Everyone Hates Marketers | No-BS…

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Professionalism is Killing Your Brand: Here's the Cure

Saison 3 · Épisode 50

mardi 21 mai 2024 • Durée 59:40

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

Corporate speak sucks.

Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand.

(00:00) - Intro
(03:31) - Redefining professionalism
(05:58) - Dave's journey
(09:39) - How Dave's strategy generates leads
(17:37) - First steps to being more yourself
(24:05) - Why going "too" narrow is important
(34:24) - Self-deprecation as a copywriting tool
(41:45) - Picking the right fight
(51:06) - Dave's last advice
(55:52) - Top 3 resources

***

→ Buy my book: https://book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘

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Funnels Don't Build Businesses: Here's What Does

Saison 3 · Épisode 49

mardi 14 mai 2024 • Durée 59:13

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.

(00:00) - Intro
(03:23) - Facebook funnel's story
(08:46) - The difference between a funnel business approach and a real business
(10:24) - The importance of the backend in a business
(16:27) - The weaknesses of the influencer model
(21:18) - The 5 Lightbulbs Framework
(28:00) - How to implement the framework
(32:59) - What is a good argument to sell your product?
(39:18) - How to spot the right claim?
(44:03) - The claim-proof model
(54:05) - Summary
(56:04) - Billy's top 3 resources

***

→ Buy my book: https://book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: →

Why So Serious? 5 WILD Ways to Generate Money-Making Ideas

Saison 3 · Épisode 40

mardi 12 mars 2024 • Durée 54:05

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

Throw out the old rules. Jocelyn Brady, the Brain Lady, shows you five wild ways to think up ideas that pay off. This is about getting real results by letting loose. No more boring meetings or dry strategies. Gear up for a straight-talk journey to where the real magic happens in business: your imagination.

(00:00) - Intro
(02:47) - Why you shouldn't take yourself too seriously!
(06:56) - The improv secret to unleash your mind
(09:37) - Jocelyn's journey through adversity
(16:42) - What is at the epicenter of "The Brain Lady"'s method
(22:08) - Practical case with Jocelyn's method
(27:33) - Decoding the method
(37:47) - Making changes that stick
(44:48) - How to learn like a pro (insight from the animal kingdom)
(49:49) - Jocelyn's Top Picks

***

→ Buy my book: https://book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→

Radical Transparency: How to Stand Out When Everyone's Lying

Saison 2 · Épisode 3

mardi 30 mars 2021 • Durée 25:53

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

So much bullshit, so much lying, so much over-the-top statements, so many buzzwords that mean nothing.

Here's how to fight it.

***

→ Buy my book: https://book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘

Please, I Beg You, Don't Try to "Create a New Category"

Saison 2 · Épisode 2

mardi 23 mars 2021 • Durée 30:45

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

Don't do it.

Here's why.

***

→ Buy my book: https://book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘

How to Convince People to Buy Using Conspiracy Theory Principles

Saison 2 · Épisode 1

mardi 16 mars 2021 • Durée 26:03

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

Find out what conspiracy theorists and your customers have in common (and why it helps people make decisions).

***

→ Buy my book: https://book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘

[REPLAY] Nail Your Product Launch in 3 Steps

Saison 1 · Épisode 143

mardi 9 mars 2021 • Durée 01:00:20

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

Are you on the verge of launching your product but unsure about your go-to-market strategy?

After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP of Marketing at HubSpot.

It was well worth the wait.In this episode, you will learn how to target your marketing regardless of the size of your business, why your beliefs and mindset are so important, and how choosing an enemy could put you at a marketing advantage.

Topics covered:

Why some companies struggle to get noticed
How to launch a product with little or no money
Properly identifying your Beta group before you go to market
Why product marketing goes beyond marketing
Letting go of the fear surrounding your product
The importance of content creation
How sharing the same beliefs as your market is so important
Why category creation may not be beneficial
What marketers should learn to prepare themselves for the future
Breaking down your launch strategy into a few basic essentials

Resources mentioned:

How to Use Customer Research to Design and Sell Better Products

Saison 1 · Épisode 177

mardi 2 mars 2021 • Durée 50:12

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

Designing products and then selling them is one of the biggest challenges for startups and entrepreneurs. After all, whatever you create, it has to be something that people care about. It's not easy selling something that solves a non-existent problem.

And this is what I talk about with my guest Shay Howe. Not only is he the VP of Platform Strategy at Active Campaign, but he also mentors startups at TechStars about designing and selling better products.

Topics covered:

The biggest mistake people make when it comes to designing a product
Why less is more in design and marketing
Focusing on the core and knowing what it is you stand for
How restricting yourself can force you to build a better product
Understanding what problem your product needs to solve
Is there really a problem that needs solving or a perceived problem
Taking an existing problem and solving it in a new way
The most important question to ask potential customers
Testing results and knowing if something is tangible or not

Resources mentioned:

How to Think Like Your Buyer & Become Good at Sales

Saison 1 · Épisode 176

mardi 23 février 2021 • Durée 54:02

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

Susan Englehutt is the founder and creator of The Way Buyers Buy. She previously worked for small, medium companies and big names like Microsoft, IBM, and Dell.

She’s intuitive and knows her buyers, and she understands how to bridge the gap between sales and marketing, which traditionally causes tension in companies. Susan explains more about that and goes deeper into the three stages of the buying process.

Topics covered:

The love/hate relationship between sales and marketing
Why intuition is a gift in sales
How Susan changes the mindset of sales people
Keeping your buyer on the sales roadmap
The three stages of the buying process
Walking away from sales that just aren’t going to work
The difference between an impact problem and a frustrating problem.
The Why, The What and The How.

Resources mentioned:

[REPLAY] How to Stop Marketing With Your Ego and Become an Effective Marketer (4 Steps)

Saison 1 · Épisode 136

mardi 16 février 2021 • Durée 59:38

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.”

This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly.

In this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success.

Topics covered:

Why most marketing is bullsh*t? (and examples of it)
Why experienced marketers often fall into the “shiny object” trap
Why over-obsession with personalization can backfires
Why Edward takes a stand for effective, no-bs marketing
4-step processes to build a solid no-BS marketing team
How to figure out the ROI of marketing channels
How branding can help improve your other marketing metrics
How to identify your most profitable customers
What Edward think marketers should learn in 5, 10, and 50 years

Resources mentioned:

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