Add To Cart: Australia’s eCommerce Show – Détails, épisodes et analyse

AI agents aren’t just a futuristic idea anymore. They’re showing up in every tool ecommerce teams use, from Shopify Sidekick and Klaviyo to Google Ads and Gorgias. But as David Brudenell, CEO of Decidr, pointed out on Add To Cart, most teams still treat AI like a virtual assistant for repetitive tasks. The real power comes when you teach agents to chase outcomes, not instructions.

In this playbook:

• Why outcome-driven AI agents outperform task-based automations
• How dynamic nudges can respond to real customer behaviour, not rigid templates
• How to train agents to think in margins, lifetime value and profitable product recommendations
• How AI can clean and interpret data to surface insights faster
• Why clean, connected data is the foundation for every effective AI agent
• How to plug agents into your team’s daily workflow so insights move at the speed of ecommerce

Connect with David
Explore Decidr
Sonia Friedrich's Episode
Mike Rhode's Episode

Subscribe to the Add To Cart newsletter 
SMS us to Suggest a Guest
Connect with Nathan Bush
Join the Add To Cart Community 

Zoltan Csaki has never been one to follow the rack. As Co-Founder of Citizen Wolf, he spent nine years building an ethical fashion brand that produced only what customers ordered. But when sustainability met economic reality, he took a bold pivot: turning his brand’s proprietary fitting technology into a new venture, Magic Fit, now helping retailers across the globe reduce returns and boost conversion.

Today, we’re discussing

• How Magic Fit is transforming Citizen Wolf’s custom-fit DNA into a scalable SaaS tool for retailers
• Why “fit confidence” is the most underrated growth driver in ecommerce
• The economics of sustainability: what happens when good intentions meet hard margins
• The data opportunities hiding inside your customers’ fit preferences
• How Magic Fit gives retailers real-time data on size gaps and lost sales
• The future of pre-purchase personalisation: from fit and fabric to colour and climate confidence

Connect with Zoltan
Explore Magic Fit

Subscribe to the Add To Cart newsletter 
SMS us to Suggest a Guest
Connect with Nathan Bush
Join the Add To Cart Community 

David Chinn, CEO and Co-Founder of Lexer, knows better than most that retailers are drowning in data but starving for insight. Since 2015, he’s been helping brands like Cotton On and Rip Curl unify their customer data and use it to drive measurable growth. From tackling TikTok Shop duplicates to using AI for smarter segmentation, David and his team are showing what’s possible when retailers actually take control of their customer data.

Today, we’re discussing:

• How first-party data is reshaping ecommerce in a cookieless world
• The messy side of marketplaces like TikTok Shop and how to fix duplicate data
• Why the smartest retailers focus on their top 25% of customers
• Zero-party data done right (and when to ask for it)
• How Lexer is using AI to turn insights into real-time action
• What’s next for data-driven retail and where brands should focus in 2025

Connect with David
Explore Lexer

Subscribe to the Add To Cart newsletter 
SMS us to Suggest a Guest
Connect with Nathan Bush
Join the Add To Cart Community 

In this special Best of 2024 episode of Add To Cart, we revisit five of Nathan’s standout conversations from across the year. We revisit insights from Profit Peak’s Carla Penn-Kahn and David Kahn, who unlocked a 20% profit boost for their multi-brand sneaker empire using real-time data and Adore Beauty’s Dan Ferguson, who uses psychology to build customer loyalty through innovative dual funnels. We recap wisdom on nudges and sludges from behavioural economics expert Sonia Friedrich and learn how Adam Bouris from WHO IS ELIJAH has mastered bold, strategic wholesale cuts to power global expansion. We also revisit Anaita Sarkar, from Hero Packaging, retention strategies and the "magic bucket" concept that turned satisfied customers into vocal advocates.

This episode was brought to you by: 

Deliver In Person

Shopify Plus

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Hosted on Acast. See acast.com/privacy for more information.

Subscribe to the Add To Cart newsletter 
SMS us to Suggest a Guest
Connect with Nathan Bush
Join the Add To Cart Community 

In this Checkout episode, we sit down with Lauren French, head of Motto Fashions. Lauren shares her most unusual online purchase—a car with no key— her admiration for Aussie bag brand Bon Maxie’s clever UX design and lets us in on the tools she swears by, including Dashlane, the password manager that saved Motto from a cyberattack. She reveals how How Brands Grow by Byron Sharp changed the way she thinks about customer acquisition, and opens up about the challenge of adding structure to her fast-growing fashion empire.

