Explore every episode of the podcast Worth Every Penny Joycast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| #257: Juggling Kids + Photography Clients? 3 Tips For Making It All Work | 01 Apr 2025 | 00:22:21 | |
If you're a parent balancing photography and kids, you know how rewarding (and overwhelming) it can be at times. But harmony is possible! On this week’s Joycast, we’re chatting about what it takes to balance both without sacrificing your sanity. Plus, three hacks to run your business and show up for your family without feeling like one is being neglected. Here’s a sneak peek:
Plus, I’m sharing personal stories and practical tips to make it all feel a little easier and more relatable. If you’re ready to stop feeling spread thin and start enjoying both sides of your world, click play now! RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-257 SHOW TRANSCRIPT: Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #256: What’s Really Stopping Your Photography Business? Real Talk from Go Boutique Live 2025. | 25 Mar 2025 | 00:39:35 | |
If it feels like every step forward is met with fear, doubt, or procrastination, resistance might be holding you back. But here’s the good news: recognizing it is the first step to overcoming it. On this week’s Joycast, we’re talking about how resistance sneaks into your business, how to spot its lies, and most importantly how to eliminate it. Inside this episode, you’ll learn:
Plus, I’m sharing stories from photographers who faced resistance and won, some hit six figures in small towns! If you’re ready to stop procrastinating and start building the photography business you’ve been dreaming of, let’s chat. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-256 SHOW TRANSCRIPT: Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #255: The Boutique Photography Model: How Adam Landed $2K+ Orders | 19 Mar 2025 | 00:24:15 | |
Are you grinding away in your photography business, shooting tons of sessions, but barely making a profit? If so, you’re in the same situation Adam was. Until he made one decision that changed everything… On this week’s Joycast, we’re pulling back the curtain on how one photographer ditched the exhausting volume model, embraced the boutique system, and started landing $2K+ orders with ease. Inside this episode, you’ll learn: The truth is you don’t need to work harder to make more money. You just need a better system. WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-255 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #254: 9 Photographers, 1 Goal. The Hard Truth About Hitting $100K as a Photographer | 11 Mar 2025 | 00:47:22 | |
Are you the “Black Diamond” in your photography community? If you feel like you’re doing all the right things in your photography business (but you are still getting overlooked) no matter how beautiful your images are, clients keep choosing the cheaper photographer down the street… Today, we’re changing that! On this week’s Joycast, I’m breaking down what Black Diamonds can teach us about standing out, owning our value, and attracting clients who are excited to pay boutique prices. Inside this episode, you’ll learn: 💎 Why looking different is better than trying to be “perfect”. The truth? Your business isn’t struggling because of cheaper photographers in your area. It’s because you haven’t fully owned what makes you unique. Click play now and let’s chat about how to make your business shine like the Black Diamond it is! RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-254 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #253: 2024’s Big Wins: 3 New $100K Photographers Share Their Top Secrets to Breaking 6 Figures | 04 Mar 2025 | 00:21:29 | |
Have you ever wondered what separates the photographers making six figures from the ones struggling to book clients? In this week’s Joycast, I’m pulling back the curtain on 3 photographers who hit $100K for the first time and they’re sharing EXACTLY what made the difference in their businesses. Listen now to get the scoop on:
These photographers aren’t unicorns. They’re just like you. The only difference? They committed to a couple key things and it worked. If you’re ready to stop playing the trial-and-error game and finally build the photography business of your dreams, click play now! RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-253 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #252: Dyslexic, Determined, and Thriving: How Hosanna Built Her Photography Business | 26 Feb 2025 | 00:21:42 | |
Dyslexic, Determined, and Thriving: How Hosanna Built Her Photography Business Have you ever felt like the odds were stacked against you? Like you didn’t have the right background, connections, or experience to build a successful photography business? In this week’s Joycast, I’m sitting down with Hosanna Hale. She’s an Anchorage-based outdoor portrait photographer. Despite starting with no website, no pricing, and only two paid shoots under her belt, she went on to land multiple high-dollar clients! We discuss:
If you’ve ever doubted whether you have what it takes to build a profitable photography business, Hosanna’s story will give you the confidence boost you need! RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-252 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #251: The 5 Minute Networking Strategy for Meeting New Photography Clients Without Adding More to Your Plate | 18 Feb 2025 | 00:17:13 | |
If you’re like most photographers, you’re juggling two of the most rewarding (and sometimes overwhelming) jobs in the world… Being a photographer and a parent. There’s no perfect handbook for either, but I’ve learned a thing or two about balancing both without feeling like you’re failing at one or the other. In this week’s Joycast, I’m sharing advice to help you switch gears, get more done, and show up fully for your family and your photography business! You’ll learn:
You don’t have to choose between being a great parent and a successful photographer. You can have both! This episode will show you how to create structure, protect your time, and run your business with more joy and less guilt. RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-251 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #250: The 5 Minute Networking Strategy for Meeting New Photography Clients Without Adding More to Your Plate | 11 Feb 2025 | 00:16:12 | |
Networking. Just hearing the word makes you cringe, right? You’re already juggling a full-time job, raising kids, and managing a million other responsibilities… How are you supposed to squeeze in business networking, too? But what if I told you that you don’t need more time to mingle? You just need a better strategy! On this week’s Joycast, I’m sharing my simple, 5-minute networking strategy that helps you turn everyday interactions into golden business opportunities (without awkward small talk, forced conversations, or spending hours at suit and tie events.) Join me as we discuss:
Plus:
If you’re tired of waiting for clients to find you and want advice that actually works (without taking over your life), this episode is for you! RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-250 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #249: The Red Flags You Can't Ignore: How to Avoid Nightmare Photography Clients | 04 Feb 2025 | 00:18:23 | |
Have you ever booked a client then immediately felt that little knot in your stomach…
In this week’s Joycast, I’m revealing the 3 types of red-flag clients that can drain your energy, steal your joy, and make you question why you started your photography business in the first place.
You’ll learn: 🚩The one thing chronic client complainers say
You don’t have to say yes to everyone. You deserve to work with clients who light you up and value what you do. So if you’ve ever second-guessed a booking, this episode is your permission slip to trust your gut!
Grab your favorite drink, get comfy, and let’s talk about how to protect your happiness while growing your photography business. RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-249 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #248: 8 Creative Ways to Photograph Portraits Without A Studio This Winter | 28 Jan 2025 | 00:20:44 | |
Braving freezing temperatures without a studio can feel like a huge challenge for photographers, but what if I told you it’s actually a secret weapon… In this week’s Joycast, I’m sharing 8 creative ways to keep your calendar full in the chilliest weather. Here's a sneak peek:
If winter weather has you feeling stuck, grab a hot cup of tea (or coffee) and join me for some fresh ideas! ❄️📸 RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-248 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #247: Why Hiring a Wedding Photographer Made Me Rethink Everything About Pricing | 21 Jan 2025 | 00:17:55 | |
Have you ever thought about what it feels like to be the client instead of the photographer? On this week’s Joycast, I’m pulling back the curtain on a personal experience: my daughter’s wedding. For once, I wasn’t the one behind the lens, and let me tell you… It gave me a whole new perspective on what we do as photographers. Here’s a sneak peek:
Plus:
This week’s episode is a reminder of why what we do as photographers is so much bigger than just “taking pictures.” Photography is about love, legacy, and creating something people will treasure forever. RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-247 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #246: Can the Boutique Business Model Work For Men? | 14 Jan 2025 | 00:51:21 | |
Ever wonder if the boutique photography model works just as well for men as it does for women? It’s a question that came up in my recent Boutique Breakthrough workshop, and in this week’s Joycast, we’re shedding light on the truth. Here’s a sneak peek:
Plus:
Whether you’re just starting out or looking for fresh strategies to market your photography, this episode is packed with inspiring stories and actionable tips to grow your boutique photography business. RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-246 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #245: Breaking the Bubble: 4 Tips to Attract Photography Clients Beyond Your Social Circle | 07 Jan 2025 | 00:20:10 | |
Does it seem like the only people who hire you for photos are bargain hunters or family? I know how suffocating that can feel. You pour your heart into your photography, but you’re left wondering if there’s anyone out there who truly values your work. In this week’s Joycast, I’m sharing how to break out of that bubble, connect with the right clients, and build a photography business full of customers who value your worth. Here’s how we’re flipping the script for 2025 and starting fresh:
Let’s make 2025 your year! It’s a clean slate, and with a few habits, you can change everything. Ready to start building relationships with clients who value your artistry? Hit play, and let’s talk photographer friend! RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-245 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #244: Why I Stopped Making Resolutions and Five Things I'm Doing This Year Instead | 31 Dec 2024 | 00:26:23 | |
