Ad Age Marketer's Brief – Details, episodes & analysis
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Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
Frequency: 1 episode/7d. Total Eps: 387
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See allScore global : 53%
Publication history
Monthly episode publishing history over the past years.
Tips on building a beauty brand with former Walgreens CMO
Episode 336
mercredi 12 novembre 2025 • Duration 24:24
Linh Peters, now CMO at science-backed hair care brand Seen, talks about marketing as a growth engine
Sam's Club new CMO on holidays, Chris Pratt and arriving right after an agency review
Episode 335
mercredi 5 novembre 2025 • Duration 22:46
Chris Curtin arrived as chief marketing officer of Sam's Club in May just after the retailer, little sibling of Walmart, finished an agency review. But the veteran of Bank of America was familiar with his new agency, Publicis Groupe, from his old job. And he hit the ground running by overseeing a new holiday campaign starring Chris Pratt. Here, Curtin talks about what it's like coming in right after an agency review and just before Sam's Club's biggest season in retail, as well as how he's bringing finance and fintech experience to retail.
The power of experiential marketing - Grillo's CMO Mark Luker on the brand's month-long store pop-up
Episode 328
mercredi 17 septembre 2025 • Duration 25:12
On this episode, Luker also talks about what Grillo's looks for in partnerships.
How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha
Episode 248
mercredi 21 février 2024 • Duration 22:24
CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what's ahead
Why Visa is hitching a ride with Formula 1
Episode 247
mercredi 14 février 2024 • Duration 20:39
Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changing
Why Merrell and Saucony are taking more creative in-house
Episode 246
mercredi 7 février 2024 • Duration 16:30
Creative Director Kelly Warkentien talks about being more cost effective and flexible
Ad targeting and climate change
Episode 245
mercredi 31 janvier 2024 • Duration 19:44
The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.
Dr. Squatch's John Ludeke on bringing humor to men's grooming
Episode 244
mercredi 24 janvier 2024 • Duration 26:16
Dr. Squatch had a Super Bowl ad three years ago, and while it's never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.
Behind Jonathan Mildenhall's Rocket marketing agenda—and why the company is sitting out the Super Bowl
Episode 243
mercredi 17 janvier 2024 • Duration 19:16
New CMO breaks down his priorities and offers Super Bowl advice
How Juliet Wine is making boxed wine more upscale
Episode 242
mercredi 10 janvier 2024 • Duration 24:35
Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.
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