, long-term)

(06:39) The process of negotiating and executing influencer deals

(08:08) Value of micro-influencer deals for various businesses

(08:52) Importance of maintaining an influencer's authentic voice

(09:21) The role of briefs in influencer collaborations

(10:29) Benefits of long-term influencer partnerships

(11:34) Hosts' lunch plans and preferences

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of using effective social proof in marketing strategies. He emphasizes the need for quantifiable metrics and contextual details in testimonials and reviews to significantly increase conversion rates. Jay provides actionable insights on how to incorporate compelling social proof across various marketing channels.

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Best Moments:

(00:40) Introduction to social proof and its importance in marketing

(02:09) The ineffectiveness of generic and vague social proof

(02:44) The power of quantifiable metrics in testimonials

(05:39) The impact of contextual details in social proof

(06:48) Incorporating effective social proof in various marketing channels

(07:46) Sponsor message for Marigold email platforms

(08:26) Personal anecdotes about holiday gatherings and social interactions

(10:41) Announcement of upcoming free email certification program

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson interviews Russ Perry, CEO and founder of Design Pickle, about applied creativity and innovative approaches to problem-solving in business and personal life. They discuss how to incorporate creativity into various aspects of life, practical examples, and the importance of balancing professional expertise with encouraging creativity in others.

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Best Moments:

(01:32) Russ Perry's journey to founding Design Pickle

(04:46) The concept of "piggyback design" and its application in business

(08:10) Applied creativity and its importance in various aspects of life

(11:29) Practical examples of applied creativity, including the "Sabbath box" experiment

(14:38) Implementing creativity on a quarterly basis in different life areas

(16:52) Balancing professional expertise with encouraging children's creativity

(19:55) Resources for connecting with Russ Perry and learning more about applied creativity

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Guest Bio:

Russ Perry is the CEO and founder of Design Pickle, the world's largest subscription creative service. With over 2,000,000 designs delivered, Design Pickle has been featured on the Inc. 5000 list for several consecutive years. Russ is passionate about problem-solving and applying creativity to various aspects of life and business. He hosts the Jar of Genius podcast and is dedicated to helping businesses and individuals unlock their creative potential. A speaker, sci-fi and D&D enthusiast, Russ combines his expertise in people and technology to help leaders scale without losing their minds.

Russ' LinkedIn: https://www.linkedin.com/in/russperry/

Russ' Instagram: https://www.instagram.com/russperry/

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses why email database growth is a crucial metric that marketers should prioritize beyond cost per acquisition. During the "Ask Us Anything" segment, he delves into the significance of tracking new email subscribers, understanding database decay rates, and how daily monitoring can enhance marketing strategies. Jay also shares a humorous anecdote about his company's experience with Secret Santa and why he decided to discontinue the tradition.

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Best Moments:

(01:03) Work question from Brian about important metrics beyond cost per acquisition

(01:37) Jay's emphasis on email database growth as a crucial metric

(02:14) Discussion on average email database decay rates

(03:03) Importance of tracking new email addresses from various sources

(04:21) Jay's practice of reviewing new email addresses daily

(06:10) Sponsorship mention for Marigold

(06:59) Ridiculous question about Secret Santa at Jay's company

(07:18) Jay's experience with Secret Santa and why he discontinued it

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of notable marketing and pop culture events from the week. He covers various topics, from movie promotions to social media trends and interesting Thanksgiving facts.

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Best Moments:

(00:56) The success and marketing collaborations of the movie Wicked

(02:42) LinkedIn's new data on content performance and algorithm preferences

(05:15) Australia's potential ban on social media for users under 16

(06:11) Instagram's upcoming removal of hashtag following feature

(07:16) Thanksgiving dinner calorie consumption and hygiene considerations

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the power of quiz funnels in marketing. They explore various aspects of using quizzes effectively, from engaging customers to gathering valuable data for personalization. The conversation covers strategies for utilizing quizzes in marketing campaigns, the importance of audience research, and tips for making quizzes engaging across different industries.

