Deconstructing Data – Détails, épisodes et analyse

Not all marketing data is created equal and sometimes, what you don’t see is what matters most.

On this episode of Deconstructing Data, we’re joined by Emeric Ernoult, CEO and co-founder of Agorapulse, a leading social media management platform. With 25 years of experience in SaaS and social media, Emeric brings a refreshingly honest take on what it really means to be data-driven and how to cut through the noise to find what actually works.

We’ll get into:

1. Marketing Metrics: What Should You Measure?

2. Being Data-Driven: Team or Mindset?

3. Getting the Right Data: Clarity Over Clutter

4. Tech Stack

If your marketing feels like it’s missing something below the surface, this conversation is for you.

Data is only as powerful as what you do with it and how well you understand the people behind it.In this episode of Deconstructing Data, we’re joined by Mike Hattub, Chief Solutions Officer at AnalyticsIQ, where data science meets cognitive psychology. With over 30 years of experience in database marketing, consulting, and financial services, Mike helps brands turn complex data into smarter strategies that fuel real growth.We’ll explore:1. Building a Best-in-Class Third-Party Data Asset2. Leveraging CogPsy: Powering Smarter Data Creation3. Custom Data Models: Driving Client Success4. Tech StackIf you're looking to better understand consumer behavior and unlock the full potential of your data, this is one you won’t want to miss.

Hyper-personalization is the standard. AI curates your content, ads follow you across platforms, and brands strive to predict your every move.

But according to Jess Lewis, CTO at CROSSMEDIA, too much personalization is actually hurting marketing.

In this episode of Deconstructing Data, Jess explains how cyberpsychology, the study of human behavior in digital spaces, is reshaping audience targeting, media planning, and data-driven marketing strategies.

→ The problem with hyper-personalization and why consumers fight against recommendation algorithms
→ The role of ethical AI in audience segmentation and identity resolution
→ How marketing attribution is evolving in a privacy-first world
→ Why the future of martech is not about more data, but smarter data

We get into the psychological patterns behind digital behavior and why understanding people matters more than data alone.

Watch the full episode now and join us LIVE every Thursday at 4:15 PM EST on LinkedIn and YouTube.

🎧 Available on Spotify, Apple Podcasts, Google Podcasts, and iHeartRadio.

Get ready for an exciting and inspiring conversation with Mona Akmal, the CEO of Falkon, an emerging leader in the sales intelligence platform space. With over two decades of experience as a product and engineering veteran, Mona has an impressive track record of building elegant solutions to technically hard problems.  

Starting out at Microsoft, Mona has gone on to help scale OneDrive and Office, as well as lead product and technology organizations at Code.org and Amperity.   

And now, as the CEO of Falkon AI, she is revolutionizing the go-to-market strategies of companies with her intelligence platform.  

Mona's talent for building resourceful, kind, and output-driven teams has allowed her to go from 0 to scale, and her experience in both startup and big-tech cultures gives her a unique perspective on the industry.   

It's no wonder that Falkon raised $16M from a group of A-list investors, including Greylock and Madera.  

So join us as we deconstruct data with Mona Akmal.  

Connect With Mona Akmal 

• LinkedIn: https://www.linkedin.com/in/mona-akmal/  

Connect With Falkon 

• LinkedIn: https://www.linkedin.com/company/falkonai/
• Website: https://www.falkon.ai 

Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login 

Timestamps: (0:00) Intro Music (0:45) Introducing Mona Akmal, CEO at Falkon (4:11) Using CRM Data to Improve Sales (17:20) How Can GTM & Sales Teams Drive Revenue? (34:36) Challenges of being a Woman Tech Founder (39:30) What's In Your Tech Stack (41:52) Connect with Mona Akmal (43:32) Check Out Omni IQ  

Connect with BDEX: 

• Web: https://www.bdex.com
• LinkedIn: https://www.linkedin.com/company/bdex/
• Twitter: https://twitter.com/BDEX
• Instagram: https://www.instagram.com/bdex_llc/
• TikTok: https://www.tiktok.com/@bdex_llc
• Spotify: https://spoti.fi/3Yxs0x8 

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Nihal Advani is a game changer in the world of consumer insights, having received recognition as the #1 fastest growing company in Illinois and the #1 fastest growing software company in the Midwest by both Inc. 5000 and Financial Times.   

As the founder and CEO of QualSights, Nihal's background in tech and expertise in AI has enabled him to deliver unparalleled solutions to businesses seeking authentic and deep consumer insights.   

He inspires and motivates his team to push the limits of what’s possible, leading to an award-winning insights platform that is revolutionizing the consumer insights industry.   

Nihal's passion for understanding the world around us and his unwavering drive has made him a sought-after thought leader, trusted by Fortune 500 companies to refine their brand messaging, drive innovation and make informed decisions through deeper consumer insights.   

