Explorez tous les épisodes du podcast Deconstructing Data
| Titre | Date | Durée | |
|---|---|---|---|
| Beneath the Iceberg: Smarter Data, Better Marketing Decisions | 02 Jun 2025 | 00:42:46 | |
Not all marketing data is created equal and sometimes, what you don’t see is what matters most. On this episode of Deconstructing Data, we’re joined by Emeric Ernoult, CEO and co-founder of Agorapulse, a leading social media management platform. With 25 years of experience in SaaS and social media, Emeric brings a refreshingly honest take on what it really means to be data-driven and how to cut through the noise to find what actually works. We’ll get into: 1. Marketing Metrics: What Should You Measure? 2. Being Data-Driven: Team or Mindset? 3. Getting the Right Data: Clarity Over Clutter 4. Tech Stack If your marketing feels like it’s missing something below the surface, this conversation is for you. | |||
| Smarter Data Assets: From Creation to Customization | 16 May 2025 | 00:37:39 | |
Data is only as powerful as what you do with it and how well you understand the people behind it.In this episode of Deconstructing Data, we’re joined by Mike Hattub, Chief Solutions Officer at AnalyticsIQ, where data science meets cognitive psychology. With over 30 years of experience in database marketing, consulting, and financial services, Mike helps brands turn complex data into smarter strategies that fuel real growth.We’ll explore:1. Building a Best-in-Class Third-Party Data Asset2. Leveraging CogPsy: Powering Smarter Data Creation3. Custom Data Models: Driving Client Success4. Tech StackIf you're looking to better understand consumer behavior and unlock the full potential of your data, this is one you won’t want to miss. | |||
| Humanizing Data: Cyberpsychology and the Future of Martech Innovation | 27 Feb 2025 | 00:41:47 | |
Hyper-personalization is the standard. AI curates your content, ads follow you across platforms, and brands strive to predict your every move. But according to Jess Lewis, CTO at CROSSMEDIA, too much personalization is actually hurting marketing. In this episode of Deconstructing Data, Jess explains how cyberpsychology, the study of human behavior in digital spaces, is reshaping audience targeting, media planning, and data-driven marketing strategies. → The problem with hyper-personalization and why consumers fight against recommendation algorithms We get into the psychological patterns behind digital behavior and why understanding people matters more than data alone. Watch the full episode now and join us LIVE every Thursday at 4:15 PM EST on LinkedIn and YouTube. 🎧 Available on Spotify, Apple Podcasts, Google Podcasts, and iHeartRadio. | |||
| Using CRM Data To Improve Sales with special guest Mona Akmal, CEO at Falkon | 28 Feb 2023 | 00:44:51 | |
Get ready for an exciting and inspiring conversation with Mona Akmal, the CEO of Falkon, an emerging leader in the sales intelligence platform space. With over two decades of experience as a product and engineering veteran, Mona has an impressive track record of building elegant solutions to technically hard problems. Starting out at Microsoft, Mona has gone on to help scale OneDrive and Office, as well as lead product and technology organizations at Code.org and Amperity. And now, as the CEO of Falkon AI, she is revolutionizing the go-to-market strategies of companies with her intelligence platform. Mona's talent for building resourceful, kind, and output-driven teams has allowed her to go from 0 to scale, and her experience in both startup and big-tech cultures gives her a unique perspective on the industry. It's no wonder that Falkon raised $16M from a group of A-list investors, including Greylock and Madera. So join us as we deconstruct data with Mona Akmal. Connect With Mona Akmal
Connect With Falkon
Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login Timestamps: (0:00) Intro Music (0:45) Introducing Mona Akmal, CEO at Falkon (4:11) Using CRM Data to Improve Sales (17:20) How Can GTM & Sales Teams Drive Revenue? (34:36) Challenges of being a Woman Tech Founder (39:30) What's In Your Tech Stack (41:52) Connect with Mona Akmal (43:32) Check Out Omni IQ Connect with BDEX:
#DeconstructingData #Technology #Data | |||
