Digital Marketing Radio – Détails, épisodes et analyse

Today I'm joined by the CEO of a company that was named in the Inc. 5000 list of the fastest-growing private companies over the past year. Welcome to DMR, Curtis Thornhill (@AptResults). [You can find Curtis over at AptMarketingSolutions.com.] On this episode of Digital Marketing Radio we discuss the 3 Objectives of building a digital marketing blueprint, with topics including: Data-driven Customer Engagement: Big data and analytics are driving the trend back to relationship marketing practices of customer grooming, retention and loyalty. The opportunity: customer modeling can produce not only quantifiable outcomes but also messages that resonate. Mobile Technology’s Omnipresence: Digital marketers can take a page from the most innovative companies by developing mobile apps that support marketing initiatives and zeroing in on informational needs. Monetizing Metrics to Measure Social Media: Enterprises are relying more on monetization metrics (rather than impressions and traffic). Expect engagements to become increasingly focused on outcomes from the social channel, leading the way on innovating the social experience to drive conversion and purchases. [Tweet ""I would focus on investing in an internal rigour around #BigData" says Curtis from @AptResults"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Callr [Automated calls to alert you about upcoming meetings] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Slack [Team communications software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? I would focus on investing in an internal rigour around big data. That doesn't have to be a very advanced solution, or a build-out of an entire team. But I do think that taking the steps to map out what that will look like internally will set out a lot of new opportunities, help you improve your performance; and also enhance a lot of the campaigns that are currently running.

Today I'm joined by a social media consultant who founded her own consultancy right after after losing a job, at an advertising agency. Welcome to the founder of Super Spicy Media, Mojca Mars (@mojcamars). [You can find Mojca over at SuperSpicyMedia.com.] On this episode of Digital Marketing Radio we discuss whether or not you should be using Snapchat, with topics including: I presume that you’re quite happy that you lost your job? Should every serious digital marketer be using Snapchat? What do you say to someone who’s downloaded the app, played with it and thought “NO” that’s not for them? Would you describe Snapchat as a content marketing channel? Is Snapchat really hear to stay and continue to increase in popularity over the coming few years? What’s the best way of getting started with Snapchat? Do you have to be an extrovert to be on Snapchat? Does it not take loads of time to use Snapchat? What’s the point in building a community on Snapchat if they can only see your content for 24 hours? How does Snapchat work with the rest of the marketing mix? [Tweet ""It comes down to personality. That will make my business different." @mojcamars #ThinkDifferent"] Snapchat links Here are a few links to usernames to follow on Snapchat (as discussed in the episode)... https://www.snapchat.com/add/mojcamars https://www.snapchat.com/add/garyvee https://www.snapchat.com/add/seanwestv Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Native Mac Calendar [Calendar app] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? I don't really use a lot of software! My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Be more personal. There is still not enough personality when it comes to social media and it comes to marketing, communicating your expertise. Of course value is important and with that value you can also share your personality a little bit more, because that's what differentiates one business from the other. So if I compare myself to another business, we can both offer the same vale, and the same advice, but basically it comes down to personality - and that's what will make me different from the other business.

Today I'm joined by a man who helps his clients, get more clients from their number one business asset - their existing customer or prospect database. Welcome to the CEO and co-founder of Vyral Marketing, Frank Klesitz (@VyralMarketing on Twitter). [You can find Frank over at GetVyral.com] On this episode of Digital Marketing Radio we discuss how to connect with your subscribers, with topics including: Do you find generally that businesses have databases that they're not taking full advantage of? Why do you think that is? If you’re talking to a database that haven't heard from you for a while, what kind of things do you start communicating with them? What are some of the effective ways to grow a cold database into a warm set of prospects? How do you track the ROI of building that relationship? How much time should you generally allow to turn a cold lead into a warm prospect? Do you generally rely on the telephone as your tool of choice or do you prefer automating the process? [Tweet ""You need to build a list of the people who are most likely to hire you" say @VyralMarketing"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google Apps [Work software for business] Infusionsoft [Sales and marketing workflow management] Fonality [VOIP services for business] Unbounce [Landing pages] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Slack [Group communication] Hubspot [Marketing automation platform] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? You need to build a list of the people who are most likely to hire you, that have the money to hire you, the money to give you. And focus all your effort into that list. Building on that list and working on that list. If you're just focused on publishing a bunch of videos or publishing a podcast or articles, and putting it out to the world, and magically hope that people are going to magically going to discover you and buy from you, it tends to be more of a pipe dream than reality. I recommend for you to build a list of people, and go extremely deep into that list of people to be able to make sales.

Today I'm joined by a digital entrepreneur who’s worked for himself from the age of 13. He co-owns a well-established full service web agency in the UK and runs his very own podcast called More Demand. Welcome to DMR - Lawrence Howlett (@lawrencehowlett). [You can find Lawrence over at NewEdge.co.uk] https://www.youtube.com/watch?v=_qKhHiHJ6iA On this episode of Digital Marketing Radio we discuss lead building with LinkedIn, with topics including: How effective is LinkedIn as a source of leads? What type of business can use LinkedIn most effectively? What's the most effective process for driving leads from LinkedIn? Is it important to have a pro LinkedIn subscription? What messaging works best? What call to action works best? What other forms of lead building are you finding to be effective at the moment? What are your thoughts on the future of LinkedIn and the necessity to be on other social networks? [Tweet ""Create before you consume." @lawrencehowlett #BusinessProductivity #GreatQuotes"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? InfusionSoft [Sales and marketing automation software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? HubSpot [Inbound marketing software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Create before you consume. A lot of the time, even with LinkedIn, we'll log-in and we'll just read what other people are spewing out. We'll log-in to our Facebook, and we'll read what other people are spewing out. And then that takes us on a half-hour tangent and before we know it, we've lost out mindset, and we've not created anything. So what I do religiously in the morning is not open my emails, not open the news feed or anything like that. I sit down and do my content creation, whether that's a blog or a podcast or a webinar. Create some content for the site. That's what I want to do first before I then go and consume other people's content.