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Best Moments:

(00:38) Introduction to the topic of quiz funnels

(02:18) Discussion on the effectiveness of quizzes for driving engagement

(03:22) Comparison of surveys and quizzes in marketing

(04:16) Strategies for utilizing quizzes in marketing campaigns

(06:38) Recommended platforms for creating quizzes

(07:18) Importance of audience research before creating quizzes

(08:09) Tips for making quizzes engaging across different industries

(09:11) Various applications of quizzes in marketing strategies

(10:34) Hosts discuss their favorite holiday movies

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson shares actionable marketing tips for the holiday season, focusing on both B2B and B2C strategies. He discusses the effectiveness of email marketing during this period, the importance of lo-fi content, and various tactics to engage customers and grow your brand.

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Best Moments:

(01:16) B2B email marketing effectiveness in late November and December

(02:38) The importance of lo-fi content during the holiday season

(05:37) Gathering auto-replies for retargeting purposes

(06:39) The effectiveness of "thank you plus bonus" offers

(08:04) Promotion of Marigold email platform

(08:52) TV show and movie recommendations for the holiday season

(11:35) Announcement of upcoming free email certification program

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World. They discuss effective event marketing strategies, speaker selection, and promotional tactics for conferences and webinars. Michael shares his insights on driving event registration, utilizing customer testimonials, and the importance of networking in the events industry.

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Best Moments:

(01:37) Strategies for driving event registration and increasing attendance

(05:01) Techniques for gathering and utilizing customer testimonials

(06:41) Promoting events through various channels, including email marketing

(09:24) Criteria for selecting speakers for events

(11:57) Email marketing strategies for event promotion

(16:51) Michael's approach to attending other events as a talent scout

(18:18) The importance of networking and relationship-building in the events industry

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Guest Bio:

Michael Stelzner is the founder of Social Media Examiner, a leading resource for social media marketing information, and the creator of Social Media Marketing World, one of the largest conferences in the digital marketing industry. He hosts multiple podcasts, including the Social Media Marketing Podcast and AI Explorer. With over 15 years of experience in the social media marketing field, Michael is known for his expertise in content creation, event organization, and industry networking. He is also the author of Launch and Writing White Papers.

Michael's LinkedIn: https://www.linkedin.com/in/stelzner/

Michael's Instagram: https://www.instagram.com/stelzner/

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson welcomes Adam Parry, the cofounder and editor of Event Industry News—often referred to as the “Yoda of events.” They dive into a fascinating discussion about the “forgetting curve,” a concept dating back to the 1880s that explains how humans lose information over time, and how it applies to event attendance, content retention, and maximizing the value of professional gatherings.

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Best Moments:

(01:36) Introduction to the “forgetting curve” concept that reshapes how we think about content consumption

(07:12) Explanation of the forgetting curve – how we lose significant information within 24 hours without reinforcement

(08:30) Practical challenges of information retention at events (travel fatigue, networking, multitasking)

(10:17) Methods for better information retention: note-taking, memory training, and emerging technologies

(12:42) The importance of having an intentional plan before attending events to maximize information retention

(14:39) How to effectively bring knowledge back to your team after attending an event

(16:28) Event Tech Live’s innovative approach: using AI to create deep-dive documents and key takeaways from sessions

(18:33) Future possibilities for content management: integrating AI tools to make event content more searchable and shareable

(19:35) How to connect with Adam Parry and Event Industry News resources

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Guest Bio

Adam Parry is the cofounder and editor of Event Industry News, one of the leading publications in the events industry. He also cofounded Event Tech Live, the premier event for technology within the event space, now in its twelfth year in London with a recent expansion to the US. Adam fell into the events industry over twenty years ago, starting in sports and marketing before transitioning to print and editorial. His passion for technology led him to develop platforms that recognize innovation in event technology, including industry awards. With his extensive knowledge and networks, Adam has become a respected thought leader in the events space, known for his forward-thinking approaches to content delivery and audience engagement.

