Women in B2B Marketing – Details, episodes & analysis

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Women in B2B Marketing

Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

Business

Education

Business

Frequency: 1 episode/8d. Total Eps: 129

Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community. This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them. Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way. Made by and for women, insightful for all. Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing. LinkedIn: https://www.linkedin.com/in/janeserra/ Instagram: https://www.instagram.com/womeninb2bmarketing/ Twitter: https://twitter.com/womeninb2bmktg

Recent rankings

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Apple Podcasts

🇨🇦 Canada - marketing
17/08/2026
#97
🇨🇦 Canada - marketing
16/08/2026
#78
🇩🇪 Germany - marketing
08/08/2026
#92
🇩🇪 Germany - marketing
07/08/2026
#46
🇨🇦 Canada - marketing
24/07/2026
#96
🇨🇦 Canada - marketing
23/07/2026
#58
🇬🇧 Great Britain - marketing
14/04/2026
#48
🇬🇧 Great Britain - marketing
12/04/2026
#77
🇬🇧 Great Britain - marketing
25/03/2026
#81
🇬🇧 Great Britain - marketing
24/03/2026
#38

Spotify

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Shared links between episodes and podcasts

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https://www.linkedin.com/in/janeserra/
247 shares
https://www.linkedin.com/in/trinitynguyen/
7 shares

RSS feed quality and score

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RSS feed quality

Good

Score global : 84%

Publication history

Monthly episode publishing history over the past years.

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Latest published episodes

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77: Lessons on Email Marketing, Self-Investment, and Cultivating Your Own Career - with Jen Capstraw, Fractional Evangelist at Idea Empire | REPLAY EP 06

Episode 77

Wednesday, September 4, 2024 • Duration 01:01:43

** Originally published on February 1, 2023 **

This episode is one of my first few recordings - and still one of my favorites. I hope you enjoy - DM me, comment, or write a review to share feedback. Thank you! - Jane

In this special REPLAY episode of "Women in B2B Marketing," host Jane Serra interviews Jen Capstraw, a leading email marketing expert and co-founder of Women of Email. Jen shares her career journey from media and journalism to email marketing, emphasizing the channel's critical role in both B2B and B2C contexts. The conversation highlights the challenges and opportunities within email marketing, the importance of investing in professional development, and the need for supportive workplace champions. Jen's insights and personal stories offer valuable lessons on self-advocacy, resilience, and the power of community in navigating the marketing industry.

Jen talks us all through:

Her career journey from media and journalism to email marketing
The importance of email marketing in both B2B and B2C contexts
Challenges faced by women in the marketing industry
The significance of investing in personal and professional development
Differences between B2B and B2C email marketing strategies
Community building and support for women in email marketing
The role of emotional and professional support in career fulfillment
Self-advocacy and challenging the status quo in the workplace
Importance of personal branding and effective communication in job hunting
Resilience and maintaining a positive mindset in the face of adversity

Mentioned in this episode:

Women of Email - https://womenofemail.org/

Emfluence - https://emarketingplatform.com/

The Ins and Outs of a Strategic Nurture Campaign - https://jen.tips/nurture

Key Links:

Guest: Jen Capstraw: https://www.linkedin.com/in/jencapstraw/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

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76: The Golden Triangle: Product Marketing, Brand, and Demand - with Surbhi Agarwal, CMO at Applied Intuition

Episode 76

Wednesday, August 28, 2024 • Duration 46:56

In this episode of "Women in B2B Marketing," host Jane Serra sits down with Surbhi Agarwal, the CMO at Applied Intuition. Surbhi shares her impressive career journey, transitioning from engineering and sales to various marketing roles, ultimately becoming a CMO. With experience at industry giants like Intel and Google, as well as startups, Surbhi offers valuable insights into the differences between large corporations and startups, the critical role of product marketing, and leadership strategies. She emphasizes adaptability, continuous learning, and the importance of advocating for oneself in the workplace.

