Explore every episode of the podcast Women in B2B Marketing

Leslie Forde is the CEO and founder of Mom's Hierarchy of Needs, a long-time B2B marketer, a strategic advisor to HubSpot, and the author of Repair with Self Care. She also runs the longest running national parent study on pandemic and post pandemic mental health. In this episode of Women in B2B Marketing, we talk about the emotional, mental, and logistical load carried by working women and why burnout has quietly become a default state for so many of us.

Leslie shares why women struggle to ask for what we need, how the past five years have reshaped the caregiving landscape, and what leaders and companies can do to support caregivers instead of unintentionally burning them out. We also unpack the rise of the Hype Women movement, the importance of making space for asks, and how community can fuel both confidence and belonging.

Here is what we cover:

• Why self care scores have dropped below pre pandemic levels in her national study
• Warning signs of burnout that appear long before we notice them
• Why high achieving women struggle to ask for help or support
• The unseen load mothers carry and how it affects work, relationships, and health
• What employers misunderstand about caregivers and the simple changes that matter
• Why ERGs often run on unpaid labor from women and how leaders can fix that
• The link between psychological safety, vulnerability, and the ability to ask for what you need
• How the Hype Women movement creates space for community, courage, and honest requesting
• Why many mothers feel like they are failing in every role and what actually drives that feeling
• How women can start reclaiming time, rest, and care in realistic attainable ways

Key Links:

Guest: Leslie Forde: https://www.linkedin.com/in/leslieforde

Her book, Repair with Self Care:

https://a.co/d/fu3UGes

Mom's Hierarchy of Needs

https://momshierarchyofneeds.com

Host: Jane Serra: https://www.linkedin.com/in/janeserra

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Originally published on August 26, 2024

This replay features the wonderful Surbhi Agarwal, 25+ year industry vet and former CMO at Applied Intuition. We talked about her path from engineering to product marketing to the CMO seat, what really changes when you leave companies like Intel and Google for a fast moving startup, and why she builds marketing around trust, clarity, and collaboration.

Surbhi’s story as an immigrant navigating visa setbacks, rebuilding her career across three countries, and eventually helping grow a business to 10M ARR is powerful. Her honesty about leadership, resilience, and finding your voice as a woman in B2B has stuck with me ever since.

- Jane

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In this episode of Women in B2B Marketing, host Jane Serra sits down with Surbhi Agarwal, 25+ year tech exec. Surbhi shares how she went from engineering and sales into product, then product marketing, and into the CMO role, and why she still thinks like a product marketer every single day.

This episode covers:

• Surbhi’s path from electrical engineer in India to CMO in Silicon Valley
• What she learned moving from Intel and Google to a messy, fast paced startup
• Why she believes product marketing is the strategic core of marketing, not a “support” function
• Her “golden triangle” model connecting product marketing, demand generation, and brand
• How she reorganized a 70 person global marketing team, broke down silos, and cut spend while improving performance
• The difference between running marketing in a hardware world where failure is not an option and in a software world where shipping at 80 percent is the norm
• How she uses OKRs, RACI, and skip level conversations to create clarity and psychological safety
• The early career visa setback that forced her to move back to India, then to London, Taiwan, and France, and how that built resilience and a deep customer mindset
• Her “full glass of trust” philosophy and how she builds collaborative, high trust teams across cultures and time zones
• Why she tells younger women to stop assuming men and women are treated the same at work, and to find their voice and negotiate earlier

Surbhi also shares the kind of honest advice we do not hear enough in leadership circles, including why waiting quietly to be rewarded rarely works, and how women can navigate ambition inside systems that are still far from equal.

Key Links

Guest: Surbhi Agarwal, 25+ year Tech Executive/ CMO: https://www.linkedin.com/in/surbhiagarwal/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Kim Winter has spent nearly a decade building and scaling product marketing across Yotpo and multi product orgs. In this episode of Women in B2B Marketing, we unpack how true product marketing starts with market context and the voice of the customer, then fuels everything from positioning to pipeline.

Kim shares how to operationalize VOC with CS, why PMM should own recurring deliverables like quarterly competitive reviews and persona refreshes, and what changes when PMM reports into product, the CMO, or directly to the CEO. We also dig into the rising path from PMM to CMO, and how to keep marketing intentional instead of turning into a production shop.

Here’s what we cover:

• The “bottom of the pyramid” for PMM: market context, competitive landscape, and VOC
• How PMM focus shifts by product stage, from finding fit to scaling mature lines
• Design partners vs customer advisory boards, and when to use each
• Recurring PMM deliverables that create visibility and influence across the org
• Where PMM should sit and how KPIs shift under Product vs CMO vs CEO
• Why PMM fuels customer marketing and tight alignment with Sales and CS
• Debunking the “PMM = messaging at the end” misconception
• Making marketing intentional: tie every output to a clear goal and buyer need
• Practical ways to gather customer insight fast without boiling the ocean
• The PMM to CMO trend and what makes product marketers strong marketing leaders

Key Links:

Guest: Kim Winter: https://www.linkedin.com/in/kim-winter/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

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Sidney Waterfall has led agencies, advised high-growth teams, and now runs marketing in-house at OpenBrand. In this episode of Women in B2B Marketing, we unpack how focusing on process, not outcomes, builds momentum, clarity, and GTM efficiency that actually lasts.

Sidney shares how her team runs PR without an agency, uses proprietary data to earn credibility, and measures what truly moves the business forward. From pipeline coverage to process discipline, she offers a refreshingly honest take on what modern marketing leadership really looks like.

Here’s what we cover:

• Why “process over outcomes” is the mindset every marketing leader needs
• How OpenBrand built long-term PR credibility through data, not hype
• Obsessing over inputs instead of chasing metrics
• Partnering with finance to tie marketing to business outcomes
• The frameworks Sidney uses to track rolling pipeline coverage and GTM efficiency
• Redefining pipeline sources to align sales and marketing around shared success
• How to build a team culture that learns from what doesn’t work
• What Sidney learned moving from consulting to in-house leadership

Key Links:

• Guest: Sidney Waterfall: https://www.linkedin.com/in/sidneywaterfall/
• Host: Jane Serra: https://www.linkedin.com/in/janeserra/

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Molly George has spent her career inside B2B tech and on the agency side. Today she is the CEO and founder of Kickstand, a PR and research firm helping brands win in an AI-shaped search world.

In this episode of Women in B2B Marketing, we unpack why PR is having a comeback in B2B, how AI search is changing the playbook, and what modern comms leaders are doing to show up in the consideration set. We also get into Molly’s founder story, the power of setbacks, and practical ways to make PR work alongside demand, content, and product marketing.

Here’s what we cover:

• PR’s real job in B2B and why quick wins are the wrong expectation
• AI search and brand visibility: how citations shape consideration
• Owned vs earned in 2025: your site, plus offsite owned profiles like G2, AWS, Wikipedia
• Press releases today: when they help train models and when wires waste budget
• Formatting for LLMs: structure, subheads, and consistent boilerplates across properties
• Using query data to guide narratives, pitches, and thought leadership
• Reddit for B2B: participate with value, not a megaphone
• Budget shifts: why teams are moving dollars from classic SEO to brand and PR
• Starting an agency while employed, finding the tipping point, and trusting your gut

Key Links:

• Guest: Molly George: https://www.linkedin.com/in/molly-george-kickstand/
• Host: Jane Serra: https://www.linkedin.com/in/janeserra/
• Kickstand: https://meetkickstand.com/
• Kickstand Research Report on AI and GTM: https://meetkickstand.com/landing/the-zero-click-era-is-here-are-you-ready-to-show-up/

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Ruta Sudmantaite and Emma Davies have built their careers across marketing, consulting, and now tech entrepreneurship. After meeting as teammates at a B2B SaaS company, they went on to become fractional CMOs, podcast co-hosts of Blame It On Marketing, and founders of their own startups - Lava Metrics, a marketing analytics platform, and Thesmia AI, a low-cost AI assistant for HR teams.

In this episode, we talk about building while bootstrapping, the realities of fractional consulting, what it’s like to start companies with your friends (and partners), and how they bring kindness, candor, and community into every room they enter.

Here’s what we cover:

• How Ruta and Emma went from coworkers to fractional CMOs and co-founders
• The differences between starting a consulting practice and a tech company
• Why they believe “two heads are better than one” in fractional work
• Building products without outside funding - patience, scrappiness, and first customers
• How to disagree kindly, give feedback, and earn trust with in-house teams
• Why executive presence doesn’t have to look like a suit or a script
• Creating community through honesty: confessions walls, career couches, and real talk
• The power of female allies, industry besties, and personal boards of directors
• And yes, Ruta’s side business selling sourdough starter - and what it taught her about SEO

Key Links:

Guests:

Ruta Sudmantaite: https://www.linkedin.com/in/rutasudmantaite/

Emma Davies: https://www.linkedin.com/in/emmadavies1989/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Thesmia AI: https://www.thesmia.ai/

Lava Metrics: https://lavametrics.com/

Blame it on Marketing Podcast: https://open.spotify.com/show/3X0IiwUIupVa4tCNg8AMpR?si=5d01dceb2c6d4c86

Ruta's Epic UK Sourdough co: https://getsourdough.co.uk/

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Recorded IRL at Pavilion’s GTM2025, Washington DC!