Oh New Year’s resolutions… Are they a hopeful tradition, or a fast-track to feeling defeated by February? In this week’s Joycast, I’m sharing why I think resolutions often set us up for failure and what I’m doing instead to create real, lasting progress as we step into a brand-new year. Here’s a sneak peek:
Plus, I share personal stories from recovering after a tough skiing accident to redefining what “family first” means as my kids grow into their own amazing careers. If you’re ready to move past the pressure of resolutions and create a year filled with clarity, creativity, and purpose, this Joycast episode is packed with practical tips and heartfelt insights to help you get there. Let’s embrace progress (not perfection) as we focus on what truly matters in our lives and businesses this new year. RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-244 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #243: From Digital Burnout to Boutique Breakthrough: How Gia Chong Turned Two Clients into $3,254 in One Attempt | 24 Dec 2024 | 00:20:09 | |
Feeling burned out or stuck in your photography business? One thing can change your work, your profits, and your life (and it might not be what you expect…)
On this week’s Joycast, I’m chatting with a Stockton, California photographer who went from shooting 120 sessions a year to embracing a boutique business model that brought her more time, joy, and income than ever!
Here’s a little of what we’ll cover:
Plus:
If you’re ready to stop chasing endless sessions and start building a profitable, sustainable photography business, this episode is packed with inspiration and actionable advice to get you there. RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-243 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #242: Photography Tax Deductions Demystified: How to Keep More of What You Earn | 17 Dec 2024 | 00:25:13 | |
Have you ever sat at your desk late at night, exhausted from editing photos, you peek at your neverending to-do list and wonder why all this hard work doesn’t add up to more joy or money? On this week's Joycast, I share something that’s helped so many of my students save money and make their photography businesses feel easier to manage. The secret? Tax deductions. I know, I know. Tax stuff might sound boring, but trust me, it’s a lifesaver once you get it. I’ll explain::
Imagine writing off the gear you’ve been eyeing, saving money on things you’re already paying for, and feeling less stressed about your finances! Grab a cup of coffee (or wine), settle in, and let’s chat about how to make your money work for you in your photography business. RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-242 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #241: The Happiest Photographers I Know Routinely Do This | 10 Dec 2024 | 00:13:05 | |
Feeling a little stuck or frustrated with your photography business? There’s one simple mindset shift that can make all the difference (and it’s something the happiest photographers I know do all the time.) In this week’s Joycast, I’m sharing a lesson that changed my life, both as a mom of athletes and as a photography coach. I’ll show you how to stop getting caught up in comparison and start finding more joy in the day-to-day of building your business. Here’s a little of what we’ll cover:
Plus:
If you’ve ever wondered how to build a business you love (while loving the journey to get there) this episode is full of inspiration and encouragement to keep you moving forward. RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-241 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #240: From Hobby to Thriving Business: How Lisa Deaton Booked Her First $1,120 'Julie' After Decades in Photography | 03 Dec 2024 | 00:20:31 | |
Turning a passion into a profitable business isn’t always easy, especially when you’re juggling challenges. But what happens when you finally find the key to making it all work? In this week’s Joycast, we’re sharing the incredible story of Lisa Deaton, a Cincinnati-based photographer who spent decades experimenting with her craft before booking her first $1,120 “Julie.” Lisa shares how she shifted from a hobbyist mindset to building a sustainable business, all while navigating the challenges of being a military spouse. Here's a sneak peek:
Plus:
If you’ve ever wondered how to make your creative passion a reliable source of income, this episode is packed with tips, lessons, and encouragement to help you get there. RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-240 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #239: Photographing Solo? Here's How to Get the Help You Need During the Session | 26 Nov 2024 | 00:09:56 | |
Being a solo photographer can feel like you’re wearing all the hats: juggling gear, lighting, and making sure your clients feel comfortable. It’s easy to get overwhelmed and even forget a few things. In this week’s Joycast, I’m sharing my favorite tips for photographers who are doing it all on their own. Whether you’re just starting out or you’ve been running your business for years, this episode is packed with tips to help you feel more confident and supported during your sessions. Here's a sneak peek:
Plus:
If you’ve ever felt the pressure of running a photography session solo, this episode is like a warm hug and a pep talk all in one. You don’t have to do it perfectly, you just have to make it joyful. RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-239 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #238: The Sneaky Way Your Photography Business Is Stealing From Your Family. | 19 Nov 2024 | 00:18:51 | |
After years of struggling with low-paying clients and working long hours, Amy Marlin made a remarkable change: earning six figures in under a year by shifting her approach to her photography business.