Surbhi walks us through:

Her career journey from engineering to CMO in B2B marketing.
Experiences in both large corporations and startups.
The importance of product marketing in understanding product-market fit and business strategy.
Challenges faced by product marketers, including lead generation and collaboration.
The extensive responsibilities faced by product marketers in various aspects of the business.
Her admiration for the demand generation function and its high-pressure environment.
The impact of organizational silos on marketing efficiency and effectiveness.
The Golden Triangle: defining functional pillars and setting clear objectives for team collaboration.
Strategies for fostering collaboration and alignment within marketing teams.
Adapting to different cultures while working internationally despite visa restrictions.
The significance of psychological safety, trust, and open communication in leadership.
Gender inequality in the workplace and the importance of advocacy for women.
Lessons on resilience, adaptability, and continuous learning in career development.

Key Links:

Guest: Surbhi Agarwal - https://www.linkedin.com/in/surbhiagarwal/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

67: Leading Marketing Transformation and Building Your Own Blueprints - with Catherine Solazzo, Chief Marketing Officer at Syntax

Episode 67

Wednesday, June 26, 2024 • Duration 47:22

In this episode of "Women in B2B Marketing," host Jane Serra interviews Catherine Solazzo, CMO at Syntax. Catherine shares her career journey, starting as an intern at IBM and evolving into leadership roles. She discusses the challenges and strategies involved in leading marketing transformation, emphasizing the importance of trust, data-driven decision-making, and agile methodologies. Catherine also highlights her expanded responsibilities, including inside sales and sales operations, and reflects on her aspirations beyond the CMO role.

Jane and Catherine discuss:

Differences between public company and private equity ownership in terms of flexibility, focus, and historical processes
Challenges and strategies in setting a marketing foundation, establishing expectations, and gaining buy-in for transformation
Importance of trust and collaboration in leadership - and why she never misses a deadline
Shifting from reliance on sentiment to data
Use of agile frameworks and methodologies in marketing transformation
Integration of technology and tools for an efficient and collaborative work environment
The reasoning behind Catherine's expanded CMO role to include inside sales and sales ops functions
Catherine's participation in the Marketing Academy fellowship program and the valuable experiences and learnings gained from it
Contemplation of transitioning into a CEO role after CMO
The importance of self-analysis and finding one's identity and purpose

Key Links:

Guest: Catherine Solazzo - https://www.linkedin.com/in/catherine-solazzo/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

The Marketing Academy - https://themarketingacademy.org/us/the-fellowship/

66: Tactical Ways to Leverage AI for B2B Marketing - with Alessandra Colaci, AI Consultant and Founder of Humans + AI

Episode 66

Wednesday, June 19, 2024 • Duration 47:02

In this episode of "Women in B2B Marketing," host Jane Serra interviews Alessandra Colaci, an AI consultant and founder of Humans Plus AI. Alessandra shares her journey from B2C to B2B marketing and her transition into AI. They discuss the practical applications of AI tools like ChatGPT, emphasizing the importance of providing context and experimenting with different approaches. Alessandra offers insights on managing AI initiatives, handling sensitive data, and integrating AI strategically into marketing efforts. She also highlights the need for continuous learning, ethical considerations, and embracing mistakes as part of the growth process in AI and marketing.

Alessandra walks us through:

Starting with AI tools like ChatGPT and providing context for AI
Guardrails for using AI, privacy, and handling sensitive data
Her clients' approach to AI initiatives and guidance on leveraging AI efficiently
Potential of AI in marketing and its impact on business relationships
Leveraging AI for data analysis in marketing, including product marketing
Practical advice on managing logistics for AI analysis and providing context for accurate analysis
Use of AI tools like Midjourney, Magnifique, and Perplexity for image creation and data analysis
Ethical considerations and biases in AI, diversity and inclusion in training data
Continuous learning, experimentation, and embracing mistakes for growth and success in AI and marketing landscape

Key Links:

Guest: Alessandra Colaci - https://www.linkedin.com/in/alessandraco/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Humans + AI: https://humansplus.ai/

65: 2024 B2B Buying Report: It's All About Brand Awareness, Trust, and Transparency - with Allyson Havener, SVP of Marketing and Community at TrustRadius

Episode 65

Wednesday, June 12, 2024 • Duration 45:23

In this episode of "Women in B2B Marketing," host Jane Serra welcomes Allyson Havener, SVP of Marketing and Community at TrustRadius. Allyson shares insights from the B2B Buying Disconnect report by TrustRadius and Pavilion. She emphasizes the value of leveraging customer reviews, original content, and proprietary research to build brand trust and influence buyer decisions. Allyson also highlights the growing role of millennials and Gen Z in the B2B buying process and the significance of balancing positive and negative feedback.

