We help experts and professional advisors elevate your message to drive results in your business and impact in your life. Story Greenlight founder Jeff Bartsch is a visionary storyteller and coach who built his career over 20 years as a broadcast television editor in Hollywood, working with clients including ABC, NBC, Universal, Disney, Apple, and many others. His commentary has been featured in Time Magazine, USA Today, the Associated Press, and multiple textbooks. Story Greenlight is all about helping you build genuine relationship with your people through strategic storytelling and human-driven communication. Because real people trust real people, and human connection is everything.
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042. You want to do WHAAAT?? Communication Moments Pt 2 w/ Jeff Bartsch
Thursday, June 22, 2023 • Duration 37:29
Communication happens every day in business, but some communication moments matter FAR more than others. Do YOU know what those moments are for YOU? Get them right, and your business is on the path to flourishing.
Get them wrong, your business is in trouble, whether you’re a solopreneur, or you’re leading a team or a massive enterprise.
In this second part of this series, Jeff digs into what those moments are, and how to USE them to bring the change you want to see in your business, in your life, and in the world around you.
03:48 Conflict comes from uncommunicated expectations
06:58 Jeff and Chantel’s first big fight
09:38 Being intentional about conflict in business
15:38 Communication Moments: Endings and Transitions
18:22 Jeff and Chantel’s hard conversations for personal endings
19:55 Endings in business
22:30 Planning doesn't erase the potential for conflict
24:16 Communication moments that are transitions
24:42 When Jeff and Chantel decided to make a huge transition
28:26 Resolving conflict by making change
31:27 A huge transition for KImberly-Clark that Wall Street called reckless and delusional
34:31 Understanding different communication needs
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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
041. Donuts in the Kitchen – Communication Moments Pt 1 w/ Jeff Bartsch
Thursday, June 15, 2023 • Duration 20:30
We all know communication is important for business success. But we also know that a lot of communication is disposable and annoying.
It’s tempting to just become a hermit and only focus on the next big project or sales contract. But tunnel vision with communication isn’t wise either – whether you’re a solo operator or you’re leading an internal team or a huge company.
How do we stay focused on the communication that actually matters? That’s what Jeff talks about in this episode!
08:23 Comparing communication moments in business and marriage
08:35 Beginnings – when Jeff met Chantel
11:12 Beginnings in business – keep it low-key
13:07 Big Requests – how Jeff proposed to Chantel
16:25 Big Requests in business
17:27 Going forward from Beginnings and Big Requests
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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
032. Combining 2 Niches Into 1 Diehard Community w/ Dan Thompson of Guns and Guitars
Friday, June 10, 2022 • Duration 01:02:51
Dan Thompson has built a YouTube channel of over 200,000 subscribers that allows him to live and travel with his family full-time in their RV. But that’s just the beginning. Dan’s not only built a business around his content, he’s done it by combining two things that most people would never expect – guitars… and guns.
Whether you love that idea, are appalled by that idea, or you’re somewhere in the middle, buckle up, because when it comes to reaching the hearts and minds of your audience, there is ALWAYS more than just what you see on the surface.
🟢If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree.
“Primal Branding,” by Patrick Hanlon, https://amzn.to/3NzsNrO --📝 SHOW NOTES00:00 Combining two content niches01:30 Living in an RV04:33 Dan the musician10:24 Surviving a home invasion15:31 Creating Guns and Guitars20:52 The advantages and pitfalls of being a multi-niche creator23:46 Challenges with YT's algorithm serving content to two different audiences29:05 What are shared beliefs?32:34 Planting nuggets of beliefs in your content34:31 Shared beliefs in Dan's community37:01 Core beliefs stem from sharing your beliefs40:22 Let the wrong audience filter themselves out44:25 Navigating content creation on divisive subjects48:37 Core beliefs connect through storytelling54:59 Ideas on how share your core beliefs--🔊 LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode:
031. Finding Your Thing Under the Thing w/ Jeff Bartsch
Friday, June 10, 2022 • Duration 26:39
Any content creator has a secret weapon that will connect your audience to you and your content with emotional superglue. It works different ways for different creators, but we all have it, including you.
It’s called The Thing Under the Thing, and it is incredibly powerful when you use it well. Here’s how to find it for yourself.
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🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree.
💡 RESOURCES
Seth Godin’s Nail Analogy, from his book: “This is Marketing”
Ingvar Kamprad, founder of IKEA: https://en.wikipedia.org/wiki/Ingvar_Kamprad
📝 SHOW NOTES
00:00 Finding #TheThingUnderTheThing #TTUTT
00:57 The Iceberg
02:33 Emotional Transference for better or worse
05:21 What does your audience REALLY want?
08:43 Examples of deeper emotions in different content types
12:29 Attaching ideas to visual representation
13:52 The lamp and Jeff's connections
18:57 The lamp and other connections
20:22 Lessons from a lightbulb
23:11 The emotional power of TTUTT
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🔊 LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode:
030. Why Storytelling Is Worth It Even When It’s Hard w/ Jeff Bartsch
Friday, June 3, 2022 • Duration 23:27
If you’ve ever wondered “I thought storytelling was supposed to be easy, why does it feel so hard to do”, it’s not just you. It can be easy, but it can also be really confusing and frustrating.
Here’s the thing: the harder something is to do, usually there’s a greater payoff in the end. Storytelling is absolutely one of those things, and here’s why it’s worth learning how to do it well.
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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree.
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SHOW NOTES
00:00 Storytelling is worth learning
01:02 The trade-off of simple vs complex storytelling
03:06 Why is good storytelling hard to do?
