Write Publish Market – Details, episodes & analysis

Podcast details

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Write Publish Market

Jodi Brandon

Business

Frequency: 1 episode/11d. Total Eps: 100

The Write Publish Market podcast explores the book publishing process for business owners at any stage of their book process.

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🇬🇧 Great Britain - entrepreneurship
14/11/2024
#86

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https://www.instagram.com/summitinabox
2 shares
https://www.instagram.com/theconsistencycorner
2 shares

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RSS feed quality

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Score global : 43%

Publication history

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Episode 172: Instagram Grids for Effective Book and Business Marketing

Episode 172

Tuesday, November 12, 2024 • Duration 30:52

In this episode, Jodi interviews Ruthie Sterrett of The Consistency Corner. Ruthie offers Write Publish Market listeners practical advice on creating Instagram 9-grids and 3-grids to streamline content and messaging for busy entrepreneurs and business owners. Jodi and Ruthie both emphasize the importance of integrating mission, vision, and values into marketing efforts for business owners, particularly those writing books. The episode wraps up with tips on maintaining effective marketing strategies for book launches.

Time Stamps:
00:00 Podcast: Writing, publishing, marketing books for entrepreneurs.

03:24 "Marketing isn't limited to social media."

08:55 Instagram 9-grid: Profile design for strategic storytelling.

11:22 Nine grids are not ideal for everyone.

13:52 Develop a writing routine with Ready Set Write.

19:10 Created 9-grid; added 3-grid for promotion.

19:44 Updating Instagram is easier than websites.

25:01 Ensure human touch in AI-driven content creation.

28:17 Great explainer, calm demeanor, similar to teacher.

Keywords:
Ruthie Starrett, The Small and the Mighty, Jodi Brandon, Bowling Alone documentary, civic engagement, social media strategy, Instagram 9 grid, Author Entrepreneurs Lab, Write Publish Market Podcast, book publishing industry, marketing agency, Consistency Corner, working moms support, social media algorithms, email marketing strategies, AI content creation, mission vision and values, content exploration, personal branding, business profiles, foundational business elements, book recommendations, Sharon McMahon, email list promotion, social media engagement, 3 grid strategy, Instagram pinned posts, writing routine, Ready Set Write challenge, book launch strategies, quarterly 9 grid review

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
The Small and the Mighty by Sharon McMahon

About Our Guest:

Ruthie Sterrett is the Founder and CEO of The Consistency Corner, a full service marketing agency that provides CMO level strategy and done-for-you implementation for CEOs ready to take off the marketing hat. With 15+ years of experience and wins like taking a $20M retail brand to $100M, Ruthie is uniquely qualified to help CEOs leverage marketing differently, and get back to leading their company and serving their clients. She is known for her optimistic and upbeat personality paired with a solution finding growth mindset. In her spare time, Ruthie loves cheering on the Purdue Boilermakers while raising her family in sunny Florida.

Website: https://www.theconsistencycorner.com/

Instagram: https://www.instagram.com/theconsistencycorner/

LinkedIn: https://www.linkedin.com/in/ruthie-sterrett/

Podcast: https://podcasts.apple.com/us/podcast/the-consistency-corner-instagram-alone-is-not/id1573435207

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1iI4D8AbiownLORQXF4rCuJWB777Skrv-DidbClGy6fE/edit?usp=sharing

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Episode 171: Self-Publishing: A Choose Your Own Adventure for Business Owners

Episode 171

Tuesday, October 29, 2024 • Duration 09:30

In this episode, Jodi uses the analogy of a "choose your own adventure" as it relates to self-publishing. Jodi highlights the numerous options and decisions business owners writing books face at each stage of the book process (writing, publishing, and marketing), emphasizing the importance of defining personal success and tailoring the process accordingly. She also offers practical advice on tasks that can be outsourced and encourages business owners to embrace the flexibility and control that self-publishing provides.

Time Stamps:
00:00 Invest in resources for your book's success.

03:37 Consider hiring help or manage book project.

07:30 Self-publishing offers control and personalization for authors.

