Explorez tous les épisodes du podcast BeWeird Marketing | Marketing Conversations for Successful Women Who Want Less Noise and Better Decisions
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| 02. 7 Low-Cost Marketing Ideas for Service Businesses | 04 Feb 2025 | 00:20:37 | |
On today’s show, I'm sharing 7 marketing ideas that are low-cost and high-reward for times when you hit a plateau in your sales or need to push to hit a sales goal. And I’m answering a listener’s question about ways to maintain her marketing efforts when her budget has been cut. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices | |||
| 01. Creating a Simple, Customer-Driven Marketing Plan | 04 Feb 2025 | 00:31:15 | |
On today's show, we're talking about why a customer-driven marketing plan is critical for your service business, as well as the five parts of an effective plan and which you should focus on first. And, I'm answering a listener's question about reasons people aren't taking action after visiting her website. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices | |||
| Welcome to Higher Purpose Marketing Strategy | 02 Dec 2024 | 00:02:05 | |
If you're a values-driven business owner who wants to stand out from your competition, attract your best customers, and market in a way that aligns with your values, this is the show for you. Tune in to this episode for a sneak peek at how this show will help your business. Looking for more resources? Ready to work together? Start here:
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| 31. A Marketing Audit: The Starting Point for Growing Your Creative Business | 26 Aug 2025 | 00:19:22 | |
Feeling swamped by marketing and still not getting buyers? In this episode, I reframe a “marketing audit” as a friendly tune-up (not an IRS scare) and walk you through a real diagnostic of your entire customer journey (awareness, consideration, purchase, retention, and loyalty) plus brand, website, email, social, and analytics. You’ll learn how to stop guessing, spot where leads drop off, and prioritize fixes that make your system run smoother without adding hours to your week. Want first dibs when I open spots? Join the Marketing 360 priority notification list by texting BEWEIRD to 55444. Looking for more resources? Ready to work together? Start here:
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| 30. Business Finances for Creatives: What You Need to Know with Erika Millard | 19 Aug 2025 | 00:46:23 | |
If the phrase “business finances” makes you cringe, you’re not alone - but today’s guest is here to change that. Erika Millard is a "not your average" bookkeeper who blends humor, strategy, and empathy to help female entrepreneurs understand their numbers and make more confident decisions. In this episode, we talk about the CEO mindset around money, how to ask the right questions of your bookkeeper, and how to use your financial data to fuel better marketing and growth strategies. Whether you’re DIY-ing your books or have a bookkeeper, this conversation will leave you feeling empowered - not overwhelmed - by your business finances. Links Mentioned in the Show
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| 21. How to Design a Customer Experience That Makes People Rave About You | 17 Jun 2025 | 00:20:18 | |
What if your customer experience was so good, people couldn’t stop talking about it? In this episode, I'll walk you through how to design a rave-worthy customer journey - one that builds loyalty, sparks referrals, and strengthens your reputation at every touchpoint. You’ll learn the difference between service and experience, what makes an interaction unforgettable, and how to map out the small-but-mighty moments that leave your clients feeling seen and supported.
