That Amazon Ads Podcast – Détails, épisodes et analyse

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That Amazon Ads Podcast

Stephen Noch and Andrew Bailiff

Business & Entrepreneuriat

Fréquence : 1 épisode/9j. Total Éps: 125

There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.

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https://www.linkedin.com/company/that-amazon-ads-podcast/
133 partages
https://www.linkedin.com/in/stephen-noch/
114 partages
https://www.linkedin.com/in/andrewbailiff/
112 partages

https://www.youtube.com/@ThatAmazonAdsPodcast
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https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w
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https://www.youtube.com/@Junglr

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Product Targeting and Product Page Placements for Amazon PPC with Mike Danford

Épisode 66

mardi 3 septembre 2024 • Durée 50:43

#thatamazonadspodcast #amazonppc #producttargetingandproductpageplacementsforamazonppc

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Get your FREE Amazon PPC bid optimizer: https://adlabs.app/

Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9

----------

Episode 66 of That Amazon Ads Podcast is back with another episode on Amazon PPC optimization.

Join Stephen, Andrew, and Mike as they dive into the intricacies of product targeting and product placements.

Learn the truth about how keywords get triggered by product targeting campaigns and if it would compete with the actual keyword campaigns. Gain insights on how to leverage it to maximize your Amazon advertising performance.

Discover the best practices for branded and non-branded product targeting and how to use negation to refine your search terms.

Don't miss this essential episode on Amazon PPC strategy!

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🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch

Andrew: https://www.linkedin.com/in/andrewbailiff

🎙️Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

Stay tuned for the next episode, next week, same place!

----------

#amazonadvertising #keywordtargeting #producttargeting #productplacements #amazon #searchengineresultspage #ecommerce #advertising #amazonppctutorial #adlabs #thatamazonadsmasterclass #keywordisolation #negation #serp #campaignlevel #adgrouplevel #sales #searchplacements

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The Best Keyword Research Methods For Amazon PPC

Épisode 65

mardi 27 août 2024 • Durée 32:57

Episode 65 of That Amazon Ads Podcast

#thatamazonadspodcast #amazonppc #amazonads

That Amazon Ads Podcast is back with another episode on Amazon PPC Keyword Research.

Join Stephen Noch and Andrew Bailiff as they dive into the best keyword research methods to boost your Amazon advertising game.

Discover the difference between 1P and 3P sources and learn how to find relevant and high-volume keywords that drive sales.

From Amazon SEO to search term analysis, this episode has it all! Get ready to level up your Amazon PPC strategy with expert tips and tricks.

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts, feel free to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!

#amazonppctraining #amazon ppc for beginners #thatamazonadspodcast #amazonppc #amazonads #keywordresearchamazon #keywordresearchamazonppc #bestkeywordresearchmethodsforamazonppc #howtofindprofitablekeywordsforamazonppc #amazonppckeywordresearchtools #freeamazonppckeywordresearchtools #amazonppctutorial #amazonppctutorialforbeginners #bestpracticesforamazonppckeywordtargeting #searchqueryperformancereport

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How to Audit an Amazon PPC Account

Épisode 56

mardi 25 juin 2024 • Durée 48:01

Episode 56

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9

----------

CHAPTERS:

00:00 – Introduction

00:45 – Title Card

01:10 – A rant against a 3rd grader’s homework

01:21 – How to properly audit an Amazon PPC account in an 11-step framework

01:50 – Why this matters? Importance and why you should listen to us.

05:41 – Past year’s stats

06:21 – Audit process and the close rate

07:58 – Fun fact

09:40 – If you are a brand and you are spending more than $30K/month over the next 30 days, click here if you are interested in an audit: https://forms.gle/vFvMSRAqoHwyadXB9

Improve Your Amazon Listings with PickFu A/B Split Testing (with Justin Chen)

Épisode 55

mardi 18 juin 2024 • Durée 30:30

Episode 55

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

----------

CHAPTERS:

00:00 – Introduction

01:07 – What is PickFu

3:02 – Journey and milestones

04:59 – Refining audiences

05:36 – Case Study 1: Tanking Sales

08:28 – Case Study 2: Pricing Point

10:17 – What makes a good split test?

13:38 – Split Testing Sponsored Brands Ads Creatives

16:12 – Beyond just Amazon and main images

18:13 – Quick turnaround time

18:40 – Quality consumer panels and system

19:53 – Survey panels: Profitable or not?

20:14 – Audience applications

21:57 – Determining the weakest points of conversion

26:44 – The best way to connect with Justin

What Should My Starting Bids be on Amazon PPC?

Épisode 54

mardi 11 juin 2024 • Durée 35:51

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

----------

CHAPTERS:

00:00 – Introduction

01:03 – Poll Results

2:03 – Getting them right, right from the start

04:52 – Overview

06:20 – Method 1: The Amazon suggested bids

09:16 – Method 2: The start low and inch up

10:30 – Thoughts on placement modifiers

12:56 – Method 3: The (Account) Average CPC

15:09 – Pseudo RPC Method

16:51 – Method 4: The Converting CPC

18:52 – What does not work?

20:00 – How to make it work?

24:30 – Case Study: Zero-dollar CPC (zero clicks, 1 order)

26:17 – Ad Labs / Destination Ad group’s Target CPC

26:38 – How Revenue Per Click helps in 2 bid optimization scenarios

26:54 – On high AcoS keyword

28:25 – Use Target CPC of destination ad group

31:20 – Best approach

Advanced Bidding Strategies with Dustin Wassner from BTR Media

Épisode 53

jeudi 6 juin 2024 • Durée 42:39

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

----------

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

How to Retain Clients with Better Reporting Calls

Épisode 52

jeudi 30 mai 2024 • Durée 53:30

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

----------
🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

Stay tuned for the next episode, next week, same place!

Why Does Lowering CPC Increase ACOS?

Épisode 51

mercredi 22 mai 2024 • Durée 29:47

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

----------

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

Scaling Your Amazon Brand through Off-Amazon Tactics (with Brett Messieh)

Épisode 50

mercredi 15 mai 2024 • Durée 45:13

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

----

On today’s milestone 50th episode, we bring on the friend who inadvertently made us do this podcast for almost an entire year just to get him on. You won’t want to miss this one.

He shares how deploying an “Omni-Channel” media strategy off-Amazon helped his brand rapidly scale ON Amazon. We talk about:

1️⃣ Why you shouldn’t “Put all your eggs in one basket” on Amazon

2️⃣ The ROI of deploying to other advertising platforms

3️⃣ Tools for solving the attribution dilemma in the omni-channel landscape

4️⃣ The blue ocean opportunity still on Amazon

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

Does PPC Actually Help with Organic Ranking on Amazon? (with Carly McMillen)

Épisode 49

mercredi 8 mai 2024 • Durée 42:54

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ------ CHAPTERS: 00:00 Introduction 02:15 Meet Carly McMillen 04:00 Does PPC help with Organic Ranking? 06:30 The "Customer Happiness" Index 9:35 Why SEO Doesn't Always Work 13:37 How PPC can sometimes HELP your organic rank 20:52 How PPC can sometimes HURT your organic rank 22:45 Using Deals to boost organic rank 28:17 Testing and Re-testing your keyword ranking strategies 34:19 Does Amazon like you? 37:55 Ranking strategies with Helium 10 40:00 Final Thoughts and Conclusion ▶️ Connect with Carly: LinkedIn: https://www.linkedin.com/in/carly-mcmillen-39b9b511a/ Carly's Website: https://www.ppcfarm.com/ Email: carly@ppcfarm.com 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

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