Amanda McGuckin Hager has worn many hats in her career—sales, marketing, fractional consulting—and today she holds two big ones: CMO and CRO at TrueDialog. After starting out in sales and quickly realizing her heart was in marketing, Amanda built a path through Austin’s B2B tech community, leading teams, experimenting with growth plays, and eventually taking on dual leadership of sales and marketing.

In this episode, we unpack Amanda’s journey, her approach to building strong cultures without “duds,” why she’s protective of her CMO title, and how she’s testing AI and search in practical, creative ways.

Here’s what we cover:

• Amanda’s early pivot from sales into marketing (and why it stuck)
• What it really looks like to be both CMO and CRO at the same time
• Resetting a sales org from comp plans to quotas to team structure
• Why fewer silos and more shared accountability reduce finger pointing
• How to spot (and avoid) “duds” when building teams
• The role of fun and positivity in high-performing leadership
• Fractional marketing lessons: variety, freedom, and choosing clients
• Why Amanda protects the CMO title (even while running sales)
• Experiments with LLM optimization, long-tail queries, and AI tools
• Guarding deep work time with “no meeting” blocks and shitty first drafts

Key Links:

Guest: Amanda McGuckin Hager: https://www.linkedin.com/in/amanda/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Recorded live from Pavilion's GTM2025: https://attendgtm.com/

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**Originally published on October 16, 2024**

This replay features the brilliant Liza Adams - AI advisor, fractional CMO, and one of the top 50 CMOs to watch in 2024. We talked about her journey from Manila to Michigan, why gratitude fuels her leadership, and how she’s spent 20+ years helping B2B tech companies elevate marketing from “tactical” to truly strategic.

Liza’s perspective on AI, trust, and building defensible moats is refreshing and practical - I left this convo inspired and with about ten new quotes for my wall.

- Jane

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In this episode of Women in B2B Marketing, host Jane Serra sits down with Liza Adams, AI advisor and fractional CMO. Liza shares how her engineering roots shaped her early entry into AI, and why she’s passionate about marketing’s role as a strategic driver of business growth (not just the “campaigns and events team”).

This episode covers:

• Liza’s journey from immigrant roots in the Philippines to tech executive in the U.S.
• Why marketing must reclaim its North Star: deep customer understanding
• The three passions guiding her career: elevating marketing’s strategic value, championing diverse voices, and using business as a force for good
• Practical frameworks for evaluating product-market fit and building defensible moats
• How AI can shrink research cycles, spark alignment, and elevate marketers from tacticians to strategists
• Trust as the ultimate differentiator - why “brand building” is really “trust building”
• Examples of how teams are using custom GPTs to boost productivity and decision-making
• Her advice to CMOs in today’s “pressure cooker” environment

Liza also shares the golden rule of modern marketing: be an amazing human first, then an amazing marketer. (yesssssss!!)

Key Links:

Guest: Liza Adams: https://www.linkedin.com/in/lizaadams/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Discussed in Episode:

Disrupt or Be Disrupted: AI's Verdict on Your Product's Defensibility

Competitive Defensibility Analyzer GPT

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Paige Tills didn’t set out to be a marketer. After starting in international relations and higher ed, she pivoted into business development at #samsales - where she built her way into marketing and ultimately grew into the role of VP of Marketing. Paige has built her role from the ground up, shaping the company’s content engine, experimenting with paid and organic channels, and scaling what started as one newsletter into a multi-channel brand presence.

In this conversation, we dive into Paige’s journey, her lessons learned on newsletters, social, ads, webinars, YouTube, and AI, and what it takes to market with personality, precision, and scrappiness.

Here’s what we cover:

• Saying yes to pivots and building a career in unexpected places
• How #samsales scaled from one newsletter to a full content ecosystem
• Zero-click content and why click-through isn’t always the goal
• LinkedIn ads, thought-leader campaigns, and what not to do with targeting
• YouTube lessons: shorts, long-form, and CTAs that actually work
• Why founder-led brands win - and what to do if you don’t have one
• Making webinars engaging without the slide deck snoozefest
• Early AI + LLM experiments: traffic, Wikipedia, and Reddit potential
• The role of personal storytelling and motherhood moments on LinkedIn

Key Links:

Guest: Paige Tills: https://www.linkedin.com/in/paige-tills/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

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Michelle Denogean has one of those careers that makes you stop and take notes. From dreaming of Super Bowl ads to running marketing at eHarmony and Edmunds, advising dozens of startups, writing a book, and now leading as CMO at Mindtrip—she’s lived the full spectrum of B2B and B2C.

In this conversation, we dig into what’s working in B2B marketing today, how to scale reputation and relationships, and the career lessons Michelle learned the hard way (and turned into her leadership superpower).

Here’s what we cover:

• Why “reputation” resonates more than “brand” with startup founders
• Customer-as-hero marketing and the power of relationships in B2B
• Scrappy (not crappy!) ways to build brand without big budgets
• How to “punch above your weight” as a startup and look bigger than you are
• The decline of email as a pure demand channel (and what to do instead)
• Why culture is your frontline brand asset
• How tough feedback reshaped Michelle’s leadership style
• Breaking out of the box: taking on projects beyond your role
• Networking early and outside your company to open career doors

This one is packed with practical takeaways and some real talk about the realities of leading teams, advising founders, and building reputation in 2025.

Key Links:

Guest: Michelle Denogean: https://www.linkedin.com/in/michelledenogean/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

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**Originally published on April 12, 2023**

This episode features the one and only Thao Ngo - SVP of Marketing at Uptempo and a total gem of a leader. We talked about building team culture across time zones, leading through three back-to-back acquisitions, and why she ditched PR and the company podcast (and what’s actually working instead).

Thao’s smart, hilarious, and brutally honest in the best way. One of my fave convos.

- Jane

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In this episode of Women in B2B Marketing, host Jane Serra interviews Thao Ngo, SVP of Marketing at Uptempo. Thao shares her unique journey from early-career marketing student to global marketing leader - and the lessons she’s learned from decades in high tech, M&A chaos, and building high-performing, human-first teams.

This episode covers:

• Leading through three acquisitions (and merging tools, teams, and time zones)
• The chaos and lessons of combining CRMs, MAPs, websites, and work cultures
• How to actually build team culture on Zoom (hint: not forced virtual lunches)
• Why they paused their podcast, PR, and newsletter, and what’s working better
• The live, no-recording MOPs huddles that build real community
• Her onboarding playbook, including a slide on "how to work with the CMO"
• Burnout prevention tips like calendar audits, Slack boundaries, and no-meeting blocks
• How Thao uses Slack photos and custom statuses to lead with personality
• What it's like to lead as an Asian woman in tech, and how she speaks up when it counts

Thao also shares why building trust and being yourself is the most powerful tool a marketer can have.

Key Links:

Guest: Thao Ngo: https://www.linkedin.com/in/thaongo/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

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In this episode of Women in B2B Marketing, Jane Serra sits down with Neha Verma, founder of the Partner Marketing Community and a 15+ year marketing leader, to explore the evolving world of partner marketing.

Neha shares her journey from studying economics in New Zealand to becoming a global voice in partner marketing - and how an “accidental” career move turned into her passion and purpose.

Together, Jane and Neha dive into:

• How Neha pivoted from economics into marketing and discovered a career in partner marketing
• The story behind the Partner Marketing Community and why it’s intentionally focused on collaboration, not selling
• Why partner marketing is resurging as companies lean on ecosystem growth and relationships
• The top challenges for partner marketers today: budget cuts, AI adoption, and navigating layoffs
• Why partner marketing is a critical revenue driver that should never be first on the chopping block
• How to measure partner marketing impact when attribution is messy (and why “marketing vs sales credit” should end)
• The role of partner enablement and field marketing in staying top-of-mind and driving account growth
• How to manage partnerships when a partner goes silent - and when it’s time to move on
• Neha’s advice for marketers: focus on impact, people, and health more than titles

If you’ve ever wondered how to thrive in partner marketing, build stronger collaborations, or simply get off the “marketing vs sales credit” hamster wheel, this conversation is packed with insights you can put to work.

Key Links:

Guest: Neha Verma – LinkedIn

Host: Jane Serra – LinkedIn

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In this episode of Women in B2B Marketing, Jane Serra sits down with Sheevaun Thatcher, VP of Revenue Enablement at Demandbase, to unpack what enablement really means when done right.

With decades of experience spanning pre-sales, sales, and enablement leadership, Sheevaun shares the lessons learned from building programs that actually move the needle on productivity, retention, and revenue influence. Far from “just training” or “content delivery,” her approach treats enablement as a true business within a business - complete with strategy, investors, and measurable outcomes.

