Wisdom by WESA – Details, episodes & analysis

Today, we chat with Claire Porter about the emotional storytelling behind her equine photography, the design process of Art~Scarves, and how art becomes a companion. From limited-edition prints to limited-edition scarves, Claire shares the evolution of her creative process and the new ways audiences connect with her art.

• Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
• Contact: Sophia Jagella, WESA Marketing Specialist
• Guest: Claire Porter, Claire Porter Photography
• Website: https://claireporterphotography.com/pages/skarf-art
• Facebook: https://www.facebook.com/claireporterphotography/

Join us for a practical and inspiring Retail Roundup session with western fashion influencer and content creator Kyli Hibbard (@shopwithmecowgirl). Fresh off the WESA Trade Show floor, Kyli will share quick, creative content ideas that retailers can use right away to boost engagement and showcase their products on Reels, TikTok, and Shorts even with a busy schedule. Listen in...

WESA Retail Roundup September 8, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Kyli Hibbard | Facebook | Instagram | TikTok
• Presented By: Western English Sales Association

Chapters:

00:47 - The Power of Short Form Video in Retail

11:11 - The Importance of Hooks and Consistency in Video Marketing

19:22 - The Shift Towards Authenticity in Content Creation

23:22 - Navigating Short Form Video Strategies

27:25 - The Rise of YouTube and Its Impact on Content Creation

Takeaways:

• The significance of short-form video lies in its capacity to foster genuine connections between businesses and consumers.
• Engaging with audiences through authentic content enhances relatability, resulting in increased customer loyalty and interest.
• Understanding the nuances of various social media platforms allows businesses to tailor their content effectively for optimal reach.
• Consistency in posting is paramount; it trains customers to expect and engage with content regularly, thus enhancing brand visibility.

What do bold patterns, arena lights, and a mid-life “why not?” have in common? Yuki Khona. She ditched tech, found her love for rhinestones, and built Kultured Rider. Tune in to learn about the western show brand that’s as fierce as it is fabulous.

• Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
• Contact: Sophia Jagella, WESA Marketing Specialist
• Guest: Yuki Khona
• Instagram: https://www.instagram.com/kulturedrider/
• Facebook: https://www.facebook.com/people/Kultured-Rider/61561108045162/
• Pinterest: https://pinterest.com/kulturedrider
• TikTok: https://tiktok.com/@kulturedrider
• Website: https://kulturedrider.com

Taylor McCann and her mother Carolin Lyon chat about how their retail clothing business got started and how social media drives sales. Listen In... Guests and Links Episode 88:

• Hosts:  Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
• Guest: Taylor McCann and Carolin Lyon of 9 Grey Horses | Instagram | Facebook
• Visit the WESA Website

LAMO VP Sales, John Pierce talks about the evolution of the LAMO brand. Listen In...

Guests and Links Episode 87:

• Hosts:  Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
• Guest: LAMO VP of Sales John Pierce
• Visit the WESA Website

• Hosts:  Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
• Guest: Ashley Heflin of AH Performance Stall Mats|Facebook
• Link: Go Fast Races
• Visit the WESA Website

Jason Miller, director of marketing for C-A-L Ranch Stores talks about its growth from one store in Idaho to 30 throughout four states. Listen In... Guests and Links Episode 85:

• Hosts:  Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
• Guest: Jason Miller of C-A-L Ranch Stores
• Visit the WESA Website

French Canadian Western jewelry designer Pascale Sylvain talks about how her love of  the American  west and of jewelry prompted her to move from Canada to Texas to set up shop and the success the  company has had. Listen In... Guests and Links Episode 84:

• Hosts:  Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
• Guest: Pascale Sylvain of Bijoux Fab
• Visit the WESA Website

Jeremiah Craig, Cowboy boot content creator discusses how he works with boot brands and retailers to incorporate modern social media techniques into their marketing programs.

Guests and Links Episode 83:

• Hosts:  Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
• Guest: Jeremiah Craig | YouTube
• Visit the WESA Website

We discuss the unique family history and bold marketing strategies that have led to Southern Grace's success. Listen In... Guests and Links Episode 82:

• Hosts:  Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
• Guest: Adeel Mitha 
• Guest: Sam Seibenthall
• Link: Southern Grace
• Visit the WESA Website