Looking for more resources? Ready to work together? Start here:
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| 20. 10 Real-Life Examples of WOW Customer Service | 10 Jun 2025 | 00:14:47 | |
If you’ve ever wondered how to stand out in a saturated market without a huge marketing budget, this episode is for you. I’m breaking down real stories of incredible customer service moments that left people raving and loyal for life. These aren’t just feel-good tales; they’re practical examples of how creating intentional customer experience touchpoints builds trust, fuels word-of-mouth, and turns clients into superfans. Looking for more resources? Ready to work together? Start here:
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| 19. Why Customer Experience Is the Best Marketing Strategy in 2025 | 03 Jun 2025 | 00:15:42 | |
It’s not your funnel. It’s not your hashtags. It’s not even your ad budget. If your customer experience is forgettable—or worse, frustrating—it’s costing you leads, loyalty, and long-term growth. On today's show, I’m breaking down why customer experience is the most underrated (and most powerful) marketing strategy heading into 2025. We’ll talk about how service-obsessed businesses earn more referrals, retain more clients, and grow with integrity—even in a crowded market. Looking for more resources? Ready to work together? Start here:
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| 18. Business Mindset: Lessons from the Fourth Wing | 27 May 2025 | 00:30:04 | |
In today's unpredictable world, protecting your mindset is just as important as protecting your business strategy. On today's show, we'll dive into Fourth Wing by Rebecca Yarros and explore how Violet's mental shields are a powerful analogy for us as Christian business owners. We'll talk about: - Why mental resilience is critical for sustainable business growth - How to recognize when your shields are slipping - Practical ways to guard your mind against fear, comparison, and discouragement - How faith plays a central role in keeping your mindset strong Whether you're navigating a tough season or just need a reminder to stay grounded, this conversation will help you build the mental endurance you need to lead your business—and yourself—with strength and purpose. Looking for more resources? Ready to work together? Start here:
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| 17. Smart Ways to Cut Marketing Costs and Still Grow Your Business | 20 May 2025 | 00:42:31 | |
If you're feeling the pressure to scale back on spending—especially when it comes to marketing—this episode is for you. In today’s show, we’re tackling a question so many Christian business owners are wrestling with: “Can I reduce my marketing budget without losing momentum?” The short answer? Yes—but it takes intention, not just cuts. In this episode, we’ll explore:
Looking for more resources? Ready to work together? Start here:
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| 16. Tariffs, Transparency, and Trust: Marketing in Uncertain Times | 13 May 2025 | 00:25:50 | |
With tariffs constantly in the news, uncertainty is rising—not just for business owners, but for the customers they serve. Whether you’re directly impacted or not, your audience is watching how you respond. In this week's episode, we'll be discussing how values-driven businesses can lead with clarity, courage, and transparency when it comes to marketing in uncertain times. We'll cover: - How tariff changes influence marketing—even for service-based brands - What to say (and not say) when customers are nervous - Why proactive messaging builds trust—and silence creates confusion - What it means to market with certainty when others are panicking Whether you’re navigating real price changes or offering peace of mind because your business isn’t affected, this conversation will help you lead with integrity and strengthen customer trust in the process. Looking for more resources? Ready to work together? Start here:
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| 15. 10 Red Flags to Look for When Hiring a Marketing Strategist | 06 May 2025 | 00:35:35 | |
On today's show, I'll walk through 10 red flags to watch for when you're evaluating marketing strategists, coaches, or agencies. From cookie-cutter approaches to fear-based tactics, we’ll cover what doesn’t belong in your business—and what to look for instead. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To book or learn more about Power Hour Coaching, visit https://www.beweirdmarketing.com/power-hour - Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices | |||
| 14. 10 Marketing Strategy Myths That Are Holding Your Business Back | 29 Apr 2025 | 00:35:14 | |
If you feel like your marketing is falling flat—despite doing all the “right” things—then today's show is for you. We’re exposing 10 common marketing myths that keep Christian-owned businesses stuck and showing you what to do instead so you can finally stand out and grow. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To book a Power Hour Coaching Session, visit bit.ly/powerhourcoaching - Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices | |||
| 13. How can I stand out from my competitors without lowering my prices? | 22 Apr 2025 | 00:20:30 | |
In a crowded market, it’s easy to feel pressure to cut prices just to stay competitive. But price wars are a race to the bottom—and they’re not the key to attracting your best customers. So, how do you stand out without slashing your rates? On today's show, we'll be discussing: ✅ The real reason customers choose you over the competition ✅ Unique Selling Propositions that go beyond price ✅ Actionable strategies to differentiate your brand and attract premium clients ✅ Why the best businesses don’t compete on price Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout - Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
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| 12. Should AI be your copywriter? | 15 Apr 2025 | 00:23:04 | |
AI-generated content is everywhere—but is it the right choice for your business? Should you let AI handle your copywriting, or is there something irreplaceable about human-crafted messaging? On today's show, we're discussing: ✅ The pros and cons of using AI for copywriting ✅ When AI can help vs. when it can hurt your brand ✅ What businesses should consider before making AI part of their marketing strategy Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout - Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices | |||
| 29. Luxury Marketing That Works: 5 Strategies to Elevate Your Brand | 12 Aug 2025 | 00:26:21 | |
Ever lost a dream client the second you mentioned your pricing? You're not alone - and it’s usually not about the money.
In this episode, I’m sharing five powerful strategies to help you position your brand as premium, create an elevated client experience, and attract clients who are not only willing but excited to pay your rates. If you’re tired of feeling like you have to justify your prices, this one’s for you.
