Beers and SEO with Barry and Steve – Détails, épisodes et analyse

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Beers and SEO with Barry and Steve

Steven Wilson-Beales, Barry Adams

Business & Entrepreneuriat

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Fréquence : 1 épisode/32j. Total Éps: 7

Barry Adams and Steven Wilson-Beales - two guys that have been at the forefront of digital publishing over the last 20 years, sit down and have a beer! Discussing the latest SEO news, audience growth, Google, AI visibility (and their favourite tipple) - this is your chance to hear an alternative take on the latest publishing trends.

Expect some of the biggest audience specialists in news publishing - with so much misinformation around, it's time for an honest conversation. What is the future of publishing? How is AI affecting brand visibility? What are the best paywall strategies? Why is original journalism more important than ever before?

If you have a question for Barry & Steve you can reach out via me@stevenwilsonbeales.com - don't be shy :)

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Liens partagés entre épisodes et podcasts

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https://www.polemicdigital.com/
14 partages
https://www.stevenwilsonbeales.com/
14 partages
https://newsseo.io
8 partages

https://podcasts.apple.com/au/podcast/denmarks-strategy-to-front-run-europe-on-big-tech-deals/id1800563534?i=1000745426241
2 partages

https://www.linkedin.com/feed/update/urn:li:activity:7447249264881205249/
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Will AI Kill SEO? Publisher Growth Tactics for 2026

Saison 1 · Épisode 1

jeudi 11 décembre 2025 • Durée 01:02:40

Welcome people to our new video podcast from Barry Adams and Steven Wilson-Beales discussing some of the biggest digital publishing trends - but with a difference because we'll be drinking beer throughout so what could possibly go wrong? This week we discussed - Will AI Kill SEO? Are AI prompt tracking tools the solution to all Zero-Click woes? What publishers should be aware of as we enter 2026. SEO myths we are most tired of AND publishers we're most proud of. There's also a story about walking drunkenly through Redruth, Cornwall - but you'll have to watch to find out what happened.

Some key takeaways:

SEO is evolving with the introduction of AI and LLMs.
AI's impact on SEO is significant but not the end of it.
Publishers need to adapt to the changing landscape of search traffic.
Case studies are essential for proving credibility in SEO.
Traffic from Google Discover can be addictive for newsrooms.
Understanding LLMs is crucial for future SEO strategies. Google Discover traffic can lead to unreliable spikes.
Publishers often chase clicks at the expense of quality.
Discover should be viewed as bonus traffic, not a strategy.
YouTube offers significant opportunities for news consumption.
Compelling titles and thumbnails are crucial for video engagement.
Reddit can be a tricky platform for publishers to navigate.
Keyword research remains vital for effective SEO.
Successful publishers focus on audience needs and engagement.
AI overviews pose a significant threat to traditional search traffic.
Long-term strategies are essential for sustainable growth.
-------------------------------------------------------------------------------------
Connect with Barry & Steve!

Barry's SEO for News Newsletter: https://www.seoforgooglenews.com/
Barry's Consultancy service: https://www.polemicdigital.com/
Steve's Consultancy service: https://www.stevenwilsonbeales.com/
Zylinderkopf: https://www.instagram.com/_zylinderkopf/

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The Power of Google Discover to BOOST audience for Publishers with Reach's Nicola Agius

Saison 1 · Épisode 3

mercredi 18 février 2026 • Durée 56:31

In our latest discussion we've invited Nicola Agius (Director of SEO and Discover, Reach) to chat about three SEO-related news stories before we deep dive into Google Discover and its implications for publishers. We explore the recent core updates, the impact of AI on traffic, and the importance of maintaining a balanced SEO strategy. Apologies for a couple of connectivity issues - but we resolved them in the end!

Some takeaways...

The CMA's regulations may lead to more control for publishers over their content in AI-generated responses in Google.
AI tracking tools can provide misleading data; focus on quality content instead.
The volatility of Google Discover requires constant monitoring and adaptation.
Smaller and regional publishers are gaining visibility in Discover, challenging national publishers.
Quality and authority in content creation should not be compromised for short-term traffic gains.
Publishers need a diversified traffic strategy to mitigate risks associated with reliance on Discover.

--------------------

Connect with Barry & Steve

Barry's Consultancy service: https://www.polemicdigital.com/
Steve's Consultancy service: https://www.stevenwilsonbeales.com/

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AI Survival Strategies for Publishers: How to SMASH 2026!

Saison 1 · Épisode 2

mardi 13 janvier 2026 • Durée 53:22

Wow, we made it to our second podcast!

