How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?
Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.
With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.
Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.
You can find Sarah Petty at:
www.joyofmarketing.com
www.instagram.com/sarah.petty
www.facebook.com/thejoyofmarketing
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#257: Juggling Kids + Photography Clients? 3 Tips For Making It All Work
Season 4 · Episode 257
Tuesday, April 1, 2025 • Duration 22:21
If you're a parent balancing photography and kids, you know how rewarding (and overwhelming) it can be at times. But harmony is possible!
On this week’s Joycast, we’re chatting about what it takes to balance both without sacrificing your sanity. Plus, three hacks to run your business and show up for your family without feeling like one is being neglected.
Here’s a sneak peek:
How to create a dedicated workspace that keeps boundaries clear
Why multitasking is sabotaging your success (and what to do instead)
A quick mindset shift to transition between “work mode” and “mom mode”
Plus, I’m sharing personal stories and practical tips to make it all feel a little easier and more relatable. If you’re ready to stop feeling spread thin and start enjoying both sides of your world, click play now!
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
#255: The Boutique Photography Model: How Adam Landed $2K+ Orders
Season 4 · Episode 255
Wednesday, March 19, 2025 • Duration 24:15
Are you grinding away in your photography business, shooting tons of sessions, but barely making a profit? If so, you’re in the same situation Adam was. Until he made one decision that changed everything…
On this week’s Joycast, we’re pulling back the curtain on how one photographer ditched the exhausting volume model, embraced the boutique system, and started landing $2K+ orders with ease.
Inside this episode, you’ll learn: The pricing mistakes that kept Adam stuck in low-value shoots. The simple mindset shift that helped him attract higher-paying clients. How he finally broke free from burnout (and how you can too.)
The truth is you don’t need to work harder to make more money. You just need a better system. Click play now and let’s talk about how to build a photography business that pays you what you’re worth!
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
#254: 9 Photographers, 1 Goal. The Hard Truth About Hitting $100K as a Photographer
Season 4 · Episode 254
Tuesday, March 11, 2025 • Duration 47:22
Are you the “Black Diamond” in your photography community?
If you feel like you’re doing all the right things in your photography business (but you are still getting overlooked) no matter how beautiful your images are, clients keep choosing the cheaper photographer down the street…
Today, we’re changing that!
On this week’s Joycast, I’m breaking down what Black Diamonds can teach us about standing out, owning our value, and attracting clients who are excited to pay boutique prices.
Inside this episode, you’ll learn:
💎 Why looking different is better than trying to be “perfect”. 💎 The #1 mistake photographers make when marketing themselves (and what to do instead!) 💎 How to position yourself as the must-have photographer in your market.
The truth? Your business isn’t struggling because of cheaper photographers in your area. It’s because you haven’t fully owned what makes you unique.
Click play now and let’s chat about how to make your business shine like the Black Diamond it is!
#253: 2024’s Big Wins: 3 New $100K Photographers Share Their Top Secrets to Breaking 6 Figures
Season 4 · Episode 253
Tuesday, March 4, 2025 • Duration 21:29
Have you ever wondered what separates the photographers making six figures from the ones struggling to book clients?
In this week’s Joycast, I’m pulling back the curtain on 3 photographers who hit $100K for the first time and they’re sharing EXACTLY what made the difference in their businesses.
Listen now to get the scoop on:
The #1 mindset shift that helped them push past fear and take action.
The simple daily habits that kept them on track to hit six figures.
The biggest mistakes they stopped making (so you can avoid them too!)
These photographers aren’t unicorns. They’re just like you. The only difference? They committed to a couple key things and it worked.
If you’re ready to stop playing the trial-and-error game and finally build the photography business of your dreams, click play now!
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
#252: Dyslexic, Determined, and Thriving: How Hosanna Built Her Photography Business
Season 4 · Episode 252
Wednesday, February 26, 2025 • Duration 21:42
Dyslexic, Determined, and Thriving: How Hosanna Built Her Photography Business
Have you ever felt like the odds were stacked against you? Like you didn’t have the right background, connections, or experience to build a successful photography business?
In this week’s Joycast, I’m sitting down with Hosanna Hale. She’s an Anchorage-based outdoor portrait photographer. Despite starting with no website, no pricing, and only two paid shoots under her belt, she went on to land multiple high-dollar clients!
We discuss:
How Hosanna went from charging $50 for friends to landing a $14K sale
The mindset shift that helped her take action
Why investing in one thing helped her grow faster than a traditional photography degree
If you’ve ever doubted whether you have what it takes to build a profitable photography business, Hosanna’s story will give you the confidence boost you need!
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
#251: The 5 Minute Networking Strategy for Meeting New Photography Clients Without Adding More to Your Plate
Season 4 · Episode 251
Tuesday, February 18, 2025 • Duration 17:13
If you’re like most photographers, you’re juggling two of the most rewarding (and sometimes overwhelming) jobs in the world…
Being a photographer and a parent.
There’s no perfect handbook for either, but I’ve learned a thing or two about balancing both without feeling like you’re failing at one or the other. In this week’s Joycast, I’m sharing advice to help you switch gears, get more done, and show up fully for your family and your photography business!
You’ll learn:
How to create a workspace that helps you focus (even in a house full of chaos!)
The secret to setting boundaries so you can actually work during work hours
A simple habit that helps you shift from work mode to family mode without the stress
You don’t have to choose between being a great parent and a successful photographer. You can have both! This episode will show you how to create structure, protect your time, and run your business with more joy and less guilt.
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
#250: The 5 Minute Networking Strategy for Meeting New Photography Clients Without Adding More to Your Plate
Season 4 · Episode 250
Tuesday, February 11, 2025 • Duration 16:12
Networking. Just hearing the word makes you cringe, right?
You’re already juggling a full-time job, raising kids, and managing a million other responsibilities… How are you supposed to squeeze in business networking, too?
But what if I told you that you don’t need more time to mingle? You just need a better strategy!
On this week’s Joycast, I’m sharing my simple, 5-minute networking strategy that helps you turn everyday interactions into golden business opportunities (without awkward small talk, forced conversations, or spending hours at suit and tie events.)
Join me as we discuss:
How to naturally connect with potential clients in your daily routine
The #1 mistake photographers make when trying to build relationships
The small mindset shift that will make networking feel effortless
How to get people excited about your work without feeling salesy
Plus:
How I built a six-figure photography business through simple conversations
The secret to making potential clients ask you about your photography services
A step-by-step challenge to help you start networking today
If you’re tired of waiting for clients to find you and want advice that actually works (without taking over your life), this episode is for you!
#249: The Red Flags You Can't Ignore: How to Avoid Nightmare Photography Clients
Season 4 · Episode 249
Tuesday, February 4, 2025 • Duration 18:23
Have you ever booked a client then immediately felt that little knot in your stomach…
In this week’s Joycast, I’m revealing the 3 types of red-flag clients that can drain your energy, steal your joy, and make you question why you started your photography business in the first place.
You’ll learn:
🚩The one thing chronic client complainers say 🚩 Why “rock throwers” are the sneakiest energy vampires (and how to sidestep them.) 🚩How to avoid getting caught up in drama (and keep your business FUN!)
You don’t have to say yes to everyone. You deserve to work with clients who light you up and value what you do. So if you’ve ever second-guessed a booking, this episode is your permission slip to trust your gut!
Grab your favorite drink, get comfy, and let’s talk about how to protect your happiness while growing your photography business.
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
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