Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey.
#731 Tech SEO with Simon Lesser, Paulo Andraus, David Gossage and Beth Woodcock
Episode 731
Wednesday, August 14, 2024 • Duration 01:02:21
In this final episode of the series, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Simon Lesser, the panel share advice on improving website speed and performance; considerations for choosing SEO and tech SEO tools, and the significance of log file analysis in understanding Google crawling behaviour and website performance. Join us as we demystify technical SEO and gain expert perspectives on optimising websites for success.
In this episode:
10:06 Why log file analysis is essential for the SEO process.
17:50 Google Search Console crawl stats - reporting limitations and the alternatives.
27:46 Why understanding how the web works will deliver better results as an SEO
33:48 Quick content wins – how to quickly assess and optimise content for better impact.
47:40 How to optimise file loading for faster page speed.
53:55 SEO tools – advice on how to choose and get the best value for your money.
David is an SEO manager with over 10 years’ industry experience and a passion for eCommerce websites. He is adept at both the creation and implementation of strategies for brands with ambitious targets and a desire for a high return on investment.
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#730 Paid Search with Charley Brennand, Danielle Gipps, Sarah Sal and Cathryn Stormont
Episode 703
Tuesday, August 6, 2024 • Duration 01:02:06
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Charley Brennand, this episode dives head first into the fast-evolving evolving social and paid search landscape. We cover the dominance of video content and its place in paid search campaigns, plus the crucial importance of testing and exploration in the ever-changing world of digital marketing. So, grab your notepads and get ready to be inspired by the insights and debates from our expert panel.
In this episode:
05:00 Is video content essential for successful PPC campaigns?
11:24 Historical persuasion principles - why they still apply in the digital world.
30:17 Targeting flexibility and testing is the key to successful paid search campaigns.
36:33 The importance of compelling copy and visuals in paid advertising.
40:55 Using emotional storytelling - how you can create effective content based on emotional stories.
43:31 Social channels' wider effects on brand building.
Charley is working hard to remove the barriers to entry for new talent entering the Digital Marketing industry, specifically Paid Media. She's had a VERY squiggly career by her own admission but believes everything in your career has a purpose.
#729 AI with Dan Taylor, Mike Curtis, Jonjo Rowlands and Irin Rahman
Episode 729
Tuesday, July 30, 2024 • Duration 01:01:58
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Dan Taylor, this panel session covers everything you need to know about AI’s place in digital marketing; from its evolution and the future of content creation, to the ethical considerations we need to be aware of as the technology develops, it’s all in this episode, so tune in!
In this episode:
05:51 The importance of understanding AI’s strengths and weaknesses.
15:54 Using AI for planning content creation long-term, not just for short-term efficiency.
24:20 AI processes for content and workflow automation, saving time and adding value for clients.
36:51 Learning from biases - why we can be hopeful for an ethical AI future with human innovation.
49:35 Why Google faces threat from GPT and OpenAI in the search and publishing space.
59:21 Future predictions - the importance of using the right prompts is key to all AI.
Dan is a recognized SEO professional, having worked with a number of companies in strategically helping them increase their organic market visibility and overcome technical challenges.
Mike is the Head of SEO at 7DOTS, and a professional dork.
#728 SEO Site Clinic with Claire Carlile, Tom Capper, Sally Raymer and Dave Cousin
Episode 728
Tuesday, July 23, 2024 • Duration 01:02:28
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Claire Carlile, this panel session takes questions from the live audience, answering their queries on real-life website and SEO issues. Join us for a deep-dive into technical and on-page SEO with relatable information, tools and techniques for marketing professionals and business owners alike.
In this episode:
07:24 Why optimizing text-heavy landing pages and using content to build awareness is an effective long-term organic approach.
18:54 Why having language variants can be problematic for SEO, leading to potential issues with canonicalization – what you can do instead.
31:08 Exploring potential content cross-pollination and the associated risks.
49:12 When it’s time to get a new website
53:02 Why proper link management is crucial for SEO success. Spammed links rarely effective.
Claire is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity.
#727 Analytics with Patrick Stox, Anna Rowlinson, Gareth Beck and Natasha Burtenshaw-deVries
Episode 727
Tuesday, July 16, 2024 • Duration 01:00:50
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Patric Stox, our panel of experts delve deep into the world of SEO analytics, sharing valuable insights on the challenges and solutions surrounding Google Analytics 4 (GA4) and the future of data-driven decision-making. If you’re keen to learn more about using data to get the best results from your digital marketing campaigns, this episode is for you.
