Ad Age Marketer's Brief – Détails, épisodes et analyse
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Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
Fréquence : 1 épisode/7j. Total Éps: 387
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See allScore global : 53%
Historique des publications
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Tips on building a beauty brand with former Walgreens CMO
Épisode 336
mercredi 12 novembre 2025 • Durée 24:24
Linh Peters, now CMO at science-backed hair care brand Seen, talks about marketing as a growth engine
Sam's Club new CMO on holidays, Chris Pratt and arriving right after an agency review
Épisode 335
mercredi 5 novembre 2025 • Durée 22:46
Chris Curtin arrived as chief marketing officer of Sam's Club in May just after the retailer, little sibling of Walmart, finished an agency review. But the veteran of Bank of America was familiar with his new agency, Publicis Groupe, from his old job. And he hit the ground running by overseeing a new holiday campaign starring Chris Pratt. Here, Curtin talks about what it's like coming in right after an agency review and just before Sam's Club's biggest season in retail, as well as how he's bringing finance and fintech experience to retail.
The power of experiential marketing - Grillo's CMO Mark Luker on the brand's month-long store pop-up
Épisode 328
mercredi 17 septembre 2025 • Durée 25:12
On this episode, Luker also talks about what Grillo's looks for in partnerships.
How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha
Épisode 248
mercredi 21 février 2024 • Durée 22:24
CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what's ahead
Why Visa is hitching a ride with Formula 1
Épisode 247
mercredi 14 février 2024 • Durée 20:39
Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changing
Why Merrell and Saucony are taking more creative in-house
Épisode 246
mercredi 7 février 2024 • Durée 16:30
Creative Director Kelly Warkentien talks about being more cost effective and flexible
Ad targeting and climate change
Épisode 245
mercredi 31 janvier 2024 • Durée 19:44
The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.
Dr. Squatch's John Ludeke on bringing humor to men's grooming
Épisode 244
mercredi 24 janvier 2024 • Durée 26:16
Dr. Squatch had a Super Bowl ad three years ago, and while it's never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.
Behind Jonathan Mildenhall's Rocket marketing agenda—and why the company is sitting out the Super Bowl
Épisode 243
mercredi 17 janvier 2024 • Durée 19:16
New CMO breaks down his priorities and offers Super Bowl advice
How Juliet Wine is making boxed wine more upscale
Épisode 242
mercredi 10 janvier 2024 • Durée 24:35
Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.
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