Check out our full-length interview with Lauren French here:

How Live Streaming Saved This 40-Year Fashion Brand: Lauren French Talks Bold Moves Behind Motto’s Growth | #459

This episode was brought to you by:

Deliver In Person

Shopify Plus

About your guest:

Lauren French is the driving force behind Motto Fashions, a renowned Australian brand that has been empowering women over 40 with bold, versatile style for over 40 years. Since taking the helm, Lauren has transformed the family business into an ecommerce success story, leading to a staggering 127% growth in just 12 months. With features in 7News, The Audacious Agency and Medium, she’s also caught the attention of high-profile influencers, including comedian Julia Morris. Recently ranked 21st in Smart Company’s Smart50 Awards 2023, Lauren’s innovative use of live-stream shopping and hero products has made Motto a standout in the fashion world.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Thanks to our sponsors,

Subscribe to the Add To Cart newsletter 
SMS us to Suggest a Guest
Connect with Nathan Bush
Join the Add To Cart Community 

In this episode of Add to Cart, we chat with Elena Chirich, the visionary behind MiniBoss Business School’s Aussie chapter. With a background in leading transformation projects for global giants like Virgin and Deloitte, Elena now focuses on shaping the entrepreneurs of tomorrow. She shares the science behind fostering creativity in kids, the power of early failure, and how mentorship from industry leaders, like Simon Beard of Culture Kings and Mike Thompson of Nude by Nature, sets MiniBoss apart. From big-picture insights to practical takeaways, this episode explores how MiniBoss is preparing young minds for a rapidly changing world.

This episode was brought to you by:

Deliver In Person

Shopify Plus

About your guest:

Elena is an education innovator and owner of the Australian branches of the international MiniBoss Business School, where she empowers young entrepreneurs as young as 6 with essential business and life skills. After a successful 20-year career in IT with companies like HP, Virgin and Deloitte, she left the corporate world to champion student-centered, real-life education that builds confidence and a growth mindset in kids. Elena is passionate about supporting the next generation and has opened branches in Brisbane, Melbourne and Sydney, and continues to offer the program online since launching it during COVID.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Hosted on Acast. See

Subscribe to the Add To Cart newsletter 
SMS us to Suggest a Guest
Connect with Nathan Bush
Join the Add To Cart Community 

In this Checkout episode, we sit down with Phil Leahy, founder of MedCart and the visionary behind Retail Global, a leading e-commerce event platform. Phil shares his most unexpected online buy – a house purchased sight unseen – and praises Julie Mathers from Flora & Fauna for her exceptional approach to e-commerce. He discusses the importance of tools like SearchSpring in boosting MedCart's performance and highlights his go-to podcast, The Jason & Scot Show, for marketplace insights. Phil also reflects on the challenges of managing MedCart’s growth in a competitive market, all while maintaining his tropical garden!

Check out our full-length interview with Phil Leahy here:

From eBay to Medical Marketplace: How Phil Leahy is Shaking Up Healthcare E-Commerce with MedCart | #456 

This episode was brought to you by:

Deliver In Person

Shopify Plus

About your guest:

Phil Leahy’s journey began in 2007 when he became eBay Australia’s #1 seller with his business, Entertainment House. From there, Phil went on to shape the industry by founding Retail Global Events, bringing retailers together to spark innovative conversations and drive growth. After selling Retail Global to Maropost in 2022, Phil made a bold return to eCommerce with MedCart Marketplace, now Australia’s leading medical marketplace, providing crucial medical supplies to businesses, consumers, and government bodies. Beyond business, Phil’s passion for giving back has been evident through his Frontliners initiative, which has raised over $1 million for charities and delivered $3 million in products and services to support 140,000 healthcare workers across Australia.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Thanks to our sponsors, Shopify and

Subscribe to the Add To Cart newsletter 
SMS us to Suggest a Guest
Connect with Nathan Bush
Join the Add To Cart Community 

In this episode of Add To Cart, we chat with Serene Lim, the mind behind Gellae (the gel nail stickers that make salon-quality nails achievable at home) and Cup 49  (bubble tea kits that bring café indulgence to your kitchen). Hear how Serene took Gellae to seven figures in its first year, racked up 400 million TikTok views, and landed her gel nail stickers on the shelves of 165 Boots stores across the UK and Ireland. We learn about how she crafts data-driven content strategies, addresses real customer pain points in creative ways, and how she bootstrapped her expansion without taking on outside investment. Serene also offers insights on balancing creativity with calculated risk-taking to achieve sustainable growth.