In this episode:
11:41 GA4’s improved UI and data collection framework - why it’s better for event-based tracking.
25:00 How analytics data should influence strategy.
40:34 Why it’s important to differentiate objectives for user personas and tie metrics to strategy. Client understanding is key.
41:29 KPI’s evolve over time – why you need to distinguish between channel and business metrics.
53:13 AI is improving rapidly, doubling in capability every year – what this means for how we work in the future.
Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. Patrick is an organizer for the Raleigh SEO Meetup and helped define the role of Search Marketing Strategist for the US Department of Labor.
#726 Ecommerce with Neha Khanna, Caleb Chatfield, Lorcan Fearon and Lucia Dello
Episode 726
Tuesday, July 9, 2024 • Duration 01:03:31
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Neha Khanna, the panel discussion focuses the subject of e-commerce, especially the challenges of SEO within the industry and the strategies used to address them. If you’re keen to learn more about SEO within the ecommerce landscape and the KPI’s and metrics needed to measure success, this episode is for you.
In this episode:
24:33 Why simplifying and minimizing jargon builds trust.
31:31 The full picture – monitor organic sessions for success, but consider impact on other business areas.
34:00 Improved results for retailers - focus on average order values and adjust marketing based on product performance.
40:00 It’s not all about traffic - Incremental testing, proof of concept and clear SEO goals should be tied to company objectives.
50:06 Why it’s important to trust in your product and have well-managed site.
#725 Content Marketing and Digital PR with Karim Adib, Victoria Roscow, Will Waldron and Sarah-Jayne Taylorson
Episode 725
Tuesday, July 2, 2024 • Duration 01:02:52
In this series of episodes, we introduce you to some of our top experts sharing their knowledge during the brightonSEO conference. Hosted Karim Adib, the panel discussion centers around the subject of content marketing and digital PR. If you’re keen to learn more about building relationships with PR professionals and the importance of building quality links - or if you’re a small business looking for pro tips to improve your content marketing activity, this episode is for you.
In this episode:
01:15 How businesses can future-proof their content marketing and PR strategies.
08:40 Key metrics for measuring the success of content and how they differ based on the type of content.
16:22 Challenges and opportunities in integrating social media and influencer outreach with PR efforts.
23:50 Differing perspectives on the effectiveness of reactive PR versus data-led campaigns.
38:55 Effective strategies for managing crisis situations and repairing a company's reputation after negative PR.
Karim's an Egyptian living in Sheffield with 3+ years working in marketing, specifically Digital PR & SEO.
#724 Link Building with Hana Montgomery, Vince Nero, Olivia Bence and Dixon Jones
Episode 724
Tuesday, June 25, 2024 • Duration 01:07:49
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Hana Montogomery, the panel discussion centers around link building strategy, its relationship with developing AI technology and the best tools and tactics currently used by SEO pro’s. If you’re keen to learn more about link building as part of your digital marketing strategy, this episode is for you.
In this episode:
06:08 Why link context is crucial for search optimization.
12:59 Link building analysis - Quality vs quantity.
17:23 How internal linking enhances search engine understanding.
32:25 Proactive outreach to journalists yields 63% more replies.
42:28 Using AI - communication, outreach, and summarizing.
53:37 Paying for links – why this is a bad idea for your strategy.
01:03:38 How analysing competition links can help determine your strategy.
Find out more about our panelists and connect with them here:
#723 How to Build Authority Online with Bianca Anderson and Andy Crestodina
Episode 723
Tuesday, June 11, 2024 • Duration 25:40
In today's episode we’re joined by special guests, Bianca Anderson and Andy Crestodina. Our conversation centers around the impact of algorithm updates on the future of content discovery; the practical strategies for navigating this evolving digital landscape and the importance of leveraging expertise within content teams to enable the evolution of content discovery. If as a business you’re looking to build your authority online, this episode is for you.
In this episode:
07:42 Interjecting expertise - HubSpot checklist resource for content productivity.
12:15 Reddit & Quora - trend leads to SEO changes.
17:24 Content creation shifts to AI-driven information generation.
19:42 How focusing on middle and bottom of funnel content can drive business KPIs.
