BeWeird Marketing | Marketing Conversations for Successful Women Who Want Less Noise and Better Decisions – Détails, épisodes et analyse

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Podcast BeWeird Marketing | Marketing Conversations for Successful Women Who Want Less Noise and Better Decisions

BeWeird Marketing | Marketing Conversations for Successful Women Who Want Less Noise and Better Decisions

Ashley Conway - Marketing Expert and Copywriter for Creative Business Owners

Business & Entrepreneuriat

Fréquence : 1 épisode/8j. Total Éps: 63

Hosting podcast Podbean

Struggling with marketing that doesn’t deliver?

– Feel like you’re shouting into the void instead of standing out?
– Getting average clients instead of the ones you really want?
– Not seeing real ROI on the time and money you invest?
– Or maybe your messaging sounds more robotic than like you.

You’re not alone. Building real relationships with your ideal customers is what marketing is really all about - and it doesn’t have to be a headache.

On the Higher Purpose Marketing Strategy show, I’ll teach you how to create a values-driven, customer-first marketing system that helps you attract your best-fit clients and take your business to the next level.

We’ll cover:

  • Turning your core values into magnetic messaging

  • Using research and metrics (not guesswork) to guide every move

  • Simplifying your plan so you’re no longer stuck on the DIY treadmill

  • Real-world stories and proven tactics you can plug in immediately

I’m Ashley Conway - marketing expert & copywriter for creative business founders - with 20+ years in the industry and over a decade running BeWeird Marketing. Ready to ditch the chaos and finally attract your best customers? Let’s get to work!

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Apple Podcasts

  • 🇨🇦 Canada - marketing

    08/05/2026
    #98

  • 🇨🇦 Canada - marketing

    07/05/2026
    #50

  • 🇬🇧 Grande Bretagne - marketing

    13/10/2025
    #66

  • 🇨🇦 Canada - marketing

    29/08/2025
    #75

  • 🇺🇸 États-Unis - marketing

    06/02/2025
    #72

Spotify

    Aucun classement récent disponible

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02. 7 Low-Cost Marketing Ideas for Service Businesses

mardi 4 février 2025 • Durée 20:37

On today’s show, I'm sharing 7 marketing ideas that are low-cost and high-reward for times when you hit a plateau in your sales or need to push to hit a sales goal.

And I’m answering a listener’s question about ways to maintain her marketing efforts when her budget has been cut.

Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

01. Creating a Simple, Customer-Driven Marketing Plan

mardi 4 février 2025 • Durée 31:15

On today's show, we're talking about why a customer-driven marketing plan is critical for your service business, as well as the five parts of an effective plan and which you should focus on first.

And, I'm answering a listener's question about reasons people aren't taking action after visiting her website. 

Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

Welcome to Higher Purpose Marketing Strategy

lundi 2 décembre 2024 • Durée 02:05

If you're a values-driven business owner who wants to stand out from your competition, attract your best customers, and market in a way that aligns with your values, this is the show for you. Tune in to this episode for a sneak peek at how this show will help your business.

Looking for more resources? Ready to work together? Start here:

31. A Marketing Audit: The Starting Point for Growing Your Creative Business

mardi 26 août 2025 • Durée 19:22

Feeling swamped by marketing and still not getting buyers?

In this episode, I reframe a “marketing audit” as a friendly tune-up (not an IRS scare) and walk you through a real diagnostic of your entire customer journey (awareness, consideration, purchase, retention, and loyalty) plus brand, website, email, social, and analytics.

You’ll learn how to stop guessing, spot where leads drop off, and prioritize fixes that make your system run smoother without adding hours to your week. Want first dibs when I open spots? Join the Marketing 360 priority notification list by texting BEWEIRD to 55444.

Looking for more resources? Ready to work together? Start here:

30. Business Finances for Creatives: What You Need to Know with Erika Millard

mardi 19 août 2025 • Durée 46:23

If the phrase “business finances” makes you cringe, you’re not alone - but today’s guest is here to change that.

Erika Millard is a "not your average" bookkeeper who blends humor, strategy, and empathy to help female entrepreneurs understand their numbers and make more confident decisions.

In this episode, we talk about the CEO mindset around money, how to ask the right questions of your bookkeeper, and how to use your financial data to fuel better marketing and growth strategies. Whether you’re DIY-ing your books or have a bookkeeper, this conversation will leave you feeling empowered - not overwhelmed - by your business finances.

Links Mentioned in the Show

Looking for more resources? Ready to work together? Start here:

21. How to Design a Customer Experience That Makes People Rave About You

mardi 17 juin 2025 • Durée 20:18

What if your customer experience was so good, people couldn’t stop talking about it? In this episode, I'll walk you through how to design a rave-worthy customer journey - one that builds loyalty, sparks referrals, and strengthens your reputation at every touchpoint. You’ll learn the difference between service and experience, what makes an interaction unforgettable, and how to map out the small-but-mighty moments that leave your clients feeling seen and supported.    Looking for more resources? Ready to work together? Start here:

20. 10 Real-Life Examples of WOW Customer Service

mardi 10 juin 2025 • Durée 14:47

If you’ve ever wondered how to stand out in a saturated market without a huge marketing budget, this episode is for you.

I’m breaking down real stories of incredible customer service moments that left people raving and loyal for life. These aren’t just feel-good tales; they’re practical examples of how creating intentional customer experience touchpoints builds trust, fuels word-of-mouth, and turns clients into superfans.

Looking for more resources? Ready to work together? Start here:

19. Why Customer Experience Is the Best Marketing Strategy in 2025

mardi 3 juin 2025 • Durée 15:42

It’s not your funnel. It’s not your hashtags. It’s not even your ad budget. If your customer experience is forgettable—or worse, frustrating—it’s costing you leads, loyalty, and long-term growth. On today's show, I’m breaking down why customer experience is the most underrated (and most powerful) marketing strategy heading into 2025. We’ll talk about how service-obsessed businesses earn more referrals, retain more clients, and grow with integrity—even in a crowded market.

Looking for more resources? Ready to work together? Start here:

18. Business Mindset: Lessons from the Fourth Wing

mardi 27 mai 2025 • Durée 30:04

In today's unpredictable world, protecting your mindset is just as important as protecting your business strategy. On today's show, we'll dive into Fourth Wing by Rebecca Yarros and explore how Violet's mental shields are a powerful analogy for us as Christian business owners. We'll talk about: - Why mental resilience is critical for sustainable business growth - How to recognize when your shields are slipping - Practical ways to guard your mind against fear, comparison, and discouragement - How faith plays a central role in keeping your mindset strong Whether you're navigating a tough season or just need a reminder to stay grounded, this conversation will help you build the mental endurance you need to lead your business—and yourself—with strength and purpose.

Looking for more resources? Ready to work together? Start here:

17. Smart Ways to Cut Marketing Costs and Still Grow Your Business

mardi 20 mai 2025 • Durée 42:31

If you're feeling the pressure to scale back on spending—especially when it comes to marketing—this episode is for you.

In today’s show, we’re tackling a question so many Christian business owners are wrestling with: “Can I reduce my marketing budget without losing momentum?”

The short answer? Yes—but it takes intention, not just cuts.

In this episode, we’ll explore:

  • 8 smart ways to reduce your marketing spend without sacrificing results

  • How to prioritize the right marketing activities when the budget gets tight

  • What to do if you’re tempted to ghost your audience or pull back entirely

Looking for more resources? Ready to work together? Start here:

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