Jane and Sheevaun dive into:

• Sheevaun’s career path from pre-sales into enablement and the lessons learned through each “version” of enablement she built
• What revenue enablement really means (hint: it touches everyone who influences revenue, not just sales)
• The difference between being responsible to sales versus responsible for revenue
• The five key questions that keep enablement focused on what matters most
• The four pillars of enablement: GTM clarity, aligned content, just-in-time training, and tribal knowledge
• How to align enablement with marketing and product to ensure content is actually adopted and useful in customer conversations
• Why “standard demos” and “budget questions” don’t work - and better approaches to both
• The role of coaching, why high performers don’t always make strong managers, and how to train managers to actually coach
• How AI and just-in-time enablement are changing how sellers learn and apply skills
• When a company is really ready for enablement (and why your first hire should be senior, not junior)

Key Links:

Guest: Sheevaun Thatcher – LinkedIn

Host: Jane Serra – LinkedIn

Sheevaun's LinkedIn Articles Mentioned:

• https://www.linkedin.com/pulse/r2n4-enablement-keystone-sheevaun-thatcher-cpc-tsqcc/
• https://www.linkedin.com/pulse/my-5-fave-enablement-questions-sheevaun-thatcher-cpc-xr7gf/

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In this episode of Women in B2B Marketing, Jane Serra chats with Ashley Artrip, GTM Engineering Manager at Clay, author of Career Design, and host of Career Advice You Never Got, to demystify one of the fastest-emerging roles in revenue: go-to-market engineering.

Ashley shares her unconventional path from career coaching and entrepreneurship to helping companies architect systems that accelerate growth and create better buying experiences. From her work at Clay (where GTM engineering was born) to her own startup journey, she reveals why intentionality and creative problem-solving are at the heart of every successful go-to-market motion.

Jane and Ashley cover:

• What GTM engineering actually is – and why it’s not just “rev ops with a new name”
• How to design systems that reduce friction across marketing, sales, and customer success
• Real-world examples of value-led prospecting from brands like Canva and Vanta
• Why GTM engineers need both systems chops and business acumen
• The role AI plays in building smarter, more efficient revenue processes
• When to hire your first GTM engineer (and when to recognize you already have one)
• How to approach tools like Clay without falling into “blank canvas syndrome”
• The career skills that make great GTM engineers – and how to build them

Key Links:

Guest: Ashley Artrip – LinkedIn

Host: Jane Serra – LinkedIn

Ashley’s Newsletter: Engineering Revenue - a GTM engineer’s playbook for success, written by Ashley Artrip.

Ashley’s Book: Career Design: Design Your Career to Change Your Life by Ashley Artrip, published December 2022.

Ashley’s Podcast: Career Advice You Never Got - a career‑transition playbook hosted by Ashley Artrip, tackling all those questions you wish you’d been told.

Clay University / GTM Resources: Clay University and blog for learning GTM and Clay tools.

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In this episode of Women in B2B Marketing, Jane Serra sits down with Shannon Howard, Director of Customer and Content Marketing at Intellum, to talk about the real work behind building lasting customer relationships that drive retention, advocacy, and long-term brand love.

From her early days in B2C to leading customer marketing in SaaS, Shannon shares how she has learned to scale connection without losing the human touch. The conversation covers what customer marketing really owns (hint: it is not just case studies), how to enable internal teams to advocate alongside your customers, and the power of being relentlessly curious about the people you serve.

Jane and Shannon get into:

• Why customer marketing is about more than just advocacy and what else belongs under its umbrella
• How to stay close to your customers even without a big team or budget
• The overlooked art of marketing internal programs like customer education
• Why reverse multithreading and relationship redundancy matter more than ever
• Approaching customers for feedback in ways that feel natural, not transactional
• Turning negative experiences into opportunities to create new advocates
• The value of surprising and delighting customers, including supporting causes they care about
• How customer marketing can also play a big role in Customer Success enablement
• Expanding the definition of “customer” to include past, future, and even non-paying advocates
• Building trust with customers by treating them like people, not just personas

Key Links:

Guest: Shannon Howard: https://www.linkedin.com/in/shannonlagassehoward/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

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** Originally published on May 8, 2024 **

Katie Berg coined a phrase in this episode that stuck with me so much I literally made stickers: F*ck it Energy. It’s about saying yes to big, scary opportunities, chasing fear instead of avoiding it, and putting yourself out there even when you’re not sure you’re ready.

And honestly? I think we could all use a little more of that energy right now - which is why I’m bringing this one back from the archives. Katie’s story of building Klue’s Compete Network from scratch and carving her own path in marketing is just as powerful today as it was when we first recorded.

Should I bring Katie back for a follow-up? DM me, comment, or leave a review to tell me what you’d love us to cover next.

– Jane

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In this episode of Women in B2B Marketing, host Jane Serra sits down with Katie Berg, VP of Marketing at Klue, to dive into how she turned a scrappy idea into one of the most innovative owned media plays in B2B: the Compete Network.

From starting her career in events marketing and taking a bold leap to work in Zambia, to building Klue’s media hub that now fuels their category leadership, Katie shares the real story of saying yes to big risks, chasing fear, and creating content that actually lands.

Jane and Katie dig into:

• How the idea for the Compete Network was born (on a run!) and why it stuck
• The scrappy steps Klue took to build a media hub before owned media was “a thing”
• What it really takes to launch and scale multiple shows under one brand
• Why consistency and format matter as much as the content itself
• Lessons learned from producing four podcasts at once - and what Katie would do differently
• How teasers and “movie-style” launches helped Klue’s shows break through
• The future of B2B media hubs
• Why attribution alone isn’t enough - and how qualitative feedback can be a marketer’s gold mine
• Why women need more “f*** it energy” in content creation

Key Links:

Guest: Katie Berg: https://www.linkedin.com/in/katiepberg/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

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In this episode of Women in B2B Marketing, host Jane Serra chats with Shachar Oren, co-founder, CRO, and CMO at EX.CO—a rare triple-title leader with a journalist’s storytelling soul and a sharp eye on revenue.

Shachar’s unconventional journey from writing film reviews to building a video-first adtech company is full of insight for any marketer navigating career pivots, cross-functional leadership, and the ever-blurry line between brand and revenue. She shares what it’s really like owning both sales and marketing, how it’s changed her approach as a CMO, and why she believes marketers need to stop undervaluing themselves.

Jane and Shachar dig into:

• What it’s like to lead both marketing and sales as a co-founder
• How a background in journalism led Shachar into B2B tech and startup leadership
• The power of sitting in on sales calls - and how it transformed her team’s approach
• Why sales decks often fall short, and how to build enablement materials that sellers actually use
• What led EX.CO to eliminate webinars and double down on events
• How offline tactics like in-person events and direct mail became their top growth channels
• Why marketers struggle to get internal credit - and how to start changing that
• The nuances of tying marketing roles to revenue goals and compensation
• What the lack of CMOs on corporate boards says about how marketing is perceived
• How reframing our own value as marketers can shift our influence inside the org
• Navigating the balance between creativity, storytelling, and business outcomes
• Building community through thoughtful, hybrid campaigns that connect people online and off

Key Links:

Guest: Shachar Orren: https://www.linkedin.com/in/shacharo/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Shachar's Article on Fast Company: https://www.fastcompany.com/91265760/numbers-and-narratives-the-strategic-advantage-of-uniting-the-cmo-and-cro-roles

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In this episode of Women in B2B Marketing, host Jane Serra sits down with Natalie Cunningham, a two-time SaaS CMO, former agency leader, and one of LinkedIn’s most refreshingly honest voices in marketing.

Natalie’s journey from rural Tennessee to the C-suite is packed with lessons on resilience, leadership, and pushing past “professional” expectations. She opens up about what it really means to step into a CMO role, lead through rebrands, and advocate for yourself—without shrinking your voice.

Jane and Natalie explore:

• The real difference between being a VP and a CMO (beyond the title)
• How to lead with honesty and impact, even when it comes with risk
• Why rebrands fall apart after the “fun part”—and how to avoid it
• The power of healthy conflict and treating peers as your first team
• How being vocal on LinkedIn can cost you... and why it’s still worth it
• Why “managing a team is like parenting” is a tired (and harmful) trope
• The importance of community when you’re the only woman in the room

Key Links:

Guest: Natalie Cunningham: https://www.linkedin.com/in/nataliercunningham/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

––

Like WIB2BM? Show us some love with a rating or review. It helps us reach more women marketers ready to take the mic.

In this episode of Women in B2B Marketing, host Jane Serra chats with Kim Tran, a full stack marketing leader who helped take Gimmal to a successful exit as Head of Marketing and Business Development.

Kim's path into marketing was anything but linear. She started in First Amendment law before building a career focused on growth, brand transformation, and operational rigor across fintech, edtech, and data governance. With a background in psychology and a clear-eyed view of how teams and businesses scale, Kim shares the mindset shifts and tactical lessons that shaped her journey.

Jane and Kim explore:

• Why marketers need to become financial and data stewards to earn trust and influence
• How to market marketing internally and build advocates across the org
• What it really takes to modernize a legacy brand without losing its core
• How to approach marketing during an acquisition and speak to buyers, not just customers
• The importance of protecting your team’s emotional and mental bandwidth
• How to pitch yourself and take up space, especially as a woman in leadership
• Why failing safely is more realistic than failing fast

Key Links:

Guest: Kim Tran: https://www.linkedin.com/in/kimtrandc/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

––

Like WIB2BM? Show us some love with a rating or review. It helps us reach more women marketers ready to take the mic.