=================================================================

Check out our 100%  FREE + VIRTUAL EVENTS! -> 

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! 

Register here: www.GuruConference.com

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster

In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in the "Ask Us Anything" segment. He addresses a work-related question from Micah in Boston about choosing or optimizing marketing technology platforms, offering practical tips on leveraging ChatGPT for vendor comparisons and maximizing existing platform use. In the ridiculous question segment, Jay shares his candid opinions on traditional Thanksgiving dishes and humorous anecdotes about holiday gatherings.

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Best Moments:

(01:08) Question from Micah about optimizing marketing technology platforms

(02:02) Using ChatGPT to compare vendors and generate RFPs

(04:18) Strategies for maximizing the value of current Martech platforms

(05:50) Sponsor message for Marigold email platform

(06:38) Ridiculous question from Lucy about Thanksgiving dishes

(07:03) Jay's opinions on various Thanksgiving foods

(09:18) Humorous anecdotes about guests bringing food to Thanksgiving

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of the latest happenings in marketing, business, and life. He covers the rapid growth of the new social media platform Bluesky, Wendy's successful marketing collaboration with SpongeBob SquarePants, a unique email subject line analysis technique using ChatGPT, and insights into the social media growth of reality TV stars from Love is Blind.

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Best Moments:

(00:58) Introduction to Bluesky, the new Twitter-like social platform

(03:46) Wendy's collaboration with SpongeBob and its impact on sales

(05:00) Email subject line analysis technique using ChatGPT

(06:29) Social media growth of Love is Blind contestants

(07:39) Potential earnings for reality TV stars from social media influencing

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss Instagram strategies for B2B marketing. They share tips on how to effectively use the platform to grow your brand and engage with your audience, covering topics such as algorithm preferences, Reels, hashtags, and the importance of video content.

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Best Moments:

(01:44) Jay's inquiry about Instagram for B2B marketing

(02:16) Daniel's overview of Instagram algorithm preferences

(03:00) Tips for creating and posting Instagram Reels

(03:48) The importance of using hashtags and music in posts

(04:38) Strategies for static posts on Instagram

(05:22) The emphasis on video content across platforms

(05:54) How to share podcast clips on Instagram

(06:29) The significance of shareable content and engagement metrics

(07:23) Techniques for maximizing story views and engagement

(08:22) Comparing Instagram to LinkedIn for B2B networking

(09:25) Closing remarks and podcast recommendations

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson emphasizes the importance of taking action and getting started on your goals, rather than waiting for the perfect moment. He shares insights on how successful companies often begin with simple ideas and evolve over time, highlighting that having a detailed plan isn't always necessary to achieve success.

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Best Moments:

(00:50) The value of getting started on your goals

(01:58) There is never a perfect time to begin

(02:33) Facebook's humble beginnings as FaceMash

(03:12) Airbnb's initial concept for industry conferences

(03:41) Mattel's origins as a picture frame company

(04:29) Personal anecdote about career advancement in Jay's company

(05:17) Richard Branson's advice on seizing opportunities

(05:56) Barbara Corcoran's perspective on unplanned success

(06:52) Sponsor message for Marigold email marketing platform

(07:58) Jay's humorous story about avoiding neighbors

(11:02) Promotion for free email certification program at certifiedguru.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson interviews Maha Abouelenein, author of the bestselling book "7 Rules of Self Reliance". They discuss the importance of self-reliance in personal and professional development, how to overcome self-doubt, and the value of building a strong reputation.