| Reinventing Consumer Insights With Artificial Intelligence with special guest Nihal Advani, CEO of QualSights | 21 Feb 2023 | 00:43:58 | |
Nihal Advani is a game changer in the world of consumer insights, having received recognition as the #1 fastest growing company in Illinois and the #1 fastest growing software company in the Midwest by both Inc. 5000 and Financial Times. As the founder and CEO of QualSights, Nihal's background in tech and expertise in AI has enabled him to deliver unparalleled solutions to businesses seeking authentic and deep consumer insights. He inspires and motivates his team to push the limits of what’s possible, leading to an award-winning insights platform that is revolutionizing the consumer insights industry. Nihal's passion for understanding the world around us and his unwavering drive has made him a sought-after thought leader, trusted by Fortune 500 companies to refine their brand messaging, drive innovation and make informed decisions through deeper consumer insights. With Nihal at the helm, QualSights is poised for continued growth and success, and his innovative spirit and tireless drive will inspire generations to come and drive impactful change in the consumer insights space. We are thrilled to have the innovative and visionary Nihal Advani, the founder and CEO of QualSights, join us on Deconstructing Data and share his expertise in consumer insights technology and how he's changing the game in the industry. Connect With Nihal Advani
Connect With QualSights
Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login Timestamps: 0:00 Intro Music 0:37 Introducing Nihal Advani, CEO of QualSights 6:25 Qualifying The Qualitative 14:12 Reinventing Consumer Insights 22:36 Revolutionizing Post-Purchase Data 36:20 What's In Your Tech Stack? 38:13 What Advice Would You Give Your Younger Self 42:10 Connect With Nihal Advani 42:43 Check Out Omni IQ Connect with BDEX:
#DeconstructingData #Technology #Data | |||
| Using Tech To Promote Creativity, Innovation, & Data Driven Results with special guest Veronica Buitron CEO of Chassis | 14 Feb 2023 | 00:43:02 | |
Get ready for a thrilling episode of Deconstructing Data, where we welcome one of the most dynamic leaders in the tech world! Veronica Buitron, CEO and Co-Founder at Chassis, is changing the game in the tech industry and leading the charge for diversity and inclusivity. As a seasoned expert in the field, Veronica has built a company that specializes in digital marketing automation, helping companies align their technology with their business objectives. With a passion for continuous learning and improvement, Veronica is not only an expert in her field, but she is also a role model for aspiring tech leaders and a mother of three. She brings a unique perspective to the table, always striving to make a difference through her keynote presentations, mentoring sessions, and informal talks. With her infectious energy and commitment to growth, Veronica is a true force to be reckoned with. In this episode, we'll be discussing the importance of martech automation in proper data collection, how marketers can streamline the constant evolution of ad platforms, and how to promote creativity, innovation, and better data-driven results using software. We'll also dive into tech stacks per usual. So join us for an insightful and inspiring conversation with Veronica Buitron, and get ready to take your tech game to the next level! Connect With Veronica Buitron
Connect With Chassis
Connect With TangoCode Inc
Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login Timestamps: 0:00 Intro Music 0:38 Introducing Veronica Buitron, CEO of Chassis 11:33 Martech Automation Is Critical For Proper Data Collection 18:08 Streamline The Evolution Of Ad Platforms 24:29 Promoting Creativity & Data Driven Results Using Software 35:05 What's In Your Tech Stack? 38:50 How To Connect with Veronica & Chassis 40:29 Check Out Omni IQ Connect with BDEX:
#DeconstructingData #Technology #Data | |||
| Enabling Timely Access to Trusted Data with special guest Bob Audet, Partner at Guidehouse | 07 Feb 2023 | 00:44:47 | |