In this episode of "Women in B2B Marketing," host Jane Serra is joined by Chaenara O’Brien - a sharp strategist who splits her time between leading digital GTM at vFunction and consulting with startups via Thought Bakery.

Chaenara brings a refreshingly grounded, systems-first lens to modern marketing, shaped by a background in energy trading, operations, and engineering services. The conversation unpacks what it really takes to build future-ready go-to-market teams, avoid burnout, and lead with both curiosity and clarity in a time of constant change.

Jane and Chaenara dig into:

• How her career in ops + energy trading led to B2B marketing leadership
• What “scenario planning” actually means - and how to make it actionable
• Why marketers need to stop reacting and start building systems
• How AI is reshaping what it means to “do more with less”
• Creating space for failure and curiosity on high-performing teams
• Why outdated ideas of brand control and executive presence need to go
• What GTM leadership should look like - and where it’s headed
• Outgrowing tech and how to protect your spark

Key Links:

Guest: Chaenara O'Brien: https://www.linkedin.com/in/chaenara/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

--

Like WIB2BM? Show us some love with a rating or review today! <3

** Originally published on January 18, 2023 **

This episode is a favorite for anyone who's ever argued about buttons vs hyperlinks, wondered if open rates still matter, or just wants to get better at email without sounding like a spam bot.

Kestrel Lemen is an email powerhouse: part strategist, part storyteller, and hands down one of the most insightful voices in email marketing. Her take on what actually drives conversions, how to balance plain text with visuals, and what marketers still get wrong about newsletters is full of gold.

It’s one I still reference, and if email is even remotely in your job description, you’ll want to give this one a listen.

Want a part two with Kestrel? Leave a review, drop a DM, or just say the word.

— Jane

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In this episode of Women in B2B Marketing, host Jane Serra sits down with Kestrel Lemen, email marketing expert and former Senior Strategist at Seguno Software (now Senior Manager Lifecycle Marketing at Zillow!) From her start in the art world to building Bronto’s London office and becoming an email force in both B2B and B2C, Kestrel’s journey is as fascinating as it is full of lessons.

They get into:

• The difference (and surprising similarities) between B2B and B2C email strategies
• Visual vs. plain text emails - and when each actually performs best
• What’s still true about email above the fold (and what’s totally changed)
• The metrics you should be tracking now - and which ones are just vanity
• Spam triggers, button design, and real talk on segmentation
• How privacy laws like GDPR and Apple MPP are reshaping email as we know it
• Why your “free Yeti cooler” giveaway is probably not the move
• Building emails that convert and don’t annoy
• Plus: how to keep your resume “conversion-optimized” for your future self

If email is part of your job - or just gives you heartburn - this episode is a goldmine.

Key Links:

Guest: Kestrel Lemen: https://www.linkedin.com/in/kestrellemen/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Community: Women of Email - https://womenofemail.org/

***Recorded LIVE at WIB2BM LIVE ATLANTA***

In this first-ever LIVE IN PERSON episode of "Women in B2B Marketing," host Jane Serra sits down with Trinity Nguyen (CMO at UserGems) and Kacie Jenkins (SVP of Marketing at Sendoso) for an unfiltered conversation about the mistakes, missteps, and full-on f*ckups that shape great marketing leaders.

They open up about failed campaigns, tool disasters, event regrets, and how they’ve built teams that don’t just tolerate failure - they learn from it. From creating psychological safety to pushing back on prescriptive execs (even the ones with AI patents), this episode is a candid look at what it really takes to lead with empathy, resilience, and a little rebellion.

Packed with tactical advice, personal stories, and plenty of f-bombs, it’s a masterclass in growing your team-and yourself-through the hard stuff.

This live panel unpacks:

• Why failure is a must-have in high-performing marketing teams
• How to build psychological safety without babying your team
• Tactics for turning a f*ck-up into a team-wide learning moment
• The CEO “parking lot” trick for pushing back on prescriptive leadership
• How to evaluate AI tools (and avoid shiny object syndrome)
• What to do when your event investment flops—and how to design ones that actually work
• The power of structured gatherings and thoughtful details at live events
• Career pivots, personal advisory boards, and defining your authentic marketing path
• How to create space for younger team members to build resilience and take ownership

Key Links:

Guests:

Kacie Jenkins: https://www.linkedin.com/in/kaciejenkins/

Trinity Nguyen: https://www.linkedin.com/in/trinitynguyen/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

--

Like WIB2BM? Show us some love with a rating or review today! <3

In this episode of "Women in B2B Marketing," host Jane Serra chats with Leanna Adeola, VP of Marketing and Chief Brand Strategist at Black Onyx Management. Leanna, recognized as one of the "Top 40 Under 40" by the Indianapolis Business Journal, shares her journey through various marketing roles, from agency work to in-house positions. They discuss the challenges of integrating management consultants, emphasizing transparency and collaboration. Leanna highlights the evolving nature of B2B marketing, stressing the importance of authenticity, relationship-building, and balancing value with sales.

Leanna and Jane talk through:

• Leanna’s career path from agency to in-house to consultancy leadership
• Why her agency background helps her empathize with brand-side complexity
• How she balances in-house marketing with client-facing consulting
• Tactics for making brand messaging stick internally
• How Canva and quick videos help reinforce brand standards
• Advice for building trust when bringing in external consultants
• The 3Fs framework for managing up: Framing, Frequency, For Others
• How to communicate effectively with boards, CEOs, and CFOs
• The human side of B2B: building relationships, not just pipeline
• Why outdated ideas of executive presence are holding us back
• The power of thought leadership and long-term brand affinity
• Her advice: remember what drew you to marketing and protect that spark

Key Links:

Guest: Leanna Adeola: https://www.linkedin.com/in/ladeola/

^^ And follow her on IG: https://www.instagram.com/leannaadeola

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

--

Like WIB2BM? Show us some love with a rating or review today! <3

** Originally published on January 4, 2023 **

This episode is an early gem from when the podcast first launched and features the incredibly sharp Leela Gill, a three-time CMO and builder of high-growth B2B teams. Her advice on navigating the first 30-60-90 days in a new marketing leadership role is timeless. And her take on KPIs, internal branding, and enabling your sales team as thought leaders? Still fire.

It’s one of those episodes I come back to often, and I hope you’ll find value in it too.

Want a follow-up with Leela? Drop a comment, review, or DM me. I'm all ears.

— Jane

--

In this episode of "Women in B2B Marketing," host Jane Serra interviews Leela Gill, accomplished B2B CMO and former CMO at One Health. Leela shares her journey from engineer to three-time CMO and how that technical foundation still shapes her marketing leadership today. The conversation covers what great CMOs prioritize in their first 90 days, the importance of intentional leadership, and why internal culture-building is just as critical as pipeline metrics.

Leela shares insights on:

• How to audit a new company and create your first 90-day plan
• Navigating pressure from sales while staying strategic
• Building trust with technical teams as a marketing leader
• Why pipeline and net revenue retention are the new must-track KPIs
• The evolving role of brand ambassadors, influencers, and raving fans
• How to turn your sales team into thought leaders
• Rethinking email marketing (and why LinkedIn might be your new ESP)
• Why "helping is the new selling"
• The rise of customer marketing and cross-functional alignment
• Advice for women entering B2B marketing: ask for advice, not feedback, and find a rockstar mentor

Key Links:

Guest: Leela Gill: https://www.linkedin.com/in/leelagill/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Rissy La Touche, a seasoned marketer, advisor, speaker, and founder of Dimple Studio. Rissy shares her journey from B2C/B2B marketing to business owner, discussing the challenges and rewards of entrepreneurship. The episode delves into the importance of clear communication, self-promotion, and public speaking in B2B marketing. Rissy emphasizes the value of understanding customer insights and tailoring value messaging. She also shares her experiences managing multiple marketing channels and offers advice to young marketers on trusting their instincts.

Rissy and Jane discuss:

• How Rissy moved from NYC to Amsterdam and launched her consultancy, Dimple Studio
• The mindset shift from freelancer to business owner
• Learning to promote yourself without feeling cringe
• Leveraging buyer ego in B2B messaging while keeping your own in check
• What it really means to not gatekeep in marketing
• Why most B2B messaging misses the mark
• How to build value messaging that drives sales enablement
• The story of a value prop that unlocked new revenue
• Getting speaking gigs and lessons from her first keynote
• Why helping your buyer look good is the ultimate marketing strategy

Key Links:

Guest: Rissy La Touche: https://www.linkedin.com/in/rissylatouche/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

--

Like WIB2BM? Show us some love with a rating or review today! <3

Like WIB2BM? Show us some love with a rating or review today! <3

--

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Brandi Starr, COO of Tegrita, to discuss her multifaceted career and insights into effective B2B marketing. Brandi emphasizes the importance of understanding audience needs, advocating for tailored communication strategies and rigorous testing. She also addresses the pitfalls of "shiny object syndrome" and the risks of rapid strategic changes. Brandi shares a unique case study on controlled testing and underscores the value of community and authenticity in marketing.