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Best Moments:

(01:27) Introduction of Maha Abouelenein and her bestselling book

(04:57) How to start practicing self-reliance in your career

(06:35) The importance of taking initiative and offering value

(09:32) Overcoming imposter syndrome and self-doubt

(12:47) The concept of "launch and iterate" in personal growth

(15:55) The importance of building and managing your reputation

(18:59) Information on how to get Maha's book and connect with her

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Guest Bio:

Maha Abouelenein is a professional storyteller with a 30-year career in business and 20 years as an entrepreneur. She has worked for major companies like Google and Netflix, opening offices around the world. Maha is the author of the USA Today and Amazon bestseller "7 Rules of Self Reliance". Born and raised in Minnesota to Egyptian parents, she has lived half her life in the US and the other half in Egypt and Dubai. Maha specializes in communications, personal branding, and corporate storytelling for high-net-worth individuals and government officials.

Maha's LinkedIn: https://www.linkedin.com/in/maha-abouelenein/

Maha's Instagram: https://www.instagram.com/mahagaber/

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses upcoming trends in content marketing and answers questions from listeners in an "Ask Us Anything" segment.

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Best Moments:

(01:04) Question from Ella about content marketing changes for 2025

(02:29) Concept of making content expire to create FOMO

(03:56) Statistics on expiring content performance

(05:21) Podcast sponsorship by Marigold email platform

(06:35) Question from Sofia about Jay's hobbies

(09:56) Promotion of upcoming email certification course

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson provides a quick update on current marketing trends, election-related consumer behavior, and interesting industry news. He also shares insights on content performance and upcoming events.

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Best Moments:

(01:01) Post-election marketing metrics stabilization

(01:47) Humorous election night consumer behavior data

(02:27) TikTok's Q5 playbook and post-holiday marketing insights

(03:48) Content performance trends in B2B and consumer marketing

(05:00) Golden Bachelorette finale prediction

(05:36) Mattel's marketing mishap with Wicked dolls

(07:00) Announcement of free email certification program

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss various AI tricks and hacks using ChatGPT for both professional and personal use. They share their experiences and provide practical tips on leveraging AI tools for marketing, content creation, and everyday life.

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Best Moments:

(00:47) Daniel's personal use of ChatGPT as a tennis coach

(01:25) Using AI to simplify medical information

(02:01) Jay's tips on using ChatGPT's image upload functionality for email analysis

(03:10) Daniel's technique for meme generation using AI

(04:58) Jay's method for analyzing survey responses with ChatGPT

(05:38) Daniel's approach to maintaining brand voice consistency using AI

(06:52) Jay's travel planning hack using ChatGPT

(07:44) Daniel's tip on using AI for product comparison while shopping

(08:47) Humorous discussion about using AI to choose toilet paper

(09:16) Closing remarks and podcast promotions

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses the emerging trend of FONF (Fear of Not being First) in marketing and how it's replacing the traditional FOMO (Fear of Missing Out) approach. He provides actionable tips for both B2B and consumer marketers to leverage this new consumer behavior in their campaigns.

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Best Moments:

(00:40) Introduction to the concept of FONF (Fear of Not being First)

(02:56) B2B examples of using FONF in marketing

(04:06) Consumer marketing examples of FONF

(06:05) Sponsor message for Marigold, an email sending platform

(07:05) Jay's personal product recommendations

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson welcomes Damara McKoy, a key member of the digital marketing team at Norwegian Cruise Line. They discuss Norwegian's approach to email marketing, personalization, and the company's recent rebranding efforts.

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Best Moments:

(02:21) Damara's career path and journey to Norwegian

(04:49) Norwegian's welcome email series and personalization efforts

(06:35) Interactive email features and polling implementation

(09:26) Norwegian's rebranding from "Free at Sea" to "More to Sea"

(11:42) Norwegian's corporate culture and love for puns

(13:14) Jay's attempt at cruise-related puns

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Guest Bio:

Damara McKoy is the manager of the email marketing program on the domestic side at Norwegian Cruise Line. With a background in graphic design, she has worked in automotive and retail marketing before joining Norwegian. Damara is passionate about personalization and enhancing guest experiences through email marketing. Her expertise lies in creating custom experiences for customers and implementing innovative strategies to increase engagement and drive customer engagement.

