EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS!
Free + Virtual! Save your spot! https://www.eventastic.com/
ㅤ
MASSIVE thank you to our Sponsor, Cvent!!
Cvent is an event marketing and management platform designed to help you plan, promote, and measure your events all in one place - whether they’re virtual, in-person, or hybrid.
Regardless of your size, check out Cvent today to get the tools you need to run smarter, more effective events.
Check out more at cvent.com/Jay
ㅤ
🔗 Links / Resources Mentioned
- Adam Parry LinkedIn
- Event Tech Live
- Confex (UK Event)
ㅤ
When trade show booths get busy, exhibitors often lose potential leads who are not willing to wait ten or fifteen minutes to speak to a staff member. Host Kristin Nagle discusses this missed opportunity with Adam Parry, the founder of Event Tech Live. They address a specific listener's question about whether QR codes are effective tools for engagement or merely a "techie" aesthetic choice.
ㅤ
Adam argues that while many people use them incorrectly, they are vital for capturing the attention of passersby. He explains why linking a code to a generic homepage is a waste of time and proposes a better strategy using curated content. Listeners will learn how to use digital tools to act as a safety net for engagement when the booth is crowded.
ㅤ
👤 Guest Bio
Adam Parry is the co-founder of Event Tech Live (ETL) and the editor of Event Industry News (EIN). With over 15 years of experience in the sector, he moved from print media to become a leading voice on digital innovation. Adam also co-founded the Event Technology Awards and Event Sustainability Live, working to connect organizers with technology providers to support the "long game" of ROI and relationship building.
ㅤ
✅ The Event Question
Felicia from Las Vegas asks: "Have QR codes actually improved booth engagement or do they just look techie?"
ㅤ
📌 What You’ll Learn
- Why a busy booth is often a missed opportunity for attendees who want quick answers.
- How to use QR codes to provide immediate value without requiring a staff conversation.
- The major mistake exhibitors make is linking codes to general websites or landing pages.
- Examples of "curated valuable content" to offer, such as industry reports or cheat sheets.
- How to use high-value incentives like holiday sweepstakes to encourage a scan.
- Strategies to capture attendee data and build a pipeline through digital forms, even when staff are occupied.
ㅤ
🎭 The Ridiculous Question
Question: What is your favorite controversial food opinion?
Answer: Adam puts salt and vinegar on his pancakes, a savory twist on the traditional British style.
