Your no-BS guide to social media, marketing, content and AI for real estate agents. Every week I break down what's actually working right now so you can stop guessing and start growing (with a little bit of sarcasm and humor).
Build a brand people actually follow
Get real engagement
Create content that generates leads
Use AI to work smarter without overwhelm
I'm Eric Simon, co-founder of BAM Media and founder of The Broke Agent, real estate's #1 humor brand. I have over 1.5 million followers across platforms and I'm in the trenches every day posting, testing, and figuring this out.
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Want More Listings? Start Posting This Type of Content
Thursday, September 3, 2026 • Duration 41:47
Marie Lee joins The Broke Agent to discuss how real estate agents can turn client experiences into storytelling content that builds trust, proves their expertise, and helps win more listings.
She breaks down the case studies behind her best posts, from saving a client $3,000 to selling a home in 14 days and taking on a seven-day off-market listing challenge.
👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/
𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about
𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/
𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/
The Worst Advice Social Media Gurus Are Teaching You
Thursday, August 27, 2026 • Duration 15:37
The Broke Agent discusses the three worst tips from real estate conference panels, from “just be authentic” to “done is better than perfect” to “how you look and sound doesn’t matter.”
👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/
00:00 – Intro 01:21 – The Epidemic Ruining Real Estate Conferences 01:40 – “Just Be Authentic” Is Officially Useless Advice 03:08 – The Question List That Replaces “Just Be Yourself” 04:19 – The 8-Second Video That Nails Personal Branding06:05 – What’s in Your Background Is Telling Your Story Too07:44 – “Done Is Better Than Perfect” Is Toxic09:46 – The Free App Combo That Fixes Your Delivery11:01 – BAM’s AI Tool That Writes Hyper-Local Scripts for You11:35 – “How You Look, Sound, and Feel Doesn’t Matter” Is a Lie12:48 – The Mini Mic That Changes Everything14:17 – The Three-Point Recap: What Actually Works
The 2026 Social Media Playbook For Real Estate Agents
Thursday, August 20, 2026 • Duration 40:14
Alyssa Stalker joins The Broke Agent to discuss how to escape 500 view jail by auditing your outlier content and finding the niche that gets you followers, plus the social media playbook for real estate agents for the rest of 2026.
👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/
01:02 - Building The Complete 2026 Content Playbook For Agents
03:17 - The First Move: Audit Your Outlier Content
04:28 - Finding Your Niche Starts With One Simple Question
10:01 - Why Lo-Fi Content Is Beating Highly Produced Videos Now
12:10 - The Hook Framing Secret Behind Every Viral Clip
18:22 - The Carousel Hook Formula For Agents Stuck In View Jail
The AI Strategy That Grew This Realtor’s Instagram To 45K
Thursday, August 13, 2026 • Duration 37:58
The Broke Agent is joined by Katie Day, founder of the Move Me to Texas team and Houston Unlocked, to break down how she grew a hyper local Instagram account to 45,000 followers in two years. They get into the content buckets and AI workflow behind the account.
👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/
01:27 - Houston Unlocked Hit 45K Followers in Just Two Years
05:08 - The Content Buckets Behind a 45K Account
08:09 - The Signature Series Trick for Recurring Stories
The Instagram DM Strategy For Realtors That Nobody Talks About
Thursday, August 6, 2026 • Duration 54:27
Jimmy Conover joins The Broke Agent to discuss his Instagram posting strategy that helps him continuously go viral and the Instagram DM strategy he uses to generate leads.
👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing that never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you: https://remindermedia.com/bamsample/
𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦:The marketplace that puts real estate professionals first. Get access to high-intent buyers and sellers, plus advanced marketing tools to scale your business in today’s market:
How To Create Viral Real Estate Images With ChatGPT
Thursday, July 30, 2026 • Duration 43:40
Kenny Truong who owns the #4 team in California joins The Broke Agent to discuss replacing boring team leader content with hyper local visuals that drive massive engagement. He breaks down his exact AI prompt workflow for transforming Bay Area news headlines, regional humor, and trending visual styles into high performing carousels and motion graphics.
👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/
The Broke Agent discusses seven proven tactics to reset engagement and outsmart changing social media algorithms, including shifting video backgrounds, using AI critique boards, and delivering timely local news with personal hot takes.
👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That's what we do for you → https://remindermedia.com/bamsample/
👉 ReminderMedia: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That's what we do for you → https://remindermedia.com/bamsample/
Claude Skill Tutorial: Create Your Own Content Board Of Advisors In 20 Minutes
Thursday, July 9, 2026 • Duration 23:58
Dave Hutch joins The Broke Agent to break down the Claude skill that puts Hormozi, Suby, and a skeptic on your board of advisors to critique your content ideas. He explains how he created it and why the verdict beats posting on a guess.
👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That's what we do for you → https://remindermedia.com/bamsample/
03:11 He Used AI to Make a Post and It Completely Flopped
04:00 Building a Fake Boss Who Loves Every One of Your Ideas
07:31 The AI Prompt That Tests Your Content Idea Before You Post It
10:36 Why He Runs This in Claude Cowork Instead of a Normal Chat
15:26 Meet the Board: Savage AI Personas Roast and Refine His Idea
Turn Boring AI Scripts Into Viral Talking Head Videos With ChatGPT
Thursday, July 2, 2026 • Duration 57:14
Krys Benyamein joins The Broke Agent to discuss how he uses ChatGPT to create better talking head videos, the carousel trick that rescued a flopped video, the teleprompter feature inside Instagram's Edits app that saves you from recording 6,000 takes, why repeating your video script in your caption is hurting your reach, and why posting your outtakes gets more DMs than anything you spent hours editing.
👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/
00:00-01:04 Intro 01:05 Krys Reveals How Often He's Actually Posting 02:27 The Brutal Truth About Why Your Content Is Flopping This Summer 05:51 Why Regurgitating Headlines Is Killing Your Content 11:40 Krys's AI Dictation Strategy 16:15 Knowing Your Audience Changes Everything 21:36 Why Your Video Setting Has to Match the Feeling You're Selling 23:46 The Instagram Teleprompter Trick That Kills 6,000 Takes 28:45 The Carousel Trick That Turned a Flopped Video Into a Game Changer 40:16 The Caption Mistake That's Secretly Hurting Your Reach45:23 If Your Content Worked Once, Steal It and Reuse It Everywhere48:30 Train Your Brain to Spot Content in Your Everyday Life53:40 Why Showing Your Outtakes Beats a Polished Final Video
𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at Zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about
𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged → https://www.rayse.com/
𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/
𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about
𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/
𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/
𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about
𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/
𝐒𝐡𝐢𝐥𝐨 is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/
𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com, or join BAMx and get access for free: https://www.skool.com/bamx/about
𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged: https://www.rayse.com/
𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides agents in real time so they can close with confidence: https://shilo.ai/
𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about
𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/
𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/
𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about
𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/
𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/
Zoodealio Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! https://www.skool.com/bamx/about
Rayse Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged. https://www.rayse.com/
Shilo The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence. https://shilo.ai/
𝐙𝐨𝐨𝐃𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com, or join BAMx and get access for free! https://www.skool.com/bamx/about
𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyer Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. https://www.rayse.com/
𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence. https://shilo.ai/
𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about
𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/
𝐒𝐡𝐢𝐥𝐨 is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/
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