In this week’s Joycast, we’re talking about the “cost of inaction” and how it may be holding you back from reaching your full potential. This episode will help you uncover hidden ways to reclaim your time, boost your income, and bring more joy to your life.
Join us as we discuss:
Plus:
If you’re ready to work smarter (not harder) and finally build a profitable photography business that works for you, this episode is the push you need! RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-238 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #237: From $700 to $30,000 in One Month: How Claudia Transformed Her Equine Photography Business | 12 Nov 2024 | 00:35:46 | |
After 12 years of chasing $700 orders, Claudia made an astonishing turn around...Booking multiple $2,000+ sales and topping $30,000 in a single month.
In this week's Joycast, we’re chatting with Claudia Powell. Her story shows how big a difference in the right approach can make, especially when you’re in a specialized niche like equine photography.
Join us as we talk about:
Plus, Claudia shares:
If you’re looking for a way to bring more joy and profit to your business, Claudia’s story might be just the push you need. RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-237 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #236: The ONE Thing Every Photographer Needs to Do in November | 05 Nov 2024 | 00:23:56 | |
Are you struggling to stand out in a crowded photography market?In this week's Joycast, I'm discussing a crucial strategy that helped me build a profitable photography business over the last 26 years. I’ll share how creating custom holiday cards turned my passion into a client magnet and kept my photography studio at the forefront of people’s minds all year long.Join me for:
Worth Every Penny Joycast Show Notes: [LINK] Show Transcript: Click HereJoin our free Facebook community at “We Are Portrait Photographers” for more inspiration and support. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-236 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #235: Photographers Everywhere? Here's Why That Can Actually Help You | 29 Oct 2024 | 00:12:49 | |
Feeling like the photography world is overcrowded? With over 114,000 photographers in the U.S. alone, it’s easy to think the market is too saturated to stand out.
You’ll learn: - Why competition can actually attract more clients in photography If you’ve been struggling to book clients and wondering if there are just too many photographers out there, hit play and discover how to flip the script and make competition work for you, not against you. RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-235 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #234: From Airstream Adventures to $11K in Sales: How Jess Curran Restarted Her Photography Business | 22 Oct 2024 | 00:33:01 | |
If you’ve ever felt unhappy with the way your photography business is working, this week's Joycast is for you.I’m joined by Jess Curren, a mom of three who paused her photography business to travel with her family in an Airstream for five years before relaunching her passion. Jess opens up about:
WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-234 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #233: The $6,194.40 Client Who Turned It Around for Single-Mom, Crystal | 15 Oct 2024 | 00:35:45 | |
If you've ever struggled to make your photography passion profitable while juggling life’s responsibilities, you need to tune into this Joycast episode right now!I sit down with Crystal Cooper Riley, a full-time athletic trainer and single mom whose been passionate about photography since high school. Despite her love for the craft, she's spent years trying to make it a sustainable business while raising her six-year-old son.Crystal opens up about:
WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-233 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #232: Beyond the Lens: How Two Moms Built a Thriving Photography Business and a Life-Changing Friendship | 08 Oct 2024 | 00:37:38 | |
If you've ever felt alone or unsupported in your photography journey, this episode is for you. Today, I'm joined by two of my Peak Performance Coaching students, Allie Cline and Jenn White, who found an unexpected friendship and support system through our program. These two amazing photographers get candid about:
So if you're looking for inspiration on how to find your tribe in the photography world and build a business that aligns with your values, hit play and get ready to feel uplifted! RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-232 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #231: How This Mom of 7 Kids Went from Dabbling with Holiday Mini-Sessions to A $1,700 Order with the Boutique Model | 01 Oct 2024 | 00:17:01 | |
you feeling stuck in the cycle of holiday mini sessions and digital file delivery? Today, I'm excited to introduce you to Alicia Sorenson, a mom of seven who transformed her photography business using the boutique model we teach at the Photography Business Institute. In this episode, I sit down with Alicia to discuss:
You'll hear how Alicia:
Whether you're a seasoned pro or just starting out, Alicia's story will inspire you to rethink your photography business model and tap into your true earning potential. Ready to transform your own photography business? Don't miss my upcoming 5-day Booking Boost challenge starting September 30, 2024. RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-231 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #230: These 5 Students Watched Me Sell $10,000 of Images. Here’s What They Learned | 24 Sep 2024 | 00:52:04 | |
Want to take your photography sales to the next level? This episode is your backstage pass to a $10,000 sales presentation! I recently had the incredible opportunity to demonstrate my sales process to a group of photography students at our summer camp. Today, I'm sharing the biggest takeaways from five of these students who watched me in action. Whether you're a seasoned pro or just starting out, their insights will transform your approach to sales presentations. We're covering game-changing strategies like:
Plus, I'll reveal my secret technique for including easily removable items in your presentation to empower clients and maintain higher overall sales. So if you want to learn how to confidently conduct sales presentations that serve your clients and boost your bottom line, hit play and get ready to revolutionize your photography business! RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-230 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #229: 3 Mistakes I Made in July’s Sales Presentations That Could Have Ruined the Sale | 17 Sep 2024 | 00:31:55 | |
Want to shorten your ordering appointment learning curve and keep calm during sales conversations? This is the episode for you… Today I'm spilling the beans about what I did WRONG with a client, with 60 professionals (photographers were watching me). My mistake got me thinking about other missteps I’ve had in my career, so I sat down to share them ALL with you! We’re covering things like:
So if you want to learn how to elegantly solve any sales problem and make a happy client, hit play and get ready to feel empowered! RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-229 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #228: How This Single Mom Turned $555 Sessions Into Average Orders of $2,834 Real FAST, In A Small Town | 10 Sep 2024 | 00:22:51 | |
If you need to use photography to provide for your family, but are worried about working too much and sacrificing time with them, this episode is for you. Today I’m joined by Madeleine Fenton, who, on the heels of a divorce, used photography to provide for herself and her daughter. She gets candid about things like:
So if you want to take your photography business seriously and hear from someone who took action even when it felt scary, hit play and get ready to feel inspired! RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-228 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #227: 7 Big Takeaways From a $10,000+ Day of Selling Portraits | 02 Sep 2024 | 00:36:30 | |
One of my students recently sold $10,000 of photography in one day, and it got me thinking about what it REALLY takes to sell at that level–especially when you’re starting from scratch.
Most photographers think it’s all about their photography, but there’s actually a lot more involved in selling your art for thousands of dollars.
The thing is, if you don't have a strategy for helping clients make their decisions, or you don't understand sales psychology, your orders are probably all over the place and unpredictable.