Looking for more resources? Ready to work together? Start here:
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| 11. Stop Talking About Yourself! The Power of Customer-Centered Messaging | 08 Apr 2025 | 00:18:19 | |
On today’s show, we're chatting about the importance of customer-centered messaging vs. business-centered messaging and how to practically be more customer-centered in your marketing. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout - To learn more about our 12-week coaching program, visit bit.ly/beweirdcoach - Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ | |||
| 10. 6 Things You Need to Know About Your Target Market | 01 Apr 2025 | 00:21:01 | |
On today’s show, we're talking about the six types of information you need to know about your target market in order to truly connect with them and increase your leads. And I’m answering a listener’s question about how to get leads that are willing to pay her fees. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout - Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices | |||
| 09. Stop Blending In: Creative Ways to Find Your Unique Selling Proposition | 25 Mar 2025 | 00:22:20 | |
On today’s show, we're discussing how to determine your unique sales proposition (USP) or the one thing you want to be known for most. I'm giving you four key questions that will point you in the right direction. And I’m answering a listener’s question about how to test their USP to see if it is effective. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To schedule your Power Hour Coaching session, visit bit.ly/powerhourcoaching - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices | |||
| 08. Ethical or Shady? How to Spot the Gray Areas in Marketing | 18 Mar 2025 | 00:22:00 | |
On today’s show, I'm discussing ethical marketing with five real-life examples of situations when deciding what is right and wrong isn't black and white. And I’m answering a listener’s question about being persuasive in selling without being misleading. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices | |||
| 07. Content Creation Hacks to Save Time & Stay Consistent | 11 Mar 2025 | 00:17:47 | |
On today's show, we're talking about four hacks that will streamline your content creation, saving you time, helping you stay consistent, and making the never-ending task a bit more fun. And I’m answering a listener’s question about how to stay consistent with her marketing when she already has so much on her plate. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To book a Power Hour Coaching Session, visit bit.ly/powerhourcoaching - To book your 60-minute strategy call and get the FREE content creation ClickUp template, visit studio320vs.com/higherpurpose - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ | |||
| 06. 5 Reasons Siloed Marketing is Bad for Your Business | 04 Mar 2025 | 00:18:56 | |
Is your marketing team operating in silos? If so, it could be costing you growth, efficiency, and sales. In this episode, we’re breaking down why disconnected marketing efforts can hold your business back—and five key reasons why having a unified marketing strategy is essential for success. Plus, I’m answering a listener’s question about how to turn website visitors into paying customers. Don’t miss these practical insights to help you create a more cohesive, results-driven marketing plan! Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To purchase a marketing audit, visit bit.ly/auditmymarketing - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices | |||
| 05. Making the Most of Your Marketing Budget | 25 Feb 2025 | 00:22:26 | |
On today’s show, we're discussing strategies CEOs and business owners can use to allocate their marketing budgets effectively. I highlight the importance of understanding the target audience, incorporating business and marketing goals, and pinpointing where customers drop off in the marketing funnel. And I'm responding to a listener's question about getting the best results on a limited budget. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To book a Power Hour Coaching Session, visit bit.ly/powerhourcoaching - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices | |||
| 04. Marketing Must-Dos for Every Service Business | 18 Feb 2025 | 00:18:46 | |
The online world is loud with so many experts claiming they have the solution to your business problems, and it can be overwhelming for a business owner to figure out what to do. So on today’s show, we are simplifying your marketing by identifying the 5 things you must do to make your marketing efforts successful and improve your ROI. And, I’m answering a listener’s question about how to make sure all her marketing efforts are working together to lead potential customers to buy. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get an expert's support on the things we discussed on today's show, schedule a Power Hour coaching session at https://bit.ly/powerhourcoaching - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices | |||
| 03. 3 Ways to Incorporate Your Faith into Your Service Business Marketing | 11 Feb 2025 | 00:18:59 | |
On today’s show, we're chatting about 3 ways you can incorporate your faith into your marketing so your marketing efforts feel authentic to your values and have a kingdom purpose. These three ways will allow you to combine your faith and your marketing without being pushy or preachy. And, I’m answering a listener’s question about including your faith in your marketing without alienating people with different beliefs. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices | |||