Bob Audet is a highly acclaimed Partner and Data Management leader at Guidehouse, with a wealth of experience in advising top executives and driving transformational change across industries. He is a strategic thinker and expert in delivering high-quality results, with a focus on helping organizations extract value from their data assets and establish effective data management capabilities. Bob has been actively involved in leading data-related efforts across the Federal Government and has spoken at MIT CDO Symposium on the Federal Data Strategy and the OPEN Government Data Act. Join Bob Audet, a renowned data management expert and Partner at Guidehouse, at Deconstructing Data, as he explores the crucial topic of "Enabling Timely Access to Trusted Data." In this session, Bob will delve into the latest approaches of data mesh and data fabric in a distributed data architecture and provide data leaders with valuable insights on how to effectively enable timely access to trusted data. He will also discuss the pressing challenges in identity resolution and data enrichment, and provide solutions to help organizations navigate this complex landscape. Don't miss this opportunity to learn from the best and stay ahead in the rapidly evolving world of data management. Get ready for a thought-provoking and educational session! Connect With Bob Audet
Connect With Guidehouse
Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login Timestamps: 0:00 Intro Music 0:43 Introducing Bob Audet, Partner at Guidehouse 4:54 How Data Leaders Enable Access To Trusted Data 14:05 Key Data Management Capabilities 26:17 Success Factors For Data Mesh & Data Fabric 31:37 What's In Your Tech Stack? 34:34 What Would You Tell Your Younger Self? 42:38 Connect with Bob Audet 43:29 Check Out Omni IQ Connect with BDEX:
#DeconstructingData #Technology #Data | |||
| Data Targeting, Triggers, & Channel Validating with special guest Adem Manderovic, Founder and CEO of Disruptur.co | 31 Jan 2023 | 00:43:46 | |
Disruptur.co puts sales, marketing and customer success together, so you don’t have too. #ClosedCircuitSelling is one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale. Utilising this framework, Adem Manderovic, this week's guest, built ecosystems for Done for you clients, removing the requirement for marketing, new business and key account management. The Disruptur frameworks gained worldwide exposure on global critically acclaimed podcast #Ungoogleable by Jonny Stofko in 2022. Has since been featured on Sales Today, Salesdeck, Down the Rabbit Hole, Simply Sales and Marketing and The Bang On Sales Show. We look forward to talking with Adem this week about Targeting, Triggers, Channels and more. Connect With Adem Manderovic LinkedIn: https://www.linkedin.com/in/adem-manderovic-disruptur/ Connect With Disruptur.co Web: https://disruptur.co/ Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login Timestamps: 0:00 Intro Music 0:46 Introducing Adem Manderovic, CEO of Disruptur.co 6:22 Targeting Your Data 16:05 Data Triggers 25:26 Channels & Validating Channels on LinkedIn 36:19 What's In Your Tech Stack 41:05 Connect with Adem & Disruptur.co 41:56 Check out Omni IQ Connect with BDEX:
#DeconstructingData #Technology #Data | |||
| Special Edition Deconstructing Data - Interviewing Gina (AKA ChatGPT) All About Artificial Intelligence | 27 Jan 2023 | 00:25:19 | |
Join David and Jessie as they interview Gina (AKA ChatGPT). With text-to-voice software, Gina (aka ChatGPT) is able to be answer interview questions on Deconstructing Data. We asked Gina all about herself and her capabilities. You won't want to miss this fun. | |||
| Improve Marketing Profitability With Predictive Intent & LTV Capabilities with special guest Ido Weisenberg, Co-Founder and CEO of Voyantis | 24 Jan 2023 | 00:42:11 | |
Are you ready to learn from one of the most promising entrepreneurs in Israel? Look no further! This week, Deconstructing Data is thrilled to welcome Ido Wiesenberg as our guest speaker. Ido is an accomplished entrepreneur with over 15 years of expertise in building growth and marketing teams, and has recently been selected by Forbes as one of the most promising entrepreneurs in Israel. As the Co-Founder and CEO of Voyantis, and a proud father of three children, Ido has a wealth of knowledge and experience to share with us. Don't miss this opportunity to hear from one of the industry's top leaders and gain valuable insights on how to drive growth. We'll be discussing the disconnect between short-term and long-term marketing, shift from CAC to LTV/CAC, using zero-party data for growth and discussing favorite tools and technologies used in current or previous tech stacks. Connect With Ido Wiesenberg