This week we discussed AI Survival Strategies based on an article Barry wrote recently. We also talked about the evolving landscape of digital publishing, the importance of SEO, the role of Google Discover AND the necessity of diversifying traffic sources via video and social media. We also spoke about the critical need for publishers to build trust and authority with their audiences by investing MORE in original journalism. PHEW!

Further Reading for the hard core dedicated:
Barry's AI Survival Strategies for Publishers: https://www.seoforgooglenews.com/p/ai-survival-strategies-for-publishers

Steve's take on the Reuters Journalism and Technology Trends and Predictions 2026 report: https://publishingstrategies.substack.com/p/reuters-journalism-technology-trends-predictions

Thanks to everyone who''s supported this pod so far!

Some Key Takeaways:

AI survival strategies are essential for publishers today.
Traffic from search engines remains significant despite changes.
Publishers must not neglect SEO in favour of quick wins.
Technical SEO is crucial for long-term success.
AI should be viewed as an accelerant, not a solution.
Diversifying traffic sources beyond Google is vital.
Google Discover presents both opportunities and risks for publishers.
Experimentation is key to success in Google Discover.
Publishers need to focus on quality journalism over clickbait tactics.
Understanding audience needs is essential for effective content strategy.
Google Discover can lead to spikes in traffic but can be addictive for publishers.
Experimentation is crucial for success in Google Discover.
Newsletters can effectively drive subscriptions and engage audiences.
Video content is becoming increasingly important in journalism.Publishers should embrace video to retain talent and engage audiences.Building trust with audiences is essential for brand authority.Understanding audience perception is key to brand success.Original journalism is necessary to stand out in a crowded market.AI can summarise content, but original stories provide unique value.Courage to innovate and experiment is vital for future success.---------------------Connect with Barry & SteveBarry's SEO for News Newsletter: Barry's Consultancy service: Steve's Consultancy service:

The Secrets Behind The Times' SEO Success with Luke Halls

Saison 1 · Épisode 4

jeudi 26 mars 2026 • Durée 45:56

In this episode, we explore the SEO strategies behind The Times of London's success, the impact of AI on news publishing, and how to build a resilient, value-driven newsroom. Guest Luke Halls, Head of SEO at The Times, shares insights on audience engagement, content innovation, and future trends.

Key Topics on the Pod!
- The Times' SEO strategy and audience growth
- Impact of AI on news content and search
- Building trust and loyalty through quality journalism

Chapters

00:00 Introduction and Guest Introduction
00:18 The Success of The Times in a Complex Market
01:05 Barry's Favorite Beers and Personal Stories
02:16 The Heritage and Reach of The Times
03:43 The Role of Search and App Engagement
05:49 Luke's Journey into Journalism and SEO
09:52 Luke's Role and Objectives at The Times
10:30 Using Data to Drive Loyalty and Subscriptions
12:07 Content Strategy and Audience Targeting
13:20 AI's Disruption and Opportunities in News
14:46 Topic Focus and Data-Driven Content Planning
15:34 Adapting to the AI and Search Landscape
16:37 Google Discover and Content Optimization
18:41 Creating AI-Resilient and Original Journalism
20:19 Live Coverage and Content Tree Approach
21:26 Balancing Breaking News and Quality Content
22:23 The Times' Approach to Paywalls and Subscription Models
28:29 Experimenting with Gift Links and Sharing
29:54 Content Experiments Without Targets
31:19 Monitoring Discover and AI Impact
33:12 Headlines, Headlines Optimization, and AI Tools
34:20 Headline Strategies for Discover and Search
36:12 Using Multiple Headlines and AI in CMS
38:00 AI for Menial Tasks and Content Automation
40:08 Google's Headline Rewrites and Search Impact
43:43 Future Trends in Search, Discover, and YouTube
45:30 Upcoming SEO Events and Educational Opportunities
47:35 Closing Remarks and Future Outlook

--------------------Connect with Barry & SteveSEO Summit 2026 - Barry's Consultancy service: Steve's Consultancy service:

How to Grow a Podcast: Product, People and Promotion

jeudi 21 mai 2026 • Durée 37:38

Join Barry and Steve on Beers and SEO as they discuss essential podcast tips for growing your audience. This episode provides valuable insights into podcast marketing and how to podcast effectively, covering strategies for both new and experienced creators. Learn how to grow a podcast and implement strong seo for podcasts to expand your reach and engagement.

key topics
Podcast SEO strategies and platform optimization
Audience engagement and metrics analysis
Content focus and niche monetization

takeaways
Understanding platform-specific SEO (Apple, Spotify) is crucial for visibility.
Audience retention and engagement metrics are more valuable than downloads alone.
Niche podcasts can be highly profitable with targeted advertising.