Allyson and Jane discuss:

Leveraging customer reviews and original content in B2B marketing
Significance of easy access to product information for buyers
Growing influence of millennials and Gen Z in the B2B buying process
The growth of buying committees in the enterprise and the shrinking buying groups in the mid-market and SMB segments
The top three factors that make buyers more likely to purchase
Building brand trust through review strategies
Leveraging proprietary research for marketing strategy and to build brand authority
TrustRadius' goal of driving consumption of the report to change industry perceptions
Embracing mistakes and learning from them for personal and professional growth

Key Links:

Guest: Allyson Havener - https://www.linkedin.com/in/allyson-havener/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

2024 B2B Buying Disconnect Report: The Year of the Brand Crisis

64: Creating Your Portfolio Career, Layer by Layer - with Brianna Doe, Founder & CEO at Verbatim

Episode 64

Wednesday, June 5, 2024 • Duration 45:29

In this episode of "Women in B2B Marketing," host Jane Serra welcomes Brianna Doe, Founder & CEO at Verbatim. Brianna delves into how she built her "portfolio career," revealing her creative passions and her role as a guiding light on LinkedIn, where she created a job board to help others. The conversation touches on her organizational strategies, the nuances of B2B influencer marketing, and the importance of clear communication with influencers to ensure campaign success.

Brianna walks through:

balancing multiple roles and the importance of a well-structured schedule
the concept of a portfolio career and how to pursue multiple passions professionally
stigma and nuances of job hopping in the corporate world
strategies for staying organized and managing various projects and time effectively
leveraging SOPs - standard operating procedure docs - to scale
challenges and opportunities in B2B influencer marketing
establishing clear goals and metrics with influcner partnerships and collaborations
setting boundaries and seeking mentorship in the early stages of a marketing career

Key Links:

Guest: Brianna Doe - https://www.linkedin.com/in/brianna-doe/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Verbatim - https://www.weareverbatim.com/

Brianna's Site - https://www.briannadoe.com/

Stop the Scroll - https://podcasts.apple.com/us/podcast/stop-the-scroll-w-brianna-doe/id1732308502

63: Building a Strong Relationship with Sales: Communication, Collaboration, and Feedback - with Tara Robertson, Head of Demand Generation at Chili Piper

Episode 63

Wednesday, May 29, 2024 • Duration 43:08

In this episode of "Women in B2B Marketing," host Jane Serra sits down with Tara Robertson, Head of Demand Gen at Chili Piper, for a rich discussion on the intersection of brand and demand generation. Tara shares her marketing journey, emphasizing the importance of brand strength, sales alignment, and the power of collaboration for successful marketing initiatives.

They explore the value of honest feedback, the role of influencers in content creation, and the challenges of traditional email nurturing. Tara also highlights Chili Piper's selective hiring process, the benefits of a global remote team, and their unique "ABM lite" strategy.

Tara and Jane discuss:

The importance of brand in demand generation
Alignment and collaboration between marketing and sales teams
Collecting and encouraging honest feedback - even anecdotal
Documenting feedback, especially for events and sponsorships
The shift in influencer collaboration from distribution to early involvement in content creation, with an example of successful collaboration
Limitations of traditional email nurturing and the move towards retargeting on LinkedIn as a non-traditional approach'
The need for diverse event locations
Hiring and building a strong team at Chili Piper
Remote work setup and its impact on team collaboration
Integration of account-based marketing (ABM) and demand generation
Evolution of the B2B marketing landscape
Advice for young marketers to start sharing their thoughts and ideas

Key Links:

Guest: Tara Robertson - https://www.linkedin.com/in/taraarobertson/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

62: Exploring Generational Attitudes and Challenges for Women in Leadership: A Deep Dive into the 'Balancing the Boardroom' Report - with Nycole Walsh, Senior Manager, Digital RevOps at Kickstand and Melissa Moody, Co-Founder of Wednesday Women

Episode 62

Wednesday, May 22, 2024 • Duration 41:23

In this episode of "Women in B2B Marketing," host Jane Serra is joined by Melissa Moody and Nycole Walsh to dissect their "Balancing the Boardroom" research report. They delve into gender equity in leadership, the impact of societal norms on women's career choices, and the balancing act of family and work life. The conversation reveals generational shifts in leadership aspirations and the hurdles women face in seeking speaking opportunities.