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson welcomes Amanda Cole, CMO of Bloomreach, to explain the increasingly important concept of Agentic AI and how it’s revolutionizing e-commerce and marketing. They explore how consumers are already interacting with AI agents, the future of voice-activated e-commerce experiences, and the essential skills marketers need to stay ahead in this rapidly evolving field.

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Best Moments:

(00:42) Introduction to the topic of Agentic AI

(02:10) Definition of agents and how they differ from traditional software

(03:57) How consumers are already interacting with AI agents

(05:15) Evolution from basic chatbots to sophisticated AI agents

(07:20) The "ChatGPT-ification" of e-commerce experiences

(07:49) Future of voice-activated agents in e-commerce

(08:14) Using and building personal agents for business efficiency

(09:36) Importance of Agentic AI knowledge for marketers and job seekers

(10:53) Preview of Bloomreach’s Innovation Fest event (May 7th)

BLOOMREACH Innovation Fest: Agentic Bloom

Date: May 7, 2025, at 11am EDT

Link: FREE!! Virtual! Register Here

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Guest Bio

Amanda Cole is the Chief Marketing Officer at Bloomreach, a company powering approximately 25% of all e-commerce experiences in the US and UK. Bloomreach works with 1,400 brands globally and handles 250 million searches daily across various e-commerce platforms. Amanda is leading Bloomreach’s adoption of AI technologies, including their conversational shopping agent called Clarity, already deployed on sites like Vans.com to provide personalized shopping assistance.

=================================================================

Innovation Fest: Agentic Bloom

Date: May 7, 2025, at 11am EDT

Link: FREE!! Virtual! Register Here

 Agents are completely different from any other kind of AI we’ve seen in the past 5 years. While other forms of AI have enhanced our e-commerce personalization workflows—making them incrementally faster or easier—agents are here to completely redefine how we imagine and build digital experiences.

Don’t miss this chance to see how Agentic AI is transforming e-commerce and marketing at Innovation Fest: Agentic Bloom. Join the conversation and get a front-row seat to the future of AI-driven marketing!

=================================================================

Check out our 100%  FREE + VIRTUAL EVENTS! -> 

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! 

Register here: www.GuruConference.com

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

In this episode of Do This, Not That, host Jay Schwedelson tackles both work-related and lighthearted questions in the "Ask Us Anything" segment. He shares insights on effective marketing tactics inspired by political campaigns and discusses his personal Thanksgiving preparations.

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Best Moments:

(01:05) Work question from Sarah about political marketing tactics

(02:45) Discussion of bookend emojis in email preheaders

(04:12) Using emojis in email "from" names

(05:27) The rise of connected TV (CTV) in marketing

(07:55) Ridiculous question about Thanksgiving preparation

(08:24) Jay's experience with the Turkey Trot run

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson provides a quick update on current marketing trends, election-related SMS marketing, and the impact of Apple's iOS 18 update on email marketing. He also shares some personal thoughts on board games and TV shows.

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Best Moments:

(00:58) Election's impact on SMS marketing campaigns

(01:56) Statistics on spam text messages in October

(02:58) Apple's iOS 18 release and its impact on marketing

(04:42) Testing results on iPhone 15 users and email engagement

(06:28) Oprah's list of favorite things and retro board games

(07:24) Jay's thoughts on Scrabble rules

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss holiday marketing tactics that go beyond Black Friday and Cyber Monday. They share insights for both B2B and B2C marketers, emphasizing the importance of maintaining marketing efforts during the holiday season.