Brandi talks through:

• Her career evolution through boredom and curiosity
• How strategy and marketing automation became her sweet spot
• The evolution and enduring power of email marketing
• Email isn’t dead, but your playbook might be
• Testing hypotheses in B2B marketing to find what works
• Why memes work for SMBs but not always for enterprise
• Building an operations-first approach to client success
• Controlled piloting versus shiny object syndrome in marketing
• Wild case study: how a team of women in prison outperformed SDRs
• How community and impact became central to her career
• Brandi’s advice to her younger self: don’t shrink, don’t dim your light

Key Links:

Guest: Brandi Starr: https://www.linkedin.com/in/brandistarr/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Like WIB2BM? Show us some love with a rating or review today! <3

--

In this episode of "Women in B2B Marketing," host Jane Serra talks to Kristina Keene, Director of Brand and Content at Flip. Kristina emphasizes authenticity and relatability, advocating for engaging, human-centered content over traditional gated materials like white papers. She highlights the power of video storytelling and shares her disdain for outdated marketing norms. The episode offers valuable insights for marketing professionals seeking to foster genuine connections and drive engagement in today's landscape.

Kristina and Jane talk through:

• Kristina's unconventional journey into B2B marketing.
• Strategies for brand and content activation in the B2B space.
• The importance of authenticity and relatability in marketing.
• The shift away from traditional gated content like white papers.
• The effectiveness of video content and storytelling in engaging audiences.
• How to capture genuine personalities on camera, including techniques for warming up interviewees
• Innovative content formats, such as the "Flip or Flop" series.
• The role of personal branding and online presence in career development.
• Tools and techniques for enhancing efficiency in content creation.
• Navigating change and resilience in personal and professional life.
• The need for greater representation and diverse voices in B2B marketing.

Key Links:

Guest: Kristina Keene: https://www.linkedin.com/in/kristina-keene/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Like WIB2BM? Show us some love with a rating or review today! <3

--

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Amrita Mather, founder of Marketing Moon Side and former marketing leader at Superside, Zapier, ClickUp, and Top Hat. Amrita shares her unique journey in B2B marketing, emphasizing the importance of company culture and leadership in evaluating job opportunities. The discussion covers her transition to consulting, the significance of a healthy budget and high-performing team, and current marketing trends. Amrita also highlights the empowering role of community and the value of reframing challenges into opportunities, offering valuable insights for marketing professionals.

Amrita and Jane discuss:

• Amrita's unconventional journey into B2B marketing and her belief in serendipity.
• The importance of evaluating company culture and leadership when considering job opportunities.
• Criteria for assessing potential employers and the significance of mentorship and positive work environments.
• Challenges in gauging company culture during the interview process.
• Transitioning to consulting and applying evaluation criteria to potential clients.
• Marketing priorities and the significance of budget, team performance, and market dynamics.
• The impact of work-life balance and the necessity of hard work in the early stages of a new role.
• Current trends in B2B marketing, including messaging and storytelling.
• The role of community feedback and authentic user experiences in shaping marketing strategies.
• The evolving landscape of marketing and the need for brands to adapt to changing consumer behaviors.

Key Links:

Guest: Amrita Mathur: https://www.linkedin.com/in/amritamathur/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

In this milestone 100th episode of "Women in B2B Marketing," host Jane Serra reflects on the podcast's journey, sharing her motivations and key lessons learned. Jane discusses the importance of amplifying women's voices in a male-dominated marketing landscape and expresses gratitude to her listeners. She highlights personal growth, overcoming imposter syndrome, and the value of building a supportive community. Jane also shares insights on embracing change, leveraging AI tools, and leading with authenticity.

Jane talks about:

• Celebrating the 100th episode milestone!!!!!!!
• Motivation for starting the podcast and addressing gender representation in marketing
• Personal growth and increased confidence through podcasting
• Overcoming imposter syndrome and recognizing achievements
• Embracing change and continuous learning in marketing
• Utilization of AI tools for enhanced marketing efforts
• Importance of authenticity in leadership
• Collaboration and building cross-departmental relationships
• Understanding customer needs through direct engagement
• Future plans for community-building initiatives and content expansion - what's next for WIB2BM!

---

Hi! Jane here :)

Let me know what you think of this format - love it? Hate it? LMK if I should throw in some solo episodes once in a while - and if so, what feedback do you have/ how should I mix it up?

Always looking for feedback to make this show valuable for YOU!

Thank you for helping me make it to 100 episodes! I love you all.

<3

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Key Links:

🎙 Host: Jane Serra – LinkedIn

**Originally published on August 23, 2023**

This episode is a listener favorite – and it’s one of mine, too. I had the opportunity to chat with the brilliant Shama Hyder, CEO of Zen Media, bestselling author, and four-time LinkedIn Top Voice in Marketing. We covered so much in this conversation, from the evolution of B2B marketing to the rise of influencers and why brand-building matters more than ever. The insights she shares are just as relevant today as they were when we first recorded.

Should we do a follow-up episode with Shama? What should we cover? DM me, comment, or leave a review—I’d love to hear your thoughts! - Jane

---

In this episode of Women in B2B Marketing, host Jane Serra sits down with Shama Hyder, CEO of Zen Media, to discuss the evolving landscape of B2B marketing. Shama shares her journey from early social media pioneer to leading one of the top digital PR and marketing agencies. The conversation covers why B2B marketing is more complex than B2C, the importance of brand trust, and how businesses can navigate the shift from traditional sales-led models to a world driven by content, social proof, and dark social.

Shama breaks down:

• Why B2B marketing is more challenging—and rewarding—than B2C
• The biggest mistake B2B companies make when it comes to brand-building
• Why sales-led organizations struggle in today’s buying landscape
• The role of dark social, zero-click content, and modern attribution strategies
• How PR and earned media can fuel demand generation and credibility
• The rise of B2B influencer marketing and why it’s gaining momentum
• Why repetition drives revenue and how to increase brand exposure
• Personal growth: thinking bigger, taking up space, and being unapologetic in your career

Key Links:

🎙 Guest: Shama Hyder – LinkedIn | Zen Media

🎙 Host: Jane Serra – LinkedIn

Like WIB2BM? Show us some love with a rating or review today! <3

--

Get ready for goosebumps! In this episode of "Women in B2B Marketing," host Jane Serra chats with Lashay Lewis, founder of Authority Plug and a seasoned B2B expert. Lashay reflects on her solopreneur journey, discussing the evolution of her business and the valuable lessons learned. She shares insights on overcoming self-doubt, the importance of resilience, and the significance of pricing strategies. Lashay emphasizes the need for differentiation in consulting offers and the power of networking. The episode underscores the importance of community and support among women in business, encouraging listeners to connect and uplift each other in their professional journeys.

Lashay talks us through:

• Personal growth and confidence building as a solopreneur
• Overcoming rejection and resilience in business
• Facing fears and the importance of doing things despite being scared
• Understanding various business models and positioning
• The cyclical nature of opportunities and the importance of perseverance
• Practical advice for transitioning to solopreneurship
• Creating systems and processes to enhance efficiency
• How to transform negative experiences into motivation, using rejection as fuel
• The significance of sharing knowledge and expertise
• Pricing strategies for consulting services, including tiered pricing models
• Differentiation in consulting offers and creative service packages
• The role of networking and community support in business success
• Encouragement for women to support each other in their professional journeys

Key Links:

Guest: Lashay Lewis: https://www.linkedin.com/in/lashaylewis/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Talk BOFU Strategy with Lashay: https://savvycal.com/authorityplug/strategy

Like WIB2BM? Show us some love with a rating or review today! <3

--

In this episode of "Women in B2B Marketing," host Jane Serra sits down with Saima Rashid, Senior Vice President of Marketing and Revenue Analytics at 6sense. Saima shares her unique journey into B2B marketing, emphasizing the critical role of data and analytics. The discussion covers building high-performing teams, the importance of community through initiatives like CMO Coffee Talks, and strategies for scaling marketing efforts. Saima also highlights the significance of clarity, collaboration, and embracing challenges for personal and professional growth. 

Saima and Jane discuss:

• Saima's unique career path and experiences in analytics and marketing.
• Identifying personal strengths and areas for improvement in leadership.
• The importance of data and analytics in marketing strategies.
• Building high-performing and engaged marketing teams.
• Creating a safe and supportive community for marketing professionals (CMO Coffee Talk).
• Challenges and strategies for scaling marketing teams.
• The significance of clarity and collaboration within organizations.
• Successful revenue generation tactics and the impact of AI on marketing efforts.
• Pivoting in response to unforeseen circumstances, especially in a dynamic marketing environment.
• Rallying teams around a mission that transcends just revenue goals.
• What makes a sponsorship successful, emphasizing pre-event planning and audience targeting.
• The role of mentorship and sponsorship in career advancement.
• Overcoming imposter syndrome and recognizing personal strengths.
• The dynamic and evolving nature of the marketing industry.