Keywords:
writing a book, book publishing, self publishing, hybrid publishing, traditional publishing, publishing options, book marketing, writing phase, publishing phase, marketing phase, cover creation, copy editing, book typesetting, book indexing, conscious language edit, book marketing firm, launch specialist, project manager, virtual assistant, book writing routine, writing productivity, beta feedback, Grammarly, business owners, entrepreneur books, North Star of success, book republishing, revised edition, self publishing control, book trends, author entrepreneurs

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1eurD8_eLS9DK1_JwHepER5NXW9l1sSdxYdNIE9ssOTs/edit?usp=sharing

Episode 162: Strategies to Navigate the Book Publishing Industry

Episode 162

Tuesday, June 25, 2024 • Duration 39:30

In this episode, Jodi is joined by literary agent and book author Lucinda Halpern. As they discuss Lucinda’s book, Get Signed, Jodi and Lucinda discuss critical elements of book launching, including emphasizing the supremacy of an email list over social media for marketing impact. They also talk about the merits of traditional versus self-publishing, the necessity of providing practical value in business books, and the essential mindset work involved in writing. Lucinda shares her journey from intending to self-publish to securing a traditional book deal, underlining the importance of networking, strategic planning, and evolving one’s career for long-term success.

Time Stamps:

00:00 Transitioned from marketing to successful literary agent.

03:47 Growing company, female CEO diversifies during pandemic.

09:00 Challenges of writing a book and business.

10:29 Shift to higher gear with traditional publishing.

15:18 Don't self-publish if you have potential.

18:34 Evolution of career through empathy and success.

22:15 Email list crucial for successful book launch.

24:01 Immediate incentives key for selling books online.

27:04 Book about getting published, being your own advocate.

31:10 Seek unique, reader-facing content for standing out.

35:25 Recommend "Buy Back Your Time" and time management.

38:43 Explore book publishing with the Author Entrepreneurs Lab.

Keywords:

email list for book launch, book marketing strategies, pre-order incentives, frustrations in publishing industry, eliminating gatekeeping for authors, pitching a book, reader perspective for book writers, practical value in business books, traditional publishing vs self-publishing, importance of book distribution, evolution of book projects, writing mindset, vulnerability in book writing, perennial bestsellers, streamlining business processes, delegation for business owners, time auditing, right amount of people in business, self-promotion challenges, understanding traditional publishing, pivoting in publishing process, personal stories in books, end reader value, standing out in the book market, author website and social media, seeking expert help for authors, timing for writing a book, agent and editor interest, time management for entrepreneurs, entrepreneur book writing benefits, Lucinda Halpern literary agent

Episode 161: Maximize Book Sales with a Strategic Website

Episode 161

Tuesday, June 18, 2024 • Duration 23:17

In this episode of Write Publish Market, Jodi speaks with Pauline Wiles, an author turned website designer, about the role a strategically designed website plays in promoting abusiness owner’s book and business. Pauline emphasizes the importance of integrating the book into the main business website, refreshing the site during the book launch phase, and effectively using the website to support the book launch team. The conversarion highlights common mistakes business owner authors make, strategies to avoid them, and time-saving features to streamline the process.

Time Stamps:
00:00 Podcast for entrepreneurs on writing, publishing books.

04:43 Emphasize consistent branding and marketing techniques.

07:43 Incentivize book launch with secret website rewards.

12:13 Writing routine important for efficient book writing.

14:35 Leverage book page to drive business opportunities.

18:13 Create concise contact page for better interactions.

19:48 Pauline, thanks for the helpful website tips.

22:32 Listen to my podcast, join my mentorship.