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Best Moments:

(02:50) B2B marketing tactics for the holiday season

(04:24) B2B companies leveraging end-of-year sales and offers

(05:08) Using LinkedIn for personal branding during the holidays

(05:59) Utilizing out-of-office replies for ABM and retargeting

(07:19) Implementing simple loyalty programs for customers

(08:12) Hosts discuss Thanksgiving food preferences

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson shares insights from tests conducted during the recent Guru Conference, a large-scale virtual event focused on email marketing. He discusses strategies that succeeded, those that didn't, and how these findings can be applied to enhance overall marketing efforts.

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Best Moments:

(01:12) Experiment with "earned on demand" content access

(04:39) Testing email reminder frequency for event attendance

(06:40) Working with micro-influencers for event promotion

(09:07) Behind-the-scenes look at Guru Conference activities

(10:31) Creative brainstorming process for event ideas

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson welcomes Guy Hanson, Vice President of Customer Engagement at Validity, to discuss email deliverability, best practices, and industry insights.

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Best Moments:

(01:36) Guy's journey into the email marketing industry

(05:27) Difference between email delivery and deliverability

(11:37) The rise of "snooze" email delivery options

(16:57) Best practices for email send times

(22:19) Guy's podcast "Email After Hours" and other resources

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Guest Bio:

Guy Hanson is the Vice President of Customer Engagement at Validity and a recognized email and data industry expert. With a background in digital printing at Xerox, Guy transitioned into email marketing at the turn of the millennium. He spent nearly a decade at Return Path before joining Validity, where he continues to be a thought leader in email deliverability and best practices. Guy hosts the podcast "Email After Hours" and is a frequent speaker and contributor in the email marketing space.

Don't forget to check out Guy's podcast, Email After Hours!

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson tackles a series of work-related and ridiculous questions in a rapid-fire format. He provides insights on email marketing best practices and addresses various everyday life queries.

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Best Moments:

(01:41) Best time to send emails

(02:35) Relationship between email frequency and unsubscribes

(03:33) Importance of email open rates

(04:09) Including offers in every email

(04:44) LinkedIn company pages for small businesses

(05:34) On-demand content vs. live webinars

(07:05) Exclusive offer from Marigold email platform

(08:14) Series of rapid-fire everyday life questions

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses the latest developments in marketing, technology, and pop culture. He covers recent updates to iOS 18.1, new features in LinkedIn, and shares some entertainment recommendations.

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Best Moments:

(00:59) Introduction of iOS 18.1 and its implications for marketers

(02:29) Explanation of Apple's new "branded mail" feature

(04:41) Discussion on the importance of being verified on LinkedIn

(06:54) Mention of Crocs releasing pet shoes

(07:36) Entertainment recommendations and TV show updates

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into marketing strategies to drive webinar and event registrations. They share insights on how to create excitement, urgency, and a more engaging virtual event experience.

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Best Moments:

(02:03) Using social media, especially LinkedIn, to drive event registrations

(03:00) Creating FOMO (Fear of Missing Out) for webinars and virtual events

(04:30) Leveraging numbers and social proof to increase registrations

(04:49) Weaving event promotions into different types of communications

(05:36) Exciting potential attendees with content teasers and speaker previews

(06:27) Using mystery and intrigue to attract registrations

(07:25) Incorporating fun, interactive elements into events

(09:20) Adding humanity and icebreakers to improve the event experience

(10:20) Differentiating your event by borrowing ideas from other industries

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses imposter syndrome, the importance of trying new things despite self-doubt, and the problem with receiving advice from inexperienced sources. He also touches on the issue of inauthentic support for small businesses started by friends or acquaintances.

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Best Moments:

(00:54) Imposter syndrome and its impact on business and career

(01:52) Nobody truly knows everything, even successful entrepreneurs

(02:25) Bill Gates' early failure with Traf O Data before Microsoft

(03:56) Steve Ballmer's incorrect prediction about the iPhone's market share

(04:28) The dangers of negative self-talk

(05:13) The importance of trying new things and learning from experience

(06:13) Milton Hershey's initial failure in the candy business

(07:20) The problem with getting advice from inexperienced sources

(09:40) Everyone experiences imposter syndrome to some degree

(11:16) The issue of inauthentic support for friends' business ventures

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson welcomes George B. Thomas, a HubSpot legend and founder of Sidekick Strategies. They discuss George's inspiring life journey, overcoming adversity, and his unique approach to marketing and personal growth.