So today, I’m going to:
So if you want to feel confident about your selling process, hit play and let me take you behind-the-scenes! RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-227 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #226: I Did the Entire Sales Process For One of My Students. You Will NEVER Believe What Happened | 27 Aug 2024 | 00:46:42 | |
Have you ever wondered what it would be like if we teamed up? If YOU did the photography and I did the selling? Every summer, we invite our Peak Performance Coaching students to one of our students' studios somewhere around the country. We've only done it twice, but it was such a hit last year that everybody was itching to do it again! The deal is that the host photographer is responsible for getting the client and doing the session… and I do the presentation. Amy Yang (a student and coach leader in our Peak Performance Coaching program) was our host photographer recently, and we had such a fun journey working together! I want to tell you all about it because:
So if you want to deep dive into the presentation process and feel inspired to make your own big sales, grab a cup of tea and hit play! RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-226 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #225: From Part-Time Physical Therapist to Full-Time Photography: Liz's Journey to Living Her Dream | 20 Aug 2024 | 00:24:04 | |
If your photography is a “side hustle” or you’re trying to balance family life and work life, then this episode is for you. Liz Schmidt, mom of two young kiddos, was trying to do it all and finding herself missing key moments at home. During her transition from physical therapist to full-time boutique photographer, she dealt with things like:
I’ll spoil the ending for you… in her first year with us, she nearly tripled what she brought in the previous year when she was trying to do it on her own with mini sessions and digital files. So if you want to make the shift from side hustle to full-time (or part-time) just like Liz did, hit play and get ready to feel inspired! RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-225 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #224: Avoid This: 3 Costly Brand Disconnects That Make People Pay You Less | 13 Aug 2024 | 00:12:37 | |
Have you ever wondered if the branding for your photography business is up to snuff? Maybe you see everyone else’s websites and social media and compare your own… Maybe you’ve developed a few different logos for yourself and nothing ever really stuck… Or maybe marketing totally overwhelms you and you wonder if you’re even going in the right direction with your brand… Today I’m sharing the top 3 marketing faux pas to AVOID as a portrait photographer. Tune in to learn things like like:
So if you want to uplevel your brand as a boutique portrait photographer and start showing up as professionally as possible, hit play and get ready to take notes! RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-224 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #223: The Epiphany: What I Learned from a Friend that Changed My Approach to Vendors | 06 Aug 2024 | 00:13:04 | |
Do you want more referrals and partnerships in your photography business but feel STUCK when it comes to actually getting them? Maybe you feel desperate when you’re approaching them… Or maybe you feel like you’re drowning and it’s hard to invest in someone else's business… I recently went on a trip with my photography group (The Society of XXV), and while chatting with a high-end wedding photographer, I had my mind blown. Early in the conversation, he told me what the FIRST THING he does when he goes to photograph a wedding… and it stopped me in my tracks. Bottom line: If you want to get more partnerships and referrals as a photographer, you HAVE to pop on this Joycast episode. RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-223 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #222: How This 17-Year Professional Photographer Turned Her Business Setback Into A Massive Success Story | 30 Jul 2024 | 00:26:41 | |
Have you ever felt like you’re running into the same problems over and over in your photography business? Maybe you have a lot of clients but you’re still struggling to be profitable… Maybe you face anxiety every time you need to sell your photography or your client wants to chat on the phone about prices… Maybe you’re considering changing your business model… again… Allyson faced those same issues as a long-time photographer. But finally, after years of struggle, she found herself staring at a $14k paid invoice for her photography! In today’s Joycast, she takes us deep into how she made this big shift, including:
If you feel like you’re running into the same problems over and over in your business, or are struggling to transition from the hybrid (or digital file) model to the boutique model, this episode is for you! RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-222 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money | |||
| #221: What #FamilyFirst Really Means | 23 Jul 2024 | 00:13:05 | |
If you’ve ever felt guilty for spending time on your business (away from your family)… and then also felt guilty for spending time with your family (away from your business), this is the episode for you. Today I’m diving into my motto “family first” and exploring what it really means to prioritize your family–and my take might just surprise you. We’ll tackle things like:
So if you want to learn how to put family first, business first, AND you first (yes, it’s possible) hit play and get ready to get ready to take notes! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-221 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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| #220: Why Selling From Your Own Wallet Is The Kiss of Death | 16 Jul 2024 | 00:27:50 | |
If you struggle to charge what your photography is worth, or if thinking about selling your photography gives you the heebie-jeebies, then it’s time to examine your relationship with money. The second I started pricing my photography, I fell into the number one “danger zone” pitfall possible… and that kept happening until I figured out a few key things. Today, I’m going to share the money perspective shifts you need to keep in mind so you can avoid my mistakes and start REALLY charging what you’re worth. If you want to understand what happens in our minds when we’re pricing our products and communicating those prices to clients, hit play, and let’s dig in! RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-220 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 | |||