Chapters

00:00 Introduction to Podcast SEO
02:14 Understanding Podcast Optimization
11:35 The Role of Video in Podcasting
16:10 Key Metrics for Podcast Success
22:45 Influencer Impact on Podcasting
25:45 Exploring Paywalls in Podcasting
28:09 Monetization Strategies for Podcasts
33:11 Favorite Podcasts and Their Impact

Resources
https://www.publishingstrategies.co.uk/p/podcast-seo
--------------------

Connect with Barry & Steve
SEO Summit 2026 - https://newsseo.io
Barry's Consultancy service: https://www.polemicdigital.com/
Steve's Consultancy service: https://www.stevenwilsonbeales.com/

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The Truth About AI Crawlers and Publisher Content

Saison 1 · Épisode 5

mardi 21 avril 2026 • Durée 58:32

On this month's pod we cover the impact of AI on news and publishers and focus on SEO strategies, AI crawling, and protecting content.We'll also share insights on optimising for AI, handling AI bots, and industry collaboration. With the various algorithmic updates and AI policy changes there's a lot to catch up on, so let's dive in!

Key topics:

- AI impact on news and publishers
- SEO strategies for AI search
- AI crawling and bot behavior
- Content protection and regulation
- Industry collaboration and regulation

Chapters

00:00 Introduction to AI in News and Publishing
03:04 The Impact of Google's Core Updates
06:01 Back Button Hijacking and User Experience
10:05 AI Overview Accuracy and User Trust
17:12 AI Crawlers and Bots: Challenges for Publishers
30:09 Navigating AI Optimisation Strategies
31:53 The Value of AI Training Data
33:13 Challenges in AI Visibility for Brands
34:31 The Limitations of Prompt Tracking
35:47 The Importance of Collective Action in Publishing
37:41 Understanding the Low Value Exchange for Publishers
39:49 Optimising for AI Visibility in Direct Sales
41:32 The Dilemma of AI-Generated Content for Publishers
43:14 Technical SEO Strategies for AI Visibility
44:35 The Role of Semantic HTML and Structured Data
46:41 Chunking and Writing for AI vs. Humans
50:30 Crawlability and Internal Linking Strategies
53:20 Meta Tags and Open Graph Optimisation
54:12 The Future of LLMs and Markdown
57:11 Final Thoughts and Future Directions

Resources
AIO accuracies
https://www.nytimes.com/2026/04/07/technology/google-ai-overviews-accuracy.html
https://algorythmic.co/opinions/my-response-to-googles-response-to-the-nyt-ai-overview-story/Denmark's strategy to front run Europe on Big Tech deals: 3rd party scrapers selling to AI companies: --------------------Connect with Barry & SteveSEO Summit 2026 - Barry's Consultancy service: Steve's Consultancy service:

Google is building an Audience Loyalty ecosystem

mardi 23 juin 2026 • Durée 51:01

In this episode, Steve and Barry Adams discuss Google's new audience loyalty ecosystem, the impact of AI on search and publisher traffic, and practical strategies for publishers to adapt to the evolving digital landscape.

- Google's new audience loyalty features (preferred sources, follow, subscription linking)
- Impact of AI on search traffic and publisher visibility
- Strategies for publishers to build and retain loyal audiences
- Prompt tracking and AI visibility challenges and opportunities
- The importance of quality content and user experience in a changing landscape

00:00 Introduction to the Podcast and Topics
02:58 Google's New Publisher Engagement Strategies
06:00 The Impact of AI on Traffic and Content
09:11 Optimizing User Experience and Conversion Rates
12:10 Insights from the Glide Event
15:09 SEO's Role in Audience Engagement
17:54 The Future of Content and Publisher Strategies
22:58 The Impact of Zero-Click Searches
26:02 Google's Dominance in Traffic Generation
28:56 Trust in Information Sources
36:03 Navigating Prompt Tracking in AI
48:10 The Future of News and Editorial SEO

Resources
https://www.seoforgooglenews.com/p/google-audience-loyalty-ecosystem
https://www.publishingstrategies.co.uk/p/ai-visibility-and-prompt-tracking
--------------------

Connect with Barry & Steve
SEO Summit 2026 - https://newsseo.io
Barry's Consultancy service: https://www.polemicdigital.com/
Steve's Consultancy service: https://www.stevenwilsonbeales.com/

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