This episode was brought to you by:

Deliver In Person

Shopify Plus

About your guest:

Coming from a non-business background and a family that faced challenges during their first decade in Australia, Serene Lim has defied the odds to bootstrap and scale two thriving eCommerce brands. As the sole founder, she led Gellae, her DIY gel nail sticker brand, to seven-figure success within its first year, amassing over 400 million organic views on social media. This rapid momentum caught the attention of Boots, which now stocks Gellae in 165 stores across the UK and Ireland. Serene is also the founder of Cup 49, a DIY bubble tea kit brand that allows tea lovers to recreate their favourite drinks at home. Both brands focus on addressing real-world frustrations with affordable, convenient solutions. When she’s not building brands, Serene is a massive foodie who loves travelling, bunnies, and all things miniature.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you:

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Hosted on Acast. See

Subscribe to the Add To Cart newsletter 
SMS us to Suggest a Guest
Connect with Nathan Bush
Join the Add To Cart Community 

In this Checkout episode, we sit down with Jethro Marks, co-founder of The Nile, to uncover personal insights behind this pioneering ecom giant. Jethro shares his thoughts on disruptive platforms like Temu, his admiration for the logistics mastery of Dan Murphy’s and the critical role Google’s BigQuery is playing in powering The Nile. He also reflects on how balancing innovation with consistency has fed into the brand’s long-term success amidst the ever-changing ecom landscape.

Check out our full-length interview with Jethro Marks here:

How Jethro Marks is Transforming The Nile into a Leading Aussie Online Bookstore | #454 

This episode was brought to you by:

Deliver In Person

Shopify Plus

About your guest:

Jethro Marks is the Co-Founder and CEO of The Nile, one of Australia's pioneering pure-play online retailers. With over 15 years of experience in eCommerce, Jethro has been there since the start with co-founder Mark Taylor, taking the enterprise from a living room with two guys and a computer to a global operation across Australia, New Zealand, the US, and UK, offering over 40 million products. A former Director of NORA, he is also a Non-Executive Director at DroneShield (ASX: DRO).

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Hosted on Acast. See acast.com/privacy for more information.

Subscribe to the Add To Cart newsletter 
SMS us to Suggest a Guest
Connect with Nathan Bush
Join the Add To Cart Community 

In this episode of Add To Cart, we’re joined by Mike Rhodes, the Founder and Main Ideas Guy at Mike Rhodes Ideas. With a career spanning four successful business exits, including WebSavvy—an agency named one of Google’s Top 18 globally—Mike shares how focusing on problem-solving and innovation has driven his success. He reveals the power of his PMAX scripts, which are helping brands like UNICEF, Helly Hansen and The Body Shop uncover hidden ad spend opportunities. From reshaping ad strategies to preparing for AI’s game-changing impact on search, Mike delivers insights every eCommerce professional needs to hear.

This episode was brought to you by:

Deliver In Person

Shopify Plus

About your guest:

Mike is the Founder and Main Ideas Guy at Mike Rhodes Ideas, helping businesses and marketers stay ahead with cutting-edge strategies, tools and insights. He has built and sold four businesses, including WebSavvy, which was one of Australia’s largest independent agencies for over a decade and was recognised by Google in 2018 as one of their Top 18 agencies worldwide. A sought-after speaker, Mike has delivered keynotes at over 100 events globally and co-authored The Ultimate Guide to Google Ads, the world’s best-selling book on the subject. These days, you’re likely to find him walking his daughters to school, experimenting with AI innovations, or carving through forest trails on his mountain bike.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Hosted on Acast. See

Subscribe to the Add To Cart newsletter 
SMS us to Suggest a Guest
Connect with Nathan Bush
Join the Add To Cart Community