Got Marketing? – Details, episodes & analysis

Do you feel like you’re drowning in daily content creation? You’re not alone. 

In this week’s episode of Got Marketing?, Mia tackles the biggest content challenges small businesses face and shares actionable strategies to create an effective and sustainable content plan.

Whether balancing always-on content with high-impact campaigns or finding ways to stand out in a sea of sameness, this episode is packed with insights that will inspire you to reimagine your content strategy.

From understanding why consistency beats cleverness to learning how to reuse high-performing content without anyone noticing, this episode is your guide to creating content that works without burning out.

What you’ll learn in this episode:

✨ The difference between 'always on' content and campaigns—and why you need both

✨ How to plan a content strategy that aligns with your energy and capacity

✨ Why sharing your individual perspective matters more than free tips

✨ The importance of leading by example to inspire your audience

✨ How to make more interesting content (because that's the only content that works)

If you’re tired of feeding the endless content machine and not seeing results, this episode is for you.

Tune in for Mia’s approach to content creation and practical tips to help you create with purpose, stand out online, and maintain your sanity.

Segments in this episode:

Strong opinions are sexy: you do not need to post about every crisis.

Low-hanging fruit: LinkedIn is leaning into short-form videos.

Making waves: Apple Cider Vinegar series on Netflix.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast

Mentioned in this episode:

• Penny Locaso
• Adam Mosseri
• Annual Aussie Lamb campaign
• Jaguar campaign
• Instagram post: How to sound like every other female business owner
• B&T and Bastion study about Australia Day

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Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

https://zencastr.com/?via=mia

Welcome to Got Marketing? Season 6

This season, we are shaking things up and starting a new odyssey.

Brands often fear changing things that are working, but the real question is: Can it be better? 

If you know me, you will know that I believe formulas suck (in marketing). Sticking to the same formula because it’s working will hold you back. That’s true in business, marketing, and even podcasts.

Here’s what’s new:

✨ We’re moving to solo episodes under 20 minutes, each focused on a specific topic. These are bite-sized, actionable lessons packed with insights you can use immediately.

✨ This podcast isn’t just about marketing. We’ll also explore running a business, navigating life, diving into pop culture, and connecting the dots in between.

✨ I’ll be sharing my strong opinions because you can find generic marketing tips anywhere. What makes this podcast different is my perspective and my approach.

✨ We will have dedicated episodes where Mia answers your questions. Submit them here: Got Marketing Podcast

✨ We have segments to keep things fun and dynamic.

New segments:

Gurus in the Wild: This is where we call out unethical marketing moves. Think of it as marketing’s Hall of Shame.

The Big Swing: We’ll celebrate audacious marketing moves, whether epic wins or glorious failures.

Low Hanging Fruit: A quick-hit segment where I share ridiculously simple, actionable marketing tips you can implement right away.

Strong Opinions Are Sexy: I’ll share bold takes on business, marketing, or life that might just challenge how you think.

Source of Truth: We’ll debunk marketing myths and highlight what people often get wrong. This is your BS-free zone.

Making Waves: This segment dives into pop culture moments causing a stir and explores what they mean for business and marketing.

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In this episode of Got Marketing?, Mia chats with Kathryn Deiulio, a sports management expert and founder of Behind Your Brand, to discuss lessons entrepreneurs can learn from professional athletes. Together, they explore how personal branding, focus, and resilience are as vital in business as they are in professional sports.

You'll gain insights on work-life balance, the power of a support team, and the importance of authenticity—revealing how these strategies can help entrepreneurs elevate their game. Listen in to discover how to bring these winning tactics into your own business!

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Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. 

Have a brand or campaign that you'd like to unpack on the show? Let us know.

Connect with Mia Fileman:

Instagram

LinkedIn

Connect with Kathryn Deiulio:

Instagram

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

The Future Rebel Brand Foundations Workbook, your essential guide for building a powerful, authentic personal brand in a world of conformity.

https://zencastr.com/?via=mia

In this episode of Got Marketing?, Mia Fileman sits down with Michelle Newell, founder of The Storytelling Business, to discuss the impact of brand storytelling. Michelle works with leaders and businesses to craft bold, authentic stories that make brands stand out.

Expect practical insights into building a brand that resonates authentically. Mia and Michelle discuss how storytelling can forge deeper connections, set brands apart, and drive meaningful change. From personal anecdotes to actionable tips, this episode inspires anyone looking to refine their brand storytelling approach.

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Brands/books/founders discussed in this episode:

• Who Gives a Crap
• Blackbird Ventures
• Turia Pitt
• Malala Yousafzai
• July
• Frank Body
• Willow and Blake
• The Significant Object Study
• The Magical Science about Storytelling TedTalk, David JP Phillips
• Atomic Habits, James Clear
• Clockwork, Mike Michalowicz
• Dissh
• Verve Super, Christina Hobbs
• Checklist Legal, Verity
• Zero Co

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. 

Have a brand or campaign that you'd like to unpack on the show? Let us know.

Connect with Mia Fileman:

Instagram

LinkedIn

Connect with Michelle Newell:

Instagram

Website

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

The Future Rebel Brand Foundations Workbook, your essential guide for building a powerful, authentic personal brand in a world of conformity.

https://zencastr.com/?via=mia

In this episode of Got Marketing?, we welcome psychologist Jocelyn Brewer and human potential coach Kate McCready. Together, we dive into the ethics of the life coaching industry, sparked by Jocelyn’s Instagram post, “Pay me like an unqualified life coach.” We explore the value of credentials and the frustrations surrounding unregulated coaching practices.