Emphasizing the need for systemic change and allyship, the speakers share personal stories and stress the importance of language in shaping gender roles. They conclude with empowering advice for women to trust their inner voice and challenge stereotypes, urging listeners to spread the word and continue the dialogue for a more inclusive professional landscape.

Nycole and Melissa help us unpack:

The importance of addressing disparities in leadership representation for women
Generational differences in attitudes towards leadership roles
The impact of childhood messaging on women's confidence and career choices
Challenges women face in balancing family and professional responsibilities
Gender gaps in applying for speaking opportunities and societal conditioning
The importance of raising awareness and promoting events to prioritize diversity and inclusion
Being mindful of language and stereotypes when it comes to parenting and gender roles
Embracing the "second voice" for personal growth and decision-making
Encouraging women to challenge gender stereotypes and pursue their goals with confidence

Key Links:

Guests:

Nycole Walsh - https://www.linkedin.com/in/nycole-walsh/

Melissa Moody - https://www.linkedin.com/in/melissammoody/

61: The Path to CMO: Networking & Building Meaningful Connections - with Sydney Sloan, CMO at Drata

Episode 61

Wednesday, May 15, 2024 • Duration 42:39

In this episode of "Women in B2B Marketing," host Jane Serra chats with B2B rockstar Sydney Sloan, CMO of Drata, about the power of personal branding and networking for career advancement. Sydney also shares her B2B marketing journey, emphasizing the need to understand the market and be passionate about solving customer problems. She advises listeners on building networks, engaging with industry influencers, and the steps to transition into advisory and board roles.

Sydney walks us through:

the importance of personal branding and its impact on career growth
her journey in B2B marketing and transitioning into tech
building a strong professional network and engaging with industry influencers
tips for effective networking, making relevant connections, and the importance of being prepared for mentoring sessions
exploring career goals and the value of seeking advice from multiple sources
overcoming discomfort in networking situations and the importance of putting oneself out there
transitioning into advisory and board roles
navigating the competitive job-seeking landscape
asking the right questions when looking for a new role to ensure the fit is right, and the value of regularly assessing if the role still feels right
understanding one's worth and leveraging networks for job opportunities

Key Links:

Guest: Sydney Sloan - https://www.linkedin.com/in/sydsloan/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Women in Revenue - https://womeninrevenue.org/

Breaking the Tech Ceiling - https://www.breakingthetechceiling.com/

60: RT 1 - Introducing WIB2BM Roundtables: Is Marketing seen as a "pink collar" job?

Episode 60

Friday, May 10, 2024 • Duration 35:54

**Introducing WIB2BM Roundtables**

A new monthly episode - published the second Friday of every month. Don't worry, the usual weekly episodes will still publish every Wednesday. We're adding additional formats to engage more women and see what you enjoy best!

Like (or don't like) the new roundtable format? Feel free to share feedback directly with Jane: jane@womeninb2bmarketing.com or via LinkedIn: https://www.linkedin.com/in/janeserra/

In this episode:

In this inaugural WIB2BM Roundtable episode, Jane Serra sits down Dina Otero, Karrie Sanderson, and Julie Polito to tackle a controversial remark from a CMO Coffee Talk. The conversation explores the nuances of gender profiling, the unique hurdles women face in a predominantly male sector, and effective tactics for confronting such biases.

Our panelists share candid experiences, highlighting the significance of data, storytelling, and self-advocacy in overcoming stereotypes. They also stress the crucial role of allyship and leadership in fostering diversity and inclusion within the industry. This episode is a must-listen for marketing professionals seeking to champion equality and support their female colleagues' ascent to leadership positions - in and outside of marketing.

Roundtable Speakers:

Dina Otero - Vice President, Demand Generation @ Mission Cloud
Julie Polito - Head of Brand + Content Communications @ Osano
Karrie Sanderson - CMO & GTM Strategist

Host of WIB2BM:

Women in B2B Marketing – Details, episodes & analysis

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Women in B2B Marketing – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

LinkedIn99+

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

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Apple Podcasts

Spotify

Related Shows Based on Content Similarities

LinkedIn99+

Other99+

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