This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics.
I'm your host, Jennie Wright, a list building and lead generation expert, with over 400 online events under my belt.
Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable results through their list building efforts and successful online events.
Catch the show each week and discover where the art of list building and the magic of online events come together to unleash your business's true potential.
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Données mises à jour le 04/07/2026
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EP 103: Would YOU Buy Your Own Offer? Here’s Why It Matters… with Shawn Q
Saison 3 · Épisode 103
mardi 2 septembre 2025 • Durée 33:33
Are you the bottleneck in your own business growth?
Ever feel like your business is growing—but you’re still stuck in the weeds?
In this episode of Acquire, I sit down with my friend and fellow entrepreneur Shawn Q—co-founder of Abundance Worldwide, serial entrepreneur, and unapologetic Star Wars fan (yes, lightsabers included!). Shawn’s built million-dollar companies, coached countless founders, and now helps entrepreneurs shift from being the bottleneck in their business to becoming true CEOs.
Together, we talk about what scaling really takes, why most founders hold themselves back without realizing it, and how to build systems that give you freedom instead of more work. Plus, Shawn shares his personal story of blending passion projects (like his Star Wars Fitness YouTube channel!) with real business growth.
This is one of those episodes that’s equal parts tactical and inspiring—you’ll laugh, you’ll take notes, and you’ll walk away ready to fire yourself from the tasks keeping you stuck.
On This Week’s Episode, We Discuss:
Shawn’s journey from million-dollar coaching to Star Wars Fitness
The difference between founder-operators and true CEOs
The four areas where most founders get stuck (and how to fix them)
How to identify and remove the bottlenecks that block growth
Why systems, SOPs, and accountability are game-changers for scaling
The mindset shift required to step into the CEO role
How to turn passion projects into real brands and opportunities
Practical tips for building scalable operations (without losing the fun)
The Abundance Worldwide model for helping businesses grow and exit
Why creating an “operational exit” plan gives you freedom long before a sale
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Loving the Acquire podcast?
Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.
(This is an affiliate link—I only recommend tools I absolutely love and use myself!)
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EP 102: Retention Is the New Conversion with Heather Wanninger
Saison 3 · Épisode 102
mardi 26 août 2025 • Durée 29:51
What if the secret to scaling your business isn’t a new funnel—but a better client experience?
In this episode, I’m joined by the brilliant Heather Wanninger—multi-business owner, creativity powerhouse, and Chief Experience Officer at Abundance Worldwide. Heather has built her career around creating those “surprise and delight” moments that transform how clients feel about you, your offers, and your community.
From handwritten notes to full-scale adventure retreats, Heather shows us why experience is often the missing piece in marketing and how even the smallest touches can have the biggest impact. She also pulls back the curtain on her Sweet Lemonade Adventure Club, where women entrepreneurs unplug, travel, and rediscover the joy of slowing down to speed up growth.
If you’ve been craving new ways to energize your community, add spark to your services, or simply reconnect with the heart of your business, this conversation will inspire you to elevate how you love on your clients—and yourself.
On This Week’s Episode, We Discuss:
The art of creating unforgettable client experiences
Heather’s role as Chief Experience Officer and why it matters
Tangible tactics for adding surprise and delight to your offers
Small touches—like videos, notes, and swag—that make a big impact
How to build true community in a noisy digital world
Behind the scenes of Sweet Lemonade Adventure Club
The emotional side of pivoting and letting go of old businesses
How to scale personal touches so they stay sustainable
Real stories of client joy (and a few funny behind-the-scenes moments)
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Don't Forget to Follow and Review:
Loving the Acquire podcast?
Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
EP 101: The Simple Systems That Take You From Hustle to Scalable Growth with Dan Jorge
Saison 3 · Épisode 101
mardi 19 août 2025 • Durée 31:37
Are your big ideas getting stuck because you don’t have the right systems in place?
In this episode, I’m joined by the incredible Dan Jorge, a marketing operations and systems strategist who has built a career on doing exactly that. From his early start hacking The Sims as a kid to designing powerhouse systems for today’s entrepreneurs, Dan’s story proves that creativity and structure can thrive together.
We talk about what it really takes to transform big ideas into seamless execution, why systems aren’t the “boring” part of business (they’re actually the freedom-makers), and how empathy, automation, and even AI fit together in ways most people miss.
And because this is Dan, you’ll also get a behind-the-scenes peek at his most personal project yet: turning his father’s dissertation into a living, breathing business.
Whether you’re a creative thinker who avoids systems like the plague or a total ops geek who loves building workflows, this conversation will shift the way you see the “back end” of your business—and show you why it might just be the most important part of your growth.
On This Week’s Episode, We Discuss:
Dan’s unconventional journey: from design to automation wizard
How creativity and structure work best when they’re in sync
The questions Dan asks to turn messy ideas into smooth execution
Real-world automations that wow customers and save time
Where AI actually belongs in your systems (and where it doesn’t)
How to spot red flags before you start a project
What it takes to turn family passion into a business
Why systems are the “freedom-makers” most entrepreneurs overlook
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Don't Forget to Follow and Review:
Loving the Acquire podcast?
Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
EP 100: Your Offer’s Not Broken—Your Message Is
Saison 3 · Épisode 100
mardi 12 août 2025 • Durée 35:43
Are you unknowingly letting your best prospects slip through the cracks?
Hitting 100 episodes is a big deal—and we’re celebrating in style with powerhouse guest Ghazzy Amin. She’s a force in both politics and business, with a bold, no-BS approach to sales that will completely change the way you think about converting leads.
From her days knocking on doors during political campaigns to helping entrepreneurs diagnose and close their “conversion gap,” Ghazzy has mastered the art of turning interest into sales—without chasing every shiny new lead. In this conversation, we go deep on what it really takes to align your marketing and sales so your audience moves effortlessly from curious to committed.
She’s sharing what most business owners overlook, why nurturing your existing audience often beats hunting for new leads, and the simple systems that can transform your pipeline overnight. We also talk trends, ethical selling, and how AI fits into your marketing without making it sound robotic.
If you’ve ever felt like your marketing efforts and sales results aren’t quite clicking, this episode will show you exactly where the gaps are—and how to fix them.
On This Week’s Episode, We Discuss:
The Conversion Gap – What it is, how to spot it, and why it silently kills sales.
Lead-to-Sale Diagnostics – Simple ways to uncover where prospects drop off.
Small List, Big Revenue – Why fewer leads can mean bigger profits.
Real Client Stories – Wins, misses, and surprising lessons from the field.
Quick-Win Nurture Strategies – How to turn past leads into present buyers.
Lessons from Politics – What door-knocking campaigns taught Ghazzy about real connection.
Using AI without losing your authentic voice.
EP 99: The Most Overlooked Lead Gen Strategy That’s Crushing in 2025
Saison 3 · Épisode 99
mardi 5 août 2025 • Durée 25:43
What if your next 500 leads came from a simple collaboration? no ads, no burnout?
Ever feel like your lead gen is stuck on repeat? Like you’ve tried all the usual suspects—lead magnets, webinars, paid ads—and nothing’s hitting the way it used to?
In this milestone 99th episode of Acquire, I’m pulling back the curtain on the strategies that are quietly outperforming everything else right now. These aren’t trendy hacks or expensive ad tactics. These are smart, sustainable moves—most of which you probably already know about—but it’s time to look at them through a fresh lens.
We’re talking about the comeback of mini summits, guest bundle launches, creator collabs, and yes, even old-school challenges… but with a modern twist that makes them convert like crazy.
I’ll walk you through real examples (including how a SaaS brand used strategic collabs to crush their lead goals), give you clear how-tos, and share what’s working inside my own business and client campaigns. If you're ready to ditch ad fatigue and get back to growing your list with aligned, conversion-ready leads—this is your episode.
On This Week’s Episode, We Discuss:
The #1 reason lead gen still rules your marketing strategy
What’s making creator collabs outperform traditional ads
How co-marketing bundles and pop-up events are pulling in premium leads
Why mini summits are converting better than paid launches—and how to structure yours
A SaaS case study that proves why giveaways and testimonials can drive serious ROI
Creative ways to turn podcast episodes or summits into chapter books that grow your list
Why 3–5 day challenges are still gold (when done right)
The timing trap: when not to run your lead gen campaigns
How to track success in partnerships without overcomplicating it
EP 98: Trademarks, Trust & Scaling Smart: What Every Business Owner Needs to Know
Saison 3 · Épisode 98
mardi 29 juillet 2025 • Durée 24:14
Ever wonder if your business is legally protected… or if you're one cease and desist letter away from chaos?
In this episode, I’m joined by Joey Vitale—award-winning trademark attorney and founder of Indie Law—for a straight-talking, eye-opening look at what it really takes to protect your brand. Whether you’re building your business brick by brick, launching a new offer, or already scaling something big, this convo is your legal wake-up call.
Joey and I unpack everything from the biggest mistakes entrepreneurs make when it comes to trademarks, to wild trademark battles (wait ‘til you hear about Starbucks’ green apron debacle 😬), to simple, proactive steps that keep your business safe and sound.
You’ll walk away knowing:
What a trademark actually protects (hint: it’s more than your logo)
Whether your domain, LLC, or summit name is enough (spoiler: it’s probably not)
How to confidently move forward—without legal overwhelm
Grab a notebook—Joey’s even sharing a contract bundle and a special listener discount for those ready to take action.
On This Week’s Episode, We Discuss:
What trademarks actually protect (and why they’re so misunderstood)
The most common legal slip-ups entrepreneurs make when naming offers, programs, and businesses
The domain name myth—why owning your URL doesn’t mean you own your brand
Real-life cautionary tales, including a Starbucks trademark fail that cost big
Trademarking 101: “in use” vs. “intent to use”—what you need to know
Can’t trademark that: book titles, generic terms & other brand-name no-nos
EP 97: Team Up, Earn More: Why Micro‑Agencies Are Winning Bigger Projects
Saison 3 · Épisode 97
mardi 22 juillet 2025 • Durée 22:10
Have you ever wondered how freelancers land those “agency-level” projects without actually running an agency?
In this episode, I’m sharing how forming small, flexible collaborations—what I call a micro agency—changed the way I work, the projects I land, and the income I bring in.
I’ll walk you through how I pulled together independent professionals to deliver end‑to‑end solutions, why this model is thriving right now, and exactly how you can do it too. You’ll hear my best tips, my cautionary tales, and the practical steps to start building partnerships that help you scale without giving up your independence.
If you’re a freelancer, coach, or service provider ready to grow beyond solo work, you’re going to love this one.
On This Week’s Episode, We Discuss:
What a micro agency is—and how it gives you “big agency” power without the overhead
Why clients are craving full‑service solutions (and how you can meet that demand)
How teaming up with others can land bigger contracts and open new opportunities
My own wins and mistakes building micro agencies (so you don’t repeat them)
Key steps for finding the right partners and setting clear expectations
Smart ways to handle profit splits, leads, and payment processes
Branding or not? When to create a collective identity and when to stay solo
The tools and systems that keep small teams in sync and projects on track
Pitfalls to watch out for—like scope creep and uneven workloads
How to know if this model is right for you (and how to start small)
Press play to learn how you can build partnerships that expand your reach, increase your revenue, and keep your business nimble.
EP 96: Your Copy Isn’t the Problem—Your Value Prop Is (Here’s How to Fix It)
Saison 3 · Épisode 96
mardi 15 juillet 2025 • Durée 35:00
What if your competitor swapped in their copy for yours… and no one noticed?
If you’ve ever worried your website sounds a little too “meh,” blends into the crowd, or could easily be mistaken for someone else’s, this episode is for you.
This week, I’m sitting down with my friend and fellow conversion copy geek, Linda Melone—a copywriter, former personal trainer, and founder of The Copy Worx—to unpack what makes brand messaging actually stand out and convert.
We’re digging into real-world examples, conversion psychology, and why sounding like ChatGPT with a logo is killing your credibility. Plus, Linda’s breaking down her 5 pillars of a high-converting value proposition and sharing juicy behind-the-scenes stories (including one where humour helped close a $70K deal 😏).
Whether you're DIY-ing your sales page, working with a copywriter, or just know something in your messaging feels off—you’ll walk away with clear, actionable steps to clarify your unique edge and boost conversions.
On This Week’s Episode, We Discuss:
Is your brand copy interchangeable? Why it’s a red flag if no one notices you.
What makes a value proposition actually work (and what to stop doing now).
Finding your edge: Linda’s shift from fitness writer to high-conversion strategist.
The 5 pillars of unforgettable messaging: Unique, Desirable, Specific, Clear, Memorable.
The AI trap: How generic content is costing you clients (and what to do instead).
Copy audit tips you can DIY using heatmaps, rage clicks, and bounce rates.
Real client examples: From “bland” to bold with one sentence that changed everything.
Humour that converts: How a funny line helped land a $70K contract.
EP 95: In-Person Is Back: Why Coaches are Hosting Retreats Again (and it's working!)
Saison 3 · Épisode 95
mardi 8 juillet 2025 • Durée 25:42
Are in-person retreats really worth the time, effort, and investment? (Spoiler: yes—when done right.)
If you’ve been wondering whether to host a retreat, workshop, or live event as a way to grow your brand and serve your clients in a deeper, more meaningful way—this episode is your permission slip to seriously consider it.
I’m walking you through why in-person experiences are making a major comeback—and what that means for online entrepreneurs like us.
From my own experience hosting immersive events (hello, Machu Picchu and Stonehenge!) to the latest data from hospitality giants like Hilton, I’m pulling back the curtain on how smart, well-planned retreats can skyrocket connection, conversion, and long-term revenue.
You’ll walk away from this episode with the tools and confidence to start mapping out your own profitable, high-touch retreat—without second-guessing every decision.
Whether you’re ready to book the venue or just daydreaming about adding an in-person offer, let’s talk about how to make it sustainable, scalable, and truly transformational.