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Best Moments:

(02:01) George's early life and challenges

(04:28) George's pivotal moment in the military

(06:24) The importance of finding purpose and reason in life

(07:37) George's transformation from bouncer to associate pastor

(10:10) The "mathematics of 1" philosophy

(12:04) Explanation of the superhuman framework

(15:29) George's guilty pleasures and downtime activities

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Guest Bio:

George B. Thomas is a HubSpot expert, founder of Sidekick Strategies, and creator of the superhuman framework. With over a decade of experience teaching HubSpot, George has helped hundreds of people make millions of dollars using the platform. He is passionate about personal growth, team dynamics, and improving company cultures. George's unique life experiences, from living in a log cabin to serving in the military, have shaped his perspective and approach to marketing and personal development.

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson takes on two questions in the “Ask Us Anything” segment—one about leveraging ChatGPT’s free image generator for social media content, and a “ridiculous” question about the Kardashians. Jay shares practical AI hacks for going viral on social platforms, as well as his candid thoughts on the Kardashian’s Crumbl Cookie collab.

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Best Moments

(01:04) Work question from Katie on using ChatGPT for viral social media images

(02:04) Explanation of ChatGPT’s new free image creation capabilities launched in March

(02:33) How ChatGPT’s free version handles text in images better than competitors

(03:24) Hack for creating viral social media content using ChatGPT’s image generator

(04:58) Step-by-step process for reverse-engineering viral AI images

(06:02) Ridiculous question about Jay’s thoughts on the Kardashians

(06:48) Jay’s experience with the Kardashians’ Crumbl Cookie collaboration

(08:13) The viral TikTok sensation of Kourtney Kardashian’s “inedible” flourless chocolate cake cookie

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Marigold: May 30th 11am est. More info coming soon!

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MASSIVE thank you to our Sponsor, Marigold!!

Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson tackles questions from listeners in an "Ask Us Anything" segment. He provides insights on marketing tactics, discusses annoying but effective strategies, and shares his thoughts on reality TV shows.

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Best Moments:

(01:05) Work-related question from Alex about LinkedIn messaging tactics

(03:44) Effective but annoying tactic of sending meeting invites directly

(05:08) Discussion on curated offers based on activity and their effectiveness

(08:01) Promotion of Marigold email platform and special offer for listeners

(08:54) Ridiculous question about which reality TV show Jay would like to participate in

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson shares updates on business, marketing, and pop culture. He covers the growing trend of offering time off for voting, new email marketing strategies to boost open rates, and the introduction of an AI-powered pet collar. Jay also adds his thoughts on the reality TV show Love Is Blind.

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Best Moments:

(00:58) Companies offering time off for voting

(02:27) Email marketing trends to increase open rates

(04:57) AI-powered pet collar introduction

(06:20) Commentary on Love Is Blind TV show

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies for 2025, their thoughts on LinkedIn changes, and some personal anecdotes, including Jay's upcoming role as a professor.

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Best Moments:

(01:09) Jay's upcoming role as an adjunct professor at the University of Florida

(02:57) Discussion on college experiences and study habits

(03:08) Marketing trends and strategies for 2025

(04:54) The potential of live streaming for B2B marketing

(05:22) Impact of the presidential election on content consumption and ad costs

(07:18) Predictions for social media platforms in the coming year

(09:06) LinkedIn phasing out "top voice" badges

(10:29) Criticism of LinkedIn's approach to influencers and content creators

(11:07) Tips for standing out on LinkedIn

(11:22) Weekend plans and upcoming events

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.