| 28. 5 Easy Steps to Become an Industry Expert | 05 Aug 2025 | 00:17:48 | |
Wondering how to stand out in a crowded market and become the go-to expert in your industry without feeling like a used car salesman? In this episode, I’m walking you through five simple, doable steps to elevate your authority, build trust with the right clients, and grow your visibility. You’ll learn how to leverage what you already know to position yourself as a leader. Looking for more resources? Ready to work together? Start here:
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| 27. Proven Tips for Collecting Powerful Testimonials | 29 Jul 2025 | 00:19:55 | |
If getting testimonials from your best clients feels awkward or always falls to the bottom of your to-do list, this episode is for you. I'm sharing why testimonials are essential for attracting higher-quality leads, how to ask for them in a way that actually gets a response, and what makes a testimonial powerful. You’ll also hear surprising stats about the role social proof plays in buyer decisions, and quick tips to make collecting testimonials easier and more effective. Looking for more resources? Ready to work together? Start here:
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| 26. How I Quit My Corporate Job and Launched BeWeird Marketing | 22 Jul 2025 | 00:19:01 | |
In this episode, I'm sharing the pivotal story of walking away from corporate life and planting the seeds of BeWeird Marketing. From small‑town Kentucky beginnings to the soul‑crushing, endless meetings that pushed me to the brink, I'm walking you through my leap into entrepreneurship - complete with side hustles, unexpected challenges, and faith‑guided moments. Tune in to discover how embracing your own breaking point can spark the most rewarding career transformation of your life. Looking for more resources? Ready to work together? Start here:
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| 25. Who is Ashley Conway? Getting to Know the Person Behind BeWeird Marketing | 15 Jul 2025 | 00:24:19 | |
In this special summer episode, I'm inviting my 10-year-old daughter, Francesca, to turn the mic around with a fun Q&A -- complete with guilty-pleasure snacks, childhood embarrassments, superhero picks, and more. As we laugh through icebreakers, here's your reminder that infusing your real personality into your marketing is what makes your brand unmistakable. Looking for more resources? Ready to work together? Start here:
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| 24. Make Your Brand Pop Across Every Channel | 08 Jul 2025 | 00:14:58 | |
If your website or social bios make you cringe a little, like, “Wait…do I actually sound like that?” - this episode is for you. We're digging into how to apply your brand personality consistently across every part of your marketing, from your Instagram bio to your About page. You’ll get a practical, bite-sized framework for making your copy feel more like you and less like a generic chatbot. Looking for more resources? Ready to work together? Start here:
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| 23. From Blah to Bold: Find Your Brand Personality in 20 Minutes | 01 Jul 2025 | 00:18:22 | |
In this episode of Higher Purpose Marketing Strategy, we're chatting about how to discover your brand’s unique personality in 20 minutes or less. If your messaging feels robotic or just like everyone else’s, this practical, fast-paced episode will help you humanize your brand voice, clarify your tone, and stand out with messaging that actually sounds like you. We'll go through a series of rapid-fire questions (plus some deeper prompts) to help you define your brand’s voice, energy, and values. Looking for more resources? Ready to work together? Start here:
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| 22. Stop Sounding Like a Robot: How to Humanize Your Brand Messaging | 24 Jun 2025 | 00:19:17 | |
Is your messaging starting to sound a little… robotic? You’re not alone, and in this episode, I’m breaking down why bland, AI-generated copy and stiff corporate language are holding your brand back. We’ll explore how to make your content sound more like a real human (you!), why personality is your marketing superpower, and how even big brands like Dove and Ben & Jerry’s are winning hearts with authenticity. Looking for more resources? Ready to work together? Start here:
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| 39. SEO vs Social Media: What Small Business Owners Need to Know in 2025 with Glenneth Reed | 07 Oct 2025 | 00:55:25 | |
Social media gets all the buzz, but does it really deliver leads? In this episode, I sit down with SEO and Google Ads expert Glenneth Reed to dig into what’s actually working for small businesses in 2025. We talk about whether Google is still worth your time, how local and online businesses can make simple SEO fixes, and the surprising role of AI in search. If you’ve been wondering how to get more clients without dancing on Reels all day, this conversation will give you clarity - and some action steps you can use right away. Glenneth's Resources
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| 38. Stop Wasting Time: How to Know Which Marketing Tasks Aren’t Worth It | 04 Oct 2025 | 00:09:36 | |