Keywords:
book publishing, book marketing, author websites, book launch strategies, book launch team, website design for authors, solopreneur websites, book promotion, business growth, entrepreneur authors, book title domain, website traffic, branding consistency, email list sign-up, book sales, author bio, business tools, book reviews, author photos, book cover design, missed opportunities, SEO for authors, launch team rewards, reader feedback, website optimization, time-saving features, appointment scheduling, FAQs, content strategy, marketing asset

Resources Mentioned:

Episode 160: Create Impact in Business with Your Book

Episode 160

Tuesday, June 11, 2024 • Duration 28:02

In this episode, Jodi welcomes business strategist and author Amy Traugh to explore Amy’s book journey with The CEO Method. Amy shares insights on leveraging a launch team, the importance of human connections in marketing, and how her book has bolstered her business credibility. Amy also shares about unexpected tech issues with Amazon and the powerful impact of strategic networking.

Time Stamps:

00:00 Podcast for entrepreneurs on writing and publishing.

04:18 Easy for me, existing content, find support.

08:50 Writing a book adds authority and credibility.

10:13 Preparing for book launch involves backend work.

14:03 Develop a productive writing routine with guidance.

15:44 Tracking states reached through book distribution visually.

19:24 Reaching event hosts for swag provides ROI.

23:08 Expand reach, engage with book launch team.

27:17 Thanks for listening.

Keywords:

client acquisition strategy, vanity metrics, business intent, accountability, book launch team, engagement generation, asking for help, public sharing, Amazon woes, mutually beneficial relationships, business networking, What's In It for Them book, Joe Polish, Write Publish Market podcast, entrepreneur book writing, Amy Traugh, business strategist, CEO method, sales plateau, bestseller book, data-driven decisions, profitable business, Big Idea to Bestseller, Jay Kheper, credibility establishment, warm client introductions, referral power, book launch challenges, marketing tool, lead magnet

Resources Mentioned:

Episode 159: Navigating Book Publicity in 2024

Episode 159

Tuesday, June 4, 2024 • Duration 26:53

In this episode of the Write Publish Market podcast, host Jodi Brandon interviews Leah Paulos, founder of Press Shop PR and Book Publicity School, about the evolving landscape of book publicity in 2024. Leah shares valuable insights on the differences between marketing and publicity, strategies for effectively promoting a book, and the importance of being both strategic and adaptable in today's media environment. Listeners will gain practical advice for cutting through the noise and successfully launching their nonfiction books, regardless of their publishing path.

Time Stamps:

00:00 Entrepreneur-focused podcast, featuring writing and publishing tips.

04:53 Strategic targeting, avoiding overwhelm, focusing on bandwidth.

06:45 Traditional publishing requires authors to be active.

12:37 Adapting to diverse formats to reach readers.

15:53 Study recent successful books for strategic guidance.

18:18 Clear goal alignment essential for successful campaigns.

21:59 Crafting concise, compelling pitches for books.

26:08 Grateful for listening.

Keywords:

book publicity, book marketing, publishing industry, self-publishing, hybrid publishing, traditional publishing, PR campaigns, media attention, book sales, audience engagement, book promotion, author branding, social media marketing, book launch strategies, author promotion, media coverage, book distribution, publishing timeline, book events, author platforms, book sales goals, publishing goals, author experiences, publicity strategies, nonfiction writers, promotional work, audience demographics, book reviewers, podcast interviews, book advertising

Resources Mentioned:

Episode 158: Cultivate a Compelling Author Brand

Episode 158

Tuesday, May 28, 2024 • Duration 25:48

In this episode of Write Publish Market, host Jodi Brandon is joined by Heidi Yarger, founder of Spitfiregirl, to dive deep into the nuances of book marketing and building a personal brand. They discuss the strategic importance of starting the marketing journey early (ideally six months before a book launch), incorporating an author’s personal stories, and establishing thought leadership to engage the audience effectively. Additionally, they discuss the use of artificial intelligence in enhancing content creation and marketing strategies for authors.

Time Stamps:

00:00 Clients should start planning six months ahead.

05:23 Utilize speaking engagements to support business growth.

06:32 Brand yourself and your book strategically.

11:39 Author discusses editing book framework for more appeal.

14:00 Navigating book promotion requires strategic persistence and resilience.

17:26 Maya finds using chat GPT for quotes smart.

20:21 Use paid GPT for targeted DIY prompts.