| #219: Pet Photographer Claire Sold $4,000 of Photos & Made More Than Her Monthly Income From Any Job She's Ever Had. Here's What She Did. | 09 Jul 2024 | 00:24:08 | |
If in-person sales or talking on the phone with a potential client freaks you out, you aren’t alone. A lot of photographers I work with are nervous about the boutique sales process–including pet photographer Claire Shelley. Right before she moved to a new city, she was swamped with editing and disconnected from her clients. She rarely even knew if they liked their photos after she sent them over! Claire knew there had to be a way to make more money and impact as a photographer. So she took a move to a new city as a way to revamp her business… even though the in-person sales aspect scared her! Tune in to hear how she:
If you want to learn how Claire went from making $700 in 6 months to an almost $4,000 sale, hit play and get ready to feel inspired! RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-219 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 | |||
| #218: Business Not Growing? 5 Things You’re Overlooking | 02 Jul 2024 | 00:18:56 | |
If you’ve ever wondered how to stand out in a sea of competition, scroll no further, this is the episode for you! Today I’m diving deep into five things you can do as a creative to be head and shoulders above everyone else in your area. Spoiler alert: If you’re missing any of these five elements, you’re also missing out on a client relationship that could be even stronger (and risking your entire business). Tune in today to learn:
So if you want to stand out and serve your clients at the highest level, hit play and take a page right out of my business handbook. RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-218 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 | |||
| #217: Things to Hide From Your Friends & Family About Your Photography Business | 25 Jun 2024 | 00:18:07 | |
Have you ever felt frustrated or alone after talking to your friends and family about your photography business? If you’re the only entrepreneur in your circle, you might find it tricky to know what to share and what to keep private. And you may even find yourself questioning the nitty-gritty of your offers or business model. As an entrepreneur and coach of hundreds of thousands of photographers, I have realized there are just some things that we should keep from loved ones and only share with other dreamers and do-ers. So today I sat down to chat about:
If you’re ready to feel less alone as a high-performer, settle in and hit play! RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-217 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 | |||
| 215: Myths about Starting or Growing a Photography Business | 11 Jun 2024 | 00:23:41 | |
Almost all photographers will believe a common myth (or several common myths) at some point in their journey. Not only do those myths cost valuable time and money, but they also lead to frustration and feeling like you’re spinning your wheels like Fred Flinstone. If you’ve ever thought things like:
Then today’s episode is just for you. Hit play to get unstuck, learn from my mistakes, and find the fastest path to success as a boutique portrait photographer. RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-215 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 | |||
| #214: The 5-Zone Method to Finding Perfect Photography Clients | 04 Jun 2024 | 00:10:53 | |
Have you ever gotten a lead for your photography business, invested time and energy into explaining what you do and how you do it, only to be met with a disappointing response… or no response at all? What if you could all but avoid that painful experience by separating your leads into five clear zones? Today I’m talking to Allie Cline, who developed a five zone method for identifying right-fit clients in your photography business! In our conversation today, we’ll cover:
Allie originally shared this method at my three-day event just for boutique photographers, so if you missed out, here's your second chance to hear it! And make sure to grab her five zone method graphic below, so you can follow along every time you get a new lead.
FIVE ZONE METHOD GRAPHIC: RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-214 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 | |||
| #213: How a Mom of 3 Went from Earning $3,275 Total in 3 Years of Photography to $4,071 in 3 Months! | 28 May 2024 | 00:24:29 | |
Have you ever felt STUCK in your photography business?
Maybe you have a portfolio, have purchased courses, and even have a few clients under your belt… but you still aren’t gaining much traction.
It feels like every time you DO take a few steps forward, you’re met with resistance and end up sliding back down to where you were.
Tacoma, Washington photographer Danica Williams was in the same boat.
But with ONE decision, she turned it all around and made more money in three months than in the last three years of her photography business… COMBINED.
Today we tackle things like:
So if you want to learn exactly how to get unstuck and start finally gaining traction in your photography business, hit play and get ready to feel empowered! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-213 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 | |||
| #212: How to Talk to Your Spouse or Partner About Investing in Your Business | 21 May 2024 | 00:24:44 | |
If you are going to go ALL IN and invest time and money into your photography business, it’s important to have the buy-in of your spouse. But how exactly do you get that? It can be tricky – especially if you have tried before and failed, have purchased programs before and had them not work for you, or have a partner who doesn’t share your vision! Today I’m sharing eight concrete steps for how to talk to your spouse about investing in your photography business. These tips have not only worked for me, but for my students who have gone on to grow and run successful boutique portrait photography businesses! Sometimes even without the support of their spouse (at first). Plus, I put together an invaluable cheat sheet of steps you can take to overcome concerns and stay calm during a difficult conversation. So hit play if you’re ready to get the buy-in of your special person so you can run full speed ahead at your photography business dreams. RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-212 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 | |||
| #211: 6 Things to Do Before Memorial Day in Your Photography Business To Crush 2024 | 14 May 2024 | 00:15:12 | |
Are you wondering how to balance your photography business with your family plans and demands this summer?