With Nihal at the helm, QualSights is poised for continued growth and success, and his innovative spirit and tireless drive will inspire generations to come and drive impactful change in the consumer insights space.  

We are thrilled to have the innovative and visionary Nihal Advani, the founder and CEO of QualSights, join us on Deconstructing Data and share his expertise in consumer insights technology and how he's changing the game in the industry.  

Connect With Nihal Advani 

• LinkedIn: https://www.linkedin.com/in/nihaladvani/  

Connect With QualSights 

• LinkedIn: https://www.linkedin.com/company/qualsights/
• Website: https://www.qualsights.com 

Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login 

Timestamps: 0:00 Intro Music 0:37 Introducing Nihal Advani, CEO of QualSights 6:25 Qualifying The Qualitative 14:12 Reinventing Consumer Insights 22:36 Revolutionizing Post-Purchase Data 36:20 What's In Your Tech Stack? 38:13 What Advice Would You Give Your Younger Self 42:10 Connect With Nihal Advani 42:43 Check Out Omni IQ  

Connect with BDEX: 

• Web: https://www.bdex.com
• LinkedIn: https://www.linkedin.com/company/bdex/
• Twitter: https://twitter.com/BDEX
• Instagram: https://www.instagram.com/bdex_llc/
• TikTok: https://www.tiktok.com/@bdex_llc 
• Spotify: https://spoti.fi/3Yxs0x8

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Get ready for a thrilling episode of Deconstructing Data, where we welcome one of the most dynamic leaders in the tech world!   

Veronica Buitron, CEO and Co-Founder at Chassis, is changing the game in the tech industry and leading the charge for diversity and inclusivity. As a seasoned expert in the field, Veronica has built a company that specializes in digital marketing automation, helping companies align their technology with their business objectives.  

With a passion for continuous learning and improvement, Veronica is not only an expert in her field, but she is also a role model for aspiring tech leaders and a mother of three. She brings a unique perspective to the table, always striving to make a difference through her keynote presentations, mentoring sessions, and informal talks. With her infectious energy and commitment to growth, Veronica is a true force to be reckoned with.  

In this episode, we'll be discussing the importance of martech automation in proper data collection, how marketers can streamline the constant evolution of ad platforms, and how to promote creativity, innovation, and better data-driven results using software. We'll also dive into tech stacks per usual. So join us for an insightful and inspiring conversation with Veronica Buitron, and get ready to take your tech game to the next level!  

Connect With Veronica Buitron 

• LinkedIn: https://www.linkedin.com/in/veronica-buitron-64a68017/  

Connect With Chassis 

• LinkedIn: https://www.linkedin.com/company/getchassis/
• Website: https://www.getchassis.com 

Connect With TangoCode Inc 

• LinkedIn: https://www.linkedin.com/company/tangocode/
• Website: https://tangocode.com 

Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login 

Timestamps: 0:00 Intro Music 0:38 Introducing Veronica Buitron, CEO of Chassis 11:33 Martech Automation Is Critical For Proper Data Collection 18:08 Streamline The Evolution Of Ad Platforms 24:29 Promoting Creativity & Data Driven Results Using Software 35:05 What's In Your Tech Stack? 38:50 How To Connect with Veronica & Chassis 40:29 Check Out Omni IQ   

Connect with BDEX: 

• Web: https://www.bdex.com
• LinkedIn: https://www.linkedin.com/company/bdex/
• Twitter: https://twitter.com/BDEX
• Instagram: https://www.instagram.com/bdex_llc/
• TikTok: https://www.tiktok.com/@bdex_llc
• Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985 

#DeconstructingData #Technology #Data

Bob Audet is a highly acclaimed Partner and Data Management leader at Guidehouse, with a wealth of experience in advising top executives and driving transformational change across industries.   

He is a strategic thinker and expert in delivering high-quality results, with a focus on helping organizations extract value from their data assets and establish effective data management capabilities.   

Bob has been actively involved in leading data-related efforts across the Federal Government and has spoken at MIT CDO Symposium on the Federal Data Strategy and the OPEN Government Data Act.   

Join Bob Audet, a renowned data management expert and Partner at Guidehouse, at Deconstructing Data, as he explores the crucial topic of "Enabling Timely Access to Trusted Data."   

In this session, Bob will delve into the latest approaches of data mesh and data fabric in a distributed data architecture and provide data leaders with valuable insights on how to effectively enable timely access to trusted data.   

He will also discuss the pressing challenges in identity resolution and data enrichment, and provide solutions to help organizations navigate this complex landscape.   

Don't miss this opportunity to learn from the best and stay ahead in the rapidly evolving world of data management.   