So many entrepreneurs are burned out by marketing that doesn’t move the needle. In this episode, we’re cutting the fluff and getting crystal clear on how to spot what’s actually working in your marketing strategy - and what’s just keeping you busy. I’ll walk you through a simple process to refocus your time and energy on the activities that actually bring in sales and growth. Looking for more resources? Ready to work together? Start here:
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| 37. 4 Brand Messaging Questions Every Small Business Must Answer | 02 Oct 2025 | 00:06:15 | |
Struggling to stand out online? It’s probably a messaging problem. In this episode, I share the 4 must-answer brand messaging questions every small business owner needs to clarify if you want your marketing to attract dream clients instead of crickets. Get ready to stress less, connect more, and build a brand voice that works for you, not against you. Looking for more resources? Ready to work together? Start here:
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| 36. Relationship Marketing: The Strategy Small Businesses Need Now | 30 Sep 2025 | 00:10:46 | |
Marketing is shifting, and small business owners can’t afford to ignore it. In 2025, relationship marketing - building genuine, 1:1 connections - is outperforming traditional traffic-driven strategies. In this episode, I break down why referrals, collaborations, and authentic conversations are getting better results than throwing more money at ads or chasing algorithms. If you’re ready to re-think your marketing strategy and grow your business in a way that feels human, this one’s for you. Looking for more resources? Ready to work together? Start here:
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| 35. Your 30-Day Marketing Strategy: 3 Questions to Get Clear and Get Results | 23 Sep 2025 | 00:19:13 | |
If you’ve ever felt like your marketing is all over the place, this episode is for you. Instead of chasing a 40-page plan or burning hours on random tactics, I’ll walk you through three simple questions to create a focused 30-day marketing strategy. You’ll learn how to pick a slice of your audience, uncover what they need most right now, and choose the best place to reach them - so your efforts finally add up to real results. Tune in and see how doable a marketing strategy can be when you strip it down to what actually works. Looking for more resources? Ready to work together? Start here:
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| 34. Stop Hustling, Start Choosing: Productivity, Energy Management, and Delegation for Female Entrepreneurs with Jillian Dolberry | 16 Sep 2025 | 00:48:52 | |
Are you exhausted by your never-ending to-do list and wondering if you’re spending your time on the right things? In this episode, I sit down with my friend Jillian Dolberry - ops consultant, team strategist, and host of The Grace-Filled CEO Podcast - to talk about how women entrepreneurs can stop chasing hustle and start aligning their work with their values. Jillian shares practical questions to help you decide what’s truly worth your time, how to delegate without guilt, and why protecting your energy matters more than squeezing in one more task. If you’ve ever felt pulled in a hundred directions, this conversation will help you pause, reset, and find a more sustainable way to grow. Connect with Jillian on Instagram Looking for more resources? Ready to work together? Start here:
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| 33. Your 2025 Marketing Plan Reset: How to Finish the Year Strong | 09 Sep 2025 | 00:32:33 | |
Sometimes, life gives us the gift of a do-over—like Nicolas Cage’s character in Family Man. I love that idea, and I believe September brings that same kind of fresh-start energy for business owners. In this episode, I’ll walk you through my Audit–Architect–Act framework to help you reset your marketing plan for the rest of 2025. If your year hasn’t gone the way you hoped, this is your chance to pause, re-evaluate, and step into the last four months with clarity, purpose, and momentum. Looking for more resources? Ready to work together? Start here:
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| 32b. "We Love That Cracker Barrel Country Store" Song | 03 Sep 2025 | 00:02:10 | |
Cracker Barrel’s rebrand may have cost them millions, but it also inspired… a song. 🎶 Enjoy this musical take I wrote about their restaurant and store, my experience eating there, and what happens when a brand forgets the customers who made them who they are. It’s a lighthearted way to highlight a serious truth: strategy matters, and ignoring your roots always comes at a cost. Tune in and have a laugh. | |||
| 32. Cracker Barrel’s Rebrand Fail: How to Lose Loyal Customers in One Week | 02 Sep 2025 | 00:34:38 | |
What happens when a beloved brand ditches its heritage overnight?
In this episode, I dive into Cracker Barrel’s rebrand fiasco- why their new CEO thought stripping away nostalgia, adding alcohol, and whitewashing the brand was a good idea, and how it backfired in just one week.
From lost biscuits to a logo backlash (with even Trump weighing in), you’ll hear how ignoring your roots can cost millions and alienate the very customers who built your brand.
Most importantly, I’ll share the branding lessons you can use so your own loyal clients don’t walk away when you make changes.
Looking for more resources? Ready to work together? Start here:
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