Connect With Voyantis
Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login Timestamps: 0:00 Intro Music 0:39 Introducing Ido Wiesenberg of Voyantis 6:23 Disconnect Between Short & Long-Term Marketing Optimization 22:28 Shifting From A CAC To A LTV/CAC Approach 33:11 Leveraging Zero-Party Data For Growth 38:36 What's In Your Tech Stack? 40:12 Closing Remarks Connect with BDEX:
#DeconstructingData #Technology #Data | |||
| The Evolution Of AI In Marketing with special guest Jeremy Fain, Co-founder and CEO of Cognitiv | 17 Jan 2023 | 00:44:57 | |
This week on Deconstructing Data, join us for our live broadcast and podcast as we sit down with Jeremy Fain, Co-Founder and CEO of Cognitiv. With over 20 years of experience in the interactive industry, including leadership roles at Rubicon Project and CBS Interactive, as well as shaping interactive policy and standards at the IAB, Jeremy is a seasoned expert in the field. He holds a BS in Electrical Engineering from Yale University and an MBA from Columbia Business School. During the episode, we will discuss the evolution of AI in marketing, the benefits of deep learning in advertising, industry predictions for 2023, and our weekly tech stack review. Connect With Jeremy Fain: https://www.linkedin.com/in/fainjeremy/ Cognitiv: https://www.linkedin.com/company/cognitiv/ Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login Timestamps: 0:00 Intro Music 0:37 Introducing Jeremy Fain, Co-Founder & CEO of Cognitiv 7:03 The Evolution Of AI In Marketing 13:17 Advantages Of Deep Learning For Marketing/Advertising 26:10 Marketing/Advertising Industry Wishes For 2023 32:59 What's In Your Tech Stack? 36:35 What Are Some Obstacles To AI Adoption 42:20 Connect With Jeremy & Cognitiv Connect with BDEX:
#AI #Marketing #Advertising #DeconstructingData #Technology #Data | |||
| How AI Can Help Your Marketing and Customer Support with special guest May Habib, Co-Founder & CEO at Writer | 10 Jan 2023 | 00:44:54 | |
This week's guest is May Habib, Co-Founder and CEO of Writer. Before founding Writer, she was a vice president at one of the world's largest sovereign wealth funds, where she was the first employee on the technology investment team, building a portfolio now worth over $20B. May started her career in the New York office of Lehman Brothers, where she helped US software companies raise capital. She earned an AB degree in Economics and Near Eastern Languages and Civilizations at Harvard University, where she was Associate Managing Editor of The Harvard Crimson. Check out Writer for yourself: https://writer.com Connect with May Habib: https://www.linkedin.com/in/may-habib/ Timestamps:
Connect with BDEX:
#DeconstructingData #Technology #Data | |||
| Improving User Experience Through Privacy Data with special guest Joe Karasin, CMO at CircleIt Inc. | 27 Dec 2022 | 00:41:54 | |
Check out Joe Karasin, Chief Marketing Officer at CircleIt Inc., on Deconstructing Data. Our discussion topics include:
We'll be doing a deep dive into advertising data. Deconstructing Data is available anywhere you listen to podcasts. We'd love to hear what data-related topics you would like to hear about in the marketing and advertising world. Please share your qualitative data with us in the comments. Timestamps:
Connect with BDEX:
#DeconstructingData #Technology #Data | |||
| AI, Enterprise Transformation & the Future of Intelligent System | 17 Feb 2025 | 00:49:41 | |
On this episode of Deconstructing Data, we are getting into AI-driven enterprise transformation with Mike Finley, CTO and Co-Founder of AnswerRocket. Mike shares his journey from physics to AI, the evolution of intelligent systems, and how businesses can leverage AI agents to make smarter decisions. We discuss: → AI and Agency – What defines AI as an agent and why that matters. If you're a business leader, data professional, or AI enthusiast, this episode is packed with insights you can’t afford to miss. Join us LIVE every Thursday at 4:15 PM EST on LinkedIn and YouTube with co-hosts David Finkelstein, CEO of BDEX, and Jessie Lizak, Fractional CMO at BDEX. | |||