Key Links:

Guest: Saima Rashid: https://www.linkedin.com/in/saima-rashid/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Like WIB2BM? Show us some love with a rating or review today! <3

--

In this episode of "Women in B2B Marketing," host Jane Serra delves into Account-Based Marketing (ABM) with Kristina Jaramillo, President of Personal ABM. They discuss the evolution of ABM, emphasizing its role in driving revenue and aligning sales and marketing efforts. Kristina highlights best practices, such as understanding the entire buyer's journey and creating tailored content. She also stresses the importance of strategic alignment and collaboration between sales and marketing teams. The episode provides valuable insights for marketing professionals looking to implement or refine their ABM strategies for better business outcomes.

Jane and Kristina talk through:

• The definition and evolution of Account-Based Marketing (ABM)
• Best practices for implementing ABM strategies
• The importance of aligning sales and marketing efforts
• Focus on driving revenue rather than just filling the pipeline
• The role of tailored content and messaging in ABM
• Strategies for identifying and targeting key accounts
• The significance of understanding customer needs and organizational context
• Collaboration between sales and marketing teams for effective ABM
• Challenges and common mistakes in ABM implementation
• The long-term commitment required for successful ABM strategies

Key Links:

Guest: Kristina Jaramillo: https://www.linkedin.com/in/kristinajaramillo/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Personal ABM: https://www.personalabm.com/

Like WIB2BM? Show us some love with a rating or review today! <3

--

In this episode of "Women in B2B Marketing," host Jane Serra interviews Erica Schneider, founder of Cut the Fluff and a B2B content expert. Erica shares her unconventional journey from teaching English in Thailand to becoming a content marketing leader. They discuss the importance of simplicity in writing, the concept of "content sparring," and the need for marketers to adapt to evolving market signals. Erica highlights common pitfalls in B2B marketing, particularly on LinkedIn, and advocates for a conversational, relatable approach to content creation.

Erica and Jane discuss:

• How Erica stumbled into content marketing and learned the trade through various roles
• The importance of simplicity in writing
• Erica's journey to becoming a solopreneur and the challenges of building a personal brand
• The concept of "content sparring" for collaborative content development
• Adapting your content - and career - to evolving market signals
• Common mistakes in B2B marketing, especially on LinkedIn
• The need for conversational content to foster genuine engagement
• Balancing entertaining content with business objectives
• Erica's 4-levek framework for categorizing LinkedIn content (e.g., marketing the problem, building in public)
• Authenticity in sales content and building trust
• Finding and maintaining your authentic voice and personality on LinkedIn
• The three phases of launch content: pre-launch, launch, and post-launch

Key Links:

Guest: Erica Schneider: https://www.linkedin.com/in/erica-schneider66/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Erica's Website: https://www.ericaschneider.me/

Launch Content Playbook: https://launchcontentplaybook.com/

Rob Lennon: https://www.linkedin.com/in/rob-lennon/

Rob's AI Tool: https://reactor.is/

The Ezra Klein Podcast: https://www.nytimes.com/column/ezra-klein-podcast

Wes Kao Newsletter: https://www.weskao.com/

Like WIB2BM? Show us some love with a rating or review today! <3

--

In this episode of "Women in B2B Marketing," host Jane Serra welcomes back Trinity Nguyen, the CMO at UserGems. They delve into the transformative role of AI in B2B marketing. Trinity shares her experiences with AI, emphasizing the potential to enhance productivity and streamline processes. The discussion covers the importance of human involvement, team dynamics, and the challenges of integrating AI responsibly. Trinity also highlights the need for educational programs to help recent graduates adapt to AI advancements. The episode concludes with insights on maintaining a positive outlook and fostering community collaboration.

Trinity and Jane talk through:

• The evolving role of AI in B2B marketing.
• Initial skepticism and current acceptance of AI tools among marketers (including Trinity!).
• Best practices for implementing AI in marketing and GTM strategies.
• How Trinity's team integrates AI into their workflow, enhancing collaboration and efficiency.
• The significance of transparency in AI usage for building trust.
• Team dynamics and the integration of AI within marketing teams.
• Redefining the narrative around AI, focusing on its role as a supportive partner in marketing.
• Success metrics and the importance of continuous improvement.
• Common mistakes marketers make when leveraging signals in their strategies.
• The concept of "building in public" versus private sharing of insights.
• Positioning products as essential in the market.
• The future of marketing and the need for adaptation to technological advancements.

Key Links:

Guest: Trinity Nguyen: https://www.linkedin.com/in/trinitynguyen/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Gem-E: https://www.usergems.com/outbound

Happy New Year, Friends! We're back! DM me on LinkedIn with any recs, requests, who you want to hear from, what you want to learn this year, or just to say hi. :)

My ask this year? Please rate, review, and share the show. Helps us get in front of more people - and get more women on feeds, mics, and stages.

Xo Jane

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In this episode of "Women in B2B Marketing," host Jane Serra chats with Gina Rau, the Global Head of PR and Communications at 6Sense. With over 20 years of experience, Gina shares her career journey from consumer to B2B marketing, emphasizing the pivotal role of storytelling. She discusses the collaborative nature of crafting narratives within organizations and the importance of prioritizing impactful stories. Gina also touches on the evolving role of press releases and the significance of human connection in marketing communications. The episode offers valuable insights for marketers looking to enhance their storytelling and communication strategies.

Gina and Jane discuss:

• Gina's career journey and transition from consumer marketing to B2B marketing.
• The critical role of storytelling in B2B marketing and communications.
• The collaborative nature of storytelling within organizations.
• Strategies for prioritizing and selecting impactful stories.
• The evolving role of press releases in modern marketing strategies.
• The significance of human connection in marketing communications.
• Engaging executives and thought leaders in crafting narratives.
• The importance of curiosity and openness to opportunities in career development.
• Planning for the future and the need for flexibility in marketing strategies.
• Advice for aspiring marketers on embracing non-linear career paths.

Key Links:

Guest: Gina Rau: https://www.linkedin.com/in/ginarau/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Tenisha Griggs, founder and CEO of 37 Digital Marketing Agency. Tenisha shares her journey from AT&T to entrepreneurship, emphasizing the importance of personal branding and maintaining a balance between personal well-being and business success. She discusses the challenges of transitioning from a stable corporate job to the uncertainties of entrepreneurship and highlights the power of strong professional relationships.

Tenisha and Jane discuss:

• Tenisha's journey into B2B marketing and entrepreneurship.
• Transition from corporate roles at AT&T and a tech company to starting her own agency.
• The significance of personal branding in attracting clients and opportunities.
• The emotional and financial challenges of entrepreneurship compared to corporate jobs.
• The importance of building and maintaining professional relationships.
• Strategies for effective B2B marketing, including humanizing brand messaging.
• Balancing personal life and business identity to prioritize well-being.
• The impact of rejection and the need for resilience in the entrepreneurial journey.
• Creating a positive work environment and fostering genuine relationships.
• Advice for aspiring entrepreneurs on networking and self-advocacy.

Key Links:

Guest: Tenisha Griggs: https://www.linkedin.com/in/tenishagriggs/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Kelly Cheng, VP of Marketing at Goldcast. Kelly shares her transition from agency roles to in-house positions, emphasizing operational excellence and prioritization in B2B marketing. They discuss the evolving landscape of virtual and in-person events, the importance of building mindshare, and innovative marketing strategies. Kelly also highlights the significance of cultural fit in hiring and advocates for collaborative interview processes. The episode concludes with Kelly's advice on effective time management and the value of mentorship in professional growth.

Kelly and Jane talk through:

• Kelly's career journey from agency roles to in-house marketing positions.
• Insights on B2B marketing strategies and audience engagement.
• The importance of operational excellence and prioritization in marketing.
• Challenges and rewards of marketing to marketers.
• Enhancing brand visibility and mindshare through various channels and authentic content
• The evolving landscape of virtual and in-person events in marketing.
• Moving the BDR team under marketing for improved communication and collaboration
• Strategies for effective team management and collaboration.
• The significance of cultural fit in hiring and team dynamics.
• Innovative approaches to the interview process for marketing roles.
• The role of mentorship and relationship-building in career development.
• Time management techniques for professionals in fast-paced environments.

Key Links:

Guest: Kelly Cheng: https://www.linkedin.com/in/kellyhcheng/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

LinkedIn Lessons Encore: Uplevel Your LinkedIn Profile and Posts with 10 Tips from Mark Jung: https://www.goldcast.io/blog-post/linkedin-lessons-encore

In this episode of "Women in B2B Marketing," host Jane Serra chats with Emma Clayton, a seasoned CMO, consultant, and bestselling author. They discuss the evolving role of the CMO, emphasizing the challenges faced by modern marketers in a rapidly changing landscape. Emma highlights the need for strategic marketing over short-term tactics and stresses the importance of hiring qualified marketers. The conversation also touches on the significance of curiosity and understanding customer needs. Both speakers advocate for a strategic approach to marketing, aiming to build meaningful connections and deliver value to customers.

Emma and Jane discuss:

• The evolving role of the Chief Marketing Officer (CMO) in the current marketing landscape.
• Challenges faced by modern marketers, including unrealistic expectations from organizations.
• The perception of marketing and the qualifications of marketers, highlighting a lack of formal training.
• The impact of hiring practices on marketing effectiveness, particularly the trend of hiring sales-focused individuals for marketing roles.
• The importance of a strong marketing strategy in driving business success, especially during scaling.
• The need for alignment between marketing teams' skills and the overall business strategy.
• The significance of understanding the customer journey and building genuine connections with customers.
• The role of social media in shaping marketing practices and its potential to promote mediocrity.
• The necessity of prioritizing strategy over execution in marketing efforts.
• Advocating for a shift in how marketing is perceived and valued within organizations, emphasizing its strategic importance.