The right summer mindset can not only set up your photography business for success (to the tune of making 30k+ only working a few days a month), but it can give you true time freedom to enjoy with your family!
So I rounded up six ways to make this summer season COUNT for your photography business!
I’m talking about things like:
All WITHOUT working 40 hours a week.
So if you want to put your family first while growing your photography business this season, hit play and get ready to jot down these six things to do before Memorial Day! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-211 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 | |||
| #210: Massive Debt Left This 18-Year Career Photographer Ready to Quit. Her Inspiring Turnaround Story | 07 May 2024 | 00:31:25 | |
Have you ever felt like throwing in the towel on your photography career? Maybe you’re struggling with:
My guest today, Angela Hopper Lee, was in the same boat. Her photography degree didn’t teach her how to get clients. So, while she had a few regular clients who would return year after year, she wasn’t growing her business. Thankfully, that’s when she found us. Just a short while later, she owned her time again AND was averaging $3,000 an order! So if you want to learn how to stand out in a sea of competition and sell your photography as a shy introvert, hit play and get ready to feel inspired! RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-210 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 | |||
| #209: How Do I Know If I’m Ready to Start Charging for My Photography? | 30 Apr 2024 | 00:13:26 | |
Have you ever wondered if you’re ready to start CHARGING for your photography?
Maybe it feels too good to be true that you could make money doing something you love…
Or maybe you worry that you’re not good enough to start making money…
In this episode, I share eight ways to tell if you’re ready to start charging for your photography.
I also share how I got into photography, what my first sale was like, and what some of my “mind trash” told me along the way (maybe it will sound familiar to you).
When I was deciding to charge (and how much to charge) for my photography, my mind was filled with “what if?” questions like:
But I turned that first $50 sale into a 26-year career as a professional photographer, selling over $3 million of photography services (without a photography degree).
So if you want to start charging for your photography but you’re not sure where to start, hit play and get ready to feel confident about your decision! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-209 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 | |||
| #208: The Untold Story: A Photographer’s Switch from Prints to Digital Files and the Unexpected Aftermath. | 23 Apr 2024 | 00:31:50 | |
Have you ever felt like you needed to conform to what everyone else is doing in business? Maybe you’ve seen digital files grow in popularity and considered switching or moving to a hybrid model. When long-time photographer Jenn Kerfeld felt pressure to start offering digital files in her print photography business, it led to some unintended consequences… resulting in her wanting to stop photography altogether. In this episode, she shares how she took action to find JOY in her business again, focused on quality over quantity, and went all-in on the boutique business model. She also gives us the full story of how she was able to serve 20 high school senior clients FULLY last year, rather than churn through 75 as she had in previous years). If you’ve ever felt like you need to do what everyone else is doing in business, sit back, hit play, and get ready to be inspired to stick to your own path! RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-208 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 | |||
| #207: How a Mom of 5 Landed a $17,000 Order in Her Brand-New Photography Business | 16 Apr 2024 | 00:19:05 | |
Have you ever been faced with a decision that you knew would change everything for you no matter which side of the fence you landed on? When Liza Blecher’s husband got stationed in North LA, she and her five kids had to make the tough call to stay in Florida while he went ahead to California. In this episode, she shares how she overcame new family dynamics, renovating a home, major back surgery, and fear of failure while starting her photography business. She also gives us the full story of how she landed her first paying client… who went on to order $17,000 worth of photography products (and still keeps in touch with her today)! If you’ve ever felt like your family life or busy schedule is standing in the way of your photography business goals, grab a cup of your favorite beverage, hit play, and get ready to be inspired by Liza’s story. RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-207 SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 | |||