Got Marketing? – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

Got Marketing?

Mia Fileman

Business

Frequency: 1 episode/13d. Total Eps: 108

Are you tired of empty promises and stolen ideas? Me too. Got Marketing is a podcast for marketers and small business owners who want real talk and clever strategies—without the BS. Running an online business is hard, but your marketing doesn’t have to stink. I’m Mia Fileman, your straight-shooting, campaign-loving friend here to talk marketing, running a business, pop culture, and everything in between.

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇬🇧 Great Britain - marketing
07/08/2025
#93
🇨🇦 Canada - marketing
21/02/2025
#77
🇨🇦 Canada - marketing
02/02/2025
#100
🇨🇦 Canada - marketing
01/02/2025
#81

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

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https://www.campaigndelmar.com/got-marketing
77 shares
https://www.campaigndelmar.com/
74 shares
https://www.ripplefestival.au/tickets
56 shares

https://www.instagram.com/campaign_del_mar
76 shares
https://www.instagram.com/gotmarketingpodcast
62 shares
https://www.instagram.com/got_marketing_podcast
9 shares

https://www.linkedin.com/in/miafileman/
138 shares
http://www.linkedin.com/in/miafileman
14 shares
https://www.linkedin.com/in/lillie-brown/?originalSubdomain=au
6 shares

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

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RSS feed quality

Good

Score global : 73%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

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A content strategy you can stick to: avoid burnout, crisis posting & sounding like everyone else online

Season 6

Wednesday, January 29, 2025 • Duration 19:23

Do you feel like you’re drowning in daily content creation? You’re not alone.

In this week’s episode of Got Marketing?, Mia tackles the biggest content challenges small businesses face and shares actionable strategies to create an effective and sustainable content plan.

Whether balancing always-on content with high-impact campaigns or finding ways to stand out in a sea of sameness, this episode is packed with insights that will inspire you to reimagine your content strategy.

From understanding why consistency beats cleverness to learning how to reuse high-performing content without anyone noticing, this episode is your guide to creating content that works without burning out.

What you’ll learn in this episode:

✨ The difference between 'always on' content and campaigns—and why you need both

✨ How to plan a content strategy that aligns with your energy and capacity

✨ Why sharing your individual perspective matters more than free tips

✨ The importance of leading by example to inspire your audience

✨ How to make more interesting content (because that's the only content that works)

If you’re tired of feeding the endless content machine and not seeing results, this episode is for you.

Tune in for Mia’s approach to content creation and practical tips to help you create with purpose, stand out online, and maintain your sanity.

Segments in this episode:

Strong opinions are sexy: you do not need to post about every crisis.

Low-hanging fruit: LinkedIn is leaning into short-form videos.

Making waves: Apple Cider Vinegar series on Netflix.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast

Mentioned in this episode:

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Give us feedback

Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

https://zencastr.com/?via=mia

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Got Marketing? Trailer 2025

Season 6

Wednesday, January 29, 2025 • Duration 01:35

Welcome to Got Marketing? Season 6

This season, we are shaking things up and starting a new odyssey.

Brands often fear changing things that are working, but the real question is: Can it be better?

If you know me, you will know that I believe formulas suck (in marketing). Sticking to the same formula because it’s working will hold you back. That’s true in business, marketing, and even podcasts.

Here’s what’s new:

✨ We’re moving to solo episodes under 20 minutes, each focused on a specific topic. These are bite-sized, actionable lessons packed with insights you can use immediately.

✨ This podcast isn’t just about marketing. We’ll also explore running a business, navigating life, diving into pop culture, and connecting the dots in between.

✨ I’ll be sharing my strong opinions because you can find generic marketing tips anywhere. What makes this podcast different is my perspective and my approach.

✨ We will have dedicated episodes where Mia answers your questions. Submit them here: Got Marketing Podcast

✨ We have segments to keep things fun and dynamic.

New segments:

Gurus in the Wild: This is where we call out unethical marketing moves. Think of it as marketing’s Hall of Shame.

The Big Swing: We’ll celebrate audacious marketing moves, whether epic wins or glorious failures.

Low Hanging Fruit: A quick-hit segment where I share ridiculously simple, actionable marketing tips you can implement right away.

Strong Opinions Are Sexy: I’ll share bold takes on business, marketing, or life that might just challenge how you think.

What entrepreneurs can learn from athletes with Kathryn Deiulio

Season 5

Wednesday, November 6, 2024 • Duration 42:07

In this episode of Got Marketing?, Mia chats with Kathryn Deiulio, a sports management expert and founder of Behind Your Brand, to discuss lessons entrepreneurs can learn from professional athletes. Together, they explore how personal branding, focus, and resilience are as vital in business as they are in professional sports.

You'll gain insights on work-life balance, the power of a support team, and the importance of authenticity—revealing how these strategies can help entrepreneurs elevate their game. Listen in to discover how to bring these winning tactics into your own business!

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Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.

Have a brand or campaign that you'd like to unpack on the show? Let us know.

Connect with Mia Fileman:

Instagram

Connect with Kathryn Deiulio:

Instagram

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Rebel brands with Michelle Newell

Season 5

Wednesday, October 9, 2024 • Duration 49:58

In this episode of Got Marketing?, Mia Fileman sits down with Michelle Newell, founder of The Storytelling Business, to discuss the impact of brand storytelling. Michelle works with leaders and businesses to craft bold, authentic stories that make brands stand out.

Expect practical insights into building a brand that resonates authentically. Mia and Michelle discuss how storytelling can forge deeper connections, set brands apart, and drive meaningful change. From personal anecdotes to actionable tips, this episode inspires anyone looking to refine their brand storytelling approach.