Today I'm joined by a man who’s a presenter, producer and trainer for a world-renowned broadcasting corporation. He’s also author of a few books - including one on how to use the live streaming platform, Periscope. Welcome to DMR - Peter Stewart (@TweeterStewart). You’ll soon be able to find Pete over at PeteStewart.co.uk. (Website going live soon!) https://www.youtube.com/watch?v=WjgNkCrJ-Js On this episode of Digital Marketing Radio we discuss Generating business leads through mobile live streaming, with topics including: Why Periscope? Can mobile live streaming actually be a really effective medium for driving leads? What are some examples of brands that are doing this really effectively at the moment? Do businesses need to be worried about being legally compliant when they have their staff live streaming? How do you promote your live stream? Do most people watch your show in the app or elsewhere? Do you republish the replay elsewhere? What kind of call to action works well to gather leads? [Tweet ""A lot of people are concerned when it comes to #LiveStreaming. Just try it." @TweeterStewart"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Tweet Deck [Twitter management] iMovie [Video editing software] Cameo [Video editing software for iOS] Splice [Video editing software for iOS] Gravie [iOS app for putting text on video] Beedeo [iOS app that adds text that moves with content on videos] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Snapchat [Communications / sharing app] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Try it. That's it. Try it. A lot of people are concerned when it comes to live streaming. I think now is a fantastic opportunity to get on it. Now is a really good time to get on,  see how it works, make the mistakes and build your niche, start building a bit of a following before the big boys and millions and millions of other people get on and it becomes a crowded marketplace. If you decide after a couple of dozen that it's not for you, then OK, you've given it your best shot.

Today I'm joined by a man, who for over 10 years has been one of the most consistent leaders in the field of organic search marketing. He’s author of 2 books, and also co-founder of Inbound.org. Welcome to DMR - the Wizard of Moz - Rand Fishkin (@randfish). You can find Rand over at Moz.com. https://www.youtube.com/watch?v=1W9GnB2rzb4 On this episode of Digital Marketing Radio we discuss what SEO might look like in the year 2020, with topics including: Will we still be calling it SEO in the year 2020? To me it seems that SEO is splitting into different specialisms - UX, website performance, content marketing to name a few. Will an SEO be able to do everything in 2020 or will the role become even more specialist in the future? Do you think the average small business owner be more or less concerned with SEO in the year 2020? What are the SEO strategies that work well in 2016 that won’t work so well in 2020? What do you think Google Plus might look like in 2020 and do you think that Google might have purchased Twitter or another major social network by then? How will websites and the way that we consume them change by 2020? And what about the Google SERP - what are your thoughts on how that might change? How will Google determine authoritative and relevant content in the year 2020? What user behavior metrics might Google be measuring in 2020? How might organic search results be displayed in 2020 and how will they integrate with paid search? How will AI change SEO? How do you think negative SEO might evolve? Will we get better at cross-device tracking and multi touch attribution? [Tweet ".@randfishkin says that traffic from an email list can boost organic rankings #IntegratedMarketing"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Type Form [Online forms & surveys] Twitter Polls [Online forms & surveys] Pocket [Read articles later] Nuzzel [Find top social stories that your friends share] Culture Amp [People analytics for your company] Similar Web Pro [Website & app insights] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Part of my wants to say Slack, but I have used Slack quite a bit  [Messaging app] Buzz Stream [Outreach and link building] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? If I had been listening to this as a web marketer, if I hadn't already been thinking about the idea that organic traffic could drive my rankings, I would be thinking about that very strongly. I'd be thinking about what is a way I could be driving organic traffic to pages I'm on the cusp of ranking - I'm on page 2 / I'm on page 3. I just haven't got the signals I quite need to rank. May be what I need is more organic traffic efforts. How could I get included in an email list? How could I get more social traffic? How could I get more engagement on the page? More people sharing it, more copy and paste behaviour, people emailing it to each other. I think that might be the missing link for some folks who aren't ranking for what they want to rank for.

Today I'm joined by a man who I interviewed first 18 months ago - back on episode 54 of Digital Marketing Radio, where he shared some great tips on the art of storytelling in marketing. Since then he’s interviewed 163 successful and inspiring entrepreneurs for his very own podcast - and he’s about to publish a book on the subject. Welcome for the second time to DMR - Matthew Turner (@turndog_million). [You can find Matt over at Turndog.co/SM] https://www.youtube.com/watch?v=IALiLcA70bQ On this episode of Digital Marketing Radio we discuss how to turn a podcast into a book, with topics including: Did you know that your destination was to write a book at the start of your podcasting journey? Did you find that your ability to interview well improved as the episodes went by? How else did the process change you? What would you do differently if you had to do it again? What would you advise anyone intending on embarking on a similar project? Who did you like interviewing the most? Who did you like interviewing the least? What method are you using to publish your book? Have you looked into the pros and cons of self-published or trying to get a book deal? How are you promoting your book? What is your objective by publishing the book? What do you want to do next? [Tweet ""You can't take a day off from being the best version of who you are" says @turndog_million #Quotes"] The Successful Mistake Mistake the book will be out in mid-June 2016. Find out more about it and register interest at Turndog.co/SM.