22:14 The importance of managing stakeholder expectations for traffic KPIs
Experienced in both in-house and agency SEO, Bianca Anderson makes valuable contributions to driving innovation at HubSpot and has led the creation of HubSpot's EEAT Playbook. Bianca is also the Project Manager of the Blog Insights Report, which plays a crucial role in influencing 90% of all published or updated blog content.
#722 How to Have More Paid Media Success with Kevin Lee and Julia Vyse
Episode 722
Tuesday, June 4, 2024 • Duration 28:46
In today's episode we’re joined by special guests, Julia Vyse and Kevin Lee, discussing the developments and advances taking place in paid media right now. Our conversation takes in the complexities of paid advertising; the challenges of measuring success, and the importance of understanding the nuances of different platforms. If you’re keen to get a better understanding of how paid advertising can work for you, or to improve your current campaigns, this episode is for you.
In this episode:
05:15 Why understanding KPI's and testing is crucial in paid media.
09:03 How making confident, accurate decisions and using short-term data to validate long-term outcomes can lead to success.
12:50 Managing internal metrics, platform control, and budget allocation for success with awareness campaigns.
14:17 How to drive platform use by focusing on social media metrics and user engagement.
20:53 Balancing art and science - How to navigate the intersection between platform data and analytics.
Julia is a Digital Director and has focused on Search and Performance Media for Enterprise-sized organizations for 16 years. These days, she focuses on optimizing inside platforms, while ensuring that different media works in harmony rather than in silos. Ask her about QSR, Public Sector, Luxury Travel, and Retail.
Danielle is the Agency Marketing Manager at Revenue Growth Agency and an avid believer in the power of Storytelling in helping brands break through advertising noise. She has a passion for the relationship between consumer psychology, emotional connection and creativity in crafting powerful marketing campaigns.
Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer.
Cathryn has an incredible track record in achieving business growth, through both search and social advertising for the last 14 years. Helping the likes of Hobbycraft, Wiggle, Fujifilm, Mazda and Grapetree.
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Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
Jonjo is Head of SEO at boxChilli. He manages a team of 14 account managers and SEO executives and looks after clients across a wide range of industries.
Senior leader in Data, Technology, AI, Digital Marketing & Strategy practices with extensive experience across multiple industries. She has a keen interest in data driven insight into digital marketing technologies.
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer.
Sally Raymer – Linkedin.com/in/sally-r-seo
Sally is an SEO and Founder with almost a decade of experience, spanning everything from technical SEO to localisation, internationalization, and more.
Dave has been with Oban International since 2021 as Head of Organic. With 20 years’ of experience, he is an expert in International SEO and has previously worked with some of the world’s biggest, most global brands.
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Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
Anna is a Senior Digital Marketing Manager with a background in data-driven marketing in the consumer market and extensive knowledge in leveraging a consumer data platform for optimising marketing activities.
Gareth is a digital marketeer with 20yrs experience optimising and analysing websites. He works with charities to understand the effectiveness of their digital marketing strategies.
Natasha is the Associate Director of Organic Growth at Flywheel Digital, overseeing holistic SEO strategies for digital-first brands across North America.
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Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
Neha, a seasoned Technical Product Manager at Wayfair with a passion for innovation, leads Gen AI and digital marketing use cases. She's SEO/SEM expert and prolific contributor to Search conferences, podcasts, panels and more.
Caleb is a Solution Consultant for the SEO analytics and automation software company Botify. Caleb has supported some of the world's largest websites to maximise their organic traffic through analysis and subsequent deployment of Botifys tools.
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Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
Victoria is Head of Content at Manchester-based digital marketing agency, Dark Horse. She leads on the on-page SEO and content marketing strategy for clients across the country.
Will has 10 years of experience in both traditional and digital PR, developing multi-channel campaign strategies to clients across multiple sectors based all over the world.
Sarah-Jayne is a Digital PR Consultant at NORTH. She has over 3 years in-house experience and enjoys putting her clients at the heart of the news agenda to secure high quality links in top tier outlets.
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Olivia has over six years of experience working in the industry and has worked in a variety of industries at leading PR agencies in Manchester, Olivia's passion for digital PR and innovative tactics on how to get links really shines through.
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online.
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Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 24 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology.
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Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
Kevin Lee is a marketing mad scientist, entrepreneur, marketing expert, investor and cause marketing philanthropist. He is the co-founder of full-service marketing company, Didit, and founder of GivingForward.org, a cause marketing nonprofit that along with its predecessor We-Care has generated millions of dollars for nonprofits and billions for businesses.
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
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