Get ready for a thought-provoking and educational session!  

Connect With Bob Audet 

• LinkedIn: https://www.linkedin.com/in/robertaudet/  

Connect With Guidehouse 

• LinkedIn: https://www.linkedin.com/company/guidehouse/
• Web: https://www.guidehouse.com 

Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login 

Timestamps: 0:00 Intro Music 0:43 Introducing Bob Audet, Partner at Guidehouse 4:54 How Data Leaders Enable Access To Trusted Data 14:05 Key Data Management Capabilities  26:17 Success Factors For Data Mesh & Data Fabric 31:37 What's In Your Tech Stack? 34:34 What Would You Tell Your Younger Self? 42:38 Connect with Bob Audet 43:29 Check Out Omni IQ  

Connect with BDEX: 

• Web: https://www.bdex.com
• LinkedIn: https://www.linkedin.com/company/bdex/
• Twitter: https://twitter.com/BDEX
• Instagram: https://www.instagram.com/bdex_llc/
• TikTok: https://www.tiktok.com/@bdex_llc
• Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985 

#DeconstructingData #Technology #Data

Disruptur.co puts sales, marketing and customer success together, so you don’t have too.  

#ClosedCircuitSelling is one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale.  

Utilising this framework, Adem Manderovic, this week's guest, built ecosystems for Done for you clients, removing the requirement for marketing, new business and key account management.  

The Disruptur frameworks gained worldwide exposure on global critically acclaimed podcast #Ungoogleable by Jonny Stofko in 2022. Has since been featured on Sales Today, Salesdeck, Down the Rabbit Hole, Simply Sales and Marketing and The Bang On Sales Show.  

We look forward to talking with Adem this week about Targeting, Triggers, Channels and more.  

Connect With Adem Manderovic LinkedIn: https://www.linkedin.com/in/adem-manderovic-disruptur/  

Connect With Disruptur.co Web: https://disruptur.co/ 

Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login 

Timestamps: 0:00 Intro Music 0:46 Introducing Adem Manderovic, CEO of Disruptur.co 6:22 Targeting Your Data 16:05 Data Triggers 25:26 Channels & Validating Channels on LinkedIn 36:19 What's In Your Tech Stack 41:05 Connect with Adem & Disruptur.co 41:56 Check out Omni IQ  

Connect with BDEX: 

• Web: https://www.bdex.com
• LinkedIn: https://www.linkedin.com/company/bdex/
• Twitter: https://twitter.com/BDEX
• Instagram: https://www.instagram.com/bdex_llc/
• TikTok: https://www.tiktok.com/@bdex_llc
• Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985 

#DeconstructingData #Technology #Data

Join David and Jessie as they interview Gina (AKA ChatGPT).  

With text-to-voice software, Gina (aka ChatGPT) is able to be answer interview questions on Deconstructing Data.  

We asked Gina all about herself and her capabilities.  

You won't want to miss this fun.  

Are you ready to learn from one of the most promising entrepreneurs in Israel? Look no further!  

This week, Deconstructing Data is thrilled to welcome Ido Wiesenberg as our guest speaker.  

Ido is an accomplished entrepreneur with over 15 years of expertise in building growth and marketing teams, and has recently been selected by Forbes as one of the most promising entrepreneurs in Israel.   

As the Co-Founder and CEO of Voyantis, and a proud father of three children, Ido has a wealth of knowledge and experience to share with us.  

Don't miss this opportunity to hear from one of the industry's top leaders and gain valuable insights on how to drive growth.   

We'll be discussing the disconnect between short-term and long-term marketing, shift from CAC to LTV/CAC, using zero-party data for growth and discussing favorite tools and technologies used in current or previous tech stacks.   

Connect With Ido Wiesenberg 

• Twitter: https://twitter.com/idofrido
• LinkedIn: https://www.linkedin.com/in/idofrido/  

Connect With Voyantis 

• Web: https://www.voyantis.ai
• LinkedIn: https://www.linkedin.com/company/voyantis/ 

Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login 

Timestamps: 

0:00 Intro Music 

0:39 Introducing Ido Wiesenberg of Voyantis 

6:23 Disconnect Between Short & Long-Term Marketing Optimization 

22:28 Shifting From A CAC To A LTV/CAC Approach 

33:11 Leveraging Zero-Party Data For Growth 

38:36 What's In Your Tech Stack? 

40:12 Closing Remarks  

Connect with BDEX: 

• Web: https://www.bdex.com
• LinkedIn: https://www.linkedin.com/company/bdex/
• Twitter: https://twitter.com/BDEX
• Instagram: https://www.instagram.com/bdex_llc/
• TikTok: https://www.tiktok.com/@bdex_llc
• Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985 

#DeconstructingData #Technology #Data