On This Week’s Episode, We Discuss:
Why in-person is booming: Face-to-face events are back—and outperforming virtual.
The ROI of retreats: More revenue, deeper impact, stronger client loyalty.
What to charge (and why): The $2K–$5K attendee range that still converts.
Designing retreats that sell: How to create high-converting event experiences.
The Hilton event model: “Prepare, Comfort, Engagement”—and how to apply it.
Avoiding major mistakes: What to never do (think: bland venues, unclear outcomes).
EP 94: Staying Lean & Profitable: Avoiding Business Bloat
Saison 3 · Épisode 94
mardi 1 juillet 2025 • Durée 27:30
Am I over-investing in software and tools I don’t really need?
Have you ever found yourself drowning in software subscriptions, chasing shiny new tools, or outsourcing yourself right into overwhelm—only to realize your profits aren't reflecting your effort?
If that hits a little too close to home, trust me—I’ve been there! (Hello, "Confusionsoft" days! 😉)
In this candid conversation, I’m joined by monetization and funnel expert Conny Twomey to unpack the sneaky trap we call "six-figure bloat." It’s that all-too-common tendency for growing entrepreneurs to overspend on tech, tools, and outsourcing in the name of scaling—usually at the expense of simplicity, clarity, and profit.
Together, Conny and I share our messy missteps, mindset traps, and how we finally learned to run our businesses lean, intentional, and truly profitable. Plus, we dive into exactly why we both love using Systeme.io as a lean and powerful alternative to bloated, complicated software.
Whether you're just cracking five figures or scaling toward seven, this conversation will help you streamline your business and reclaim your peace of mind (and your profits!).
On This Week’s Episode, We Discuss:
Six-Figure Bloat (and How to Spot It): How overspending on software and outsourcing secretly sabotages profits.
Keeping Your Business Lean (Even While Scaling): Why simplicity is the secret to sustainable growth and higher profits.
Our Personal Tech Misadventures: Real-life lessons from costly mistakes (so you don’t have to make them).
The Emotional Side of Spending: Identifying impulse buying, shiny-object syndrome, and business FOMO.
Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.
Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.
Current Trends in Sales & Marketing – What’s working in 2025 (and what’s not).
Sales Mindset Shifts – Reframing sales as service and ditching the sleaze.
How to Connect with Ghazzy – Her upcoming Female Founders Feast and where to find her.
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Don't Forget to Follow and Review:
Loving the Acquire podcast?
Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.
Sneak peek: where the Acquire podcast is heading next
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Don't Forget to Follow and Review:
Loving the Acquire podcast?
Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
====
Streamline Your Biz with GoHighLevel:
Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.
Naming smarter: how creative brand identity = stronger legal protection
AI and trademarks: how ChatGPT copycats could be hurting your brand
What to do today if your brand isn’t protected (even if you’ve been in business for years)
Free tools + offers to help you get legally legit, fast
✨ Special Offer: Book your free trademark consult at Indie Law and mention Jennie Wright or Acquire to get $300 off your flat-fee trademark package.
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Don't Forget to Follow and Review:
Loving the Acquire podcast?
Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing,...
====
Don't Forget to Follow and Review:
Loving the Acquire podcast?
Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
====
Streamline Your Biz with GoHighLevel:
Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.
Brand pivots done right: How to evolve without losing your audience.
When niching is your superpower: Getting known for your “one thing.”
===
Don't Forget to Follow and Review:
Loving the Acquire podcast?
Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.
Upsells that feel good: How retreats naturally feed into your bigger offers.
Creating true community: Why live events build raving fans and referrals.
First retreat steps: From survey to beta—how to start smart.
Jennie’s lessons learned: The behind-the-scenes of what worked (and didn’t).
====
Don't Forget to Follow and Review:
Loving the Acquire podcast?
Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
====
Streamline Your Biz with GoHighLevel:
Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.
Strategic Outsourcing—The $10, $100, and $1,000 Tasks: How to delegate wisely (and keep what matters).
How to Audit Your Tech Stack (No Mercy!): A step-by-step method to cut excess, simplify operations, and boost profits.
Choosing & Transitioning Tools Without Headaches: Smooth and strategic tips to upgrade your tech—minus the overwhelm.
Mindset Shifts for Profitable Scaling: Conny’s wealth mindset advice for breaking income ceilings without bloat.
Building Funnels & Monetizing Smartly: High-converting funnels, lean tech, and intentional monetization strategies.
Running a Location-Independent Business: How Conny’s simplified systems let her work (and thrive!) from anywhere.
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Tools Mentioned:
Systeme.io (the simplified, all-in-one tool both Conny and I trust!)
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Don't Forget to Follow and Review:
Loving the Acquire podcast?
Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
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