| The Value Of Traditional SEO And Enterprise SEO with special guest Chris Rodgers, Founder & CEO of Colorado SEO Pros | 20 Dec 2022 | 00:41:12 | |
We're looking forward to welcoming Chris Rodgers, Founder and CEO of Colorado SEO Pros on to Deconstructing Data this week. We'll be talking all about SEO, enterprise SEO and more! You won't want to miss it. Timestamps:
Connect with BDEX:
#DeconstructingData #Technology #Data | |||
| Outcome Driven Marketing Through Data with special guest Damian Garbaccio. Episode 33 | 13 Dec 2022 | 00:31:58 | |
This week David and Jessie will be speaking with Damian from Affinity Solution about outcome driven marketing through data and a future in which actual consumer purchase media metrics lead innovation within the evolving cross channel media measurement space. We'll hear about the new type of innovation Affinity Solutions is driving in the media measurement landscape and Damian's vision for purchase driven media metrics overall. Timestamps:
Connect with BDEX:
#DeconstructingData #Technology #Data | |||
| Inside The Buyers Brain and Preparing Your Marketing For 2023 with special guest Elizabeth Harr. Episode 32 | 06 Dec 2022 | 00:42:50 | |
You won't want to miss hearing about Hinge's latest research reports: 2022 Inside the Buyer's Brain, 2022 High Growth Study. We'll do just that on this 32nd episode of the Deconstructing Data podcast. Our guest Elizabeth Harr will be taking us through it. Elizabeth is an accomplished entrepreneur and executive specializing in brand management and growth strategies for professional services firms. A partner at Hinge, she leads Hinge’s business development team, helping businesses solve critical marketing and brand-related challenges. Prior to joining Hinge, Elizabeth co-founded a Microsoft solutions provider company and grew it into a thriving organization that became known for its expertise in Microsoft customer relationship management. Elizabeth has co-authored several books and reports published by the Hinge Research Institute, including The Visible Expert®, Inside the Buyers Brain, The Social Media Guide for Professional Services, How Buyers Buy and Online Marketing for Professional Services and regularly contributes to Hinge’s company blog and numerous professional services publications. Timestamps:
Connect with BDEX:
#DeconstructingData #Technology #Data | |||
| The Future Of CTV Advertising Is Interoperability with special guest Fariba Zamaniyan. Episode 31 | 22 Nov 2022 | 00:40:43 | |
Have you heard of the word "Interoperable" in advertising??? The VP of Advanced Media & Advertising at Xperi Corporation (TiVo), Fariba Zamaniya joins David, Jessie, & Adam on today's Deconstructing Data Podcast to teach us about the Interoperable Future for Linear and Connected TV. Timestamps:
Connect with BDEX:
#DeconstructingData #Technology #Data | |||
| Media Mix Modeling vs. Multi-Touch Attribution with special guest Annmarie Turpin. Episode 30 | 18 Nov 2022 | 00:42:31 | |
Annmarie Turpin leads Ocean Media’s data analytics, performance measurement, and technological development initiatives. With a keen focus on preserving the integrity of analytics and a passion for strategically leveraging data, Annmarie has forged Ocean’s path since 2009. We're excited to talk to Annmarie about the application of ad-campaign and media analytics for client success. Timestamps:
Connect with BDEX:
#DeconstructingData #Technology #Data | |||
| How iOS Updates Limiting Data Affects SMB Advertisers with special guest James Williams. Episode 29 | 17 Nov 2022 | 00:43:34 | |
We're excited to talk with James Williams with Ad Hype TV this week on Deconstructing Data. We'll be diving into how iOS 14.5 and limited data is disproportionately affecting small to midsize advertisers more than large fortune 500 advertisers. We'll also cover why 1st party consumer data is so valuable for businesses. Finally, we'll cover how data has transformed TV advertising from audience targeting to measurement and attribution. We hope you can tune in live to join us. Timestamps:
Connect with BDEX:
#DeconstructingData #Technology #Data | |||
| The Future Of Apps Is Real Time Data with special guest DeVaris Brown. Episode 28 | 17 Nov 2022 | 00:43:54 | |
DeVaris Brown is a product executive with the ability to build and lead high-performing teams, develop and execute company-wide strategy, and create experiences that resonate with a wide range of customers. He is the CEO and Co-Founder of Meroxa which helps enable teams of any size and expertise to build and leverage real time data infrastructure in minutes not months. Some of the topics we'll dive into include:
Timestamps:
Connect with BDEX:
#DeconstructingData #Technology #Data | |||
| The Power of First-Party Customer Data with special guest John Baudino. Episode 27 | 10 Nov 2022 | 00:43:17 | |
Join us as we chat with John Baudino - Global Partners and Alliance Leader at Treasure Data. In this episode, we discuss the power of first-party customer data, making the most of your data, identity resolution, and so much more! Timestamps:
Connect with BDEX:
#DeconstructingData #Technology #Data | |||
| Breaking Down Analytic Failures with special guest Jesse Oulette. Episode 26 | 09 Nov 2022 | 00:41:14 | |
Jesse Ouellette, Founder of LeadMagic joins us today to deconstruct sever-side tracking, open pixel, and breaking down where marketers can improve with Google, Facebook, and LinkedIn analytics. We'll also be discussing bulk email campaigns and providing tips you won't want to miss. And lastly, Jesse will also be sharing his favorite tools from his tech stack. Timestamps:
Connect with BDEX:
#DeconstructingData #Technology #Data | |||
| The What and Why of Data Governance with special guest Sharad Varshney. Episode 25 | 09 Nov 2022 | 00:46:40 | |
Join us as we chat with Sharad Varshney - Founder and CEO at OvalEdge. In this episode, we discuss the importance of data governance, trends in data management, tech stack tools, and much more! As a founder, Sharad Varshney believed that employees from marketing, sales, IT, human resources, and other departments, could do their jobs better if they could develop insights from data across the organization. Varshney graduated with a degree in nuclear engineering from IIT Kanpur in India but shifted his focus to working in computer science. He moved to Atlanta in 2003 and began working in asset management and later as a principal architect with Hortonworks. Toward the end of his time at Hortonworks, Varshney was looking to be a part of the next big technology revolution in data. Timestamps:
Connect with BDEX:
#DeconstructingData #Technology #Data | |||
| AI, Growth Ops, and Rethinking Sales Strategies with Kris Rudeegraap, Co-CEO of Sendoso | 10 Feb 2025 | 00:41:39 | |
In this episode ofDeconstructing Data,Jessie Lizak (Fractional CMO at BDEX) andDavid Finkelstein (Founder & CEO of BDEX) sat down withKris Rudeegraap, Co-CEO of Sendoso, to explore how AI is revolutionizing corporate gifting and direct mail.
Kris shared how Sendoso leverageshundreds of millions of data points to optimize gifting strategies, proving thatAI and direct mail are reshaping how brands connect with their audiences. Want to hear the full conversation? #AI #Gifting #DirectMail #B2BSales #DeconstructingData #Marketing #DirectMail | |||
| Death of the Cookie with special guest Fariba Zaminiyan. Episode 24 | 08 Nov 2022 | 00:44:51 | |
Join us as we chat with Fariba Zaminiyan - VP of Advanced Media and Advertising @ TiVo. In this episode, we chat about the first-party data and the death of cookies, thoughts on political advertising, the importance of deterministic data, and so much more! Timestamps:
Connect with BDEX:
#DeconstructingData #Technology #Data | |||
| The Evolution of Data to Fuel Change with special guest John Loury. Episode 23 | 07 Nov 2022 | 00:40:31 | |
John Loury is the President of CAUSE+EFFECT Strategy. He is a data-driven senior executive with an entrepreneurial spirit. John has a keen sense of understanding complex business challenges and leading teams in a strategic, collaborative, and accountable fashion to solve them. The Co-Hosts David Finkelstein, Jessie Lizak and Josh Morgan along with John will cover all sorts of fun data topics including:
Timestamps:
Connect with BDEX:
#DeconstructingData #Technology #Data | |||
| 3rd-Party Cookies Are Detrimental with special guest Matt Hertig. Episode 22 | 04 Nov 2022 | 00:42:25 | |
Matt Hertig, CEO and Co-Founder of ChannelMix, joins us as we chat about fueling machine learning through quality data, adapting analytics without the use of third-party data, new marketing data and tracking strategies, and so much more! Timestamps:
Connect with BDEX:
#BDEX #data #dataanalysis | |||
| Data Quality Challenges in Machine Learning and AI with special guest Jay Bartot. Episode 21 | 29 Oct 2022 | 00:48:08 | |
In this episode, we sit down with Jay Bartot - CEO and Cofounder of Zeitworks. Jay guides us through discussions in the challenges of collecting quality data in ML/AI, machine learning and reproducibility, tech tools that help with the utilization of machine learning, and so much more! Timestamps:
Connect with BDEX:
#machinelearning #data #BDEX | |||
| Email and SMS Marketing for the Modern B2C Marketer with special guest Olivia Tsang. Episode 20 | 24 Oct 2022 | 00:45:56 | |
In this episode, Olivia Tsang - Director of Growth Marketing at Fraction covers the evolution and best practices of B2C SMS and email marketing, ad optimization and avoiding bots, the future of building ad audiences, and so much more! Timestamps:
Connect with BDEX:
#advertisingandmarketing #data #BDEX | |||
| Data-Based Decision Making in DTC Advertising with special guest David Tiberia. Episode 19 | 24 Oct 2022 | 00:45:20 | |
In this episode, we sit down with David Tiberia - VP at BlueWater Media. Topics include Data-based decision making in DTC advertising, best practices in multi-channel advertising, visualization platforms, and much more! | |||
| Authentic Experiences Driving Zero-Party Data with special guest Pasha Irshad. Episode 18 | 10 Oct 2022 | 00:48:22 | |
In this episode, we sit down with Pasha Irshad - CoFounder of Shape and Scale. Topics include: Collecting zero-party data with authentic experiences, B2B vs B2C in building trust with buyers, the challenges of marketing globally, and so much more! | |||
| Building Ad Audiences in a Third-Party Cookieless World with special guest Michael Steele. Episode 17 | 10 Oct 2022 | 00:39:09 | |
In this episode, we sit down with Michael Steele - CEO of FlyWheel. Topics discussed include: Building Ad Audiences, Cookie Depreciation, the Future of Data in Advertising, and so much more! | |||
| Infusing Editorial Instinct and Data to Create Storytelling with special guest David Whiting. Episode 16 | 02 Oct 2022 | 00:39:50 | |
In this episode, we chat with David Whiting - General Manager and U.S. Lead of CommsTech Solutions at Edelman. Topics include: Communications functions with marketing teams as it relates to data and analytics, mistakes in integrated communications, the future of data in communications, and so much more! | |||
| The Art of Data Precision and Reducing Noise in Political Campaigns with special guest Nina Wornhoff. Episode 15 | 02 Oct 2022 | 00:44:10 | |
In this episode, we chat with Nina Wornhoff - Senior Data Scientist at Change Research. Topics include: Building predictive models and customized data analysis, how political campaigns collect and analyze quality data while reducing poor data, targeting in paid media campaigns, and more! | |||
| How Data is Keeping TV King | Deconstructing Data with Justin Rosen | 03 Feb 2025 | 00:40:53 | |
Television isn’t dying, it’s evolving. And data is playing a bigger role than ever in making TV advertising smarter, more targeted, and more effective. In this episode of Deconstructing Data, we sit down with Justin Rosen, SVP of Data & Analytics at Ampersand, to break down how data is shaping the future of TV and why it continues to be a dominant force in advertising. From media fragmentation to addressable TV strategies, we explore how data-driven insights are helping advertisers maximize reach, improve accuracy, and drive real business outcomes. What You’ll Learn in This Episode: ⤷ Data’s Role in Tackling Media Fragmentation ⤷ Addressable TV: The Power of Incrementality ⤷ Data Scale: The Key to Accuracy ⤷ Tech Stack: Hear some of Justin's favorite tools.