Key Links:

Guest: Emma Clayton: https://www.linkedin.com/in/emma-clayton-bebrilliant/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Brilliant Teams by Emma Clayton: https://www.amazon.com/Brilliant-Teams-Emma-Clayton/dp/191577179X

CMOs on Boards: https://www.spencerstuart.com/research-and-insight/cmos-on-boards

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Naomi Nuta, Vice President of Marketing at AptEdge. Naomi shares her unconventional journey into B2B marketing, starting from a liberal arts background to roles in political communications and market research. She delves into her work in consumer neuroscience, emphasizing the impact of emotional and physiological responses on decision-making. Naomi highlights the importance of understanding the audience's context and emotional state when crafting marketing messages. The discussion also explores the parallels between B2B and B2C marketing, underscoring the significance of tone and delivery in effective communication.

Naomi talks us through:

• Her unconventional career path into B2B marketing.
• The impact of political communications and market research on her marketing approach.
• Insights from consumer neuroscience regarding emotional and physiological responses in decision-making.
• The significance of understanding the audience's context and emotional state in crafting marketing messages.
• Parallels between B2B and B2C marketing, emphasizing emotional triggers in both sectors.
• The critical role of tone, pitch, and delivery in effective communication.
• Strategies for brand building and the importance of emotional engagement in marketing.
• The concept of "human in the loop" in AI development and the importance of user feedback.

Key Links:

Guest: Naomi Nuta: https://www.linkedin.com/in/naomi-n/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

** Originally published on March 1, 2023 **

I hope you're enjoying these throwbacks! Truth be told, life has been LIFING lately, and I am a bit behind on getting new episodes out. BUT, I do not want to leave anyone hanging, so figured it was a good time to bump up some of my favorite episodes. Don't worry - new episodes coming soon! What should we cover next on the show? Who would you like to hear from? DM me, comment, or write a review to share feedback. I appreciate you! - Jane

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In this episode of "Women in B2B Marketing," host Jane Serra interviews Corrina Owens, well-known (and loved!) Fractional ABM and GTM Advisor. Corrina shares her transition from education to B2B marketing, emphasizing how her teaching skills in communication and multi-threading have been pivotal. They discuss the evolution of Account-Based Marketing (ABM), its applicability to businesses of all sizes, and the importance of strategic marketing over jargon. Corrina highlights the need to focus on business objectives and customer experience, advocating for authentic connections and community-building in marketing strategies.

Corrina and Jane discuss:

• Corrina Owens' transition from education to B2B marketing.
• The significance of Account-Based Marketing (ABM) and its evolution to ABX.
• The relevance of ABM for businesses of all sizes.
• The importance of strategic marketing over industry jargon.
• Building and maintaining customer relationships throughout the customer lifecycle.
• The role of technology in tracking customer sentiment and engagement.
• The impact of community and networking in marketing strategies.
• Effective communication styles and overcoming limiting beliefs in marketing.
• The value of writing and self-reflection in personal and professional growth.
• Engaging authentically with audiences on social media platforms.

Key Links:

Guest: Corrina Owens: https://www.linkedin.com/in/corrina-owens/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Mentioned in this episode:

Find Corrina on TikTok: https://www.tiktok.com/@featuring_corrina?lang=en

Corrina's Advice on building your personal brand: https://www.linkedin.com/posts/corrina-owens_b2bmarketing-marketingtips-personalbrand-activity-6942118841967652864--nmm?utm_source=share&utm_medium=member_desktop

Gender Bias with AI & Job Descriptions: https://joshbersin.com/podcast/

Which Marketing Jargon Should Be Left Behind: https://www.linkedin.com/posts/corrina-owens_marketing-marketingb2b-saas-activity-7013956814941609984-3q3l?utm_source=share&utm_medium=member_desktop

[POLL] Share Which Marketing Jargon You Want Gone: https://bit.ly/3KiEQZQ

** Originally published on February 15, 2023 **

Here's a star replay episode, another one of my favorites! Apparently, it's one of yours too - as one of the most downloaded episodes so far. Michelle does an amazing job walking through all things Operations for GTM. What should we cover next on the show? DM me, comment, or write a review to share feedback. I appreciate you! - Jane

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In this episode of "Women in B2B Marketing," host Jane Serra sits down with Michelle Kim, former Director of Sales Operations at Zendesk (now Senior Director, Sales & Customer Success Operations at Culture Amp). Michelle shares her career journey from sales to customer success operations and her current role in sales ops. The discussion highlights the distinctions between sales operations and revenue operations (rev ops), emphasizing the importance of communication and collaboration among sales, marketing, and customer success teams. Michelle also discusses challenges in forecasting, the balance between data and human elements, and offers advice for those new to operations. The episode provides valuable insights for marketing professionals aiming to enhance operational efficiency.

Michelle talks us through:

• Her professional journey from sales to customer success operations and sales operations.
• The distinction between sales operations and revenue operations (rev ops).
• The importance of communication and collaboration among sales, marketing, and customer success teams.
• Responsibilities and strategies involved in sales operations, including territory management and forecasting.
• The debate between centralized and decentralized operations models.
• Challenges in achieving accurate forecasting in a fluctuating economy.
• The significance of research and understanding existing processes in operations roles.
• Balancing data-driven decision-making with the human element in operations.
• Motivating team members by understanding individual motivations and aligning them with business objectives.
• Advice for individuals new to operations on self-management and identifying operationally inclined team members.

Key Links:

Guest: Michelle Kim: https://www.linkedin.com/in/michellejykim/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Mentioned in this episode:

Women in Revenue community: https://womeninrevenue.org/

The amazing Sydney Sloan (future WIB2BM guest!): https://www.linkedin.com/in/sydsloan/

Dimitri Tamparopoulos: https://www.linkedin.com/in/dimitri-tamparopoulos/

[Book Reco] How Women Rise: https://www.howwomenrise.com/

Michelle's Podcast Recommendations:

The Revenue Engine: https://podcasts.apple.com/us/podcast/the-revenue-engine/id1554168319

UnapologeTECH: https://podcasts.apple.com/us/podcast/unapologetech/id1526386752

Permission to Speak:

**Note from Jane** This week, it felt wrong to publish a typical marketing-focused episode, with a big election on many of our minds. So somehow, last minute, we gathered this amazing group of women leaders to talk about how they're handling this emotional time with their teams. I hope our conversation provides guidance, camaraderie, and a little hope during tumultuous times. - Jane

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In this special roundtable episode of "Women in B2B Marketing," host Jane Serra leads a discussion with 5 fellow women leaders in GTM on navigating the workplace during the emotionally charged 2024 U.S. Presidential election. The panel includes Anne Pao, Michelle Kim, Sarah Reese, Meg Thomman, and Purna Virji, who share insights on fostering a supportive work environment. They emphasize empathy, open communication, and mental health awareness, drawing from personal experiences, particularly from the 2016 election. The conversation also touches on handling political discussions professionally, advocating for respect and understanding.

Together, this group discusses:

• The impact of the 2024 election on workplace dynamics.
• Emotional toll of significant events like elections on employees.
• Importance of empathy and vulnerability in leadership.
• Strategies for creating a supportive work environment during stressful times.
• Normalizing conversations about mental health in the workplace.
• Navigating political discussions and differing beliefs in a professional setting.
• Balancing personal and professional identities regarding political views.
• Encouraging open communication and validation of feelings among team members.
• Practical strategies for supporting employees during election day, such as flexible schedules.
• Fostering a culture of respect and understanding in diverse workplaces.

Key Links:

Guests:

Anne Pao - Founder & CEO of Ignite Consulting - https://www.linkedin.com/in/annepao/

Michelle Kim - Entrepreneur, 3x VP Marketing - https://www.linkedin.com/in/michellejeankim/

Sarah Reece - Director of Demand Gen @ Orum - https://www.linkedin.com/in/sbethreece/

Purna Virji - Principle Consultant, Content Solutions @ Linkedin

- https://www.linkedin.com/in/purnavirji/

Meg Thomann - Communications Director @ Wedgewood Pharmacy

- https://www.linkedin.com/in/meg-thomann/

Host:

Jane Serra: https://www.linkedin.com/in/janeserra/

Book Recommendation:

• Difficult Conversations - https://www.amazon.com/Difficult-Conversations-Discuss-What-Matters/dp/0143118447

In this episode of "Women in B2B Marketing," host Jane Serra engages with Marion Siboni, founder and CEO of "La Creme de la STEM." With over a decade in tech, Marion shares her inspiring journey from employee to entrepreneur. The discussion highlights her initiative to support early-stage female founders in tech and science, addressing challenges like funding and community support. Marion emphasizes the importance of building a supportive network and gathering customer feedback.

