Words To Win By – Details, episodes & analysis

In 2012, the Fight for $15 and a Union launched, catalyzing a mass movement of low wage working people that helped raise wages across the country and plant the seed for today's resurgence of the power of working people in union. In this episode, hear how the Fight for $15 and a Union got folks across the country to walk out despite the precarity of their jobs and clapped back at the standard divide and distract tactics of the opposition. And learn how doing an end-run around corporate controlled media by spotlighting working people’s real lives paves the way for wins and offers a vital lesson for Democrats looking to woo working class voters. 

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• Keep up with the Fight for 15 and a Union on their website. 
• Keep up with More Perfect Union on their website.

Voters consistently rank the economy as their top issue. And despite the fact that Democratic administrations routinely deliver far better economic outcomes, voters credit Republicans with better handling of the economy over Democrats. In this episode, we delve into what it means to manage the economy well, what’s behind voters’ distrust of Democrats on economic matters, and research-backed solutions to reframe this debate on our terms and win over voters. 

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At 4 a.m. on December 30th 2020, as crowds gathered in front of Congress awaiting the final vote, Argentina legalized abortion. This realized the hopes and validated the hard work of organizers and lawyers, politicians and medical providers, veteran feminist leaders and newly engaged teenage activists. 

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As we witness today’s rightwing attacks on our public schools, we consider what the 2018 educator strikes can teach us about formulating an effective response. This movement to secure better healthcare, classroom funding, and more equitable pay ignited in states you might not expect: West Virginia, Oklahoma, and Arizona. And from there, it took off and delivered wins across the nation.

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In 2020, a steadfast crew of veteran organizers and activists propelled José Horacio Rodríguez from obscurity to win a seat in Congress with the most votes of any candidate from his constituency in the Dominican Republic. Battling entrenched parties in a corrupt system of pay-to-play politics, José Horacio’s campaign unleashed the power of the positive under the banner ‘Buena Política,’ Good Politics.  

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En el 2020, un grupo tenaz de organizadores y activistas veteranos propulsaron a José Horacio Rodríguez desde la oscuridad hasta ganar un escaño en el Congreso, con más votos que ningún otro candidato de su circunscripción en el distrito central en la República Dominicana. Combatiendo partidos arraigados en un sistema corrupto de recibir pago para jugar a la política, la campaña de José Horacio desencadenó el poder de lo positivo bajo el título ‘Buena Política’.

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While many Americans looked on in disbelief as Donald Trump refused to accept the outcome of the 2020 election, others had been reckoning with this scenario for months. Lawyers battled frivolous suits, advocates recruited poll workers, and organizers thwarted efforts to toss out ballots.A far less visible effort was also underway: armed with nightly empirical testing, messaging experts and artists provided narrative guidance and visual content to support countless leaders across states to ensure the will of the people did, indeed, prevail.

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In 2016, fresh off dual victories in a referendum criminalizing immigrants and a parliamentary election that brought them nearly 30% of seats, the far-right Swiss People’s Party seemed destined to pass a second enforcement initiative to strip Swiss residents with foreign passports of any due process rights. With opposition parties and major human rights groups leery of taking on a campaign they considered a lost cause, the newly formed Operation Libero jumped in. With virtually no resources, they thwarted the right-wing framing of the initiative to defeat the referendum by 18 points. 

• Special thanks to Thomas Coombes
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In 2020, all eyes were on Wisconsin, a state that paved Trump’s way to the White House when he won there in 2016 by just 0.77% of the vote. This time around, organizers and strategists both from within the Democratic Party and the grassroots, bested the right-wing playbook with persuasive and mobilizing messages that ensured Biden his victory with an even closer margin of 0.63%. 

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On season 2 of Words to Win By, we're going from Switzerland to Arizona and from the Dominican Republic to West Virginia to unpack some of the fiercest fights - and biggest come-from-behind victories - for progressives. For each of these stories, we examine the words, tactics and strategies needed to take on entrenched parties and defy expectations to win. Season 2 premieres November 9th.