#TVAdvertising #DataDrivenMarketing #AddressableTV | |||
| Winning without Third-Party Cookies and SEO Strategies with special guest Ruth Burr Ready. Episode 14 | 02 Oct 2022 | 00:45:43 | |
In this episode, we chat with Ruth Barr Ready, CEO of Upbuild, about marketing strategies wthout the use of 3rd party cookies, strategies for SEO, and data points in optimizing websites. | |||
| Challenges Brands Face Today with Respect to first-Party Data with special guest Camela Thompson. Episode 13 | 09 Sep 2022 | 00:33:26 | |
In this episode, we sit down with Camela Thompson - VP of Marketing at CaliberMind. Topics include: how her experience in revenue operations influenced her approach to marketing, challenges with first-party data, building identity graphs, and more! | |||
| Accurate Targeting and Product User Data Depreciation with special guest Matthew Barnett. Episode 12 | 09 Sep 2022 | 00:39:52 | |
In this episode, we sit down with Matthew Barnett - CEO/Founder of Bonjoro. Topics include: product user data depreciation, targeting with accuracy, mistakes with data storage, and so much more. | |||
| Data-based Audience Building with special guests Gabe Fabius and Joshua Dern. Episode 11 | 19 Aug 2022 | 00:48:48 | |
In this episode, we sit down with Gabe Fabius and Joshua Dern - COO and CEO of Pickaxe. Topics include GTM strategies, using data to improve the ad experience, the future of marketing and advertising, and so much more! | |||
| Evan Chaisson - VP of Product at Written Word Media | 05 Aug 2022 | 00:58:32 | |
In this episode, Evan Chaisson goes over using customer data to create better products, machine learning algorithms, building audiences, and so much more. | |||
| Jesse Ouellette - Founder and CEO of Lead Magic | 22 Jul 2022 | 00:59:46 | |
In this episode, Jesse Ouellette talks about scaling marketing email campaigns and outreach, identity resolution improving first-party data, what B2B marketing can learn from B2C, and more. | |||
| Chris Daly - President and CMO at TBG Marketing | 08 Jul 2022 | 01:03:10 | |
In this episode, we sit down and chat with Chris Daly. Chris Daly is the president and CMO at TBG Marketing. Chris shares with the audience how he got into marketing, the collection of first-party data, the importance of speed in scaling operations, identifying customers across mediums, and more. | |||
| Daniel Pages Chacon - Data and Software Engineer at BDEX | 26 Jun 2022 | 00:27:40 | |
In this episode, we chat with Daniel Pages Chacon. Daniel breaks down for the audience his love of data and engineering, the impact of identity resolution, how to properly target your audience, and more. | |||
| Vitaly Kovrigin - Software Engineer at BDEX | 17 Jun 2022 | 00:37:22 | |
In this episode, we interview Vitaly Kovrigin and discuss combining the arts with education, his love of math and software development, using analytics in marketing, and understanding your target audience. | |||
| Fariba Zamaniyan - Vice President at Xperi Corporation | 04 Jun 2022 | 00:46:57 | |
In this episode, Fariba shares her story and background and we discuss the creative of advertising, reaching consumers through content creation, programmatic advertising, and more. | |||
| Transforming Customer Engagement Through Personalization | 27 Jan 2025 | 00:43:41 | |
Join us for a fresh episode of Deconstructing Data featuring Tina Nelson, Director of Product Strategy at Optimizely. Together, we explore how data-driven personalization is changing the way businesses connect with customers. Here’s what Tina will share: 1. Retail Revolution: Data-Driven Consumer Trend Analysis 2. Personalization Prowess: Tailoring Experiences Through Data 3.. Trust Through Transparency: Ethical Customer Data Practices Tina brings real-world insights from her work at Optimizely, offering practical tips you can use right away. Whether you're in marketing, leadership, or just passionate about data, this conversation is for you. Here's an updated look and feel of personalization for 2025. You don't want to miss this candid conversation with David, Jessie and Tina. | |||
| Hector Cen - Data Engineer at BDEX | 30 May 2022 | 00:39:56 | |
In this episode, we interview Hector Cen, a data engineer at BDEX, and chat about his passion for software development, his role in the success of BDEX, and the accuracy of data for customer targeting. | |||
| David Wellborn - Chief Technology Officer at BDEX | 22 May 2022 | 00:31:04 | |
In this episode, we discuss David's experience in early start-ups, his love for playing the trumpet, and the problems solved by enriching data. | |||
| Michael Aronov - Cofounder of BDEX | 06 May 2022 | 00:31:04 | |
In this episode, we interview the co-founder of BDEX Michael Aronov. We discuss his experiences in immigrating to the US and being an entrepreneur of multiple businesses along with the creation of OMNI IQ. | |||