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Brands/books/founders discussed in this episode:

Pay me like an unqualified life coach

Season 5

Wednesday, September 25, 2024 • Duration 59:45

In this episode of Got Marketing?, we welcome psychologist Jocelyn Brewer and human potential coach Kate McCready. Together, we dive into the ethics of the life coaching industry, sparked by Jocelyn’s Instagram post, “Pay me like an unqualified life coach.” We explore the value of credentials and the frustrations surrounding unregulated coaching practices.

We also share practical ways to create healthier relationships with technology and navigate the online world with more intention and awareness. Expect thoughtful insights on fostering digital wellness for both yourself and your family, along with a discussion on the growing role of AI in shaping our digital experiences.

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Social media posts/books/programs discussed in this episode:

'Pay me like an unqualified life coach' Instagram post
'The Anxious Generation' by Jonathan Haidt
'iGen' by Dr. Jean Twenge
Design Your Family's Tech-Use Agreement

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.

Have a brand or campaign that you'd like to unpack on the show? Let us know.

Connect with Mia Fileman:

Instagram

Meta ads done differently with Tenai Seymour

Season 5

Wednesday, September 11, 2024 • Duration 48:51

In this episode of Got Marketing?, we sit down with Meta Ads expert Tenai Seymour, founder of Ads Haus, to explore the evolving world of Meta advertising. Together, we break down how to avoid the pitfalls of generic Facebook ads and why a boutique, tailored approach often delivers better results.

We dive into the importance of being fully prepared before launching ads, making sure that key marketing elements—like a well-optimised website, active social media presence, and effective email strategy—are already in place. Ads should support and enhance your existing efforts rather than being seen as a standalone solution for success when other crucial elements are missing. This episode also provides you with practical tips on ad budgeting and the importance of using data to optimise campaigns.

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Campaigns/concepts discussed in this episode:

Apothékary
Smoothie video vs. Handbag video
Zero-risk bias –refers to the psychological tendency for people to prefer options that completely eliminate risk [...].

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.

Have a brand or campaign that you'd like to unpack on the show? Let us know.

Connect with Mia Fileman:

Instagram

Welcome to the Next Episode feat. Snoop

Season 5

Wednesday, August 21, 2024 • Duration 01:01:35

In this episode, we dive into the world of celebrity and personal branding marketing with a spotlight on Snoop Dogg's recent high-profile campaigns. We discuss how Snoop has become an undeniable highlight of the 2024 Paris Olympic Games, boosting NBC's viewership with his genuine and magnetic presence as a special correspondent. We also explore his successful BIC campaign with Martha Stewart, showcasing how clever, tongue-in-cheek marketing can connect with audiences and drive sales.

However, not every collaboration hits the mark. We analyse the pitfalls of Snoop's partnership with Solo Stove, where a viral PR stunt failed to translate into significant sales. Lillie Brown joins us to break down what small businesses can learn from these big-budget campaigns, emphasising the importance of authenticity, knowing your audience, and the value of emotional engagement in marketing.

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Campaigns discussed in this episode:

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.

Have a brand or campaign that you'd like to unpack on the show? Let us know.

Connect with Mia Fileman:

Instagram

Marketing Moment #2: Burnt by Incy Interiors

Season 5

Wednesday, August 7, 2024 • Duration 11:53

In this Marketing Moment, Mia and Nell Casey from Fete Creative discuss the Incy Interiors Palava.

Based on Nell's experience as an aggrieved customer who has been left in the dark, Nell, a small business owner and marketing expert, dug deep beyond the seemingly trustworthy brand and its solid online presence to shed light on the deceptive and misleading marketing efforts of Incy Interiors.

Join us to hear the whole story.

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Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.

Do you have a brand or campaign you'd like to unpack on the show? Let us know.

Connect with Mia Fileman:

Instagram

Connect with Nell Casey:

Instagram

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Gen Z doesn't want to be your friend with Lauren Meisner

Season 5

Wednesday, July 24, 2024 • Duration 44:31

How the f*ck are you supposed market to a generation who tune out from most advertising?

Gen Z is known for rejecting the status quo, from wellness culture to luxury brands, and their marketing tolerance is practically non-existent.

They are socially conscious, demanding and discerning, and their values are rubbing off on other generations. So whether you actively target Gen Z’s or not, you should listen up.

To have this conversation with me, today's guest is Lauren Meisner.

Lauren is the founder and director of the award-winning digital youth publication, Centennial World, reaching 2+ million Gen Z's per month. Prior to launching Centennial World in 2019, she was a beauty and entertainment writer for beautyheaven, ELLE Australia, and Harper's BAZAAR Australia. Lauren also writes the Gen Z viral news Substack 'infinite scroll' and co-host’s and produces Centennial World’s weekly internet culture podcast.

Brands discussed in this episode:

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.

Have a brand or campaign that you'd like to unpack on the show? Let us know.

Connect with Mia Fileman:

Instagram

Is the traditional agency model broken? With Pat Langton

Season 5

Wednesday, July 10, 2024 • Duration 44:49

Creativity doesn't come in hours. So why are agencies still selling time?

We don't have to look too hard to see that the marketing industry is evolving at the speed of light, but marketing and advertising agencies have followed the same traditional agency model for over 40 years.

With experience in both the brand side and the agency, Mia has seen the problem from both sides of the fence.

So the big question is, is the traditional agency model broken?

To answer the question, today's guest is Pat Langton. After selling his agency to Hero/McCann last year, Pat founded and runs Hook Creative Studio with his brother Matt. Hook was born out of frustration with long lead times, high production costs, and inefficiency.

Campaigns and brands discussed in this episode:

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.

Have a brand or campaign that you'd like to unpack on the show? Let us know.

Connect with Mia Fileman:

Instagram

Got Marketing? – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Got Marketing? – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

Instagram64

LinkedIn57

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

Instagram64

LinkedIn57