We also share practical ways to create healthier relationships with technology and navigate the online world with more intention and awareness. Expect thoughtful insights on fostering digital wellness for both yourself and your family, along with a discussion on the growing role of AI in shaping our digital experiences.

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Social media posts/books/programs discussed in this episode:

• 'Pay me like an unqualified life coach' Instagram post
• 'The Anxious Generation' by Jonathan Haidt
• 'iGen' by Dr. Jean Twenge
• Design Your Family's Tech-Use Agreement

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. 

Have a brand or campaign that you'd like to unpack on the show? Let us know.

Connect with Mia Fileman:

Instagram

LinkedIn

Connect with Jocelyn Brewer:

Instagram

Website

Connect with Kate McCready:

Instagram

Website

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

https://zencastr.com/?via=mia

 In this episode of Got Marketing?, we sit down with Meta Ads expert Tenai Seymour, founder of Ads Haus, to explore the evolving world of Meta advertising. Together, we break down how to avoid the pitfalls of generic Facebook ads and why a boutique, tailored approach often delivers better results.

We dive into the importance of being fully prepared before launching ads, making sure that key marketing elements—like a well-optimised website, active social media presence, and effective email strategy—are already in place. Ads should support and enhance your existing efforts rather than being seen as a standalone solution for success when other crucial elements are missing. This episode also provides you with practical tips on ad budgeting and the importance of using data to optimise campaigns.

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Campaigns/concepts discussed in this episode:

• Apothékary
• Smoothie video vs. Handbag video
• Zero-risk bias –refers to the psychological tendency for people to prefer options that completely eliminate risk [...].

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. 

Have a brand or campaign that you'd like to unpack on the show? Let us know.

Connect with Mia Fileman:

Instagram

LinkedIn

Connect with Tenai Seymour:

Instagram

Website

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

In this episode, we dive into the world of celebrity and personal branding marketing with a spotlight on Snoop Dogg's recent high-profile campaigns. We discuss how Snoop has become an undeniable highlight of the 2024 Paris Olympic Games, boosting NBC's viewership with his genuine and magnetic presence as a special correspondent. We also explore his successful BIC campaign with Martha Stewart, showcasing how clever, tongue-in-cheek marketing can connect with audiences and drive sales.

However, not every collaboration hits the mark. We analyse the pitfalls of Snoop's partnership with Solo Stove, where a viral PR stunt failed to translate into significant sales. Lillie Brown joins us to break down what small businesses can learn from these big-budget campaigns, emphasising the importance of authenticity, knowing your audience, and the value of emotional engagement in marketing. 

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Campaigns discussed in this episode:

• Snoop Dogg x Martha Stewart BIC campaign
• Snoop Dogg x Solo Stove
  
  

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. 

Have a brand or campaign that you'd like to unpack on the show? Let us know.

Connect with Mia Fileman:

Instagram

LinkedIn

Connect with Lillie Brown:

Instagram

LinkedIn

Website

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

In this Marketing Moment, Mia and Nell Casey from Fete Creative discuss the Incy Interiors Palava.

Based on Nell's experience as an aggrieved customer who has been left in the dark, Nell, a small business owner and marketing expert, dug deep beyond the seemingly trustworthy brand and its solid online presence to shed light on the deceptive and misleading marketing efforts of Incy Interiors.

Join us to hear the whole story.

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Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. 

Do you have a brand or campaign you'd like to unpack on the show? Let us know.

Connect with Mia Fileman:

Instagram

LinkedIn

Connect with Nell Casey:

Instagram

LinkedIn

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

How the f*ck are you supposed market to a generation who tune out from most advertising?

Gen Z is known for rejecting the status quo, from wellness culture to luxury brands, and their marketing tolerance is practically non-existent. 

They are socially conscious, demanding and discerning, and their values are rubbing off on other generations. So whether you actively target Gen Z’s or not, you should listen up.

To have this conversation with me, today's guest is Lauren Meisner.

Lauren is the founder and director of the award-winning digital youth publication, Centennial World, reaching 2+ million Gen Z's per month. Prior to launching Centennial World in 2019, she was a beauty and entertainment writer for beautyheaven, ELLE Australia, and Harper's BAZAAR Australia. Lauren also writes the Gen Z viral news Substack 'infinite scroll' and co-host’s and produces Centennial World’s weekly internet culture podcast.

Brands discussed in this episode:

• Marc Jacobs
• Oatly
• RyanAir
• Duolingo

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. 

Have a brand or campaign that you'd like to unpack on the show? Let us know.

Connect with Mia Fileman:

Instagram

LinkedIn

Connect with Lauren Meisner:

Instagram: Lauren Meisner

TikTok: Centennial World

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands.

Creativity doesn't come in hours. So why are agencies still selling time?

We don't have to look too hard to see that the marketing industry is evolving at the speed of light, but marketing and advertising agencies have followed the same traditional agency model for over 40 years.

With experience in both the brand side and the agency, Mia has seen the problem from both sides of the fence.

So the big question is, is the traditional agency model broken?

To answer the question, today's guest is Pat Langton. After selling his agency to Hero/McCann last year, Pat founded and runs Hook Creative Studio with his brother Matt. Hook was born out of frustration with long lead times, high production costs, and inefficiency.

Campaigns and brands discussed in this episode:

• NRMA: Until Then
• Liquid Death
• Quaker Oats: You've got this

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. 

Have a brand or campaign that you'd like to unpack on the show? Let us know.

Connect with Mia Fileman:

Instagram

LinkedIn

Connect with Pat Langton + Hook Creative Agency:

Instagram

LinkedIn

Hook Creative

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands.