Podcast Youpreneur: The Profitable Personal Brand Expert Business! by Chris Ducker

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https://www.instagram.com/ashborland
675 shares
https://www.instagram.com/jj.virgin
665 shares
https://www.instagram.com/jewellersacademy
255 shares

https://www.facebook.com/JJVirginOfficial/
777 shares
https://www.facebook.com/thermoliciousfood/
8 shares
https://www.facebook.com/toddhermanconnect/
7 shares

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Transforming a Side Hustle into a Six-Figure Business with Steph Turton

Episode 513

lundi 12 août 2024 • Duration 41:23

Steph Turton is a content creator and prolific YouTuber with over 100,000 subscribers. She first started her business, Handbagholic, as a side hustle which has now turned into a full-time 6-figure business.

In this episode, Chris and Steph discuss the challenges, strategies, and pivotal moments in her entrepreneurial journey, as well as the importance of diversifying revenue streams and creating valuable content to keep her audience engaged. She also shares how the YouTube ad revenue side of things works, and how she packages sponsorship deals for luxury brands to work with her!

Episode Timestamps

[01:52] - The Handbagholic Journey Begins
[07:01] - Monetizing YouTube and Expanding Revenue Streams
[09:50] - Navigating Brand Deals and Sponsorships
[18:30] - The Importance of Not Building on Rented Land
[18:54] - Shifting Focus to YouTube and Email Marketing
[23:14] - Challenges and Reinventing Content
[27:26] - Daily Workflow and Content Creation
[34:07] - Chris' Coaching Corner

Essential Learning Points From This Episode

How Steph turned her passion into a 6-figure content creation business
The role of YouTube in Steph's business, including using YouTube to increase product page conversions and raise brand awareness
Risks associated with building a brand on rented land, as highlighted by Steph’s experience of her Instagram account being disabled temporarily
How Steph has started focusing on growing her email list as a way to build a more engaged community

Important Links & Mentions From This Episode

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top...

Building a Personal Brand Using Words with Delia Monk

Episode 512

lundi 12 août 2024 • Duration 29:20

Delia Monk is a sales copywriter and positioning expert for coaches, creatives and consultants. In this episode, Chris and Delia discuss how Delia’s previous travel business was impacted by the pandemic, and how she decided to use her writing skills and develop a career as a professional copywriter.

She shares the strategies she used to build her personal brand, how she focuses on building an authentic connection with her audience, the challenges she faced while scaling her business, as well as her future plans!

Episode Timestamps

[02:30] - Delia's Journey from Journalism to Copywriting
[03:23] - The Impact of COVID-19 on Delia's Career
[03:55] - Delia's Transition into Freelance Writing
[04:29] - The Power of Words in Sales
[05:58] - Delia's Marketing Strategies and Platforms
[06:33] - The Importance of Email Marketing
[14:19] - Balancing Business and Personal Life on Social Media
[16:44] - Delia's Ecosystem of Products and Services
[19:35] - What Delia's Day-to-Day Looks Like
[23:13] - Writing a Book
[24:02] - Chris’ Coaching Corner

Essential Learning Points From This Episode

Figuring out what you're good at and going all in on it
The importance of pivoting quickly when needed
Using words to sell and market your products or services
How to create a diverse ecosystem that continues to serve your audience

Important Links & Mentions From This Episode

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Unlocking a Truly Unique Niched Opportunity with Ash Borland

Episode 503

lundi 18 mars 2024 • Duration 41:28

Ash Borland is a Mortgage Marketing Consultant, who has leveraged his expertise to become a recognizable figure in his niche. In this episode, Chris and Ash discuss the pivotal moments in Ash's career, the strategies he’s employed to gain visibility and scale his business, and the importance of building a personal brand.

Ash talks about his approach to content creation, managing ADHD in his professional life, as well as his future plans for increasing his prices, the challenges and strategies of scaling a 1:1 business model and the potential of partnerships for further growth.

Your Personal Invitation

Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!

Episode Timestamps

[03:24] - Transitioning from Mortgage Broker to Marketing Coach
[05:31] - The 3G Moment: Recognizing the Opportunity
[06:39] - The Power of Personal Branding
[07:35] - The Evolution of Platforms and Strategies
[12:06] - The Journey to Financial Freedom
[21:28] - Strategic Partnerships and Scaling
[23:51] - Work-Life Balance and Personal Routines
[30:28] - Content Creation Strategies
[35:47] - Chris' Coaching Corner: Scaling and Diversifying

Essential Learning Points From This Episode

The power of niching down and going all in
How to recognise there’s a bigger opportunity available
Ash’s 1-hour content creation approach
How to continue scaling a one-man band

Important Links & Mentions From This Episode

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. Be sure to share the podcast with a fellow Youpreneur you think would find the show helpful and consider taking 60-seconds to

How to Use Live Video to Serve & Sell with Pat Flynn

Episode 413

lundi 7 décembre 2020 • Duration 40:22

When the pandemic first began, Pat Flynn made the decision to start a daily streaming show (including the weekends!) on YouTube to get people together and simply just to have fun while we’re all at home!

In this episode, Pat joins the show to discuss how the show has enabled him to reach new people and bring them into his ecosystem, as well as turning them into paying customers! Tune in to find out how you can utilize live video to serve and sell.

Episode Timestamps

[05:26] - Why Pat started the Income Stream Show
[13:00] - What makes Pat feel valuable to his community
[14:15] - How to come up with ideas for social media
[23:45] - The affect the pandemic has had on the way we think about life
[32:52] - Delegating tasks to focus on other things

Essential Learning Points From This Episode

The main reason Pat started the Income Stream Show
Why being different to the competition will always win
Going the extra mile to create fun content
How the pandemic has affect our thinking in every way possible
Personal branding in 2021

Important Links & Mentions From This Episode

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for...