25:03 Listen to the podcast and join membership.

Keywords:

artificial intelligence in publishing, content pillars, DIY authors, social media content creation, book marketing strategies, Likable Badass book, Permission to Speak book, book launch strategy, author's writing process, press features, speaking engagements, book promotion ads, complex nonfiction promotion, Write Publish Market Podcast, Heidi Yarger, Spitfire Girl agency, personal brand marketing, nonfiction book marketing, author thought leadership, women authors, social media communication for authors, writing routine challenge, AJ Harper, Write a Must Read book, nonfiction writing, book framework design, engaging social media topics, vulnerability in writing

Episode 157: Transform Your Book Marketing Strategy with Podcast Tours

Episode 157

Tuesday, May 21, 2024 • Duration 37:12

Episode 156: Find the Right Editor for Your Nonfiction Book

Episode 156

Tuesday, May 14, 2024 • Duration 34:12

In this episode, host Jodi Brandon and guest Ellen Polk detail the intricacies of choosing the right editor for your book, emphasizing the importance of communication, compatibility, and editorial processes. They discuss different types of editors/editing services and how authors can tailor their questions to find the best match for their particular project's needs. The episode provides valuable insights and practical tips for entrepreneurs looking to refine their manuscripts and enhance their impact through effective collaboration with the right editorial partner.

Time Stamps:

00:00 Ellen Polk helps women write impactful books.

04:57 Editors consider sentence relevance, value, and proofreading.

09:05 Guide created based on author concerns and experience.

11:46 Connecting with authors cultivates successful author-editor relationships.

13:09 Communicate book's goal to editor for alignment.

17:28 Editors collaborate with authors to improve manuscripts.

22:19 Qualifications and experience are crucial for editors.

26:29 Communication style and compatibility in working relationship.

29:52 Comprehensive guide offers valuable insight for writers.

31:27 Fan of author impressed by writing skills.

34:01 Show notes, see you inside the lab.

Keywords:

vulnerability, trust, mindset, power imbalances, industry expert, partnership, safe space, writing routine, ready set write challenge, business owners, editors, editing process, revisions phase, developmental editing, coaching, writing, publishing, marketing books, entrepreneurs, Jodi Brandon, Ellen Polk, nonfiction books, line editing, stylistic editing, copy editing, proofreading, communication style, feedback, mentorship, Author Entrepreneurs Lab

Episode 155: Leverage Book Writing for Business Growth and Success

Episode 155

Tuesday, May 7, 2024 • Duration 22:01

In Episode 155, host Jodi Brandon chats with guest Angel Myers, a licensed marriage and family therapist and seasoned author. They delve into Angel's journey of writing her book, Every Day I Do: How to Rewrite Your Vows After an Affair, discussing the inspirations behind it and the challenges she faced, including her initial hesitancy about entering the publishing world. The conversation also explores how Angel uses her book in her professional practice and her unexpected passion for writing fiction, revealing her ongoing projects and future aspirations in romance writing.

Time Stamps:

00:00 Angel Myers: Therapist, author, trainer, and parent.

03:30 Author considers writing a book to help clients.

08:39 Readers found relatability in following one couple.

11:46 Resource for families and couples in various settings.

15:19 Delegate to experts, utilize editing software early. Period.

18:34 Self-help book by entertainment journalist is inspiring.

21:16 Join my mentorship membership for book publishers.

Keywords:

book publishing, entrepreneur, writing a book, marriage therapy, podcast, self-help books, relationship advice, affair recovery, fiction writing, book marketing, author experience, writing process, editing a book, book launch, reader feedback, therapy practices, romance fiction, relationship counseling, publishing strategies, business growth, editorial advice, market research, storytelling, creative writing, educational resources, couple therapy, authorship, book sales, personal development, audience engagement

Resources Mentioned:

The Author-Entrepreneurs Lab:

Write Publish Market – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

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Apple Podcasts

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Related Shows Based on Content Similarities

Write Publish Market – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

Google Docs33

Instagram13

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

Google Docs33

Instagram13