Marion and Jane talk through:

• Marion's journey into the tech industry and her transition from employee to entrepreneur.
• The founding and mission of "La Creme de la STEM" to support early-stage female founders in tech and science.
• Challenges faced by women in the tech industry, particularly regarding funding and community support.
• The significance of building a supportive network for female entrepreneurs.
• The importance of customer feedback in refining business models and achieving product-market fit.
• Strategies for setting clear milestones and goals in entrepreneurship.
• Navigating the realities and challenges of entrepreneurship, including funding misconceptions.
• Practical advice for aspiring entrepreneurs, including research and financial mindfulness.
• The role of angel investing and understanding the investment landscape.
• The value of building genuine relationships beyond professional interests in business.

Key Links:

Guest: Marion Siboni: https://www.linkedin.com/in/marionsiboni/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

La Creme de la STEM: https://www.lacremedelastem.com/

Newsletter: https://lacremedelastem.substack.com/

Elephants, not Unicorns: https://prc.beehiiv.com/p/elephantsnotunicorns

Do Good While Doing Well: https://www.amazon.com/Good-While-Doing-Well-Financial/dp/B0CZY368YY/

** Originally published on December 21, 2022 **

This episode is a classic from when Women in B2B Marketing first launched - and how I met one of my good friends, Trinity Nguyen. The content and advice she shares is still super timely and applicable - and I'm hopeful we'll record a followup episode soon. Would you like that? What should we cover? DM me, comment, or write a review to share feedback. I appreciate you! - Jane

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In this episode of "Women in B2B Marketing," host Jane Serra sits down with Trinity Nguyen, CMO at UserGems. Trinity shares her journey into marketing, emphasizing the importance of sales and marketing alignment, multi-threading in sales strategies, and adapting to economic changes. They discuss the evolving role of CFOs in buying processes, the shift towards customer retention, and the challenges of measuring marketing effectiveness. The episode offers valuable insights for marketing professionals on strategic alignment, community engagement, and navigating the current economic landscape.

Trinity walks us through:

• The importance of multi-threading in sales strategies for closing deals.
• Alignment between sales and marketing teams for effective collaboration.
• The significance of a clear Ideal Customer Profile (ICP) for both teams.
• Challenges in coordinating outreach efforts between marketing and sales.
• Impact of the current economic climate on marketing strategies and customer profiles.
• Shift in focus towards customer retention and cost efficiency in marketing.
• The evolving role of CFOs in the buying process.
• Community-driven word-of-mouth marketing and its challenges in measurement.
• Personal growth, self-reflection, and self-advocacy in the marketing industry.
• The role of emotional intelligence and empathy in team management and personal development.

Key Links:

Guest: Trinity Nguyen: https://www.linkedin.com/in/trinitynguyen/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

UserGems: https://www.usergems.com/

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Liza Adams, an AI advisor and fractional CMO with over 20 years of B2B marketing experience. Liza shares her inspiring journey from immigrating from the Philippines to becoming a key figure in the B2B Marketing space. She discusses her three passions: elevating marketing's strategic value, advocating for diverse voices, and using business for good. Liza emphasizes the importance of understanding customers, building defensible market positions, and leveraging AI to enhance marketing effectiveness. The episode offers valuable insights for marketing professionals seeking to navigate today's complex business environment.

Liza and Jane talk about:

• Liza Adams' journey from immigrant to B2B marketing leader.
• The significance of elevating the strategic value of marketing.
• Advocacy for diverse voices in marketing teams.
• Utilizing business as a force for good and ethical practices.
• The transformative role of AI in enhancing marketing effectiveness.
• Understanding market positioning and competitive dynamics.
• The evolving role of marketers from tactical operators to strategic leaders.
• How AI can help transform marketers from tacticians to strategists, enhancing effectiveness and innovation.
• Innovative applications of AI in marketing strategies.
• Balancing AI-driven efficiency with the human element in marketing.
• Liza's favorite AI tools
• The importance of ethics and trust in brand building, especially in the AI era.

Key Links:

Guest: Liza Adams: https://www.linkedin.com/in/lizaadams/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Discussed in Episode:

Disrupt or Be Disrupted: AI's Verdict on Your Product's Defensibility

Competitive Defensibility Analyzer GPT

In this episode of "Women in B2B Marketing," host Jane Serra interviews Kerry Penny, SVP Global Head of Marketing and Employee Value Proposition at Kin + Carta, recently named CMO of the Year by Gartner. Kerry shares her career journey, from overcoming early economic challenges to transitioning from tech startups to B2B services. She highlights the complexities of marketing in the services sector, emphasizing the importance of personal relationships and trust. Kerry also discusses team building, the significance of internal culture, and aligning marketing with employee value propositions.

Kerry and Jane discuss:

• Kerry's career journey in B2B marketing and her transition from tech startups to B2B services.
• The challenges faced during economic downturns and their impact on career development.
• Differences between marketing in B2B services and SaaS, focusing on complexity and relationship-building.
• The concept of High Value Offers (HVOs) and their role in engaging potential clients.
• Importance of maintaining client relationships and managing expectations in consulting.
• Insights on team building, especially after mergers and acquisitions.
• The significance of internal culture and employee engagement in marketing strategies.
• Strategies for fostering a strong company culture, including recognition initiatives and employee involvement.
• The alignment of employee branding with recruitment efforts and its impact on business outcomes.
• Advice for women in B2B marketing on embracing curiosity, taking risks, and building relationships.

Key Links:

Guest: Kenny Penny: https://www.linkedin.com/in/kerrysugrue/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

In this episode of "Women in B2B Marketing," host Jane Serra welcomes Kacie Jenkins, Senior Vice President of Marketing at Sendoso. Kacie, who transitioned from a career as a country music artist to B2B marketing, shares her unique journey and insights. The discussion emphasizes the importance of human connections, authenticity, and personalization in marketing. Kacie highlights strategies for building effective teams, the evolving landscape of Account-Based Marketing (ABM), and the need for close collaboration between marketing and sales teams. The episode underscores the power of genuine relationships and thoughtful approaches in driving marketing success.

Kacie talks us through:

• Strategies for building high-performing marketing teams.
• The importance of human connections and authenticity in marketing.
• Insights into Account-Based Marketing (ABM) and its current trends.
• Sendoso's approach to selecting target accounts based on fit and intent signals.
• Various tools for tracking multi-touch attribution in marketing campaigns.
• Challenges faced by marketers, including the pressure for immediate results.
• The need for collaboration between marketing and sales teams.
• The significance of personalization in marketing outreach.
• Evaluating and adapting marketing strategies based on effectiveness.
• The role of thoughtful gifting in building relationships.
• Embracing individuality and diverse perspectives in the workplace.

Key Links:

Guest: Kacie Jenkins: https://www.linkedin.com/in/kaciejenkins/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

In this episode of "Women in B2B Marketing," host Jane Serra interviews Sarah Noel Black, a marketing consultant and host of the "Tiny Marketing Podcast." Sarah shares her journey from managing marketing for seven brands solo to developing her "streamline, systematize, automate, outsource" framework. She discusses overcoming fears of hiring virtual assistants, the importance of strategic planning, and engaging stakeholders. Sarah emphasizes focusing on key marketing channels, leveraging customer insights, and the growing trend of micro offers. The episode provides actionable strategies for marketing professionals to enhance efficiency and drive business growth.

Sarah and Jane discuss:

• Sarah's journey into marketing and experiences as a solo marketer for multiple brands.
• Development of a marketing framework: Streamline Systematize Automate Outsource.
• Importance of strategic planning and stakeholder engagement in marketing.
• Concept and implementation of gateway offers to build client trust.
• Overcoming challenges and pushback in adopting new marketing strategies.
• Significance of personalization in marketing approaches.
• Managing multiple brands and the challenges of diverse stakeholder needs.
• Setting boundaries to streamline communication and manage expectations.
• Utilizing technology and automation to enhance marketing efficiency.
• Trends in marketing, including the shift towards micro offers and personal branding.

Key Links:

Guest: Sarah Noel Block: https://www.linkedin.com/in/sarahnoelblock/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Cat Valyi, a veteran in B2B healthcare marketing. Cat, the CMO at Healthcare B2B Pros and Co-founder of Women with Dynamic Purpose, shares her 30-year journey, emphasizing the importance of empathy and understanding in healthcare marketing. She introduces her "3D Strategic Approach"—Define, Design, Deploy—highlighting its effectiveness in crafting impactful marketing strategies. Cat also discusses the significance of positive self-talk and community support for women, particularly in overcoming age-related challenges.

Cat walks us through:

• The importance of understanding the healthcare industry and its regulations.
• The role of empathy in healthcare marketing and patient experience.
• The trend of preventative healthcare and empowering patients.
• Marketing strategies focused on identifying client and patient pain points.
• Cat's "3D Strategic Approach": Define, Design, and Deploy.
• The significance of mindset and positive self-talk for women, especially regarding age.
• The impact of community and support systems for women in their careers.
• The importance of personal branding and controlling one's narrative.
• Encouragement for women to pursue their passions and find purpose at any age.

Key Links:

Guest: Cat Valyi: https://www.linkedin.com/in/cat-valyi-b2bstrategicexpert/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/