The Easy Way to Beat Competitors Every Time

Episode 412

lundi 30 novembre 2020 • Duration 15:31

Being a personal brand entrepreneur means that you actually do not have any competitors, because there is only one you. Sure, there will be people in the same niche doing similar things, but they will never be able to ever replicate you.

In this episode, I talk about the easy way to beat competitors every time and the importance of always being 100% original. Tune in to find out my top strategies for always being authentic and why your audience will love you even more for it.

Episode Timestamps

[05:22] - When you’re building the Business of You, there is no real competition
[07:19] - The tendency to latch on to what everyone else is doing
[09:04] - There is no right way of doing things
[10:05] - Do something that is unmistakably you

Essential Learning Points From This Episode

Why you should never copy anyone else
How to build a frictionless business
As an entrepreneur, there isn’t a rulebook to follow
Show the real you and see how your audience reacts

Important Links & Mentions From This Episode

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to...

The 30-Day Momentum Checklist

Episode 411

lundi 23 novembre 2020 • Duration 16:51

As entrepreneurs, we all have moments where we may lack momentum to get things done, and don’t worry, it’s completely normal to feel like this from time to time. There are many things that contribute to slowing down our momentum, but there are a few things we can do to prevent this from happening.

In this episode, I deep dive into the 30-day momentum checklist that I swear by doing every day to ensure I prevent those periods of feeling unmotivated as much as I possibly can. Tune in to find out how you can begin implementing these key strategies to your daily routine!

Episode Timestamps

[07:11] - Identify your non-negotiables
[07:41] - Lean into things that have been working
[08:30] - How bad do you want to make it work
[09:47] - Consider where the lack of momentum is coming from

Essential Learning Points From This Episode

Every entrepreneur should have a set of non-negotiables
Double down on things that have been working well for your business
Think about what you need to do in order to achieve your goals
Identify why you may have the lack of momentum to do certain tasks

Important Links & Mentions From This Episode

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

What Do You Want Your Legacy and Impact to Be?

Episode 410

lundi 16 novembre 2020 • Duration 13:41

We can’t hustle forever. There comes a time when we eventually have to start winding it back and taking it easy. There’s no time to be wishing that you had done certain things, or wished things went differently, you’re in control of what you want your legacy and impact to be.

In this episode, I discuss exactly what legacy and impact means for personal brand entrepreneurs. Tune in to find out exactly why now is the time for you to start working towards building your legacy.

Episode Timestamps

[03:47] - Your legacy and impact is not about you
[05:13] - How Zig Ziglar’s legacy is still making an impact today
[05:56] - What it takes to have a lasting legacy
[08:19] - What happens when you make your life’s work about helping other people

Essential Learning Points From This Episode

Your personal brand will fade away if it’s all about you
Think about how you can consistently over-deliver for your community
It should always be about helping other people
People will become devoted and loyal to you

Important Links & Mentions From This Episode

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of...

The 5 Key Stages to Building the Business of You

Episode 409

lundi 9 novembre 2020 • Duration 19:49

Youpreneurship is the idea of building a business around you, your personality and expertise, but most importantly, building a business that is not reliant on you.

In this episode, I deep dive into the 5 key stages of Youpreneurship, also what I call the ‘Business of You’. Tune in to find out exactly what they are and how you can start implementing these strategies into your business.

Episode Timestamps

[02:40] - Definition of the ‘Business of You’
[03:30] - Building your audience
[04:52] - Amplifying your message
[06:06] - Leveraging your community
[09:25] - Creating a passive income stream

Essential Learning Points From This Episode

The importance of consistently showing up for your audience
Spread your message by being seen as the expert of your niche
How writing a book is a great way to further serve your community
Why every entrepreneur should be creating a passive income stream

Important Links & Mentions From This Episode

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to

2 Ways to Become a Future-Proof Personal Brand Entrepreneur

Episode 408

lundi 2 novembre 2020 • Duration 14:42

Not everybody can build and run a business. In order to do it, you have to be willing to put the extra work and hours in, and you must think long-term and not just about the next 5 years.

In this episode, I share 2 main strategies I’ve been using for the past 10 years that have enabled me to build a future-proof personal brand business. Tune in to find out what they are so that you can start working towards doing likewise!

Episode Timestamps

[03:22] - One very important question to ask yourself
[06:18] - Build a business for its own sake
[07:24] - Be adaptable to a changing business landscape
[08:37] - Make use of the tools that are available to you

Essential Learning Points From This Episode

Why it’s so important to plan long-term
Build a business because you dream about running that business
To build and grow a business, you must be flexible
People want to do business with other people

Important Links & Mentions From This Episode

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of

Building a Brand Through Consistency with Mike Morrison

Episode 407

lundi 26 octobre 2020 • Duration 34:30

You’ve probably heard many people say that consistency pays off, and it’s one hundred percent true. Success doesn’t happen overnight, it takes time and requires consistently showing up for your audience.

In this episode, I invite Mike Morrison of the Membership Guys to discuss how he and his partner, Callie (also co-founder of the Membership Guys) has built an extremely successful 7-figure business and how being consistent has played a huge part in the journey. Tune in to hear Mike and Callie’s story of building a brand through consistency.

Episode Timestamps

[08:59] - How the Membership Guys started
[12:08] - The one focal point that Mike and Callie have stuck to for the last 5 years
[15:46] - The behind the scenes of running an event
[24:58] - Why Mike’s podcast is purely evergreen content

Essential Learning Points From This Episode

The importance of sticking to the same business mission
How running an event meant losing focus on membership related projects
Producing evergreen content is always better than jumping on current trends
Why showing up is so vital for entrepreneurs

Important Links & Mentions From This Episode

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly,...