Ad Age Marketer's Brief – Détails, épisodes et analyse

CMO joins the Marketer's Brief podcast to discuss the chain's media mix and updated loyalty program

CMO Ilona Aman discusses Athleta's recent Olympics campaign and back-to-school shopping

Senior VP of Business Daniel Folkman breaks down the delivery brand's strategy, recent campaign efforts and where it sees growth

Bodybuilder-turned marketer Ryan Hughes joins the pod to talk about Ghost, a 6-year-old supplement brand that recently got into the energy drink business with help from Anheuser-Busch. Ghost takes a fun approach to the powder and energy drink sector, including with co-branded products via deals with Oreo, Sour Patch Kids and Warheads. Hughes also talks about the brand's move to take fans behind the curtain with a video series called Behind the Brand.

Harris Beber, CMO of Google-owned traffic navigation app Waze, updates us on the brand's go-to-market strategy, including how it has come back from tough times in the early days of the pandemic. The brand is leaning into music integrations with the likes of Netflix, including a recent partnership with the streamer's "Sea Beast" movie. Beber also updates us on its deals with big events like the Tour de France, which includes  data exchanges meant to reduce traffic congestion.

VP of Marketing Nancy King talks about what works and doesn't work for the home-sharing brand

Purpose marketing expert Thomas Kolster breaks down a winning campaign from a German nonprpofit and a couple losers from Mercedes and  Luftansa. Plus, how brands should prepare for World Cup.

John Sheldon, CMO of SmileDirectClub, the teeth straightening and whitening brand, details how the company is altering its go-to-market strategy, including with new technology that allows users to initiate treatment plans by simply taking a picture of their teeth with a smartphone.

Brian Irving, VP of marketing at Meta Reality Labs, is attempting one of the biggest marketing pitches in history ... selling the public on virtual, augmented and mixed reality, and getting them to adopt the metaverse.

New top marketer David Corns discusses how the brand is innovating amid industry fluctuations