08:31 The pay-off of good storytelling
10:52 How storytelling is used on American Ninja Warrior
13:54 The impact storytelling has on you, the storyteller
17:02 Compound the power of a story using video
20:04 How video amplifies stories
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LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
029. Balancing Life and Content Creation w/ Meredith Marsh
Friday, May 27, 2022 • Duration 45:59
Eventually, content creators reach a point where they realize, “I need to get serious about how I think about creating content…” which is usually followed by “there are too many things to be done, and too little time to do it.” What do we do when we reach that point?
Meredith Marsh is a content creator, coach, and founder of the Video Pursuit Society. She’s built her content creation into a business that not only supports her family but enables her clients to build a profitable online business with YouTube so they can be the boss of their own future.
Get ready to take notes on a critical mental shift that will change the way you think about your content, and then how to put that mental shift into action while balancing your time and everything else happening in your life.
06:16 Discovering her content niche with GoPro cameras
09:25 Accidentally discovering her audience
10:45 Making money from thin air
13:41 Refocusing and pivoting content
17:38 Meredith’s content topics
028. Remixing a Creative Online Business w/ Joe Gilder
Friday, May 20, 2022 • Duration 50:21
Sometimes offering a product or service online makes sense because we see lots of people doing it. But when it comes to helping people with our own knowledge or creativity while making an income from it, sometimes it’s easy to wonder how that would actually work for us.
Joe Gilder is a musician, producer, and founder of HomeStudioCorner.com. He’s worked with Sweetwater Sound, creates content for Presonus, and he’s spent the last 15 years serving thousands of students through his online courses, events, and memberships.
Music changes, technology changes, and so has Joe’s business. Here’s the story of how things have worked for Joe, and how they can work for you.
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🖥 Connect with Joe Gilder: https://www.homestudiocorner.com/
📹 Joe Gilder on YouTube: https://www.youtube.com/channel/UCYDzeYIkNPD7_6adQZ3oX8g
027. The Five Levels of Storytelling on YouTube w/ Jeff Bartsch
Friday, May 13, 2022 • Duration 34:37
How do you actually get a story out of your head and into a video on YouTube?
There are lots of ways to do it, but it’s easy to get confused and frustrated in the process.
Today Jeff Bartsch talks about the 5 levels of storytelling on YouTube, when to use them, and some tactics that ANYONE can use to raise their storytelling skills at ANY level.
If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree
SHOW NOTES
00:00 Raising your storytelling skills on YouTube
01:02 Jeff’s journey storytelling in Hollywood
05:16 An introduction to the five levels of storytelling
07:24 Level One: Using a solo-talking head
08:43 The Master Story Framework
11:17 Level two: talking head with b-roll
11:23 What is b-roll? And how to use it
14:12 Storytelling technique: “See and Say”
14:45 Level three: scene work with a talking head
16:55 The advantages of using scene work in your videos
19:20 Level four: scene work breaking the fourth wall
21:04 Level five: scene work WITHOUT breaking the fourth wall
22:45 What is expositional dialogue?
25:27 How to apply the five levels of storytelling to your content
31:26 The rewards of applying these levels of storytelling
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LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode:
026. Multiply Your Content, Multiply Your Income w/ Shelly Saves The Day
Friday, May 6, 2022 • Duration 42:33
As creators, it’s easy to focus on creating content and to hope and pray for views, subscribers, and money. It’s a terrible business model.
If we really want to achieve the income and the impact that we know is possible, we’ve gotta play a bigger game.
Shelly Saves the Day began in the world of computer programming and expanded to manage projects and teams at Amazon, Google, and TubeBuddy.
She is a speaker, creator, and coach who specializes in helping creators to share what they love with the world through video and to make money doing it. For that to happen, we have to multiply our content and our income without going crazy in the process. Start taking notes, and start imagining what’s possible for you in this conversation with Shelly Saves the Day.
LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
025. How to Survive Creative Success, Pt 2 w/ Zack Arnold, ACE
Friday, April 29, 2022 • Duration 38:27
What happens when you’ve reached what everyone else would consider success, and you’re miserable? What happens next?
Zack Arnold, ACE, is an award-winning film and television editor, documentary director, and founder of the Optimize Yourself program. Throughout his career in Hollywood, he found himself editing the biggest show on cable tv, then the biggest show on broadcast TV, and even the biggest show in the WORLD on the internet.
But the toll those achievements took on his family, his physical health, and his mental well-being forced Zack to rethink his life.
In this second of a two-part conversation, we’ll hear what Zack did next – including his four year journey to become an American Ninja Warrior – and what the lessons he’s learned mean for all of us.
LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
RESOURCES:
The Art of Learning: An Inner Journey to Optimal Performance, by Josh Waitzkin: https://amzn.to/3vxhp8c
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear: https://amzn.to/39dfRJ3
FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
27:31 Converting your audience with a 5-day challenge
31: 24 Meredith's simple video production schedule for busy business builders
40:55 Meredith's social video blueprint
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LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
--
If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree.
--
FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
--
If you like these kinds of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree.
--
FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
07:38 Gender disparity on technical and content platforms
09:39 Shelly’s journey to TubeBuddy
13:05 Jeff’s journey learning about gender and racial privilege
14:57 The need for an income pie
16:20 The dangers of only one income stream
17:11 How to build your income pie
18:52 Shelly’s income pie
20:31 The power of the Amazon Influencer Program
24:11 How to think about getting more income streams
25:25 When should you create a course?
28:45 The power of repurposing content
29:30 Strategies for repurposing content on multiple platforms
32:00 Super Tool: Descript
34:26 Define success by the right metric for YOU
36:59 How to use content to speed up business tasks
38:11 How to build affiliate marketing and create sponsorship opportunities
40:06 Shelly's latest content creation projects
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If you like these kinds of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at
--
FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can access The Green Room for a month for free right now at https://www.storygreenlight.com/greenroomfree.
--
FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
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