Ad Age Insider – Détails, épisodes et analyse

Ad Age reporter Gillian Follett breaks down why brands are leaning into the limited-edition strategy, the elements of a successful product drop strategy and more holiday social media trends.

Plus, what Unilever's big bet on influencer marketing means for the industry, and the details on Peeps, Mike and Ike's and Hot Tamales' new ad agency.

Dig deeper on the topics mentioned in this week's episode:

~Dig deeper into Starbucks' Bearista cup strategy

~Catch up on little treat culture and the trinket craze

~Watch holiday ads from Disney, Amazon and Brach's

~Dive into Ad Age's AI Marketing Playbook package

~Listen to this week's Marketer's Brief episode

Ad Age Senior Reporter Lindsay Rittenhouse explains how AI is automating work typically done by entry-level talent, and how marketers and educators are responding by training students and junior staff to use the technology themselves. Plus, what early career professionals can do to increase employment prospects in a difficult job market. 

Plus, Omnicom and IPG's joint pitch for health care giant Kenvue acts as a test for success of the mega-merger, but it may be riddled with complications. And, why Anomaly Co-Founder Jason DeLand decided to depart the agency. 

Dig deeper on the topics mentioned in this week's episode:

~ Inside Kimberly-Clark's bid to buy Kenvue for $40 billion

~ How production companies are coming to terms with AI 

~ Vote for the 2025 Ad Age Marketer of the Year

Ad Age reporters discuss AI, and the industry transformation being caused by emerging technology. From influencer clones and shopping agents to contract terms and ad tech tools, listen to hear how marketers can strategize for the industry's AI future.

This series is in celebration of Ad Age's Future of Advertising 2030 editorial package, which includes insights across marketing, media, agencies and technology. Read more here, and subscribe to Ad Age All Access to read the full series, including deep reporting, exclusive data, expert insights and interactive elements. Through September 26, get the best deal yet on an Ad Age All Access subscription.

Dig deeper on the topics mentioned in this week's episode:

~Read Ad Age's Future of Advertising 2030 package

~How AI will impact creativity

~Building a 2030-ready tech stack

~The changing role of agencies in the AI future

~5 things to do to get ready for 2030

~The future of social media and influencer

~How shopping will be different in 2030

The brand wizards behind Snoop Dogg's career, Cashmere has done work on "Black Panther," "Get Out," "Atlanta" and more. Beyond entertainment, it also counts as clients BMW, Jack in the Box, Adidas, and Diageo among others. Cashmere's Ryan Ford joins us to break down what it means to be a multicultural agency in 2019, the current state of the influencer landscape, and what brands get right — and wrong — when it comes to tapping into the culture.

Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz's recent $15 billion asset write-down. We examine the fallout and why Kraft's fall could be good for ad agencies.

Group Nine Media was formed in 2016 with a $100 million investment from Discovery and today rolls up four media brands: Thrillist, NowThis, the Dodo and Seeker. The rationale for consolidation, according to CEO Ben Lerer: Bigger is better. By combining the brands under one holding company, he says, he has gained a seat at the table with advertisers. He joins us today to discuss those conversations and his relationship with platforms like YouTube and Facebook. He also addresses the rumors that Group Nine and BuzzFeed have been in consolidation talks of their own lately.

If you wrote iHeartMedia off as DOA last year, you may have made the call too soon. Last month the radio giant gained court approval for a plan that would allow it to emerge from bankruptcy. Its CEO, Bob Pittman, joined the company in 2010 as an investor when it was still called Clear Channel. His mandate: completely transform the company. A quick glance at a few recent stats suggest how far he's come: The multiplatform player boasts more than 120 million registered users, is the number one all-in-one digital audio service with more than a billion downloads and is the top commercial podcast producer in the business. Pittman—a co-founder of MTV and one-time CEO of AOL Networks--joins the podcast to talk all things radio, streaming and his remarkable career.

Independent ad exchange OpenX raised eyebrows in the programmatic realm last month when it announced a five-year agreement totaling more than $110 million with Google to use its cloud computing services. The news came just a month after the supply-side platform laid off some 100 employees as it prepared for the deal and continues to push into the video arena. Tim Cadogan, CEO of OpenX, joins the podcast to discuss the arrangement and how the programmatic landscape looks in 2019.

In a time where there is no shortage of gloom and doom in the agency landscape, the job falls to Marla Kaplowitz to be its biggest booster. Kaplowitz joins this episode of Ad Lib to field questions about the agency talent crunch, consultancy creep, brands bringing advertising capabilities in-house and, of course, that little FBI investigation into agency media-buying practices launched last fall.

With its first Super Bowl ad, Bumble set out to empower women both in front of and behind the camera. On this special Super Bowl edition of the Ad Lib podcast, Laura Hutfless, partner at FlyteVu Agency, which worked on the ad, discusses how the social networking app pulled together a Big Game commercial in six weeks with a team composed almost entirely of women.